Extensive Marketing Strategy of Astral Poly Technik with STP Analysis

In the previous article, we learned about the SWOT analysis of Astral Pipes. Now in this article, we are going to learn about the structured and detailed marketing strategy of Astral Poly Technik. 

The article helps you to gain knowledge about Astral Poly Technik, and how a PVC pipes company became one of the best companies in India. This company competes with many prestigious companies like Finolex, and Jain Irrigation Systems LTD.

Marketing is nothing but finding the customer’s needs and fulfilling them with your service. This is like an ocean where many companies are competitive with your company. In that, you need to build and maintain relationships with your customers. If you want to upskill in the digital marketing field then check out IIDE’s Free MasterClass on Digital Marketing 101 by our CEO and Founder, Karan Shah.

In this entire blog, we will learn the Marketing Strategy of Astral Poly Technik. But before this let’s begin with the company’s story, target audience and digital presence.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Oct 21, 2022

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]