Scope Of Digital Marketing In Sharjah – Latest Updates

Are you eager to know the scope and future of digital marketing in Sharjah? Want to know how digital marketing is going to expand in the near future? You are, indeed, in the proper place. In this blog, we will discuss everything related to the scope of digital marketing in Sharjah.

But before that, let us talk a bit about digital marketing, its importance, and how digital marketing flourished during COVID-19 and after it.

Digital marketing refers to the online promotion of goods and services, whether through social media platforms or websites. Making an online website and using social media to advertise products and services are all examples of modern digital marketing.

Businesses may target clients globally, increase conversion rates, obtain a larger return on investment at a lower cost, and raise brand awareness with the aid of digital marketing. This may help the company win the loyalty of customers, which finally aids in enhancing its reputation.

Almost all the stores were closed during COVID-19. Many small enterprises were losing money. That is when people began to take notice of digital marketing. People are now promoting on social media platforms. Everyone is gradually coming around to this new idea of digital marketing.

After COVID, everyone became habituated to advertising, selling, and buying products online, and there is no turning back today. Digital marketing is expected to continue to expand. Visit our site to learn more about the advantages of digital marketing.

Scope Of Digital Marketing In Sharjah Post Covid-19:

When everything came to a halt, was when digital marketing rose to prominence. The awareness of online marketing increased rapidly during and after the pandemic. Everyone started promoting their products and services on websites and social media applications like Facebook, Instagram, etc.

All corporate operations are altering as a result of the IT industry’s explosive growth. E-commerce and online business are phrases that are gradually entering the mainstream. Additionally, businesses from all over the world can diversify their markets and increase their consumer base. Digital marketing may replace all other marketing-related approaches and processes in the upcoming years.

(Source: Nasscom Community)

• E-commerce market size

According to statista.com, COVID-19 resulted in an unexpected additional 6% annual market growth rate from 2020 to 2022 in the UAE. People began to appreciate internet shopping as a result of this habit, and they never looked back. People continued to shop online after the lockdown, and as a result, e-retailers continued to make money because their businesses did not suffer after COVID.

• Online transactions

According to the findings of digital payments in the UAE, 63% of merchants claim that foot traffic has improved since accepting card payments. Additionally, 68% of shops saw an increase in revenue.

• Internet Usage

The fastest-growing sector in the UAE is digital marketing. Internet usage in the UAE is 98.4%, according to IWS. In the previous ten years, the number of Internet users in the UAE has increased rapidly.

Scope Of Digital Marketing In Sharjah For Startups:

Businesses and brand owners have started to fully realise the possibilities of digital marketing in recent years. After all, digital marketing offers a variety of analytical tools including email marketing and Google AdSense. Marketers might be able to make promotional efforts successful with the aid of these tools.

(Source: Medium)

• Content Marketing

The king of internet marketing is content. Engaging content is a favourite among readers. It’s crucial to have highly interesting material on websites and social media platforms like Instagram and Facebook in order to draw users’ attention. Engaging material will aid in raising company brand recognition.

• Influencer Marketing

Making the appropriate connections with the right influencers at the right moment might help the business generate more money. Influencers are now a significant component of digital marketing. For instance, all of a social media influencer’s followers are likely to buy your goods if he or she is advertising them on his or her channel. Amazing, isn’t it? To find out more about the advantages of influencer marketing, visit this blog.

• Video Content

Who doesn’t like to watch videos? Videos are super attractive, right? So, why not promote your products and services with video content on your website or social media apps? Short videos like reels on Instagram or shorts on Youtube are likely to attract the attention of consumers towards your product or service.

• Organic Search

The results that appear on Google’s first page without any payment are referred to as natural search results. Search Engine Optimization is the term for this economical technique. The two types are On-Page SEO and Off-Page SEO. A business can produce a significant number of leads with the aid of SEO. If you are interested in knowing more about the tricks of SEO, then check out this blog.

Scope Of Digital Marketing In Sharjah For Students:

(Source: ProiDeators)

• Job Opportunities In Digital Marketing

UAE is one of the biggest markets for internet marketing because there is a need for digital marketing specialists in the industry. Due to this, the UAE now offers a growing digital marketing business with several career prospects.

All small, medium and large firms use digital marketing to reach their target audience. For a variety of digital marketing positions & specialities, there are thousands of job openings in the UAE. Digital marketing specialists are in high demand across a variety of sectors, including real estate, hospitality, retail, e-commerce, auto dealers, and advertising agencies.

These jobs are going to increase by 2023. Also, the demand for digital marketing skills and experts will double and triple in the near future. So be ready with your digital marketing skills to shine in the future.

• Pay scale

The industry median compensation, according to a reliable source on payscale.com, is about USD 50,000 per year.

Specialization, experience, subject expertise, and other talents all affect salary. According to Web Trainings Academy, students who are employed in Dubai and Abu Dhabi, United Arab Emirates, have affirmed that the starting pay range for most businesses is between USD 820 and AED 1640.

In every area of digital marketing, the United Arab Emirates offers fantastic chances for freelancing. Sharjah is considered one of the best cities in UAE for digital marketing jobs.

Scope Of Digital Marketing In Sharjah In The Future:

The future of digital marketing is very bright. Digital marketing in Sharjah is going to reach huge heights. Online marketing has enormous potential and a long way to go. 

Digital marketing is the most important marketing and brand-building medium in the twenty-first century. It has created chances for both new businesses and established corporations. In the UAE, the sector with the quickest growth in digital marketing. IWS estimates that 98.4% of UAE residents utilise the internet. Over the past ten years, internet usage in the UAE has increased significantly.

Digital marketing is advancing more quickly than any problem in the world today. After all, the expansion of electronic media has been a major factor in the UAE’s adoption of digital marketing. The main driver behind digital marketing’s rising reach in the UAE is the use of tactics that deliver quicker and more adaptable outcomes.

It is clear that there is a lot of scope for digital marketing in Sharjah. To grab this amazing opportunity, start learning every aspect of digital marketing today.

FAQs – Frequently Asked Questions

Q. How much does a digital marketer earn in UAE?

Ans: A comprehensive study by salary explorer found that a digital marketing expert at the managerial level will make about 90,000 USD annually.

Q. What is the scope of jobs in digital marketing?

Ans: There is a lot of demand for digital marketing skills in Sharjah. Some of the jobs available are SEO manager, content writer, social media manager, graphic designer, etc.

Q. How can I do digital marketing in Sharjah?

Ans: First, you must be clear with digital marketing concepts. For this, you can take up the best course available out there. Once you are clear with the concepts and the process, you can start your digital marketing agency.

Q. Is digital marketing a good career in Sharjah?

Ans: Yes, digital marketing is a very good career in Sharjah. Today, many jobs are available in this field. The demand for digital marketing experts in Sharjah is increasing day by day.

Q. Is digital marketing difficult?

Ans: Nothing is easy in the beginning. Once you start learning, everything will become easy. Digital marketing includes a lot of concepts, but once you start learning you can master it.

Conclusion

Oh no! We have come to the end of this blog, but the beginning of your digital marketing journey. We hope that you understood how important digital marketing is in today’s world. 

If you want a detailed course on digital marketing, then do check out IIDE’s 11-month Post Graduation Program in Digital Marketing. What if you don’t have time to give for this P.G course but still want to learn digital marketing in detail? Do not worry, we have got you covered. You can check out IIDE’s 4-month Advanced Online digital marketing program. This is one of the best online digital marketing courses in Sharjah.

If you wish to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. So what are you waiting for? Go and start exploring the digital world.

We hope that you enjoyed reading this blog. If you have any suggestions or queries please let us know in the comments section below. Happy Reading!