The Scope of Digital Marketing in Pekanbaru: Opportunities and Future Trends

Updated on: Mar 16, 2023
Scope of Digital Marketing in Pekanbaru - Featured Image

Are you someone who is interested in learning digital marketing but are unclear about the scope of digital marketing in Pekanbaru? If so, then keep reading as in this blog we’ll be diving deeper into the scope of digital marketing.

But before diving deeper into the scope of digital marketing in Pekanbaru, let’s get an overview of the digital marketing industry. 

Nowadays digital marketing plays a huge role in pretty much every industry. It can help you focus on the target audience and has a global reach. Unlike traditional marketing, it brings in high revenue with very little investment. It can help businesses understand consumer behavior. It is conversion-led and can be easily monitored. With the day-to-day increasing scope of digital marketing in Indonesia including Pekanbaru, the demand and importance of digital marketing professionals are increasing day by day. Let’s have a sneak peek at the market for digital marketing professionals in Indonesia.

Scope of Digital Marketing in Pekanbaru - Job Statistics


As you can see there is a high demand for digital marketing professionals in Indonesia. This makes digital marketing one of the most important skills to acquire. One of the best ways to learn digital marketing is to get a digital marketing training course. A good digital marketing course can help you gain all the industry-relevant skills that are needed to become a digital marketing specialist and boost your career. 

So if you are someone who wants to learn digital marketing and upskill yourself with this highly demanded skill then you should opt for IIDE’s Online Digital Marketing Course which is designed to help you become a digital marketing expert from the comfort of your home. It consists of self-paced videos and live-online sessions and it is led by top industry experts.

You can also check out this 45-minute Free Masterclass by Mr. Karan Shah, CEO & Founder of IIDE which will teach you the basics and secrets of digital marketing along with its various important concepts.

Let us now dive into the scope of digital marketing in Pekanbaru:

Digital Marketing Courses in Delhi - masterclass

Scope of Digital Marketing in Pekanbaru post-COVID-19:

The COVID-19 pandemic has drastically changed the way businesses operate, and digital marketing has emerged as a crucial tool to navigate the new normal. In Pekanbaru, digital marketing has a vast scope post-COVID-19. As businesses continue to adapt to the new normal, digital marketing will play a crucial role in reaching out to customers and promoting their products and services. 

With the rise of e-commerce, social media, and search engine marketing, businesses in Pekanbaru can leverage digital marketing to expand their reach as well as connect with a wider audience. Overall, the future of digital marketing in Pekanbaru looks bright, and businesses that embrace this change are likely to thrive in the post-COVID-19 world.

Here are some points on how Covid-19 impacted digital marketing in Pekanbaru and how marketers can leverage it:

1. Rise of E-commerce

As people were forced to stay indoors during the pandemic, online shopping skyrocketed in popularity. This trend is likely to continue even after the pandemic, making it necessary for businesses in Pekanbaru to establish an online presence. Digital marketing strategies like search engine optimization (SEO) and social media marketing (SMM) can help businesses reach potential customers while increasing their sales.

Scope of Digital Marketing in Pekanbaru - Rise Of Ecommerce

2. Increased focus on Video Marketing

Video marketing has emerged as a powerful tool for businesses to connect with customers in a more engaging way. With the pandemic limiting face-to-face interactions, video marketing has become even more important. In Pekanbaru, businesses can use video marketing to showcase their products and services and highlight their unique selling propositions while building brand awareness.

Scope of Digital Marketing in Pekanbaru - Video Marketing

3. Increased use of social media

Social media has become an integral part of people’s lives, especially during the pandemic. With most people stuck at home, social media platforms have seen a surge in users. In Pekanbaru, businesses can leverage this opportunity by using social media platforms like Facebook, Instagram, and Twitter in reaching out to their target audience. By creating engaging content and running targeted ad campaigns, businesses can increase brand awareness and generate leads while driving sales in the process.

4. Expansion of mobile marketing

Mobile marketing has become an essential component of digital marketing in Pekanbaru post-COVID-19. With more people using mobile devices to browse the internet and make purchases, businesses need to optimize their websites and marketing campaigns for mobile devices. This can help businesses reach their target audience wherever they are while increasing their chances of conversion.

5. Importance of brand storytelling

Brand storytelling has become an important part of digital marketing in Pekanbaru post-COVID-19. By creating compelling narratives as well as sharing their brand story, businesses can build a strong emotional connection with their target audience. This can help businesses differentiate themselves from their competitors while creating a loyal customer base.

Scope of Digital Marketing in Pekanbaru for Small Businesses

Pekanbaru presents immense opportunities for small businesses looking to leverage digital marketing. With a population of over one million as well as a high internet penetration rate, small businesses in Pekanbaru can tap into a wide consumer base through various digital marketing channels. From search engine optimization (SEO) and pay-per-click (PPC) advertising to social media marketing and email marketing, small businesses can reach their target audience more efficiently and cost-effectively.

Moreover, the pandemic has accelerated the shift towards digital platforms, making it imperative for small businesses in Pekanbaru to establish a strong digital presence. By harnessing the power of various digital marketing strategies and tools small businesses can not only enhance their customer engagement but also gain valuable insights into customer preferences and behavior. In simpler words, there are numerous benefits of digital marketing for small businesses in Pekanbaru and small businesses can leverage it to expand their reach, build brand awareness, as well as drive sales growth.

Here are some points on how digital marketing is important for small businesses in Pekanbaru:

1. Cost-effective

Digital marketing is a cost-effective way for small businesses to promote their products and services. Compared to traditional marketing methods such as TV, radio, and print ads, digital marketing campaigns are more affordable and can be customized to fit any budget. In Pekanbaru, small businesses can leverage digital marketing tools to increase their visibility and reach without breaking the bank.

Scope of Digital Marketing in Pekanbaru - Cost Effective

2. Brand awareness

Digital marketing can help small businesses in Pekanbaru build brand awareness and establish themselves as thought leaders in their industry. By creating engaging content, sharing industry news and insights, as well as interacting with customers online, small businesses can strengthen their brand image while attracting new customers.

3. Better customer engagement

Digital marketing provides small businesses in Pekanbaru with an opportunity to engage with their customers in real-time. With social media platforms like Facebook, Instagram, and Twitter, businesses can communicate with their customers and address their concerns promptly. This interaction helps build trust and loyalty among customers, resulting in repeat business as well as referrals.

4. Improved customer experience

Digital marketing can also help small businesses in Pekanbaru improve the customer experience. By using email marketing and social media platforms, small businesses can keep customers informed about new products, promotions, and events while creating a more personalized experience in the process.

5. Improved Conversion Rates

Digital marketing can help small businesses improve their conversion rates by targeting their marketing efforts to specific audiences. By using targeted advertising as well as personalized content, small businesses in Pekanbaru can appeal to the specific needs and interests of their target audience, ultimately leading to higher conversion rates and increased sales.

Scope of Digital Marketing in Pekanbaru for Students

Digital marketing isn’t just important for businesses, it’s also a game-changer for students looking to build their careers. By learning various digital marketing skills, students can help businesses connect with their customers and boost sales while also gaining valuable experience in an exciting and dynamic field. With social media and other digital platforms constantly evolving, companies need experts who can navigate this ever-changing landscape and drive results.

Moreover, the COVID-19 pandemic has forced many companies to pivot their strategies and go digital in order to survive, creating a huge demand for skilled digital marketing professionals all over the world. By focusing on specific areas of digital marketing such as SEO, social media marketing, email marketing, and content marketing, students can set themselves up for success in this ever-growing field. With the right training and expertise, students can help companies navigate the challenges of the digital landscape and achieve their marketing goals while also building a rewarding career in this fast-paced and dynamic industry. 

Let’s look at some points on how digital marketing is important for students in Pekanbaru:

1. Increasing demand for digital marketing skills

As more businesses in Pekanbaru embrace digital transformation, the demand for skilled digital marketers is growing. Students who specialize in digital marketing can expect to have a wide range of job opportunities in various industries such as e-commerce, advertising, social media management, content creation, and search engine optimization. 

2. Opportunities for freelancing

Apart from full-time jobs, students can also explore freelancing opportunities in digital marketing. With the rise of the gig economy, students can take advantage of their skills and work as freelancers for multiple clients across different industries. This can help them in gaining valuable experience and building their portfolio while earning some income.

Scope of Digital Marketing in Pekanbaru - Freelance Opportunities

3. High earning potential

Digital marketing is a high-paying field and students who specialize in this area can expect to earn a competitive salary. According to Glassdoor, the average salary for a digital marketing specialist in Indonesia is IDR 10,000,000 per month which makes it one of the most crucial career options for students in Pekanbaru.

4. Opportunities for entrepreneurship

Students who specialize in digital marketing can also explore entrepreneurship opportunities by starting their digital marketing agency or consulting business. This can allow them to use their skills and expertise to help businesses in Pekanbaru grow while being their own boss and having control over their career path.

5. Career growth opportunities

Digital marketing offers many opportunities for career growth and advancement. Students who specialize in this field can start as digital marketing executives or specialists and work their way up to managerial positions like digital marketing managers, marketing directors, or chief marketing officers.

Scope of Digital Marketing in Pekanbaru - Career growth

Bonus tip: Looking to take advantage of the growing demand for digital marketing skills in Pekanbaru? Consider enrolling in IIDE’s short-term certificate courses! Our courses are designed to provide you with the latest and most in-demand digital marketing skills such as social media marketing, email marketing, and content marketing. With our industry-relevant curriculum as well as expert faculty, you can gain the skills and expertise you need to succeed in this ever-growing field. Enroll now and take your first step toward a rewarding career in digital marketing. 

Future Scope of Digital Marketing in Pekanbaru

The future of digital marketing in Pekanbaru looks bright as more businesses are embracing online platforms to connect with their target audience. With the increasing availability of high-speed internet and mobile device usage, digital marketing presents an effective way for businesses in Pekanbaru to connect with both their current as well as potential customers. Social media platforms such as Facebook, Instagram, and Twitter are widely used in Pekanbaru, and businesses can leverage these platforms to create engaging content while fostering long-term customer relationships.

As e-commerce continues to gain popularity in Indonesia, businesses in Pekanbaru can benefit from digital marketing strategies such as search engine optimization, pay-per-click advertising, and email marketing to increase their online visibility and drive sales. By ranking higher in search engine results, businesses can attract more traffic to their website while gaining a competitive edge in the online marketplace. Overall, investing in digital marketing strategies is likely to yield significant benefits for businesses in Pekanbaru seeking to succeed in this rapidly evolving digital landscape.

With that being said, here are some future digital marketing trends in Pekanbaru and how businesses can leverage it to grow their brand:

1. Increasing use of artificial intelligence

These days, the use of artificial intelligence in digital marketing is on the rise globally, and Pekanbaru is no exception. AI-powered tools can help businesses in analyzing large amounts of data while gaining valuable insights into consumer behavior. With the help of AI-powered chatbots, businesses can also provide round-the-clock customer support and improve their overall customer experience.

2. Expansion of voice search

With the increasing popularity of voice assistants like Google Assistant and Amazon Alexa, voice search is expected to become more prevalent in Pekanbaru. Digital marketers need to optimize their content for voice search and ensure that their websites are easily accessible to users using voice commands.

To learn how voice search influences SEO, check out our short video on how to optimize for voice search.

3. Integration of offline and online marketing

The integration of offline and online marketing is becoming more critical, as businesses strive to create a seamless customer experience across all touchpoints. Digital marketers need to identify ways to integrate their online marketing efforts with offline marketing channels like events and promotions to reach a broader audience.

4. Use of augmented and virtual reality

Augmented and virtual reality (AR/VR) technologies are increasingly being used in digital marketing campaigns to provide immersive experiences for customers. In Pekanbaru, businesses can leverage these technologies to showcase their products or services in a more engaging and interactive way. By using AR/VR, businesses can create a unique brand identity while enhancing customer engagement, leading to increased brand loyalty as well as customer satisfaction. Furthermore, AR/VR technologies can also help businesses in saving costs and time by allowing customers to experience products virtually, reducing the need for physical product displays.

5. Importance of customer reviews and rating

Customer reviews and ratings are becoming increasingly important for businesses in Pekanbaru. With the rise of online review platforms like TripAdvisor, Yelp, and Google Reviews, customers can easily share their experiences with others and influence buying decisions. Businesses that prioritize customer satisfaction as well as encourage positive reviews can benefit from increased visibility and credibility in the marketplace.

Scope of Digital Marketing in Pekanbaru - Customer Reviews and Rating

Digital Marketing Courses in Delhi - masterclass

FAQ – Frequently Asked Questions

Q. Is digital marketing a good career in Indonesia?

Yes, digital marketing can be a great career to have in Indonesia as it is the largest market for online marketing and there is a high demand for digital marketing specialists. So if you want to make a career in digital marketing in Pekanbaru, Indonesia then this is the right time for you to start learning it.

Q. How does digital marketing help businesses grow?

Digital marketing helps businesses grow by increasing their visibility and attracting more customers online. It allows businesses to reach a larger audience, target specific demographics, as well as engage with customers in real time. It also provides valuable data that can be used to optimize marketing strategies and improve ROI.

Q. Do small businesses need digital marketing?

With the help of digital marketing, small businesses can attract a large audience. Digital marketing is also a cost-effective way to transform your business. That is why it is best for small businesses to make use of digital marketing in order to get ahead in their business. 

Q. Can a student do digital marketing?

Apart from businesses, students and freshers can also benefit from digital marketing as there is no educational background required for starting your digital marketing career. Anyone can become a digital marketing expert with the correct training and skills. 

Q. Can I learn digital marketing online/offline for free?

Yes, you can as there are many ways you could learn digital marketing online/offline for free. One of the best ways to do this is by attending IIDE’s free live masterclass. These masterclasses are led by industry leaders and by attending them you can understand if digital marketing is the right career choice for you.


So, there you have it, folks. That is all we had to say about the scope of digital marketing in Pekanbaru. We hope you enjoyed reading our blog on the scope of digital marketing in Pekanbaru and learned something new from it. 

Undoubtedly, the demand for digital marketing in Indonesia is at its peak, and it is only going to further increase in the upcoming years. So if you are someone who wants to make a career in this ever-growing field of digital marketing then you should start learning it as soon as possible. One of the best ways to learn digital marketing is to sign up for IIDE’s MBA Level Post Graduation Programme in Digital Marketing. It will equip you with all the current as well as industry-relevant digital marketing knowledge and skills.

If you have any questions regarding digital marketing or its scope in Pekanbaru then let us know in the comment section down below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. lavi chawla

    Very Good information….

  2. atul goswami

    this website is very helpful for digitial marketing student….


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