Exclusive Marketing Strategies of ASOS – A Case Study

ASOS envisions a world in which people are free to be themselves without fear of being judged. To try new things. to express oneself To be courageous and embrace life as the extraordinary adventure that it is. As a result, it ensures that everyone has an equal opportunity to discover all of the amazing things they are capable of – regardless of who they are, where they come from, or what they look like to the boss. It exists to assure you that you can be whoever you want to be.

So, in this case study, we’ll learn about the marketing strategies of ASOS in depth. Based on an analysis of the best market opportunities, the marketing strategies define target markets and the value proposition that will be offered. It is essentially a formula for how a company will compete, what its goals should be, and what policies will be required to achieve these goals.

So, let us begin by defining ASOS as a company in the following section below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Nov 28, 2024

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Author's Note:

I’m Aditya Shastri, and this case study has been created with the support of my students from IIDE's digital marketing courses.

The practical assignments, case studies, and simulations completed by the students in these courses have been crucial in shaping the insights presented here.

If you found this case study helpful, feel free to leave a comment below.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.