Detailed Scope of MBA in Digital Marketing in Rohini

Updated on: Apr 23, 2024
Scope of MBA in Digital Marketing in Rohini

The fastest and most effective method of marketing that reaches a larger audience is digital marketing. Candidates can pursue a job in any domain after earning an MBA in digital marketing with a focus on marketing and advertising.

One of the most significant, exciting, and fascinating careers in the modern world is digital marketing. Companies of all sizes use digital marketing to establish their presence online and raise awareness to attract customers.

Hence, digital marketing is a booming industry thus increasing the demand for experts in this field. Thus, there is a huge scope of MBA in digital marketing in Rohini and around the globe.

The scope of MBA in Digital Marketing in Rohini has grown to become one of the highest in-demand topics in the world today.​ An MBA in Digital Marketing is a graduate-level program that prepares students for leadership roles in the constantly evolving digital marketing industry.

It is designed to provide students with the skills and knowledge needed to manage marketing campaigns and strategies in the digital age.

The program focuses on the strategic use of digital technologies to enhance brand awareness and drive customer engagement. Students learn about digital marketing channels such as search engine optimization, social media marketing, email marketing, and analytics.

Graduates of an MBA in digital marketing program can pursue a wide range of careers in marketing, advertising, consulting, and e-commerce. They can also start their own digital marketing agencies or businesses. As the world becomes increasingly digital, businesses need marketing professionals who can actively market their products to reach their target audience.

Rohini is a city located in Delhi, India which has seen a significant rise in the demand for Digital Marketing institutions as well as professionals. Let us go further and gain more insights about the scope of MBA in digital marketing in Rohini.

The ultimate goal of businesses is to keep current clients and attract new ones. The best way to reach and influence consumers through digital media is through digital marketing.

Businesses today stay up to date by incorporating new social network components, as the majority of consumers use cell phones and the internet to study products and services before making any purchases. Every small business and well-established corporation uses digital marketing to develop highly customized marketing strategies for luring target consumers.

Further, let us gain some more insights about the Scope of MBA in digital marketing in Rohini.

What is Digital Marketing

Digital Marketing comprises various strategies and tactics aimed at promoting products or services through digital channels like search engines, social media, email, and websites. Its significance has grown immensely over the past decade, revolutionizing the marketing and business landscape.

In today’s interconnected world, Digital Marketing serves as the foundation for business success across all industries, including Rohini. Its flexibility allows companies to reach their target audiences more efficiently, engage with them deeply, and achieve concrete outcomes within Rohini’s digital marketing scope.

Furthermore, there’s been a surge in demand for professionals proficient in Digital Marketing in Rohini. To address this demand, educational institutions worldwide have introduced specialized courses covering topics such as SEO, SEM, social media marketing, content marketing, and analytics.

These educational initiatives not only equip individuals with the necessary skills to excel in the digital domain but also contribute to the growth and innovation of industries in Panipat and beyond by preparing a capable workforce for the future.

Get Assured Placements - PG in Digital Marketing

Future/Scope of MBA in Digital Marketing in Rohini 

Here are some reasons why the scope of MBA in digital marketing in Rohini is higher post covid:  

  • Companies have shifted from offline to online marketing. During the COVID-19 pandemic, they set out to interact with people online and saw the full power of digital marketing. Digital marketing now covers more ground. Customers will be reached by marketers via a variety of platforms, including social media, websites, paid advertisements, influencers, etc. According to a report, more individuals are utilizing mobile phones as of late, therefore many businesses will need to sell their goods online to boost sales.
  • People were confined to their houses because of social distancing regulations; yet, the internet provided some relief and escapism. Video calls allowed for the uninterrupted continuation of work and education, while social media disseminated current knowledge and trends to keep audiences occupied. Online shopping also provided some much-needed retail therapy. Brands understood that the pandemic was an opportunity to move forward rather than backward. Interacting with audiences online was their goal.
  • Digital marketing has certain top qualities that demonstrate its efficacy for websites, making it valuable for your company’s long-term stability and ongoing relevancy. Also, it has been demonstrated why it is important for businesses, and if we consider the aims of job searchers, digital marketing is a fantastic career choice. If you wish to work as a freelancer, you can acquire a decent project to work on and you will receive a good piece of income in exchange.
  • The importance of digital marketing will never diminish since, as we all know, the world has become more digital and online than before. Also, it will always be pertinent to the industry. Brands understood that the pandemic was an opportunity to move forward rather than backward. To understand the actual potential of digital marketing, they set out to interact with audiences online.
  • Lockdown residents have been accessing the internet more frequently than usual to learn new skills, consume more entertainment content, or make regular grocery purchases. They were working more remotely because offices were closed. So, you should start making plans for a digital marketing course if you are interested.

Scope of MBA in digital marketing in Rohini for students

There is huge scope of MBA in digital marketing in Rohini. Following are the opportunities for students:

  • Social media marketing, also known as digital marketing or e-marketing, uses social media platforms where users may build social networks and share information in order to enhance a company’s brand, increase sales, and improve website traffic. On the other hand, 35% of the younger generation utilises it nearly constantly.
  • A YouTuber can make videos and post them on the platform, where they can drive traffic and make money. The YouTube marketing plan employs a powerful blend of tactics to efficiently promote products, services, or brands. This means creating and posting films on marketing on the company’s YouTube channel, working with influencers, running YouTube advertisements, and so forth.
  • Using video marketing to explain your product’s concept, goal, and use to viewers is another chance. Making use of seamless transitions will boost your ROI and assist in generating high-quality leads.
  • Students can now generate content and make money because there is a growing need for content writers in the digital marketing industry. The core component of information collecting is content, and there is a high scope of MBA in digital marketing in Rohini in this field. Digital marketing includes the production of content as a key component.
  • Since digital marketing is one of the fastest-growing businesses, there are many prospects for employment in this field. The opportunities in brand management, content marketing, etc. are endless. For the students in Rohini, taking part-time jobs at advertising businesses will also be beneficial.

Overview of the Digital Marketing Job Market in Rohini

Digital Marketing Landscape in Rohini:
The digital marketing landscape in Rohini reflects global trends while addressing the specific needs of local businesses. From traditional establishments to emerging e-commerce ventures, businesses in Rohini are leveraging digital channels to expand their reach and enhance their presence.

Importance of Digital Marketing in the Current Digital Age:
In today’s digital age, digital marketing is indispensable for businesses in Panipat to connect with their target audience effectively. It offers avenues for engagement, visibility, and growth, catering to the evolving preferences of consumers in Panipat’s market.

Emerging Digital Marketing Trends:
Trends like AI integration are shaping digital marketing strategies in Rohini, offering personalized experiences and optimizing processes. Keeping abreast of these emerging trends is vital for professionals in Rohini’s digital marketing job market to stay competitive.

Predictions for the Next 5 Years in Rohini’s Digital Marketing Landscape:
The future of digital marketing in Rohini will likely see a continued emphasis on analytics and data-driven strategies. Businesses will rely on data to make informed decisions and optimize their marketing efforts effectively.

The Increasing Importance of Analytics and Data-Driven Marketing:
Analytics and data-driven marketing are becoming increasingly crucial for businesses in Rohini to derive actionable insights and measure the effectiveness of their digital campaigns.

Skills Future Digital Marketers Will Need:
Future digital marketers in Rohini will require a diverse skill set, including technical proficiency, creativity, strategic thinking, and adaptability. These skills will be essential for navigating the evolving digital landscape and seizing opportunities for growth.

How to start your career in digital marketing

Embarking on a career in digital marketing in Rohini can be both exciting and challenging, but with the right approach and education, you can pave your way to success. While self-learning offers flexibility, formal education like an MBA in Digital Marketing provides a structured curriculum, expert guidance, and networking opportunities crucial for long-term career growth within the scope of digital marketing in Rohini.

Key certifications play a vital role in enhancing employability. Certificates such as Google Ads, Google Analytics, HubSpot Content Marketing, and Facebook Blueprint not only validate your skills but also showcase your dedication to continuous learning and proficiency in industry-standard tools and platforms.

Gaining practical experience is paramount in digital marketing. Seek internships, freelance projects, or contribute to open-source marketing campaigns to refine your skills and expand your network. Undertaking personal projects allows you to experiment with different strategies, demonstrating your creativity and initiative to potential employers.

Crafting a compelling portfolio is essential for showcasing your capabilities. Include case studies, projects, and achievements highlighting your expertise in SEO optimization, content creation, social media management, and data analytics. A well-curated portfolio sets you apart in Panipat’s competitive job market.

Pursuing an MBA in Digital Marketing not only provides comprehensive knowledge but also grants access to a vast network of industry professionals and mentors. Combined with practical experience and certifications, an MBA equips you with the tools and confidence to thrive in Rohini’s dynamic digital marketing landscape.

Popular Digital Marketing certifications in Rohini

In Rohini, the scope of digital marketing is burgeoning, necessitating professionals to equip themselves with sought-after certifications to excel in this dynamic field.

1. IIDE – Indian Institute of Digital Education 

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing institutes.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

Contact Details

Phone No- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
Address- E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)

 

2. Digital Marketing Profs

Digital Marketing Courses in Rohini - Digital Profs logo

Overview:

Digital Marketing Profs is a part of Jeetech Academy. This institute offers a diverse range of professional certification courses spanning in fields of Digital Marketing, Web Design, Graphic Design, Data Sciences, Project Management, and Finance.

Over the past two years, over 50,000 learners have benefited from Digital Marketing Profs’ comprehensive and industry-relevant courses. Digital Marketing Profs’ team of experienced instructors and mentors provide personalized guidance and support to students throughout the learning process.

Who it’s for:

  1. Students
  2. Mid level Professionals
  3. Senior level Professionals
  4. Entrepreneurs
  5. Freelancers

Benefits:

  • 100% Guaranteed Placement
  • Sessions on Interview Questions and Answers
  • Group Discussion on important topics
  • Mock Interviews by Corporate trainers

Course Link: https://digitalmarketingprofs.in/digital-marketing-course-delhi-pitampura/

3. Amity University

MBA in Digital Marketing in Kenya- Amity Logo

Overview:

Amity is a prominent private institution in India and stands out as the sole university in the country to be accredited by both the United States and the United Kingdom. Furthermore, their academic programs have received accreditation from the World Education Services (WES) in the United States and Canada.

Amity has achieved the distinction of being the first Indian university to receive approval from the University Grants Commission (UGC) for its online courses. The university offers a diverse array of undergraduate, postgraduate, and doctoral programs spanning various disciplines, including engineering, technology, management, business administration, law, medicine, and the arts.

Who it’s for:

  1. Freshers
  2. Traditional Marketers
  3. Entrepreneurs
  4. Brand and Communication Managers
  5. Sales Professionals

Benefits:

  • Global Education
  • Robust Learning Model
  • Dedicated Academic Support
  • Extensive Career Services
  • Real World Projects

Course Link: https://amityonline.com/mba-digital-marketing-management-online

4. Digiperform

Overview:

This institute offers a comprehensive program called Online Marketing Professional Course (dCOMPro). This program covers 15 essential digital marketing skills, combining theoretical knowledge and practical training.

In addition to its curriculum, dCOMPro students also receive valuable career support from Digiperform. This includes opportunities for in-course internships, mock interview sessions, campus drive placements, access to job listings through the Learning Management System (LMS), and personalized guidance to create impressive resumes.

Who it’s for:

  1. Growth Hackers
  2. Freshers
  3. Freelancers
  4. Traditional Marketers
  5. Entrepreneurs
  6. Brand and Communication Managers
  7. Sales Professionals

Benefits:

  • 10 Capstone Projects
  • In-Course Internships
  • Mock Interviews
  • Campus Drive

Course Link: https://digiperform.com/digital-marketing-master-course/#attend

5. Digital Hikes

Digital Hikes Logo

Overview:

Digital Hikes has a track record of helping students and working professionals learn the skills they need to succeed in the digital world. With a wide range of courses to choose from, Digital Hikes has something for everyone, from beginners to experts.

Digital Hikes is known for its high-quality teaching and its focus on practical learning. Students have the opportunity to work on real-world projects and learn from experienced professionals in the industry. Digital Hikes also offers a variety of career services to help students and alumni find jobs in digital marketing.

Who it’s for:

  1. Any Student who are looking for a bright Future
  2. Any Business Person who want to grow business Globally
  3. Any Student who want to earn from home
  4. Any Abroad going person who want Job or work in any country

Benefits:

  • Domain – Free For 1 Year
  • Hosting Space – Free For 1 Year
  • Freelance Working
  • Training on Live Projects
  • Case Studies
  • Stipend Internship

Course Link: https://www.digitalhikes.com/digital-marketing-courses-offered-by-us.html

Why should one opt for an MBA in Digital Marketing?

  • There is always a need for digital marketing experts in this booming sector. The scope of MBA in digital marketing in Rohini will only increase as the world gradually shifts to total digitalization, creating plenty of chances for people in the digital marketing sector. By choosing an MBA in digital marketing the person can increase the chance of getting a high-paying job.
  • Flexibility labour gives you total freedom to choose where and when to work. Part-time work in this industry might help Rohini MBA students studying digital marketing develop their abilities and earn money.
  • For the future, digital marketing in Rohini offers a wide range of alternatives. Even while many firms still find success with TV advertising, digital marketing allows organisations to interact online with clients all over the world. Naturally, the number of employment in the field is increasing as long as digital marketing initiatives continue to grow swiftly.
  • As the world is turning online and the demand is also increasing day by day, the scope of MBA in digital marketing in Rohini is increasing day by day.

Where can you learn MBA in digital marketing?

By reading the blog above you might be impressed with the scope of MBA in digital marketing in Rohini and if you are looking for some institute from where to pursue MBA in digital marketing the answer is IIDE.

The 11-month Post Graduation in Digital Marketing is a course by IIDE designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

The fees are INR 5,95,000. You can avail of the 0% EMI Option as well, starting at INR 25,000 per month. This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning.

Have a look at one of their alumni’s success stories:

 

Get Assured Placements - PG in Digital Marketing

FAQs or Frequently Asked Questions:

Q. What is the duration of doing an MBA in digital marketing?

Ans. The duration depends on the institute you choose and also many other factors but majorly it is of around 2 years.

Q. Which Digital Marketing Strategies Work Best For Branding?

Ans. Even though there are several options, one-way or two-way client commitment is the best way to conduct marking. One-way commitment occurs when you deliver content that will be entertaining and educational for the audience, and two-way commitment occurs when you wait for the audience to respond.

Q. What is the scope of MBA in digital marketing in Rohini?

Ans. After earning a master’s degree in digital marketing, one can begin living a good life with a high salary. There is a good number of job opportunities available due to the digitization of businesses. Hence there is good scope of MBA in digital marketing in Rohini.

Q. Why Digital Marketing Is Important For Marketing?

Ans. Given the rapid growth of online users—India alone has 627 million users—it is easy to assume that a significant portion of your target demographic is online. And content usage is steadily rising, computerized advertising has also changed traditional methods of marketing.

Q. Is it worth studying digital marketing in India?

Ans. Absolutely, studying digital marketing in India is definitely worth it, as the field has continued to grow and develop at a rapid pace.

Q. How can you become a digital marketer?

Ans. You can become a digital marketer easily with various offline and online courses at a budget-friendly cost. Now, you can become a digital marketer with high-quality education right from the comfort of your home.

Q. How Important For Branding Is Digital Marketing?

Ans. Computerized advertising has become an essential component of any marketing or branding strategy as the globe becomes more and more connected to the internet. It is an easy way to communicate with your audience more discreetly.

Q. Is digital marketing a good career in Rohini?

Ans. Without question, a job in digital marketing is a wise choice. Digital marketing is a rapidly expanding field with both great prospects and difficult obstacles. Talented workers have higher pay and faster job advancement. Whether you’re analytical, tech-savvy, or creative, there’s a position in digital marketing for you.

Conclusion:

With the increasing amount of knowledge in this broad sector, there are a lot of options available. Demand for numerous services, including freelance work, online schooling, and e-commerce, surged after the Covid-19 outbreak.

Through this blog, you can see how important digital marketing is for your career. Also, we conclude that there is a huge scope of MBA in digital marketing in Rohini.

We hope this blog has helped you with insights into the scope of MBA in digital marketing in Rohini. Do let us know about your views in the comments section below.

If willing to understand this field of digital marketing before pursuing MBA you can also learn the digital marketing field with IIDE’s Online Digital Marketing Course.

To know more about IIDE, connect with us at admissions@iide.co for a free counseling session.

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

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