Complete Case Study on the Marketing Moves of Chipotle

Chipotle Mexican Grill, often simply called “Chipotle”, is an American fast-casual restaurant chain that serves a simple menu of Mexican-inspired food. The name “Chipotle” came from smoked hot chilli pepper, Chipotle, used in traditional Mexican cooking. It is also used in several other items offered by the brand such as tacos, burrito bowls, salads, and other side dishes. 

The case study is about the marketing strategies of Chipotle including its target market, marketing mix, digital marketing, and various unique marketing strategies. So without any further ado, let’s begin by understanding about Chipotle.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Sep 10, 2024

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.