Estee Lauder Marketing Strategy: Comprehensive Overview

What marketing strategy does Estee Lauder employ? In this blog, we are going to elaborate on the marketing strategy of Estee Lauder.

To achieve their objectives and reach potential customers, all brands today are guided by a marketing strategy. Estee Lauder, an American multinational cosmetics company founded by Estee Lauder in 1906 in Manhattan, New York, is another example.

It’s worth noting that this multinational corporation’s products are constantly updated. Its goals are similar in that they are concerned with distribution, pricing, promotion, and other relevant factors. As a result, it is clear that their strategy is based on mixed marketing.

When we talk about mixed marketing, digital marketing has a crucial role in a brand’s transformational strategy. And by growing technology, everything is being digitized. So if you are interested in learning about Digital Marketing then check this Free Masterclass on Digital Marketing 101 by Karan Shah Founder and CEO of The Indian Institute of Digital Education(IIDE).

To begin, we must state that the marketing strategy of Estee Lauder has aided in the achievement of its founder’s objectives. As a result, we’ll go over each of the company’s actions to see how they’ve utilized their marketing strategy.

We will learn the entire marketing strategy of Estee Lauder by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience, and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 17, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.