Name: Detailed Marketing Strategy Of Conch - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" tabindex="0"><h2><b>Conch – Overview</b></h2><p><span style="font-weight: 400;">Conch Cement Co. ltd was founded on September 1, 1997. Conch Cement is mainly engaged in the manufacture and sales of Cement and also selling clinker products. Its Headquarters are in Wuhu city of China. The company products include various products like ordinary Portland Cement, Slag Portland cement, and Composite Portland.&nbsp;</span></p><p><span style="font-weight: 400;">Cement, Sulfate resistance cement, non-magnetic cement, white portland cement, cement clinker, and Highway portland cement. </span><span style="font-weight: 400;">They cover a wide range of products and thus are considered a remarkable cement company.</span></p><p><span style="font-weight: 400;">After so many years of hustle and effort, the company started to get recognised and its production capacity continued to grow. The technology they used and equipment, and materials continue to increase, and their area too expanded. They showed much growth in very little time</span></p><p><span style="font-weight: 400;">Today, Conch cement co. has become a source of the best cement all over China covering Eastern China, Central China, western China and now Overseas.</span></p><p><span style="font-weight: 400;">The company has contributed to various large projects by serving its High-quality products. The company has built a large-scale clinker base, showing its remarkable contribution and growth. Other countries have started importing the Best cement. Thus, the Conch has earned a reputation as “Worlds Cement sees China, China Cement sees Conch”.</span></p><p><span style="font-weight: 400;">Conch Cement is ranked 367 on the Fortune Global 500 list of 2020, with operating revenue of 33.916 billion, and up 74 spots from the previous year.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 208px; width: 881px;"><caption><strong>Quick Stats on Conch</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 130.359px;" scope="row">CEO</th><td style="height: 23px; width: 734.641px;" data-label="CEO"><b>Qun Feng Li.</b></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 130.359px;" scope="row">CMO</th><td style="height: 23px; width: 734.641px;" data-label="CMO"><b>Xiao Ming Wu.</b></td></tr><tr style="height: 23px;"><th style="height: 22px; width: 130.359px;" scope="row">Area Served</th><td style="height: 22px; width: 734.641px;" data-label="Area Served"><span style="font-weight: 400;"><b>The People’s Republic of China, and worldwide</b></span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 130.359px;" scope="row">Industry</th><td style="height: 23px; width: 734.641px;" data-label="Industry"><b>Cement production and sales.</b></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 130.359px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 734.641px;" data-label="Market Share/ Revenue"><b>$26B</b></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 130.359px;" scope="row">Vision</th><td style="width: 734.641px;"><span style="font-weight: 400;">N/A</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 130.359px;" scope="row">Tagline</th><td style="height: 23px; width: 734.641px;" data-label="Tagline"><b><span style="font-weight: 400;">N/A</span></b></td></tr></tbody></table></div></div><h2><b><br>Marketing Strategy of Conch</b></h2><h3><b>Segmentation, Targeting and Positioning</b></h3><p><span style="font-weight: 400;">Conch has a large market. Initially,&nbsp; the company used to sell in regions of China. other countries also approached Conch for their products, By serving and gaining tremendous growth, Now Conch shells and exports worldwide.</span></p><p><span style="font-weight: 400;">The company product portfolio is as follows:</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Portland Cement,</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Slag Portland cement,&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Composite Portland&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Sulfate resistance cement,&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">non-magnetic cement,</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">white portland cement,&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">cement clinker, and&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Highway portland cement.</span></li></ul><p><span style="font-weight: 400;">Conch cement has a geographical segment including Western China, Eastern China, Southern China, and Central China.</span></p><p><span style="font-weight: 400;">After the segmentation, Conch Cement needs to have a specific target market. Targeting totally depends upon the company’s vision and mission, strengths and weaknesses. It also depends on Competiton, Marketing capabilities and operational skills of the industry to target a particular segment of the market.</span></p><p><span style="font-weight: 400;">Conch has recently targeted many countries to be their only option for providing the best cement. Also, their recent Aim is to “Create a future living space for Mankind”, covering many countries as a target and also to help them with their products. They want to be the Ultimate backbone for Modern Development.</span></p><p><span style="font-weight: 400;">Conch is positioned as the World’s Best Cement Industry. China’s Conch is a well-known brand for Cement. Conch product Applications can be in the form of building, construction work of bridges, and other projects.</span></p><p><span style="font-weight: 400;">In order to fulfil customer expectations and also guarantee valuable customers, Conch cement has come up with the initiative of building a first-class Concrete Laboratory, to improve the performance of cement, in order to meet customer requirements. Thus by such efforts by Conch cement, they have gained importance globally and become a trusted brand. They are serving their services and have obtained import licences for various countries and regions</span></p><h3><b><br>Marketing Campaign&nbsp;</b></h3><p><span style="font-weight: 400;">Conch Cement doesn’t have any Marketing Campaigns.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">Marketing Campaigns are the best way to promote and create brand awareness. Marketing campaigns properly reach their customers and their clients. They are a game-changing move for the business. There are very rare chances that your marketing campaign fails, but if it went successfully, it can bring the company/Brand with the Boom in the market.&nbsp;</span></p><p><span style="font-weight: 400;">Coming up with the best marketing campaign which can touch the customers can be better than a single advertisement. A marketing campaign needs a lot of creativity and hard work to go. Thus conch should also come up with the best Marketing Campaign in order to reach more customers and should promote its brand.&nbsp;</span></p><p><span style="font-weight: 400;">Conch is a highly recognisable brand that has recently won many awards, and also has a good market share. Coming up with a marketing campaign can make Conch even a very good place with many potential customers.</span></p><h3><b>Social Media Marketing</b></h3><p><span style="font-weight: 400;">Conch is not active on many social platforms, Conch has a profile on LinkedIn with 1664 followers. Social media nowadays plays a crucial role in advertising and promoting products. It helps to prepare a solid market base for the company. Every individual is active on one or on other social platforms. Conch needs to create a business profile on social media to gain more Recognition and to achieve long customer interest by staying active on various platforms.&nbsp;</span></p><p><span style="font-weight: 400;">LinkedIn: 1664 followers.</span></p><p><img fetchpriority="high" decoding="async" class="wp-image-336185 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874355064-35a4a64907216621b0e12e684d47faa1.webp" alt="Marketing Strategy of Conch - LinkedIn" width="280" height="360" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/8-8.jpgw3.webp 408w, https://iide.co/wp-content/uploads/2022/09/8-8-234x300.jpg 234w, https://iide.co/wp-content/uploads/2022/09/8-8-400x516.jpg 400w, https://iide.co/wp-content/uploads/2022/09/8-8-150x193.jpg 150w" sizes="(max-width: 280px) 100vw, 280px"></p><p><span style="font-weight: 400;">Instagram: Conch has no presence on the social media platform- Instagram.</span></p><p><span style="font-weight: 400;">Facebook:&nbsp;</span></p><p><span style="font-weight: 400;">On Facebook, Conch doesn’t have a page by Conch Cement. But its competitor China’s cement Association has 5247 followers on Facebook.</span></p><h3><b><br>SEO Strategies</b></h3><p><b><img decoding="async" class="wp-image-336186 alignnone size-full" src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874355808-ed08f3050328914e29d15390e99fb31c.webp" alt="Marketing Strategy of Conch - SEO" width="346" height="457" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/9-6.jpgw3.webp 346w, https://iide.co/wp-content/uploads/2022/09/9-6-227x300.jpg 227w, https://iide.co/wp-content/uploads/2022/09/9-6-150x198.jpg 150w" sizes="(max-width: 346px) 100vw, 346px">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</b></p><p><span style="font-weight: 400;">It is said that more website traffic generates more potential customers. Here Conch is seen to have no traffic to its website, Thus they need to improve its SEO marketing strategy by employing SEO experts and contacting SEO agencies to rank higher.</span></p><p><span style="font-weight: 400;">Also, the keyword is 0 which is a quite bad sign for the company’s image in the market. The company should take immediate action to this.</span></p><h3><b>Influencer Marketing</b></h3><p><span style="font-weight: 400;">Conch has not collaborated with any celebrity to promote its products. The world cement association promotes the best cement in the world on their Youtube channel. Working and approaching influencers for promoting brands showed very positive results, Conch should also adopt such a strategy which is in demand in order to get better sales and recognition.</span></p><h3><b><br>E-commerce Strategies</b></h3><p><span style="font-weight: 400;">Talking about the E-commerce strategy, Conch has its own website for selling purposes. People can buy their products directly through the website which has discounted offers and a good delivery system.</span></p><h3><b><br>Mobile App</b></h3><p><span style="font-weight: 400;">The Conch Cement has no such Mobile App.</span></p><h3><b><br>Content Marketing Strategies</b></h3><p><span style="font-weight: 400;">Conch put all their relevant posts on Linkedin. They post about their new product launch, their big projects, videos, News and many more. On youtube, The China Cement Association page put all the relevant data and updates regarding the latest news and new projects.&nbsp;</span></p><p><span style="font-weight: 400;">In 2020 Conch ranked 367th on the list with operating revenue of 33.916 billion us dollars, rising by 74 ranking from 2019.</span></p><p><span style="font-weight: 400;">The company has the latest news ”creating a future living space for Mankind”. Conch Cement. Their aim is to create a wonderful space for mankind. Its focus is to supply Conch cement in every region and to be the world’s best cement company.&nbsp;</span></p><p><span style="font-weight: 400;">Avoid wasting energy and provide a wonderful space for humans and be the Backbone of Modern Development. They have also provided aid to Xinjiang and Tibet. They have targeted poverty alleviators and supported them. They have partnered with many and taken on many key projects.</span></p><p>This ends with an elaborative marketing strategy of Conch. Let us conclude our learning below from the marketing strategy of Conch.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion</b></h2><p><span style="font-weight: 400;">We have seen all the strategies of Conch, thus we conclude that the marketing strategy of Conch needs to be improved to gain more reputation and to cover more target audiences. Conch is proven to be the best cement in China, from being a local cement manufacturer and seller to starting to become a World known brand for cement, it has performed greatly earlier. But keeping in mind that competition does affect the big companies, on the other hand, the old marketing strategy which is shaky and defective will become an obstacle in Future. </span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Conch has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Conch check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.<br></span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Conch, and do share your thoughts on this case study marketing strategy of Conch in the comments section below.</span></p></div></div>

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Detailed Marketing Strategy Of Conch - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous article, we learnt in detail about the marketing strategy of a really fascinating brand, </span><a href="https://iide.co/case-studies/marketing-strategies-of-dove/"><span style="font-weight: 400;">Dove</span></a><span style="font-weight: 400;">. In this article, we are going to elaborate on the marketing strategy of Conch – China’s leading Cement manufacturer and seller.</span></p><p><span style="font-weight: 400;">The objective is to help you gain insights into Conch’s transition from being a local manufacturer and seller to becoming one of the most recognized and respected brands.</span></p><p><span style="font-weight: 400;">Marketing is a part of a company’s DNA that can either make it or break it. As users across the world go digital, marketing has followed them to the digital realm as well. If you are interested in new-age digital marketing, then you should definitely check out IIDE’s</span><a href="https://masterclass.iide.co/video/digital-marketing-fundamentals"><span style="font-weight: 400;"> Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by our CEO and Founder, Karan Shah.</span></p><p><span style="font-weight: 400;">We will fully cover our marketing strategy of Conch in this blog. Before we begin our deep dive, let us start by learning the company’s story, target audience and digital presence.</span></p></div></div>

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Detailed Marketing Strategy of Conch – With Company Overview

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