In a previous article, we learned about the detailed Marketing Strategy of Paytm, a leading Indian multinational financial technology company. In this blog, we are going to elaborate on the marketing strategy of ClearDekho – India’s leading, premium & affordable eyewear brand.
Cleardekho is an affordable eyewear brand which provides affordable and premium products with customer satisfaction. ClearDekho products are Eyeglasses, Sunglasses, Contact lenses and frames. ClearDekho’s target audience is men, Women and kids. Cleardekho is available on both platforms online as well as retail.
They also provide after-sale services to customers to build trust between customers & ClearDekho. and to solve problems of ClearDekho products which customers face after the product purchase.
Now let’s move to the objective of ClearDekho. The objective is to learn and gain insights into ClearDekho and how it became India’s premium & affordable brand of eyewear and ClearDekho aims to become the largest premium & affordable eyewear industry in India.
So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.
We will learn the entire marketing strategy of ClearDekho by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.
