Detailed Marketing Strategy Of Haier – Complete Strategy Breakdown

In our previous article, we learned in depth about a fascinating brand’s marketing strategy, Voltas. In this article, we will go over the marketing strategy of Haier – the World’s Leading Manufacturer of Innovative Products.

The major goal is to assist in understanding Haier’s marketing strategy and how they carve out a space for themselves in a competitive industry, from being a consumer products firm to becoming one of the world’s most renowned brands.

Marketing is in every company’s DNA, and as consumers across the world become more tech-savvy, it is becoming increasingly crucial for every business to establish an online presence and carve out a spot in the consumer’s mind. If you’re interested in cutting-edge digital marketing, you should check out Free MasterClass on Digital Marketing by Karan Shah, CEO and Founder of IIDE.

We will in-depth cover the marketing strategy of Haier in this blog. Before we begin our deep dive, let us start with an overbrief of the company.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Oct 21, 2022

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.