Scope Of Digital Marketing In Samarinda – Latest Updates

Updated on: Apr 27, 2023

I guess you all are highly curious to know more about the scope of digital marketing in Samarinda! If yes, then you have definitely come to the right place!

Before going ahead, let us know what digital marketing is and its current position, which will determine its prospects for the years to come.

Digital marketing can be simply described as the practice of promoting products and other goods via social media or any other online platform, be it applications or websites. It is considered to be the most efficient way to enhance businesses, employment, and the overall growth of the particular region being influenced by it.

Below shown is statistical data on the future of digital marketing (as per revenue generated in that particular economic year) and where it stands currently in terms of global importance:
 scope of digital marketing in Samarinda

If you are excited to know more about the benefits of digital marketing, then make sure you read this interesting blog.


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Scope of Digital Marketing in Samarinda Post Covid- 19:

We have gradually learned to restart our new way of life during the pandemic years. But this did not stop us from developing and adjusting our way of living. In fact, most of us started embracing the digital way of life. And this is where the importance of digital marketing comes into play. The scope of digital marketing in Samarinda gradually started speeding up and now, in these post-corona years, we can actually see to how much extent it has become important.
Scope of Digital Marketing in Samarinda Post Covid- 19:

  • E-commerce users:

According to Digital Market Outlook, the number of e-commerce users in Indonesia is expected to grow to 2210 million in 2025. It shows how much capability digital marketing has in the future. People are now more comfortable using the online mode of shopping instead of going out, just as we used to do during pre-covid times. In fact, this will help save a lot of time and increase productivity as well.

  • Digital Payments:

With high rates of internet usage people in Indonesia are increasingly using the digital way of making payments and orders. Electronic money, or e-wallets are the most frequently used methods nowadays. In fact, it is more likely to grow in the upcoming years pertaining to the fact that these methods are highly efficient and user-friendly.

  • Internet Usage:

As per the World Bank, nearly 53.7% of the population in Indonesia has access to the Internet. The statistic says that in 2020 approximately 191 million people had access to the Internet and the figure is expected to grow to 240 million by 2025.

  • E-commerce companies:

As per Statista the Indonesian e-commerce Tokyopedia first as the most clicked e-commerce site with clicks more than a gigantic number of 158 million during the first quarter of 2022. It was the predecessor to the other two companies namely – Shopee & Lazada.

  • Online Shopping:

Undoubtedly, people will eventually slip into the online mode adhering to the scenario of Covid-19. But it is definitely not a disadvantage. In fact, it has made the lives of people so much easier, where we can comfortably sit at home and order, purchase, and even buy a variety of products.

Scope Of Digital Marketing For Small Businesses:

  • Content Marketing

Well, who doesn’t prefer attractive content? The thing is, content creation is the most trending topic, especially for online creators from YouTube and other social media influencers such as Instagram and Facebook. The more engaging the content is, the more the chance of getting popular or famous!!!

  • Organic Search

The term basically refers to the results or listings that appear on our search engine page (SERP) regardless of any payments. In simple words, these are unpaid results or listings. It cannot be bought or influenced by advertisers.

  • Podcasts

It is also an effective tool to promote various marketable content or content which are simply for the purpose of entertainment via audio.

  • Influencer Marketing

Companies willing to promote their products can easily do so by approaching the right influencers. Social media influencers with a huge amount of followers can easily pursue viewers to purchase a particular product that a company aspires to sell. The promotion of the products on social media is not difficult. What the company needs is the perfect suitor for the task, that’s it.

  • Video Content

Videos are perhaps the most attractive and preferred way of promoting a product. Simple yet attractive audio-visual presentations grab the attention of the audience. If utilized properly it can take the sales of a company way higher. Some prominent examples of video-sharing platforms include YouTube Shorts, Instagram Reels, etc.

Scope Of Digital Marketing In Samarinda For Students:

Digital marketing helps develop engagement with students and young people using the right content. It assists businesses that can also use this tool to promote their brand. Marketers pay Google and other search engine companies a token so that anytime a potential customer types in your keyword, the company’s ad will be displayed at the top of the search results.

It helps students solve their quarries through platforms like LinkedIn, Facebook, and Instagram.
Scope of digital marketing for students

Be assured that the demand for Digital Marketing jobs will increase drastically in 2023 and the request for digital marketing experts will be on the high side in the future. So get yourself equipped with your area of specialization in digital marketing. 

1. Easy to start:

So far, digital marketing is booming because it is very easy to start. It does not matter if you’re looking for a job or if you want to make a change. Digital marketing is always on point.

Interestingly! You don’t need any educational background or even a master’s or bachelor’s degree to start up. What you need to do is just equip yourself with the necessary skills by enrolling in an online digital marketing course in order to get both basic and advanced knowledge of the field from the comfort of your home.

2. Opportunities exploration:

If you are a person who likes to delve into different things and you are interested in learning a fresh skill, then digital marketing is a very good opportunity to venture into because there are lots of career opportunities digital marketing presents to you to acquire. Some people like to make reels. videos, analyze numbers, design, write, etc need to know that digital marketing has a cache to offer.

According to statistics, the request for data analysis is about 30% and then content marketing is also demanded by 20%, and the development of apps is at 1%.students can try hands-on skills such as email marketing, graphic designing, digital marketing management, automation expert, SEO specialist

3. Growing demand:

The rate at which digital marketing is being demanded is extremely high, and the trend will not stop. The rise in the evolvement of digital marketing yearly is predicted at about 9%, thus making the IT/technology world have the highest need for digital marketing roles with about 46%.

4. Diverse freelancing jobs:

Nowadays, people find it interesting and even prefer to be their own bosses, unlike in the past when people enjoyed and endured working for someone else. According to the International Labour Organization, self-employment accounts for approximately 46.5% of the global workforce.

Because about 75% of the total workforce works in the arts and design industry, there are many freelance career opportunities in digital marketing. what you need is a laptop with a strong internet connection to begin

5. Certification adds value to your Resume:

When invited for a job interview, having digital marketing skills will add value and weight to your resume and give a better impression of the person. And who knows? You may be the best option with good pay.

So building up your digital marketing skills can be very beneficial for you. If you want to begin a career in this field.

The Scope of Digital Marketing in Samarinda in the Future: 

The virtual world is evolving, and the future of digital marketing is reassuringly bright and secure. It is known that the basis of marketing is connecting consumers at the right time and place. And digital marketing is a very good option for this.

According to statistics in Indonesia, the number of people who became new digital consumers was 21 million users for the first half of the year, and now that companies have adapted to content marketing strategies, more are likely to tag along.

The future of digital marketing is bright due to the number of advantages provided by this advertising method. They include

1. The Inexpensive Approach:

Companies tend to spend so much money on advertising, which is one of the biggest financial difficulties. It can be very challenging for small businesses, but large enterprises might be up to the task. But after COVID-19, both large and small enterprises can minimize advertising costs by using digital marketing tools instead of traditional marketing tools.

2. The Age of NFT:

According to the data from Bel Crypto, the world’s market value of NFT is about $3 billion. Also, 250,000 people trade NFTs every month, according to OpenSea. And individuals are now purchasing NFT in significant numbers.

Businesses can use NFT for virtual assets like videos, art, or music. They can be used to trade assets with or without cheating. It can also be used in gaming applications, utility tokens, and creating digital collectibles

3. Increase in Podcast 

Recently, short videos, reels, or shorts are booming, and podcasts seem to have fallen out of favor. It gives much more benefits than videos, such as cutting down screen time and making multitasking easier. And interestingly, there are 383.7 million podcast listeners across the globe.

This shows that even in this aggressive competition, it is still booming. It can be a very good way to promote your brand, products, and services—or even create brand awareness—despite your business goals.

4. Power of Influencer Marketing:

According to statistics, the influencer marketing industry will be worth $16.4 billion by 2022. And this is the reason why it has become one of the biggest trends this year. It is predicted that by 2028, the influencer marketing market size will cross $84.89.

Now, brands are now not only focusing on popular influencers and celebrities with more than 50k followers and having micro-influencers engagement, because these micro-influencers tend to have a very high engagement rate of 7%as per a report of Later

5. Geofencing: 

Geofencing is a border that uses RFID or GPS to define geographical boundaries. This helps to track customers’ locations. It can be used to spot a business category, a demographic market area, a city, or a place. And geofencing can be very important.

Due to the fact that 73% of customers would rather have personalized messages and that about 53% of customers will stop by a shop after receiving a location-based message, this technology is used to get more traffic and customers, and it can be an additional revenue source for your business.

Where Can I Learn Digital Marketing?

Lately, there is an increase in the demand and scope of digital marketing in Samarinda, but it turns out that employers seek digital marketing experts who are certified and know the nitty-gritty of digital marketing. so if you are interested in being a part of the emergence of digital marketing, then you should get yourself familiar with what Digital marketing is and how it is applied, then expand your knowledge throughout this section and also plug into IIDEs online digital marketing courses here you will learn the A-Z of digital marketing along with relevant training.

Careers In Digital Marketing

In Samarinda, there is a lot of demand for digital marketing professionals. Some of the sought-after professions are:

  • Digital Marketing Executive
  • SEO Specialist
  • Social Media Manager
  • Copywriter/Content writer
  • Online marketing manager, and much more

As the trend continues, these jobs are going to increase by the year 2023. And many more people will aspire to take up digital marketing skills and shine in this field. Salary is not limited to an extent. The more skilled a person is in digital marketing the higher will be his salary. As per the ambition box, the average salary of a digital marketing manager in Indonesia is around USD 19500. Though this amount will eventually increase in the years to come.



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FAQs – Frequently Asked Questions

  1. How much does digital marketing pay in Samarinda?

Ans: Well what I have come across the web while answering the question is that there are no such limitations in the pay scale, but what is important to know is that the higher the skill, the better the job and higher the pay.

2. What is the scope of jobs in Digital Marketing?

Ans: The demand for jobs in digital marketing is increasing day by day. So people willing to take up digital marketing now has a green flag!

3. How can I do digital marketing in Samarinda?

Ans: It is not rocket science. But what is common between them is simply sheer determination and the required skill. And if you are willing to pursue a career in digital marketing then be prepared to learn the basic concepts, after which you are ready to embrace the world of digital marketing.

4. Is digital marketing a good career?

Ans: It is definitely an excellent career. But what also matters is how much capacity one has in order to learn the required skills and contribute towards the betterment, enhancement, and growth of the digital marketing world.

5. Is Digital Marketing difficult?

Ans: Digital Marketing is not as difficult as it seems. Once you learn the appropriate skills you are ready to go.


So here we are at the end of the blog. I really hope that you have learned the importance of digital marketing in today’s generation and that too globally.

If you are curious to know more then we present you with the best courses. Do check out IIDE’s 11-month Post Graduation Program in Digital Marketing. And if you want to save up and utilize more of your time then have a look at IIDE’s 4-month Advanced Online digital marketing program. If are you willing to get a certification within a short span of time then you are only a step away from IIDE’s short-term certification courses. 

I hope you enjoyed reading my blog and learned a few titbits of digital marketing. Have a nice day. 

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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