Extensive Marketing Strategy of LIC Housing Finance

Last time we brought to your knowledge, detailed information about the Marketing Strategy of a valuable company BPCL. In this article, we are going to put light on the marketing strategy of LIC Housing Finance.

LIC provides a diverse range of insurance products that cater to the needs of various segments of the population in India and abroad. It offers customised insurance solutions based on their unique financial needs and risk profile, as well as assistance in resolving them.

As users worldwide migrate to the digital environment, marketing has followed suit. Being acquainted with the knowledge and skills of digital marketing is in demand today. 

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In this blog, you will come across the complete details about the marketing strategy of LIC Housing Finance including its SEO strategies, Social Media, Content Marketing and others. Before we begin our deep dive, let’s start by learning the company’s story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.