Marketing Strategy Case Study: 20th Television Insights

In our previous article, we had learnt in detail about the SWOT analysis of 20th Television. In this article, we are going to elaborate on the marketing strategy of 20th Television – An American Animation Studio.

Did you know about the famous American sitcom starring Dwayne Hickman named The Many Loves of Dobie Gillis? Yeah exactly, the creator and producer behind this sitcom series are 20th Television. 20th Television is an American television production company which acts as a division of Disney Television Studios. The company started using 20th Television, Inc. for the copyright of this Television and 20th Television Animation productions as a Disney subsidiary.

Marketing is a special part of a company’s DNA that can either break it or make it. As users are going digitally around the world, marketing or we can call it a special part of the DNA of the company, has followed them to the digital world as well. If you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

We will learn the entire marketing strategy of 20th Television by the end of this blog. But before that let’s know about the company’s story and digital presence. This article will go you through some of the famous marketing secrets to make the company successful and prosperous for such a long time.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 16, 2024

Courses Recommended for you

Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs......[Read full bio]