Extensive Marketing Strategy of Bikayi – Detailed Explanation

In our previous case study, we learned in detail about the marketing strategy of a fascinating company, Brightcom Group. In this case study, we are going to explain the marketing strategy of Bikayi – the world’s largest e-commerce enabler. 

Startups are the talk of the town nowadays. Bikayi is not the only e-commerce enabler, there is so much competition in this space. The E-commerce industry is going to see exponential growth in the coming years. We will help you gain insights into how Bikayi went from zero to becoming one of the world’s largest e-commerce enablers.

As things are getting digital, people want to buy everything online. That is the main reason why Digital Marketing becomes an essential part of any startup or business. Without Digital Marketing it will be hard to survive in the competitive market.

So, to stay ahead of your competitor’s marketing becomes essential. If you want to learn about new-age digital marketing, then check out the IIDE’s Free Masterclass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

Before we get into the details of the Marketing Strategy of Bikayi, let’s get started by getting to know the story of Bikayi.