Marketing Strategy of Dhampur Sugar Mills: Detailed Overview

Marketing is the fuel for every business’s sales, growth, brand awareness and visibility. In our previous article, we did a SWOT analysis of Dhampur sugar mills but it’s also equally important to understand the marketing strategy of Dhampur Sugar Mills –  to know how serious they are about their reputation, branding and their overall growth.

The objective of this article is to get a detailed overview of how this listed company is marketing itself and to understand if it can do better in this area.

As a reader, it is essential that you first understand how marketing has evolved post-global covid pandemic.

We are going to discuss the detailed marketing strategy of Dhampur Sugar Mills. Marketing is a component of a company’s DNA that can build or destroy it. As users around the world shift to the digital sphere, marketing has followed them. If you’re interested in cutting-edge digital marketing, you should definitely check out IIDE’s Free MasterClass on Digital Marketing 101 by the CEO and Founder, Karan Shah.

In this blog, we’ll look at the marketing strategy of Dhampur Sugar Mills, target market, marketing tactics, campaigns, and methods of gaining new and existing clientele in this case study. So let’s start by understanding more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 17, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]