Complete Marketing Strategy Of BHP – With Detailed Explanation

In our previous article, we have learnt in detail about the Marketing Strategy of a really fascinating brand, Hindalco. So In this article, we are going to elaborate on the Marketing Strategy Of BHP A leading Global resources company.

So, are you looking for a detailed Marketing Strategy of BHP? Then you are at the correct place as this article will help you learn and gain insights on BHP & how it became one of the World’s Top producers of resources.

In today’s time with everything getting shifted online, Marketing forms a very important component of every business and company, and BHP being one of the top companies, has focused a lot on the marketing part and has built a very strong online presence across various digital platforms. So if you are interested to know more about Marketing then do take a look at this Free Masterclass on Digital Marketing 101 by the CEO & founder of IIDE Karan Shah.

In this blog we have fully covered the Marketing Strategy of BHP but, before we begin to look at the Marketing Strategy let’s get to know about the Company’s story, its founder, products, target audience, and much more.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]