In our last post, we learned about the marketing approach of Bank of Baroda. In this essay, we’ll look through the marketing strategy of National Housing Bank.
Set in 1988, National Housing Bank (NHB), is the apex regulatory body for the overall regulation and licensing of housing finance companies in India. It is under the jurisdiction of the Ministry of Finance, Government of India. Have you ever thought about the secret of success? Why is this bank dominant in the banking sector?
It is its digital marketing strategies that made the bank achieve the success that it has today. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
In this case study, we will go deep into the marketing strategy of National Housing Bank like STP, marketing campaigns, social media marketing, influencer marketing, Mobile app, and Content marketing strategy.