Name: Extensive Marketing Strategy Of Centurylink - 2025 | IIDE
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Would Century Link consider an ad schedule on our local station KOHI?

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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2 tabindex="0"><b style="color: #333333; font-size: 26px;">About CenturyLink,</b></h2><p><img decoding="async" class="wp-image-263851 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874205017-27565045cd859d429480d16451969c9e.webp" alt="Marketing Strategy Of Centurylink - CenturyLink Corporate Headquarters" width="426" height="240"></p><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><p><span style="font-weight: 400;">CenturyLink now Lumen Technologies is an American company headquartered in Monroe, Louisiana. It provides internet, cable television and telephonic service to many areas of the United States. The original names for the company were the Oak Ridge Telephone Company, Central Telephone and Century Telephone. CenturyLink was established in 1930 in Oak Ridge, Louisiana.</span></p><p><span style="font-weight: 400;">Being a telecommunication company it offers a lot of services like they transmit data in words and over voice around the globe. It currently holds </span><a href="https://www.mbaskool.com/fun-corner/top-brand-lists/17225-top-10-telecom-companies-in-usa-2017.html" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the 7th largest position</span></a><span style="font-weight: 400;"> in the telecommunication sector in the United States of America. Its vision is “To improve lives, strengthen business and connect communities by delivering advanced technologies and solutions with honest services”.</span></p><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 208px;"><caption><strong>Quick Stats on Centurylink</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CEO</th><td style="height: 23px; width: 749px;" data-label="CEO"><span style="font-weight: 400;">Jeffrey Storey</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">CMO</th><td style="height: 23px; width: 749px;" data-label="CMO"><span style="font-weight: 400;">Shaun Andrews</span></td></tr><tr style="height: 23px;"><th style="height: 22px; width: 132px;" scope="row">Area Served</th><td style="height: 22px; width: 749px;" data-label="Area Served"><span style="font-weight: 400;">America</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Industry</th><td style="height: 23px; width: 749px;" data-label="Industry"><span style="font-weight: 400;">Telecommunications &amp; Cable</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 749px;" data-label="Market Share/ Revenue"><span style="font-weight: 400;">Rs461.2Cr</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 132px;" scope="row">Vision</th><td style="height: 47px; width: 749px;" data-label="Vision"><span style="font-weight: 400;">Improving lives, strengthening businesses and connecting communities by delivering advanced technologies and solutions with honest and personal service.</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 132px;" scope="row">Tagline</th><td style="height: 23px; width: 749px;" data-label="Tagline"><span style="font-weight: 400;">Linking you to what’s next</span></td></tr></tbody></table></div></div><h2><b>Marketing Strategy of Centurylink&nbsp;&nbsp;</b></h2><p><span style="font-weight: 400;">“Centurylink’s job is to be visible on all of these platforms and to give real-time information so that Centurylink stores stand out during searches.”</span></p><h3><b>Segmentation, Targeting, and&nbsp; Positioning&nbsp;</b></h3><p><b>Segmentation</b></p><p><span style="font-weight: 400;">Based on factors such as gender, age, occupation, marital status, income, etc., demographic segmentation.</span></p><p><span style="font-weight: 400;">Geographic segmentation: depending on the place of residency (country, state, or city). Local enterprises might even be divided up by particular counties or municipalities. Based on preferred technology, software, and mobile devices, do technographic segmentation. Based on individual attitudes, values, interests, or personality traits, psychographic segmentation.</span></p><p><b>Targeting</b></p><p><span style="font-weight: 400;">Centurylink is the American consumer cable television provider and digital enabler of internet, telephone, and wireless telecommunications services.</span></p><p><span style="font-weight: 400;">Centurylink targets landline and fixed infrastructure, mobile and data services users, Centurylink broadband plans users, and landline packages Centurylink users, Centurylink mobile, these are all the products the Centurylink launched and also they target the Centurylink other services like Fixed-line internet, mobile internet,&nbsp;fixed-line, and&nbsp;mobile telephony,&nbsp;IP television uses always.&nbsp;</span></p><p><span style="font-weight: 400;">Other than the Mobile telephone, cable, and Landline telephone, communication through fibre optics, digital television and IT services.</span></p><p><b>Positioning</b></p><p><span style="font-weight: 400;">It is a leading telecommunication provider in the United States.</span></p><p><span style="font-weight: 400;">Market Position: Centurylink has a dominant market position being the leading network provider in the UK. Since its beginning, the company’s growth has enabled it to generate new revenue and diversify the economic cycle risk in the areas it serves.</span></p><h3><b><br>Marketing Campaigns</b></h3><p><span style="font-weight: 400;">#RescueChristmas&nbsp;</span></p><p><img decoding="async" class="wp-image-334988 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874205904-3e74d1148226ef2d0763369c050ee68f.webp" alt="Marketing Strategy Of Centurylink - Campaign 1" width="323" height="330"></p><p><span style="font-weight: 400;">The campaign by CenturyLink – #RescueChristmas was conducted to donate to </span><a href="https://www.instagram.com/salvationarmyus/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">@salvationarmyus</span></a><span style="font-weight: 400;"> through their virtual Holiday Giving Campaign this year.</span><span style="font-weight: 400;"><br></span></p><p><img decoding="async" class="wp-image-334995 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874206719-16319501f29d535531e44346fe25198e.webp" alt="Marketing Strategy Of Centurylink - Campaign 2" width="646" height="127"><br><a href="https://www.youtube.com/watch?v=6Psrhkzw7Ko" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">CenturyLink: Your technology partner</span></a></p><p><span style="font-weight: 400;">We live and work in a digital landscape, and today technology fuels productivity. CenturyLink can help businesses with technology services and digital solutions to keep tenants productive and businesses booming.&nbsp;</span></p><p><span style="font-weight: 400;">In the ad, CenturyLink praises its ultra-speed fast internet services, 24/7 customer support, and 99.9% reliable network that helps move at the speed of digital.</span></p><h3><b><br>Social Media Marketing&nbsp;</b></h3><p><span style="font-weight: 400;">The company has been found on all Websites&nbsp;</span></p><p><span style="font-weight: 400;">Facebook: 128k<br></span><span style="font-weight: 400;">Instagram: 5,893followers<br></span><span style="font-weight: 400;">LinkedIn: 228k followers<br></span><span style="font-weight: 400;">Twitter: 39.6k Followers</span></p><p><span style="font-weight: 400;">Most followers are there on Facebook. However, this does not signify a different strategy, but rather just the time spent on a particular platform.&nbsp;</span></p><p><span style="font-weight: 400;">Centurylink has a very well-organised posting routine which makes sure that each Social media platform gets equal attention.&nbsp;</span></p><p><span style="font-weight: 400;">Centurylink has ensured that its social media footprint grows every day. Posts related to telecommunications, web series promotions, and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Twitter and Youtube.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><h3><b><br>SEO Strategies</b></h3><p><span style="font-weight: 400;">The keywords search of SEO strategy is good for Centurylink it has high&nbsp;</span></p><p><img decoding="async" class="wp-image-334993 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874207463-e9eb0fee877d35ca3a799a55aff60068.webp" alt="Marketing Strategy Of Centurylink - SEO" width="324" height="466" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/seo-1-1.jpgw3.webp 449w, https://iide.co/wp-content/uploads/2022/09/seo-1-1-209x300.jpg 209w, https://iide.co/wp-content/uploads/2022/09/seo-1-1-150x216.jpg 150w" sizes="(max-width: 324px) 100vw, 324px"></p><p><span style="font-weight: 400;">According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, </span><a href="https://www.centurylink.com/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.centurylink.com/</span></a><span style="font-weight: 400;"> has 446,970 organic keywords, which itself is considered excellent. That means Centurylink’s digital marketing strategies are gaining a lot of traction and are working well.</span></p><p><span style="font-weight: 400;">Furthermore, the monthly traffic is approximately 24M, which is an excellent figure. As a result, Centurylink has clearly made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.</span></p><p><span style="font-weight: 400;">Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.</span></p><p><span style="font-weight: 400;">Centurylink has been associated with the American Top Theater Influencers · Janessa – GameStop TV Host · Gayle Turner · Anna Just · Laura Heywood BroadwayGirlNYC to promote its Supersonic Internet in various different commercials.&nbsp;</span></p><h3><b><br>Ecommerce Strategies</b><span style="font-weight: 400;"><br></span></h3><p><img decoding="async" class="wp-image-334996 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874208223-2a0dcc858b723ba66e15b57ab9d3acc2.webp" alt="Marketing Strategy Of Centurylink - Ecom" width="516" height="269"></p><p><span style="font-weight: 400;">In the eCommerce strategies, the brand called Centurylink has an online platform for customers to explore Centurylink offerings and products that they can buy online. They have their own website and The Centurylink company sells electronic devices, mobile phones, home security, Ethernet, internet packages, TV Streaming packages etc. and more.</span></p><h3><b><br>Content Marketing Strategies&nbsp;</b></h3><p><span style="font-weight: 400;">Their content marketing strategies talk about –&nbsp;</span></p><p><span style="font-weight: 400;">Centurylink Tv<br></span><span style="font-weight: 400;">Centurylink Wifi<br></span><span style="font-weight: 400;">Internet<br></span><span style="font-weight: 400;">Centurylink Mobile<br></span><span style="font-weight: 400;">Web Series promotions<br></span><span style="font-weight: 400;">Centurylink On Demand&nbsp;</span></p><p><span style="font-weight: 400;">When it comes to marketing strategies. Centurylink keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing.&nbsp;</span></p><p><span style="font-weight: 400;">A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">Centurylink also keeps its content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community.&nbsp;</span></p><p>This ends with an elaborative marketing strategy of Centurylink. Let us conclude our learning below from the marketing strategy of Centurylink.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s Unique in Centurylink Marketing?</b></h2><p><span style="font-weight: 400;">One of the industry’s top providers of ICT solutions and services, Centurylink has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of Centurylink has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of Centurylink check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.<br></span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of Centurylink, and do share your thoughts on this case study marketing strategy of Centurylink in the comments section below.</span></p></div></div>

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Extensive Marketing Strategy Of Centurylink - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">Last time we discussed the </span><a href="https://iide.co/case-studies/swot-analysis-of-xfinity/"><span style="font-weight: 400;">SWOT analysis of Xfinity</span></a><span style="font-weight: 400;">. Now we will take a tour and discuss the Marketing Strategy of Centurylink.</span></p><p><span style="font-weight: 400;">CenturyLink is a telecommunication company that provides communications services in America and also serves international customers across North America, Latin America, Europe, the Middle East, Africa, and the Asia Pacific. In this digital world, they provide a lot of services related to the IT field.</span></p><p><span style="font-weight: 400;">The thing which made this company achieve heights of success is its marketing efforts. For the last few years, the marketing strategy of every company is changing day by day. To know more about the changing scenario of marketing, join our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">Do you want to know how CenturyLink became successful? In this blog, we will get to learn about the marketing strategy of CenturyLink. Before proceeding further let us just know more about CenturyLink as a company.</span></p></div></div>

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Extensive Marketing Strategy of Centurylink –American Telecom Company

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