Scope Of Digital Marketing In Pontianak

Updated on: Apr 18, 2023
Scope Of Digital Marketing In Pontianak

Looking for the scope of digital marketing in Pontianak? Then you are in the right place.

In this blog, you will get to know about the various scopes of digital marketing in Pontianak, but first, let us know a bit about what digital marketing even means.

Digital marketing has evolved in the last couple of years. Digital marketing plays an important role in everyone’s life. Digital marketing is also known as Internet marketing. It has helped various people during times of pandemic. Digital marketing is the marketing of products and services using the internet to connect with a target audience. Small businesses, startups, and even established brands use digital marketing services to be seen by more people and improve their sales. 

Digital marketing includes Internet marketing techniques such as search engine optimization (SEO), search engine marketing (SEM), E-mails, etc. It also includes non-Internet channels that are digital media, such as short messaging service (SMS), multimedia messaging service (MMS), etc.
To learn more about the scope of digital marketing, visit our page.


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Scope of Digital Marketing post-COVID-19

Digital marketing played a vital role when COVID hit the world. During the lockdown, people had fewer funds as the businesses were shut down, so in order to grow their businesses and cut down on advertising expenses, the sellers had to switch to another cheap method such as digital marketing.

  • Jobs offers

Since the time covid-19 had hit the world, the offices were shut down. It had a great impact on the economy. So the offices introduced their new working model or policy, called “Work from Home,” which played an essential part in day-to-day life. Digital Marketing targets the right resources where employees could attend conference calls, and meetings and contact clients efficiently with the applications like Microsoft Teams and Zoom, etc.

  • Cost efficiency

 After the pandemic, the seller or people were not in a good financial position to spend a large amount on the advertisement of their products or services. So the producer had to shift to digital marketing, as it not only reduces the cost but also helps them reach a large audience. It makes them compete with large-scale businesses with a lower investment, allowing them to establish their business.

The advertising agents take a lot of money, whereas in digital marketing there is no agent. We can do it ourselves. Less cost is required to function and operate digital marketing efficiently and very smoothly.

  • Flexibility

In the era of upgrading technology, digital marketing has various ways to advertise in society. It can use various promotional activities like email marketing, social media marketing, etc. One can also grow their business by using methods such as search engine optimization (SEO), search engine marketing (SEM), and Google ads. 

  • Accessibility

When the whole nation was in a state of lockdown, everyone had their source of entertainment in the form of their mobile phone. Reaching people with the help of digital marketing is much easier than the traditional method. One has a habit of ordering their needs online with minimum effort, which makes their work much simpler. Not only do marketers promote their goods and services, but they also take feedback from their customers on whether they like the product or not. 

  • Online Education

It was once believed that sending their child to school was the reason they got contaminated with the coronavirus. To prevent this, the school switched its mode of teaching to an online platform where a child can study without getting his/her study hampered. This increased the popularity of the applications like Zoom, Google Meet, Microsoft Teams, Google Classrooms, etc.

Scope of Digital Marketing in Pontianak for Small Businesses

Digital marketing has played an important role where small businesses are concerned. It helps marketers who have fewer funds to invest in promoting their goods and services.

  • Engages with the customer rather than selling

Digital marketing allows its marketers to interact with their customers on a one-to-one basis. It allows producers or marketers to improve their product quality by receiving feedback from customers. Through digital marketing, the marketer can engage with people to get them to know more about their products. Social media makes it easy to engage with a targeted audience.

  • Create a niche and brand credibility

A huge investment is not required to create a niche market or to make our brand credible. All marketers need to do is find opportunities to increase awareness of their business and look for potential buyers who are genuinely interested in buying the product. Videos reach a larger audience, take less time to create, and are easy to understand. Content must be well-written and interesting so that people are attracted to it.

  • Know and share your ‘why’

The customer needs to know why the business was started, like what was the purpose of establishing the business and what was the motive to establish the business. When we share this kind of information with our customers, they feel connected and will think about purchasing your product. With the help of digital marketing, small businesses can actually grow their brand and become perfectly capable of competing against well-established companies. Also, they can make full use of digital marketing by engaging different clients on different platforms.

  • Co-sponsor and attend events in your business

From time to time, the marketer hosts events where people come together. Compared to emails or social media, face-to-face marketing usually performs better. The networking and connection opportunities are worth the cost of sponsorship. If you get the opportunity, seize it and take full advantage of it by ensuring that the audience learns about your company by the time the event ends.

When an advertiser pays for both content and ads to appear on a website, this strategy is known as “sponsorship in online advertising.” Logos, articles, videos, or anything else could be included in this content.

  • Make your content easy to discover

One of the best ways to make your content discoverable is through keywords. Use keywords that are best suitable to your market whenever you publish your posts, as this will improve your search engine rankings on Google. The keywords can also help you boost your audience on social media. Having an online presence on social media, a website, or a blog is important. It’s easy for people to find your content if you have a strong online presence.

Scope of Digital Marketing for Students

  • Become a Professional Blogger

Blogging professionally full-time is a popular career choice for many digital marketing professionals. They have become successful bloggers in their chosen niches through sheer persistence and diligence. They can generate a good amount of income with advertising and affiliate marketing strategies. Blog marketing is a content marketing strategy.

In order to build customer loyalty for their own brand, the marketing strategy uses blogs to speak to prospective customers directly and individually. In order to build an interest group based on a blog, this type of marketing uses viral marketing techniques.

  • Freelancing Services

 Freelance digital marketing is the name given to marketing professionals who offer freelancing services to clients. Freelancers in digital marketing typically work from home and assist businesses with a variety of tasks. Freelancing is an independent job where the person offers services to clients as an individual. You can conveniently build your clientele while seated at home or in your office. Numerous online freelance services, including,, etc., are excellent places to launch your freelance career.

  • Affiliate Marketing & Adsense can generate income

By establishing a blog in a niche you are interested in, providing it with high-quality content, and making significant efforts to increase its readership. After generating good traffic, you can also create ads and use affiliate marketing techniques. Choosing the right keywords can even improve page ranking.

In the context of advertising, affiliate marketing refers to the practice of paying outside publishers to direct customers to a company’s goods and services. The commission payment encourages the affiliate third-party publishers to look for ways to advertise the business.

  • Become a YouTuber

These days, every other influencer is shifting to YouTube. You can choose to become a full-time YouTuber in a field selected according to your interests. The main thing to keep in mind is the quality of the content and building an audience base at the start of creating the channel. Once you create a customer base that starts getting subscribers and views, you can make money through YouTube monetization.  With YouTube, you can have longer videos, and there are many benefits to sharing that great video content.

  • To start your agency

If you have the ability to be an entrepreneur and have the resources and contacts, you can start your own full-time digital marketing agency. After building your agency, you can use effective marketing strategies for clients and implement them with digital marketing. One of the advantages of starting a digital marketing agency is that you don’t need to have a physical presence.

All operations can be performed remotely using email and Skype. As a business owner, you can also minimize your costs by working from home and hiring remote teams to assist you.

Scope of digital marketing in the future

  • Artificial Intelligence (AI)

Businesses must remember that AI isn’t a bad thing; AI is here to assist us, to sift through the data to bring about better decision-making. AI technology is growing in a broad range of areas, one of which is using AI to create content.AI software that may soon be able to better identify key influencers who could be potential brand ambassadors.

AI can analyze more data, more quickly than we can as humans. With data and sales tech tools enabling algorithmic, automated decisions, the number of B2B customer experiences that incorporate AI is expected to rise. Customers want seamless interactions with immediate results.

  • Hyper-personalisation Experience

Personalization must be included in your strategy if you are a B2B marketer looking to improve your results and impress your potential customers, especially in a crowded market. Businesses are moving away from the “one size fits all” approach and are making use of the vast amounts of customer data they have acquired through digital.

Hyper-personalization, also known as one-to-one marketing, involves leveraging AI and machine learning to pave the way forward and is becoming a reality to drive impactful customer journeys through various marketing touchpoints. Businesses are just beginning to realize the ability to really know their own operations, know their customers and understand their needs. As technology continues to improve, these strategies will become more seamless.

  • Social Media is Here to Stay

social media for interaction, branding, and marketing. YouTube, TikTok, Instagram, and various social channels providing videos, podcasts, and popular social media advertising platforms will boost sales. When a product or service is advertised on any of the above platforms, customer views and visibility will increase. Businesses and consumers alike are taking a more open approach to social media, becoming more accepting of various forms of content.

This in turn leads to easier marketing of a product brand due to the mass reach of these platforms. Influencers that excel on social media will be a go-to, as there’s a fit for every business. From mega-influencers with a million followers down to nano-influencers with only a thousand followers, businesses can look to approach influencers that are the right market fit on their target social media platform.

  • Outsourcing to Digital Marketing Agencies

Whether you’re a small business or a big one, you can always generate more content by outsourcing to a digital marketing agency. Creating enough high-quality content with in-house resources is challenging and can hold you back from taking advantage of growth opportunities. As the best way to rank on Google, digital marketing is important to success.

So why not hire marketing professionals to assist you? In 2023, more small businesses are anticipated to implement paid search strategies than the current rate of 45%. Professional assistance can mean the difference between making slow progress and observing significant, ongoing growth in traffic and sales. Sit back and relax while your business grows with the help of these digital marketing agencies.

  • Video Overtaking All Other Digital Channels

 Savvy marketers have recognized the power of online video for years—back in 2015; The Washington Post predicted that video would account for 80% of all online content by 2020. We’re not quite there yet, but the video is already proving itself as a powerful medium, and we’ve seen a massive rise in the live-streaming video in particular over the last year or so. Video marketing can be incredibly effective at boosting engagement levels, and the consumer appetite for video shows no sign of slowing down.

YouTube is already way ahead of Facebook as the second-most visited site (Google is number one, naturally). If you’ve not fully embraced video in your brand marketing, you’re already lagging behind, but it’s not too late to jump in. Exciting new possibilities are made possible by live video and augmented reality, and as we move into the future, original and creative videos are sure to be the big content channel winners.

Where can you learn digital marketing in Pontianak

In a world where technology is updated daily, anyone can pursue any course from anywhere they like with the best faculty in that industry, just like the way IIDE provides top-class education in digital marketing. Learning digital marketing online helps all around the world.

IIDE includes the training for the same with the following criteria:- 

  • 100+ Hours of Live Class
  •    50+ Hours of Videos
  •    1-on-1 Mentoring Sessions
  •    20+ Industry Tools Mastery
  •    In-Class Live Presentations
  •    7+ Live Projects & Practice Assignments
  •    100% Placement Assistance
  •    Resume & Interview Training

IIDE is ranked No. 1 in India for its online courses. It teaches the concepts systematically so that everyone can easily understand them. IIDE’s advanced marketing course and IIDE’s online digital marketing course are some amazing courses that one can check out for their learning.

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Frequently Asked Questions (FAQs)

  • Is digital marketing a good career?

The ones who are good at socializing and have excellent communication skills can look up to digital marketing as a good career option with the guidance of the best faculty in this industry, just like IIDE does.

  • Is digital marketing difficult?

Nothing is difficult or easy. It all depends on how you look up to something; if you deliberately try to adopt the skill, no one can stop you. 

  • Can digital marketers become rich?

With proper guidance and hard work, you can have many opportunities to kick-start your career as a digital marketer and become rich.

  • Is coding required in digital marketing?

No, it is not necessary for one to learn to code before entering the digital marketing industry.

  • Who can do digital marketing?

Anyone who has good knowledge about SEO, SEM, and other stuff can opt for digital marketing.


I hope this blog is helpful for you to know about the scope of digital marketing in Pontianak. You now know that digital marketing is cost-effective and easily accessible. It is helpful for small businesses because of how it improves the efficiency of the company and how the results show the efficiency and profitability of the company no matter if it is small or large. 

That’s it for this blog. I hope this was informative. You can read more such blogs about digital marketing in IIDE’s blog section

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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