Name: In-Depth Marketing Strategy Of BT - 2025 | IIDE
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<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><h2><b>About BT</b></h2><p><img decoding="async" class="wp-image-257326 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874077863-dfafdba2fd825bef0938b2b426dfaacd.webp" alt="Marketing Strategy Of BT - BT Headquarters" width="451" height="301"></p><p><span style="font-weight: 400;">BT Group is one of the world’s leading providers of telecommunications services. Its main activities include local, long-distance and international telecommunications services, internet services, and providing IT solutions. Established in the year 1912 with reached 180 countries supplying them with fixed-line, broadband, and mobile services.&nbsp;</span></p><p><span style="font-weight: 400;">Starting from the simple telegraph in the 19th and 20th centuries till smartphone services and launching digital portals BT Group has always been on its toes to grab maximum customers. BT Group manages several large subsidiaries worldwide.</span></p><p><span style="font-weight: 400;">BT Global Services division supplies telecommunication services to corporate and government customers across the globe and it also supplies telephone, broadband, and subscription television services in the UK to almost 18 million customers.</span></p></div><div data-bglz="1" class="dcf-overflow-x-auto" tabindex="0"><table class="dcf-table dcf-table-bordered dcf-table-striped" style="height: 208px;"><caption><strong>Quick Stats on BT</strong></caption><tbody><tr style="height: 23px;"><th style="height: 23px; width: 134px;" scope="row">CEO</th><td style="height: 23px; width: 747px;" data-label="CEO"><span style="font-weight: 400;">Philip Jansen</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 134px;" scope="row">CMO</th><td style="height: 23px; width: 747px;" data-label="CMO"><span style="font-weight: 400;">Marc Allera (Ex)</span></td></tr><tr style="height: 23px;"><th style="height: 22px; width: 134px;" scope="row">Area Served</th><td style="height: 22px; width: 747px;" data-label="Area Served"><span style="font-weight: 400;">Britain &amp; other 180 countries</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 134px;" scope="row">Industry</th><td style="height: 23px; width: 747px;" data-label="Industry"><span style="font-weight: 400;">Telecommunications</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 134px;" scope="row">Market Share/ Revenue</th><td style="height: 47px; width: 747px;" data-label="Market Share/ Revenue"><span style="font-weight: 400;">2,137 crores GBP</span></td></tr><tr style="height: 47px;"><th style="height: 47px; width: 134px;" scope="row">Vision</th><td style="height: 47px; width: 747px;" data-label="Vision"><span style="font-weight: 400;">A communications-rich world – a world in which everyone, irrespective of nationality, culture, class or education, can benefit from the power of communication skills and technology.</span></td></tr><tr style="height: 23px;"><th style="height: 23px; width: 134px;" scope="row">Tagline</th><td style="height: 23px; width: 747px;" data-label="Tagline"><span style="font-weight: 400;">We connect for good.</span></td></tr></tbody></table></div></div><h2><b><br>Marketing Strategy of BT&nbsp;&nbsp;</b></h2><p><span style="font-weight: 400;">“BT’s job is to be visible on all of these platforms and to give real-time information so that BT stores stand out during searches.”</span></p><h3><b>Segmentation, Targeting, and&nbsp; Positioning&nbsp;</b></h3><p><b>Segmentation</b></p><p><span style="font-weight: 400;">Based on factors such as gender, age, occupation, marital status, income, etc., demographic segmentation.</span></p><p><span style="font-weight: 400;">Geographic segmentation: depending on the place of residency (country, state, or city). Local enterprises might even be divided up by particular counties or municipalities. Based on preferred technology, software, and mobile devices, do technographic segmentation. Based on individual attitudes, values, interests, or personality traits, psychographic segmentation.</span></p><p><b>Targeting</b></p><p><span style="font-weight: 400;">BT is the UK digital enabler of telecommunications services.</span></p><p><span style="font-weight: 400;">BT targets landline and fixed infrastructure, mobile and data services users, BT broadband plans users, and landline packages BT users, BT mobile, these are all the products the BT launched and also they target the BT other services like Fixed-line internet, mobile internet,&nbsp;fixed-line, and&nbsp;mobile telephony,&nbsp;IP television uses always.&nbsp;</span></p><p><span style="font-weight: 400;">Other than the Mobile telephone, Landline telephone, communication through fibre optics, digital television and IT services.&nbsp; British Telecommunication has also ventured into the business of consultancy and business solutions in order to capture different markets.&nbsp;</span></p><p><b>Positioning</b></p><p><span style="font-weight: 400;">It is a leading telecommunication provider in the United Kingdom.</span></p><p><span style="font-weight: 400;">Market Position: BT has a dominant market position being the leading network provider in the UK. Since its beginning, the company’s growth has enabled it to generate new revenue and diversify the economic cycle risk in the areas it serves.</span></p><h3><b><br>Marketing Campaigns</b></h3><p><img decoding="async" class="wp-image-326248 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874078771-305d70f0b1536c0626b049ff6f94cedc.webp" alt="Marketing Strategy Of BT - Campaign 1" width="301" height="278" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/1-2.jpgw3.webp 445w, https://iide.co/wp-content/uploads/2022/09/1-2-300x277.jpg 300w, https://iide.co/wp-content/uploads/2022/09/1-2-150x139.jpg 150w" sizes="(max-width: 301px) 100vw, 301px"></p><p><span style="font-weight: 400;">BT recently conducted BT’s BIG Sofa Summit in which owners from different industries talk about how businesses can be a little bit greener to help the environment such as using renewable suppliers, sustainable materials etc. In this #BTBigSofaSummit they also targeted the sparkling conversation about how our homes can be greener.</span></p><p><span style="font-weight: 400;">BT has not conducted any other marketing campaigns yet. BT on social media platforms is seen promoting upcoming sports tournaments, and product launches, talking about measures to save the environment, announcements of discussions and press summits etc.&nbsp;</span></p><p><span style="font-weight: 400;">BT does not show interest in running hashtag campaigns, giveaways, lucky 10 etc. and more to build connections with its customers.</span></p><h3><b><br>Social Media Marketing&nbsp;</b></h3><p><span style="font-weight: 400;">The company has been found on all Websites&nbsp;</span></p><p><span style="font-weight: 400;">Facebook: 315,059<br></span><span style="font-weight: 400;">Instagram: 25.1k followers<br></span><span style="font-weight: 400;">LinkedIn: 566,769 followers<br></span><span style="font-weight: 400;">Twitter: 128.5k Followers</span></p><p><span style="font-weight: 400;">Most followers are there on LinkedIn. However, this does not signify a different strategy, but rather the time spent on a particular platform.&nbsp;</span></p><p><span style="font-weight: 400;">BT has a very well-organised posting routine which makes sure that each Social media platform gets equal attention.&nbsp;</span></p><p><span style="font-weight: 400;">BT has ensured that its social media footprint grows every day. Posts related to telecommunications, web series promotions, and promotional videos spread access to all forms of media and attract a lot of eyeballs. The company can be found everywhere from Linkedin to Instagram to Twitter and Youtube.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</span></p><h3><b><br>SEO Strategies</b></h3><p><span style="font-weight: 400;">The keywords search of SEO strategy is good for BT it has high&nbsp;</span></p><p><img decoding="async" class="wp-image-326250 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874079455-e2a995afe04371e239f0afc1ab4c035a.webp" alt="Marketing Strategy Of BT - SEO" width="273" height="391" data-srcset="https://iide.co/wp-content/w3-webp/uploads/2022/09/3-3.jpgw3.webp 450w, https://iide.co/wp-content/uploads/2022/09/3-3-209x300.jpg 209w, https://iide.co/wp-content/uploads/2022/09/3-3-150x215.jpg 150w" sizes="(max-width: 273px) 100vw, 273px"></p><p><span style="font-weight: 400;">According to SEO rankings, the number of keywords – below 500 is bad, above 1000 is good, and 10,000+ is amazing. As one can see, </span><a href="https://www.bt.com/" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">https://www.bt.com/</span></a><span style="font-weight: 400;"> has 1,645,195 organic keywords, which is considered excellent. That means BT’s digital marketing strategies are gaining a lot of traction and are working well.</span></p><p><span style="font-weight: 400;">Furthermore, the monthly traffic is approximately 6.6M, which is an excellent figure. As a result, BT has clearly made efforts to optimise its search engine results and is reaping the benefits effectively, as evidenced by the numbers.</span></p><h3><b><br>Influencer Marketing</b></h3><p><span style="font-weight: 400;">The process of identifying, engaging, and supporting individuals who initiate conversations with a brand’s customers is known as influencer marketing. It is a growing trend used in public relations campaigns. In recent years, this strategy has become increasingly focused on social media, allowing brands to market through social media influencers. Influencer marketing will also be a big trend in 2022 and beyond.</span></p><p><span style="font-weight: 400;">Influencer marketing, which mixes brands and influencers working together, maybe a strong strategy that may help businesses develop. It is a marketing approach that’s been employed successfully by thousands of organisations and brands for over a decade and is still growing.</span></p><p><span style="font-weight: 400;">BT has not been associated with involvement with influencers. It doesn’t use influencer marketing.</span></p><h3><b><br>Ecommerce Strategies</b></h3><p><img decoding="async" class="wp-image-326249 alignnone " src="https://iide-media.blr1.cdn.digitaloceanspaces.com/production/upload-1736874080250-8b1d3938f2ba04379442f45807343570.webp" alt="Marketing Strategy Of BT - Ecom" width="503" height="275"></p><p><span style="font-weight: 400;">In the eCommerce strategies, the brand called BT has an online platform for customers to explore BT offerings and products that they can buy online. They have their own website and The BT company sells electronic devices, mobile phones, internet packages, TV packages etc. and more.</span></p><h3><b><br>Content Marketing Strategies&nbsp;</b></h3><p><span style="font-weight: 400;">Their content marketing strategies talk about –&nbsp;</span></p><p><span style="font-weight: 400;">BT Tv<br></span><span style="font-weight: 400;">BT Wifi<br></span><span style="font-weight: 400;">Internet<br></span><span style="font-weight: 400;">BT Mobile<br></span><span style="font-weight: 400;">Web Series promotions<br></span><span style="font-weight: 400;">BT On Demand&nbsp;</span></p><p><span style="font-weight: 400;">When it comes to marketing strategies. BT keeps it simple yet effective. As discussed in this article, the emphasis is on the employees and the customers when it comes to marketing.&nbsp;</span></p><p><span style="font-weight: 400;">A major benefit of this structure is the variance of people they can use ranging from different demography, economic backgrounds, race etc. There is no reliance on only one celebrity.&nbsp;&nbsp;</span></p><p><span style="font-weight: 400;">BT also keeps its content interactive, giving a personal vibe to its client base. Informational content is also a major boost to their imprint as more and more people refer to each other and help them build a community.&nbsp;</span></p><p>This ends with an elaborative marketing strategy of BT. Let us conclude our learning below from the marketing strategy of BT.</p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><b>Conclusion – What’s Unique in BT Marketing?</b></h2><p><span style="font-weight: 400;">One of the industry’s top providers of ICT solutions and services, BT Company has a solid track record as a network expert. It is one of the greatest French mobile communications businesses, serving millions of people around the country.</span></p><p><span style="font-weight: 400;">Having outstanding digital marketing skills can prove to be a boon for your company. With SEO-optimised strategies, you can easily target your audience and grab their attention towards your company. As we all know now when the digital revolution is taking place, it has become mandatory to have a digital presence! Having said that in order to grow your reach you will need at-par digital marketing skills.&nbsp;</span></p><p><span style="font-weight: 400;">Digital marketing is crucial since it links a company with its clients when they are online and is effective across all sectors. It links businesses with ideal consumers through SEO and PPC on Google, social media marketing, and email marketing. </span><span style="font-weight: 400;">If you would like to learn more and develop skills, check out </span><strong><a href="https://iide.co/online-digital-marketing-course/?swcfpc=1">IIDE’s 4-Month Digital Marketing Course</a></strong><span style="font-weight: 400;"> to learn more.</span></p><p><span style="font-weight: 400;">Alternatively, you can enrol in one of our </span><strong><a href="https://iide.co/meetups/">free online masterclasses</a></strong><span style="font-weight: 400;"> led by IIDE’s CEO, Karan Shah, to gain insight into the field of digital marketing.&nbsp;</span></p><p><span style="font-weight: 400;">We hope this blog on the marketing strategy of BT has given you a good insight into the company’s marketing strategies.</span></p><p><span style="font-weight: 400;">If you like such in-depth analysis of companies just like the marketing strategy of BT check out our</span><strong><a href="https://iide.co/case-studies/swot-analysis-of-suzuki/?swcfpc=1#:~:text=IIDE%20Knowledge%20portal."> IIDE Knowledge portal</a></strong><span style="font-weight: 400;"> for more fascinating case studies.</span></p><p><span style="font-weight: 400;">Thank you for taking the time to read the marketing strategy of BT, and do share your thoughts on this case study marketing strategy of BT in the comments section below.</span></p></div></div>

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In-Depth Marketing Strategy Of BT - 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In our previous blog, we did an explicit SWOT Analysis of the 8th largest telecommunications company in the World, </span><a href="https://iide.co/case-studies/swot-analysis-of-movistar/?swcfpc=1"><span style="font-weight: 400;">Movistar</span></a><span style="font-weight: 400;">. Here we will understand the marketing strategy of BT.</span></p><p><span style="font-weight: 400;">With a bold ambition to be the world’s most trusted connector of people, devices, and machines BT group is one of </span><a href="https://www.glassdoor.co.in/Explore/top-telecommunications-companies-london_IS.4,22_ISEC10023_IL.33,39_IC2671300.htm" rel="nofollow noopener noreferrer" target="_blank"><span style="font-weight: 400;">the leading British industries in the telecommunication world</span></a><span style="font-weight: 400;">. They have very clear and simple ideologies which make them stand out and get maximum potential customers.&nbsp;</span></p><p><span style="font-weight: 400;">BT Group has been always successful in providing the best solutions to their customers. BT Group has begun a digital advertising platform to provide aid to the business to run their digital marketing campaigns, also boost their goods and services online.</span></p><p><span style="font-weight: 400;">It has been successful to hold its position in the industry. It can still try to improve its standings in the global market with the use of </span><a href="https://iide.co/blog/digital-marketing-strategies/"><span style="font-weight: 400;">the latest digital marketing techniques</span></a><span style="font-weight: 400;">. Most people have entered the digital world and thus it is easy for any company to find its target audience in the market.&nbsp;</span></p><p><span style="font-weight: 400;">Thus every business needs to implement digital marketing. If you are anxious about learning what digital marketing is and how to use it to your advantage – check out our </span><a href="https://iide.co/digital-marketing-basics?swcfpc=1"><span style="font-weight: 400;">Free MasterClass on Digital Marketing 101</span></a><span style="font-weight: 400;"> by the CEO and Founder of IIDE, Karan Shah.</span></p><p><span style="font-weight: 400;">In this case study, we will learn about the marketing strategy of BT. But first, let us know about the company and the product better.</span></p></div></div>

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