Success Stories: How IIDE’s Digital Marketing Course Changed Lives

From Classroom to Career: Exploring IIDE’s Successful Placement Process

We offer a comprehensive Post-Graduation in Digital Marketing & Strategy, which is a perfect match for fresh graduates.

With our commitment to helping students take charge of their careers, we strongly focus on career placement. From the moment our students walk in, our course curriculum is designed to train them to function effectively in a real-world setting.

At IIDE, we employ an in-house interview AI model to conduct personalised mock interviews to analyse the interviewee’s body language and tone. We offer a 3-day intensive mock drive conducted daily by leading WIPOD companies, brands, and agencies. Our dedicated placement managers create job hunt strategies tailored to an individual’s strengths and specialisation.

Our commitment to digital marketing education success is evident through our ongoing support, including resume assistance, industry connections, and active job opportunity communities. We do not stop here, as IIDE maintains active telegram communities to connect students with the latest job opportunities in the digital industry.

Digital Marketing Course Success: Transformative Stories from IIDE Graduates

What makes us stand out from the crowd? Well, Like other institutes, we don’t believe in swaying our customers by merely giving some fancy information; instead, we let our students’ success stories speak about IIDE’s digital marketing education success:

1. Harshvi Shah

Before joining IIDE, Harshvi Shah, a BMS graduate from Mumbai, had gained valuable experience through her one-year internship in digital marketing. At IIDE, we provided Harshvi with the tools and knowledge to excel in digital marketing. Through our hands-on training, she learned to create impactful internal content, including micro-sites and social media handles for platforms like Instagram and LinkedIn. Our curriculum covered a wide range of topics, from fintech to fashion, allowing her to apply her versatile writing skills across various niches. By integrating real-world projects and expert guidance, we helped her develop a strong portfolio highlighting her digital marketing learning outcomes and expertise.

Post-graduation, Harshvi secured a position as a Content Writer at Mobavenue with a CTC of ₹3,24,000. Mobavenue excels in driving data-driven strategies, leveraging advanced analytics to optimise campaign performance and deliver targeted results. The company partners with top-tier brands across the fintech, entertainment, and consumer goods sectors, creating innovative campaigns that achieve measurable success.

In her role at Mobavenue, Harshvi is instrumental in crafting compelling content for high-profile brands, mainly focusing on ad copies for Google Ads and website copywriting.

Her two main clients are as follows:

1. Quid.money

Quid.money is a fintech brand specialising in providing innovative financial solutions and services tailored to individual needs, focusing on user-friendly digital experiences. Harshvi has written over 30 ad copy sets for their Google Ads campaigns, effectively driving user engagement and conversions.

2. Resurgex.ai

Resurgex.ai is a cutting-edge technology company offering AI-powered retargeting services to boost customer engagement and sales. Harshvi played a crucial role in developing targeted content for their retargeting efforts, ensuring the messaging was tailored to resonate with diverse audience segments, enhancing brand engagement and recall.

Harshvi’s impressive work is the epitome of our digital marketing education success:

Project 1 – The article humorously explores how Taylor Swift’s ‘Eras Tour’ has been nicknamed the ‘Errors Tour’ by fans due to various unexpected and funny moments during her performances.

Project 2 – The article discusses how perfumes expire over time, losing their scent and effectiveness, and provides tips on how to prolong the lifespan of your fragrance.

Project 3 – The article highlights common personal loan scams and provides tips on how to identify and avoid them to protect yourself from financial fraud.

2. Pawan Soni

Before joining IIDE, Pawan Soni, a Bachelor of Fine Arts (BFA) graduate from Mumbai, began his digital marketing journey with a fresh perspective. Having recently completed his undergraduate studies, Pawan was eager to explore the dynamic field of digital marketing. As a newcomer, he sought to build a solid foundation and gain practical experience to bridge the gap between his academic background and the rapidly evolving digital landscape. His ambition led him to IIDE, where he aimed to enhance his skills and carve out a successful career in digital marketing. While at IIDE, Pawan excelled in his training, demonstrating a solid aptitude for handling complex digital marketing tasks, mainly e-commerce.

Post-graduation, Pawan secured a position as an e-commerce executive at Novus Lifesciences with a CTC of ₹3,60,000. Novus Lifesciences is known for its innovative health and wellness products, focusing on consumer well-being through high-quality supplements and essential nutrients.

In his role at Novus Lifesciences, Pawan is currently in the training period, managing Amazon ads promotions for over 200 products. Pawan has been optimising Amazon ad campaigns, enhancing product visibility and driving increased sales for Carbamide Forte, a leading brand in the dietary supplements industry, known for its high-quality vitamins, minerals, and herbal supplements designed to promote overall health and wellness.

Apart from this, he has also handled 5:15PM -, a premium brand offering gourmet snacks and essential cooking ingredients, catering to those who seek quality and taste in their everyday meals. Pawan has been responsible for optimising ad campaigns to maximise reach and conversions, reflecting his digital marketing learning outcomes and contributing to his overall success.

Pawan’s impressive work is the epitome of our digital marketing education success. Check out his work here.

3. Aamatullah Khokhar

Before joining IIDE, Aamatullah Khokhar, a BA graduate, began her journey in digital marketing with a focus on influencer marketing.

Post-graduation, Aamatullah secured a role in Influencer Marketing at Pollen, where she works with prominent brands like Ponds. Pollen is a premier influencer marketing agency specialising in creating personalised and data-driven campaigns. The company connects brands with the right influencers across beauty and lifestyle sectors, ensuring authentic and impactful marketing efforts. By leveraging micro and macro influencers, Pollen drives brand visibility and engagement, delivering measurable results through tailored partnerships.

At Pollen, she primarily works for a prominent brand ‘Ponds’. Ponds is a globally recognised skincare brand known for its wide range of beauty products that cater to diverse skin needs. With a legacy of over a century, Ponds continues to innovate, providing practical and trusted skincare solutions to millions of consumers worldwide.

At Pollen, Aamatullah Khokhar’s role involves ensuring authentic and impactful marketing efforts while delivering measurable results through tailored partnerships, which exemplifies her digital marketing course success. She is responsible for scouting influencers, editing video content, approving scripts, and ensuring seamless client servicing. Her successful collaborations with influencers like Ankita Kariya, Kasturi Chhetri, and Aaina Mehta have enhanced Ponds’ brand visibility and connected with diverse audience segments.

This practical application underscores the effectiveness of her comprehensive education at IIDE and highlights her digital marketing learning outcomes and digital marketing course achievements in a real-world setting.

Aamatullah’s impressive work is the epitome of our digital marketing education success:

Project 1 – The reel highlights the effectiveness of Pond’s Anti-Pigmentation Serum with 12% Gluta-Niacinamide Complex, which quickly absorbs and fades pigmentation.

Project 2 – This reel highlights a skincare routine for the 30s featuring Pond’s Age Miracle products, including serums and creams with Retinol-Bakuchiol and Retinol-Collagen B3 Complexes, for firm, glowing, and youthful skin.

4. Shruti Shah

Before joining IIDE, Shruti Shah, a BMS graduate, began her journey in marketing, showing her interest in campaign management. Shruti excelled at IIDE, showcasing her ability to plan and execute comprehensive marketing strategies for various brands, highlighting her intense research, data analysis, and influencer outreach skills.

Post-graduation, Shruti secured a position as a Management Trainee at FCB Kinnect. FCB Kinnect is a renowned digital marketing agency for crafting innovative and impactful campaigns for top-tier brands. The agency partners with industry giants like Elle 18, Smart Bazaar, Dark Fantasy, and Lakmé Salon, creating engaging and effective marketing strategies.

Elle 18 is a vibrant cosmetics brand known for its trendy and affordable makeup products for young consumers. Smart Bazar is a retail chain offering various essential products at competitive prices. Dark Fantasy is a premium biscuit brand famous for its rich chocolate-filled cookies. Lakmé Salon is a leading beauty and wellness chain offering various professional salon services.

In her role at FCB Kinnect, Shruti is instrumental in planning and executing campaigns for these high-profile brands. She conducts thorough research to understand market trends, analyses data to develop effective campaign strategies, and manages influencer outreach to boost brand visibility.

Her efforts ensure that Elle 18’s youthful vibe, Smart Bazar’s wide product range, Dark Fantasy’s indulgent treats, and Lakmé Salon’s premium services effectively communicate to their target audiences, enhancing brand engagement and driving successful marketing campaigns.

Shruti’s impressive work is the epitome of our digital marketing education success:

Project 1 – A fun reel celebrating the bond between best friends, featuring Elle18 makeup products

What Makes IIDE Your Ideal Choice to Kickstart Your Career?

IIDE offers a comprehensive Pos-Graduation in Digital Marketing & Strategy, a perfect match for fresh graduates.

Our PGDM course delves deep into the digital marketing landscape, covering essential areas like Search Marketing, Website Creation, Social Media Marketing & Management, and Influencer Marketing, which are clubbed with specialised soft and agency skills training.

Our creative marketing module and brand reputation management (Customer Experience) curriculum are co-designed with industry experts from FCB Kinnect and Konnect Insights, ensuring students receive top-tier, industry-aligned training.

Our programme includes a 3-month mandatory internship and access to industry insights from WARC to enhance learning. Apart from this, students also get access to an LMS (Learning Management System) called ‘Bookmark’ to help students gain access to personalised feedback, which contributes to learning integral parts of the course.

But wait – there’s more! To provide students with real-time industry exposure, we conduct masterclasses and supersessions where some leading industrial experts come and share light on prevailing topics in the marketing industry.

For instance, Zahid Gawandi, who is the VP of Marketing and Communication at SBI Securities, holds an intriguing session on ‘Strategic Marketing’ and Shitiz Dogra, who is the Associate Director at Indigo Airlines, has a comprehensive session on ‘The Art of Content Marketing.’

IIDE is not just about placements, projects and education; we are much more than that. We aggressively keep our students engaged in extracurricular activities to provide them with a well-rounded experience.

From ‘Games Day’ filled with exciting challenges and friendly competition, to our vibrant ‘Holi Havoc’ where students celebrate with colours, and ‘Jam Night’ where talent takes centre stage, there’s never a dull moment. Plus, our ‘Casual to Cultural’ events transform the campus vibe, showcasing diverse cultures and fostering student creativity.

Conclusion

We hope that these digital marketing course success stories have given you a glimpse of how pursuing your education from IIDE can help you make a promising career in this dynamic field.

We also understand that making career decisions is more challenging than choosing the dress you will wear in college. But we can make this process easier and smooth for you. To help you make the right career choice, we encourage you to schedule an appointment with one of our senior academic counsellors.

They will cater to all your concerns and help you find and pursue a career that aligns with your interests.