The Future and Scope of Digital Marketing in Nepal

Do you want to know the scope of digital marketing in Nepal? From seeing 2-3 billboards while your parents drive you to school to now scrolling on platforms with millions of advertisements, the millennials and Gen-Z in Nepal have seen it all. 

About Digital Marketing in Nepal

Digital marketing in Nepal is defined as a type of marketing that happens on online platforms such as search engines and social media platforms. With digital marketing, businesses in Nepal can reach globally and always attract newer audiences to their products/services. 

To understand the scope of digital marketing a little better, let’s first understand all types of digital marketing- 

• Search Engine Optimization– Strategies developed to rank higher on search engines than competitors is known as SEO. 
• Social Media Marketing– Marketing efforts to promote a product or service on social media platforms are known as SMM.
• Paid Ad Marketing– Receiving website traffic and lead generation via paid ads on search engines, third-party websites, and social media platforms is called Paid Ad Marketing.
• Performance Marketing– Campaigns in which the advertiser pays the merchant only when a certain action is completed are known as Performance Marketing.
• Email Marketing– Promotion and follow-ups to a bulk database via emails are Email Marketing.

There are many other types of digital marketing such as influencer marketing, e-commerce management, marketing automation, etc but these are the most basic and important. 

Now, let’s understand the Scope of Digital Marketing in Nepal in the next section.