Top 11 Digital Marketing Trends In Makassar for 2025

Are you looking to build a career in digital marketing or interested in knowing the digital marketing trends in Makassar, Indonesia?  Look no further, right here on this blog you will find everything you need to know about the digital marketing trends in 2023 and how you can use them to your advantage.

Staying updated on the latest trends in digital marketing would be important for any professional interested in building a future in digital marketing as a career or a business owner seeking to leverage digital marketing for better results in business.

The dominant trends include Video marketing, Personalised Email marketing, Chatbots, Augmented reality, and YouTube shorts to mention a few. This blog provides a glimpse of the latest trend in 2023. The digital marketing space is constantly evolving as the scope broadens which is why today there are so many careers in digital marketing as the demand keeps rising.

Many businesses and brands are investing a lot in digital marketing to remain visible in the minds of clients. Thus there are opportunities for skilled professionals in digital marketing in Massakar, Indonesia.

Why Is Digital Marketing a Trending Career?

The digital marketing space is dynamic and constantly evolving as adaptations are being made to maximize the latest trends. Consequently, many opportunities are available to anyone willing to understand and master the required skills. For instance, according to LinkedIn, the  “Digital Marketing Specialist”  role is among the top 10 most in-demand jobs, with over 860,000 job openings. 

As stated earlier, there are so many aspects to the digital marketing strategy that convert to the number of related jobs being very high. A recent research trend shows that the industry is facing a crisis — the digital skills gap.

A survey carried out by LinkedIn found a shortage of about 230,000 digital marketing professionals in major metro areas in the United States and this dirge exists in many countries all over the world including the UK, Canada, and Australia to mention a few. For as long as businesses continue to emerge, digital marketing will be in demand. 

According to Glassdoor, a Digital Marketing Specialist in Indonesia earns between IDR 36,00,000 – and IDR 1,92,00,000 as salary per month. Anyone looking at a career in digital marketing is taking the right step because the rewards are high and the time to get in is just right. It is however very important to be equipped with high-demand digital marketing skills such as:

• Content Writing

Content writing is the act of creating written content and publishing it online. This can include creating blog posts, articles, social media posts, and other types of written content intended for an online audience. Content writers use their writing skills to create engaging and informative content that is designed to educate, inform, or entertain their readers. 

The primary objective of content creation frequently centers around captivating and maintaining a particular target audience, while cultivating trust and establishing credibility with that audience by crafting top-notch written material. Content creation serves a multitude of objectives, including search engine optimization (SEO), lead acquisition, brand development, and more. 

A content writer’s central emphasis lies in crafting extensive, engaging content that lures users to a website, guiding them through the sales journey. This is especially pertinent in the realm of Digital Marketing Trends in Makassar. Content writing is often mixed up with Copywriting but the two are quite different as I will explain in my next point. Examples of content writing include blog posts, research papers, articles, and publications. It is mainly fact-based content.

• Copywriting

Copywriting is the act of writing with the goal of advertising or marketing a product, service, or idea. It involves creating compelling and persuasive messages that are designed to sell or promote a product or idea to a target audience. 

In the realm of Digital Marketing Trends in Makassar, copywriters leverage their writing abilities to create promotional materials such as brochures, websites, social media posts, and advertisements. The primary aim of copywriting is to influence the reader to take specific actions, such as making a purchase or signing up for a service.

To be effective, copywriting must be clear, concise, and compelling, and must speak directly to the needs and interests of the target audience. Copywriters produce short-form content to elicit a singular action from the user or reader. They write content for ads, emails, landing pages on websites, taglines, product descriptions, etc. The average salary of a copywriter in Makassar is IDR 1,32,42,645 per month in Indonesia.

• Social Media Marketing

Digital Marketing Trends in Makassar encompass leveraging popular social media platforms like Twitter, Facebook, Instagram, TikTok, Snapchat, and LinkedIn for brand promotion. Content creation is central, featuring compelling narratives and eye-catching graphics and videos tailored to the local audience. Visual storytelling is on the rise, with video marketing gaining prominence, while collaborations with local influencers and robust local SEO optimization continue to be crucial.

Businesses in Makassar are also increasingly using data analytics, integrating e-commerce on social platforms, and leveraging user-generated content to engage customers. Automation through chatbots and AI-driven customer service is further enhancing the overall customer experience.

Staying updated with these trends is essential for businesses looking to thrive in Makassar’s dynamic digital marketing landscape. The social media manager does a lot of research to understand audience trends and can carry out targeted campaigns. The average salary for a Social Media Manager in Indonesia is Rp 73250267 in 2023.

• Search Engine Marketing

According to Wikipedia, search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages primarily through paid advertising. This is often confused with SEO (search engine optimization) which is marketing that involves the promotion of websites on search engines using keywords to make them rank at the top organically. 

Search engine marketing makes use of SEO in addition to researching keyword trends to know what users are searching for in order to determine the amount that a company should bid for so its pages appear in search results. SEO is highly data-driven and requires a good understanding of analytics. The average salary for a Search engine specialist in Makassar, Indonesia is IDR 6,454,633 per month.

These are some high-in-demand careers right now and new specialized roles are constantly evolving. Have you decided what area of digital marketing you would like to specialize in? Why not check out this 45-minute Free Master class on Digital Marketing basics and secrets by Mr Karan Shah, CEO and founder of IIDE for more detailed information?