Top 15 Digital Marketing Influencers You Must Follow

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Have you ever invested in influencer marketing? About 45% of digital marketers consider influence marketing as one of their top revenue-generating marketing techniques. It is effective and helps create hype about your business or company. 

There are different types of digital online marketing influencers. Before we get to that, let’s have a look at who they are exactly. 

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Who are digital marketing influencers? 

Digital marketing influencers are considered experts within their niche – digital marketing. They endorse various products and carry out promotions for brands and their clients. They have a dedicated social following that has been built with time and trust. Their audience is highly engaged and pays close attention to their opinions. 

The different types of influencers in digital marketing include digital marketing micro-influencers (10-15k followers), mega influencers (over 1 million followers), macro-influencers (500k-1 million), mid-tier influencers (50-500k), and nano influencers (1k-10k).

There are quite a few digital marketing influencers on Instagram in India. However, let’s have a look at some of the top digital marketing experts in India and then globally. 

List of Top 10 Digital Marketing Influencers in India 

Here’s a list of some of the top digital marketers in India – 

1. Deepak Kanakaraju

Deepak is one of the founders and building blocks of Pixel Track Digital. Often referred to as ‘Digital Deepak’ in the industry, he has over 6 years of experience in the field and has worked with startups such as Razorpay, Digital Vidhya, and Practo.

2. Mridul Kabra

An architect but with a keen interest in digital marketing, Mridul Kabra went on to become a teacher of digital marketing. He is now a digital marketing Head at Google, specializing in lead generation. He was able to organize workshops and teach 1,000 students in Rajasthan.

3. Harsh Agarwal

A  powerful blogger and founder of the exceptionally received blog Shoutmeoutloud, he has 10 years of experience in the industry. He inspires many bloggers out there with his expertise in SEO and WordPress.

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4. Jitendra Goswami

A trainer, speaker, and consultant – Jitendra Goswami is a well-known personality in the industry. He is also the author of ‘Inside a Hustler’s Brain’. Whilst inspiring thousands of people, he has been recognized worldwide for his workshops and book. He wishes to revolutionize business through digital marketing. 

5. Sorav Jain

A prominent digital marketing influencer in India, he has hosted many 2020 MSL programs and has established echoVMB. Sorav is also an author and has published two books – ‘Social Media for Business, and ‘How to Build Your Brand on Social Media’ which were very well received. 

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6. Pradeep Chopra 

He is a well-known international speaker. CEO and co-founder of Digital Vidya, he has changed the shape of digital marketing education in India with thousands of students passing out from this school.

7. Himanshu Arora

Himanshu Arora has worked on many digital marketing projects for leading brands such as HUL, Accenture, Google, and Coca-Cola. He is the founder of Social Panga digital marketing agency. 

8. Prateek Shah

Prateek Shah is a trainer with Google India, Digital Vidya, and AIMA (All India Management Association) He has organized workshops for organizations such as CNN-IBN and Hindustan Times.

9. Lakshmipathy Bhat

With over 20 years of experience in both, traditional and digital marketing, he has been witness to the industry transition. He is a top opinion leader and is now responsible for corporate communications in technologies.

10. Nidhi Singh

A famous digital marketer, Nidhi Singh has more than 80,000 followers on Quora. She has won the prize for the top writer on Quora and has won twice. 

List of Top 5 Digital Marketing Influencers Globally 

Today, social media influencers and digital marketing go hand-in-hand, globally. Here’s a list of some of the international digital marketing influencers to follow – 

1. Gary Vaynerchuk

He is one of the best digital marketing influencers in the world. He is a public speaker, author and also has founded his own digital marketing agency called VaynerMedia. 

2. Neil Patel

Neil Patel – the ultimate Guru of SEO! He is extremely passionate about digital marketing. His content marketing and SEO practices are the best in the industry as it is not just talking, it is tried and tested! He has also growth hacked big brands such as General Motors and Amazon. Amazing, isn’t it?

3. Ryan Deiss

The father and creator of customer value optimization – which gives a huge revenue boost to companies all over the world. He is also the founder of DigitalMarketer.com – a digital marketing edu-tech company.

4. Rand Fishkin

Former CEO of MOZ, he is one of the top SEO influencers out there. He built one of the best SEO tools to offer in the market.

5. Larry Kim

An online marketing expert, Larry King is the founder of WordStream and MobileMonkey. He is one of the best influencers and has marked his niche in Facebook Ads, Google Ads, and SEO practices. He is also one of the top Medium contributors in the world. 

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Q. What does a digital influencer do?

A digital influencer is an opinion leader in the industry and can influence his followers to make a particular conversion due through trust and goodwill. 

Q. Who is the No 1 digital marketer?

Deepak Kanakaraju is the topmost digital marketer in India, currently. 

Q. How do I become a digital marketing influencer?

You can become a digital marketer by executing the following strategies – 

  • Find a niche area
  • Plan a strategy 
  • Pick your social media channels
  • Study the competition  
  • Reach out to follow influencers to network
  • Create a website
  • Always keep up-to-date with events


We really hope you enjoyed reading this list of the top digital marketing influencers both, in India and internationally. Let us know who you look up to the most of them all in the comments below.

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Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

Karan Shah


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