Comprehensive Marketing‌ ‌Mix‌ ‌of‌ ‌Volkswagen ‌- All 4Ps Included

Volkswagen is a German automobile company. The company holds a significant position in the industry and had the highest sales in the year 2016-17. They deliver cars of different sizes and features to cater to every kind of customer around the world.

In this blog, we will cover the Marketing‌ ‌Mix‌ ‌of‌ ‌Volkswagen and its 4Ps. Let us first know more about the company.

Aditya Shastri

Lead Trainer & Head of Learning & Development at IIDE

Updated on: Aug 30, 2023

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Author's Note:

My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India.

Practical assignments, case studies & simulations helped the students from this course present this analysis.

Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience.

If you found this case study helpful, please feel free to leave a comment below.

Aditya Shastri

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Lead Trainer & Head of Learning & Development at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.