360° Marketing Strategy of Merrill – With Campaigns

In our previous article, we had learned in detail about the marketing strategy of McKinsey. In this article, we are going to elaborate on the marketing strategy of Merrill – Bank of America

The main objective of Merrill Lynch is to allow advisors to open, construct and manage any type of fee-based account. This gives advisors the ability to manage fee-based assets at the relationship level through portfolios or groups of accounts.

Marketing is a composite part of a company’s DNA that can either make it or break it into pieces. As people worldwide go digital, marketing has followed them to digital marketing as well. If you are interested in new-age digital marketing, you should definitely check out IIDE’s  Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this study, we will look at the marketing strategy of Merrill, its influencing strategies, and whatnot. So, let’s get started!