Marketing Strategy Case Study: 20th Television Insights

In our previous article, we had learnt in detail about the SWOT analysis of 20th Television. In this article, we are going to elaborate on the marketing strategy of 20th Television – An American Animation Studio.

Did you know about the famous American sitcom starring Dwayne Hickman named The Many Loves of Dobie Gillis? Yeah exactly, the creator and producer behind this sitcom series are 20th Television. 20th Television is an American television production company which acts as a division of Disney Television Studios. The company started using 20th Television, Inc. for the copyright of this Television and 20th Television Animation productions as a Disney subsidiary.

Marketing is a special part of a company’s DNA that can either break it or make it. As users are going digitally around the world, marketing or we can call it a special part of the DNA of the company, has followed them to the digital world as well. If you want to learn more about digital marketing and its different attributes do check out Free Digital Marketing Masterclass by Karan Shah the founder and CEO of IIDE.

We will learn the entire marketing strategy of 20th Television by the end of this blog. But before that let’s know about the company’s story and digital presence. This article will go you through some of the famous marketing secrets to make the company successful and prosperous for such a long time.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Sep 16, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.