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Backlinks are links from other websites to your own, which help improve your site's search engine rankings. A strong backlink profile signals to search engines that your content is credible and authoritative. Studies show that high-quality backlinks account for over 50% of ranking factors in SEO. Building a solid backlink strategy becomes crucial for increasing online visibility as India's SEO services market grows.
Karan Shah
Founder and CEO at IIDE
Updated on: Jan 16, 2025
Backlinks are links to pages on your domain from other domains; they form a link from your domain to theirs.
Backlinks are links that your website receives from another. For example, a restaurant’s website gets a recommendation from a food blogger through a backlink.
Although it is allowed to purchase backlinks, it is against Google Webmaster Guidelines to buy links directly from a website without the website promoting the link as “sponsored”.
Finding guest blogging opportunities is among the best strategies to earn white hat backlinks. This helps you to generate relevant backlinks for your site.
A link from a website with a high domain authority that search engines trust is considered high quality.
Any link a search engine finds spammy or pointless is a poor backlink. Search engines like Google and Bing use algorithms to identify these connections and punish the websites that include them.
Bad backlinks must be located and eliminated to prevent your website from being punished. Contact web admins, disavow links in Google Search Console, or even 404 pages to remove low-quality material to eliminate harmful backlinks.
Founder and CEO at IIDE
Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.
His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.
To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).