Extensive Marketing Strategy of Brightcom Group – With STP Analysis

In our previous case study, we learned in detail about the marketing strategy of a really amazing company, Shopify. In this case study, we are going to explain the marketing strategy of Brightcom group – a digital marketing company.

The objective is to learn and gain insights into how it became India’s leading digital marketing platform focused on direct marketers, brand advertisers and marketing agencies. Brightcom group keeps the intention of patrons’ welfare at the core and makes their lives better 24×7. 

So, as you can see, the world is fully online now, and marketing is the rib of every industry. If you are interested to know more about marketing then do check out our Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

We will learn the entire marketing strategy of the Brightcom group by the end of this blog. Before diving deep into it, let’s begin with the company’s story, target audience and digital presence.