Detailed Marketing Strategy of National Housing Bank With Company Overview & STP Analysis

Updated on: Sep 9, 2022
Marketing Strategy of National Housing Bank - Featured Image

  Hey there!

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations from Business Review helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you find this case study helpful, consider leaving a comment below.

In our last post, we learned about the marketing approach of Bank of Baroda. In this essay, we’ll look through the marketing strategy of National Housing Bank.  

Set in 1988, National Housing Bank (NHB), is the apex regulatory body for the overall regulation and licensing of housing finance companies in India. It is under the jurisdiction of the Ministry of Finance, Government of India. Have you ever thought about the secret of success? Why is this bank dominant in the banking sector? 

It is its digital marketing strategies that made the bank achieve the success that it has today. So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

In this case study, we will go deep into the marketing strategy of National Housing Bank like STP, marketing campaigns, social media marketing, influencer marketing, Mobile app, and Content marketing strategy.

Digital Marketing Academic Challenge 2024 - DMAC

About National Housing Bank,  

NHB was established in 1988 with an objective to operate as a principal agency to promote housing finance institutions both at local and regional levels and to provide financial and other support incidental to such institutions and for matters connected therewith.

The Finance Act, of 2019 has amended the National Housing Bank Act, of 1987. The amendment confers the powers of regulation of Housing Finance Companies (HFCs) to the Reserve Bank of India.

NHB registers and supervises Housing Finance Companies (HFCs), keeps surveillance through On-site & Off-site Mechanisms and coordinates with other Regulators.

Quick Stats on National Housing Bank
CEO Dakshita Das
Area Served India
Industry Housing Finance Companies
Market Share/ Revenue 2709.72 crore
Vision “Promoting inclusive expansion with stability in housing finance market”
Tagline N/A


Marketing Strategy of National Housing Bank

Segmentation, Targeting, and Positioning  


STP begins with segmentation, in which organizations break their marketing into distinct categories depending on factors such as those listed below.

  1. Demographics Segmentation
  2. Geographical Segmentation
  3. Location-Based Segmentation

Segmentation: National Housing Bank is a world-renowned bank. Hence, the company provides micro-financial services as well as macro-financial services. Micro-financial services include serving individuals as well as small businesses that lack access to conventional banking-related services. The bank carries out

Targeting: Since National Housing Bank is a bank, its major target is the people interested in banking services. Other than that, the target could be other financial firms and institutions interested in acquiring financial services. Individuals demanding services like student loans or vehicle loans are potential customers for the bank as well. Companies that would want investors are also potential targets of the bank.

Positioning shows where your product and goods stand with other company products that sell products that are comparable to yours. American Express positions itself as a bank that is simple to use, convenient, and safe. Because their clients are seen as wealthy, they employ a premium positioning technique.

Marketing Campaigns

National Housing Bank does not have a great online presence even though they haven’t conducted any kind of campaign. They don’t conduct any kind of advertisement campaign to promote their company. 

National Housing Bank can use the same marketing techniques as its competitors are using. The marketing campaign which they can follow from their competitors is advertising on television, launching an advertisement in newspapers, launching a short corporate film, and other marketing ideas.

National Housing Bank can launch such advertisements and other media campaigns to increase its presence in India.

Social Media Marketing

The National Housing Bank is not active on social media sites except Twitter where the bank regularly tweets about the latest happenings. They can only be found on Twitter and LinkedIn.

Facebook: 100+ people follow their page. We are not sure whether the page is authentic or not.

Linkedin: NHB has LinkedIn followers of 6.2k. They have only had a few posts to date. They are not even active on their LinkedIn profile.

Instagram: No account found. They don’t have any profiles on Instagram to date.

Twitter: NHB has more than 4k followers on Twitter.

They are not active on other social media platforms like Facebook & Instagram since it is a regulatory body and is directly connected with the government of the country.

SEO Strategy

Marketing Strategy of National Housing Bank - SEO

According to the ubersuggest traffic analyzer, National Housing Bank has a very good SEO strategy and an amazing amount of keywords which is excellent. To put it differently, good SEO boosts your online presence. This suggests that as more people visit your website, the more online traffic you will have and therefore the more probable you will be ready to offer your product or service to a broader audience. Also, they have a good number of organic visitors every month which makes their SEO marketing and strategy very strong. 

E-commerce Strategy

The bank has a website where it provides supervision, finance, eServices, the latest News regarding the bank and quite other information which can be utilized by individuals who are interested in NHB. 

NHB does not have any product, it sells banking services to other banks and works as a regulatory body of the nation.

Mobile Apps

National Housing Bank does not have any mobile app which provides services to the client. They do have a website through which their potential clients can contact them. 

Content Marketing Strategies

National Housing Bank Limited does not use any content marketing strategies and they are not active in this section of posting different articles on their website. They do say about their achievements on their website and the growth strategy they are going to imply in future.

This ends with an elaborative marketing strategy of National Housing Bank. Let us conclude our learning below from the marketing strategy of National Housing Bank.

Digital Marketing Academic Challenge 2024 - DMAC


Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. If you would like to learn more and develop skills, check out IIDE’s 4-Month Digital Marketing Course to learn more.

Alternatively, you can enrol in one of our free online masterclasses led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing. 

We hope this blog on the marketing strategy of National Housing BankNational Housing Bank has given you a good insight into the company’s marketing strategies.

If you like such in-depth analysis of companies just like the marketing strategy of National Housing Bank check out our IIDE Knowledge portal for more fascinating case studies.

Thank you for taking the time to read the marketing strategy of National Housing Bank, and do share your thoughts on this case study marketing strategy of National Housing Bank in the comments section below.

Share post via

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]


Submit a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Related Posts