Social media has become a very integral part of digital marketing. We all know that social media is vital but just posting content will not get you sales. Social media engagement is essential to generating sales. But what are the sure-shot ways to increase social media engagement? Read this blog to know more!
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Why is Social Media Engagement important?
Here’s a list of reasons why social media engagement is important –
The best part of social media is its reach. You can reach a large audience with the same communication. By posting consistently, your post will reach your audience and it will increase brand awareness.
As they say content is key when it comes to building brand perception. Content is very important in highlighting your company’s USP and also building trust for your brand turning visitors into potential customers.
When you have a considerably high number of likes, comments, and shares, it makes your brand more trustworthy.
Check this online content marketing short course out.
SEO and social media go hand-in-hand. A good social media presence has a huge impact on SEO performance. It can drive sizable referral traffic to your social media channels.
Social media is the best way to gather instant feedback. You will be able to know whether your communication is working or not. You can understand valuable feedback from your customers and accordingly come up with new product launches.
When you interact with users, it gives your brand a humanistic approach. When you respond to each query, they will be inclined to your brand as they’ll know that you value them.
10+ Ways To Increase Social Media Engagement
We have listed the best strategies to increase social media engagement and also some social engagement examples for your reference.
Social Media Platforms keep updating tier algorithms to make the platform more interesting and safe for their users. Hence, to work in the favour of the algorithm, you must keep a regular check on the changes. Do not be scared of the algorithm as it only enhances your chances of being discovered by the right target audience.
Content is truly the king and if your content is diverse and relatable, it is one of the fastest ways to increase social media engagement.
Hashtags play an important role in increasing social media engagement. They act as keywords for Social Media Marketing so you must include them in your captions.
Bonus Read: Know how to select #Hashtags for Instagram
Even if your reel has the most catchy content, if the quality of the video is bad, there is a very high chance that the algorithm doesn’t work in your favour. So do ensure that there is consistency in quality content.
Polls and Survey
Polls and surveys are an added benefit and can also help you increase your social media engagement. Asking your followers through stories (Instagram) about what they like about your content can help you know their preferences. Hence, you can plan your content accordingly.
Social Media trends and challenges are very fun and one of the fastest ways to increase social media engagement. In recent times, a lot of movie productions create a challenge keeping the celebrities as the face so that their fans can follow them and create the same challenges. This is known as User-Generated Content and boosts organic engagement very fast.
Not even kidding when I say that today an influencer has a greater following than some of the actors in our country. Every brand recognizes this and adds influencers to its social media marketing strategies. Influencers are a great way to attract the attention of the masses towards your brand and increase social media engagement.
Your goal while deciding your social media strategy is to roll out consistent content and not viral content. A content calendar will always help you be consistent with planning and executing on various social media platforms.
Check Your Competitors
Follow your competitor’s social media strategy and check what’s working for them. The key is to not copy what they do but to uniquely adapt to newer and updated social media strategies.
Keep It Fun
Social Media is a fun business so don’t take it seriously. Keep reinventing the strategy and questioning as a viewer what you would like to see on the social media platform. A rigid strategy will not boost engagement but a fun profile with a few tweaks will always do.
These were the best ways to increase social media engagement. Do apply them and you will see a guaranteed boost in engagement.
3 Must-Use Tools To Increase Social Media Engagement
We have listed the top social media engagement tools so that you can use social media to engage with others easily.
Hootsuite is undoubtedly one of the most popular social media engagement tools. It makes it simpler for businesses to schedule posts, analyze campaign performance and manage social media accounts from one dashboard.
Buffer is another wonderful tool to increase social media engagement. It is great for companies with multiple accounts.
The Buffer reply function makes it easy to reply to all social messages from a single dashboard. This can really help improve and streamline your online reputation management. Check this short online course out on online reputation management.
Wondering how to increase social media followers? With Bitly, you can easily track your social media engagement and also track overall performance. It is much more than a link shortener.
Check out the Top 34 digital marketing tools in 2022 for additional tools.
Q. How do you increase engagement on social media in 2021?
Here’s a guide on how to increase social media engagement in 2021 –
- Use humour to connect with your audience
- Use video content
- Host contests and giveaways
- Use influencer marketing
- Leverage any trending hashtags
Q. Why is it important to increase engagement on social media?
Increasing social media engagement goes much beyond increasing likes and follows. One needs to focus on building social media engagement and you will be able to reap the rewards of brand awareness, increased return on investment, and better conversions.
We hope you enjoyed reading our blog. Let us know what strategies you used in the comments below to increase social media engagement on your page.
We highly recommend this 3-month online comprehensive digital marketing course to get a better understanding of what strategies you can implement. If you’re a professional and need a holistic course to upskill, this Digital Marketing MBA is a good choice.