Marketing Strategy of Hatsun Agro Products: Complete Overview

Company overview

Hatsun Agro Product is a leading private sector dairy company in India with Headquarters in TamilNadu Chennai. Hatsun Agro Product Ltd was founded by R. G. Chandramogan in 1970. Hatsun Agro Product Ltd often referred to as Hatsun, is a leading private sector dairy company in India with Headquarters in Tamil Nadu.

This company manufactures and markets products for both cooking and consumption, like milk, curd, ice creams, dairy whitener, skimmed milk powder, ghee, paneer, and lots more. Some Hatsun brands are Arun icecreams, Arokya Milk, Hatsun curd, Hatsun paneer, Hatsun dairy whitener, Hatsun ghee, and Ibaco have become popular in the Indian markets.

Hatsun Agro Product Ltd is making a global presence by exporting to over 42 countries around the world mostly in America, the Middle East, and South Asian markets.

Our key focus is on delivering quality, and to that end, we have a technically advanced system that works following time-tested business processes across our 16 plants.

Hatsun Agro Product has competitors like Nestle, Britannia, Adani Wilmar, Godrej agro vet, Hindustan foods, etc in the market to compete within India and outside India.

Marketing Strategy of Hatsun Agro Product

Let’s look into the Marketing Strategy of Hatsun Agro Product.

Segmentation, Targeting, and Positioning

1. Segmentation – Hatsun Agro Product does segmentation based on the following criteria – geographic, demographic, usage, user status, income, lifestyle, value proposition priorities, benefits sought, loyalty status, gender, social class, self-perception, psychographic factors, and other attitudes.
2. Targeting – Once the overall market is divided into various segments then Hatsun Agro Product Matt needs to choose a target segment or a few target segments. The key is not to be everything to everybody as the products can only deliver specific value propositions.
3. Positioning – Positioning is the position of the brand or Hatsun Agro Product products in the minds of target customers – based on distinctive features, qualities, and functions.

Marketing Campaigns

This is one of the Ad campaigns for Hatsun agro product brand  Arun ice creams. This campaign is to attract young people and children to Arun ice creams. They also introduced different forms of ice creams and cookies. Chennai- grounded Hatsun Agro Product lately launched two TV juggernauts for its ice cream brand Arun Ice Cream. The crusade captures people, from kiddies to grown-ups, taking their own sweet time to savour every bit of Arun ice cream with the jingle ‘Take your own sweet time ’ playing in the background. 

This advertisement was the campaign for Arun icecreams watermelon bar which was to attract more people to Arun icecreams. This was a very popular tv ad conducted by Arun ice cream. 

Another Tv Commercial for Arun icecreams Lub Tub as part of their marketing campaign. This campaign is a montage of ice cream shots and introduces the new range of ice cream tubs. The rhythm of the heartbeat is used as a catchy expression in the song since it rhymes with the tub.

This campaign was viewed by 18k people on youtube by the uniqueness of its video. 

Social Media Marketing

Hatsun Agro Product can be found only on LinkedIn other than that they have no other social media presence. This company’s social media game is really poor.

LinkedIn –  22,974 followers

But there is no engagement on LinkedIn also, they haven’t posted anything on LinkedIn. In fact, there is zero engagement on social media for Hatsun Agro Product. It is really poor to see such a big company have no presence in social media and no social media marketing. Most of the competitors of Hatsun Agro Product have a comparatively good social media presence and social media marketing.

SEO Strategies

In digital marketing, if a website has less than 500 organic keywords, it has a poor SEO strategy; if it has 1,000-2,000 keywords, it has a weak SEO strategy. The number of organic keywords for the Hatsun Agro Product website is 2,339 as seen in the figure above. That signifies that the SEO strategy of the organisation is neither bad nor good. To increase organic keywords, the organisation needs to improve its SEO approach. If we look at the website traffic graph, we can observe that traffic was higher in December 2021.

Influencer Marketing

They have associated with Indian actress Simran for their promotion of Arun icecreams. Arun icecreams and Simran are associated with many brand promotions and various television advertisements.

E-Commerce Strategies

Hatsun Agro Product has its own website and they also sell its products through various e-commerce platforms.

Mobile Apps

Hatsun agro-products do have an application available in Google Play. It is the Hatsun Agro Product Service app that anyone can download but only authorised users can log in. You can use it for anything about the brands and services of Hatsun Agro Product.

Content Marketing Strategy

Hatsun agro-products don’t have much of a content marketing strategy.

This ends our elaborative marketing strategy of Hatsun Agro Product. Let us conclude our learning below from the marketing strategy of Hatsun Agro Product.