Name: Best Mobile SEO Practices You Should Follow In 2025 | IIDE
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Digital Marketing 101

Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.

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Kartik Mittal

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">Introduction to Mobile SEO</span></h2><p><span style="font-weight: 400;">M</span><span style="font-weight: 400;">obile SEO meaning is the practice of optimizing your website so that users can easily view it on their smartphones as well as tablets. It makes it easier for search engine spiders to crawl your website as well. Google favors mobile-friendly sites over the rest.</span></p><p><span style="font-weight: 400;">Optimization for the mobile includes the site design, structure of the site, page speed, etc. to make sure that every user has the best site experience on their mobile phones.</span></p><h2><span style="font-weight: 400;">Benefits &amp; Importance of Mobile SEO</span></h2><p><span style="font-weight: 400;">Wondering why mobile SEO is so important? Well, there are multiple benefits of mobile SEO that we have listed below –</span></p><ul><li><b>Generating Increased Traffic</b><span style="font-weight: 400;"> – With mobile search, you have the opportunity to generate more traffic on your website. Since many users use mobile phones, it is good to leverage this.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>More Conversions</b><span style="font-weight: 400;"> – With increased traffic and good content there are quality leads landing on your page. This automatically leads to increased conversions which is the end goal for any business.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Faster Load Time</b><span style="font-weight: 400;"> – With a faster load time, you are ensuring that users stay on your page for a longer time. This helps with Google rankings as well.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Decreased Bounce Rate</b><span style="font-weight: 400;"> – Bounce rate is a factor that Google takes into consideration whilst rankings your website. With a decreased bounce rate, you will be able to rank on search engines.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Improves Overall User Experience</b><span style="font-weight: 400;"> – Adhering to all these mobile optimization practices, you would improve the overall user experience of your website.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><b>Mobile SEO drives revenue</b><span style="font-weight: 400;"> – Did you know that over 40% of sales online happen through mobile devices? That is a huge number in itself for you to invest in mobile SEO.</span></li><li style="font-weight: 400;" aria-level="1"><b>Voice Search Optimization</b><span style="font-weight: 400;"> – Voice search optimization is a great way to bring in some additional web traffic. </span><span style="font-weight: 400;"></span></li></ul><h2><span style="font-weight: 400;">Mobile SEO Strategies &amp; Checklist&nbsp;</span></h2><p><span style="font-weight: 400;">In order to fully optimize your SEO game, you need a mobile SEO strategy in place.</span></p><p><span style="font-weight: 400;">We’ve listed a few mobile SEO techniques in the form of a checklist –&nbsp;</span></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Use analytics tools such as Google Analytics to understand how much traffic you are receiving from different devices. We recommend this </span><a href="https://iide.co/performance-marketing-course//"><span style="font-weight: 400;">Google Analytics short course </span></a><span style="font-weight: 400;">for anybody looking to understand the space better.&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Test your page if it is mobile-friendly with tools such as Google Mobile-Friendly Test&nbsp;</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Monitor website traffic with Google Search Console for clicks, click-through rates, and impressions</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Check for any crawl errors and correct them as soon as possible</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Do a speed test. Identify how long it takes to load your site on mobile and fix any issues that are present</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">If your site is not responsive, try using a responsive theme from a website builder or get a developer to update the website code</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">All mobile pop-ups should add value and should be absolutely necessary</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Your content needs to be optimized for mobile</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Conduct a thorough mobile search keywords research. Check out </span><a href="https://iide.co/blog/how-to-do-keyword-research/"><span style="font-weight: 400;">how to do keyword research</span></a><span style="font-weight: 400;"> here.</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Optimize site structure and navigation</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Your metadata such as meta titles and meta descriptions need to be optimized</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Implement the best mobile UX design practices</span></li></ul><p><span style="font-weight: 400;">Make sure to keep this mobile optimization checklist handy with you! To understand SEO better, we recommend that you enroll in this </span><a href="https://iide.co/seo-course-online/"><span style="font-weight: 400;"><strong>short online SEO course</strong>.</span></a></p><h2><span style="font-weight: 400;">Mobile SEO Best Practices</span></h2><p><span style="font-weight: 400;">Listed below are some of the mobile SEO best practices that you should be following as a thumb rule for a good user experience –</span></p><h3><b>1. Loads easily</b></h3><p><span style="font-weight: 400;">Your website should load easily on tablets and phones. It should load effectively without any glitches.</span></p><h3><b>2. Holistic Approach</b></h3><p><span style="font-weight: 400;">Optimize both your desktop and mobile SEO strategies and make them work together for a better experience.&nbsp;</span></p><h3><b>3. Fast Load Time</b></h3><p><span style="font-weight: 400;">Ideally, it should not take more than 3 seconds to load as users these days do not have the patience to wait for a longer load time.</span></p><h3><b>4. Mobile Pop-ups</b></h3><p><span style="font-weight: 400;">Avoid any kind of mobile pop-ups as they can be perceived as spam by users and annoy them.&nbsp;</span></p><h3><b>5. Large Font&nbsp;</b></h3><p><span style="font-weight: 400;">Ensure that the font is sufficiently big enough to be read on smaller devices</span></p><h3><b>6. User-friendly navigation</b></h3><p><span style="font-weight: 400;">Your website navigation needs to be simple and uncomplicated with a well-structured user interface.</span></p><h3><b>7. Screen size</b></h3><p><span style="font-weight: 400;">Your design needs to be fitted to the screen.&nbsp;</span></p><h3><b>8. CTA buttons</b></h3><p><span style="font-weight: 400;">Make sure that your CTA buttons are easy to use and click on.</span></p><h2><span style="font-weight: 400;">Mobile SEO Tools &amp; Checkers</span></h2><p><span style="font-weight: 400;">We have consolidated a list below with mobile SEO tools and checkers –&nbsp;</span></p><ul><li aria-level="1"><h3><b>Google Analytics</b></h3></li></ul><p><span style="font-weight: 400;">Through Google Analytics, one of the most popular tools on the internet, you can identify which devices are working well for you and which pages you need to optimize. You can also understand what kind of content is working well for you.&nbsp;</span><br></p><ul><li aria-level="1"><h3><b>Our Mobile Planet</b></h3></li></ul><p><span style="font-weight: 400;">Our Mobile Planet is a tool by Google that allows users to understand more about your potential client base and their demographics. You can also view how users have changed from 2021 to 2022 in terms of user behavior.&nbsp;</span><br></p><ul><li aria-level="1"><h3><b>Mobile Meter</b></h3></li></ul><p><span style="font-weight: 400;">With so many options to choose from for mobile testing, Google’s mobile meter is one of the best tools to test how your site is performing on mobile.&nbsp;</span></p><ul><li aria-level="1"><h3><b>Google Adwords</b></h3></li></ul><p><span style="font-weight: 400;">You can use Google Adwords to drive users to your website. It also offers location targeting and includes phone numbers in ads.</span></p><ul><li aria-level="1"><h3><b>Google Sites</b></h3></li></ul><p><span style="font-weight: 400;">You can use Google Sites to build a mobile landing page. This is perfect if you don’t have the time or even the budget to build a mobile-optimized site. It is also useful for mocks and testing purposes.</span></p><ul><li aria-level="1"><h3><b>Google WebMaster</b></h3></li></ul><p><span style="font-weight: 400;">Google Webmaster is a good tool to check for any site performance issues and low search results. It helps to identify the problem.</span></p><ul><li aria-level="1"><h3><b>Google Pagespeed Insights</b></h3></li></ul><p><span style="font-weight: 400;">It is perfect for mobile as well as desktop optimization. Google PageSpeed enables website improvements and increased download speed. This helps search rankings.</span></p></div></div>

<div class="raw-html-embed"><div data-bglz="1" class="et_pb_text_inner"><h2><span style="font-weight: 400;">FAQs&nbsp;</span></h2><p><b>Q. What are breadcrumbs on mobile SEO?</b></p><p><span style="font-weight: 400;">Breadcrumbs on mobile SEO are website links that enable users to track their location on a particular website and how far they are from the homepage. It is displayed at the top of the navigation bar indicated as a list.</span></p><p><b>Q. Is mobile SEO different from desktop SEO?</b></p><p><span style="font-weight: 400;">Yes, mobile SEO is different from desktop SEO. Mobile SEO vs. desktop SEO briefly explained is desktop SEO is focussed on a generic larger audience, whereas, mobile SEO is focussed on a more local search.</span></p><p><b>Q. How does mobile SEO work?</b></p><p><span style="font-weight: 400;">Mobile SEO works by optimizing various SEO functions specifically for the mobile such as page speed, optimizing meta titles and descriptions, using a mobile responsive design, mobile site configuration, and more.</span></p><h2><span style="font-weight: 400;">Conclusion&nbsp;</span></h2><p><span style="font-weight: 400;">We recommend that you pursue this </span><a href="https://iide.co/online-digital-marketing-course/"><span style="font-weight: 400;">5-month online digital marketing training</span></a><span style="font-weight: 400;"> that will give you a holistic view of the digital marketing world.&nbsp;</span></p><p><span style="font-weight: 400;">If you feel you need a course that is more intensive, then this </span><a href="https://iide.co/master-mba-digital-marketing/"><span style="font-weight: 400;">MBA Level Post Graduation Program in Digital Marketing</span></a><span style="font-weight: 400;"> is something you could look at taking up. Get in touch with us to know more about which courses you should consider taking up.&nbsp;</span></p></div></div>

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Best Mobile SEO Practices You Should Follow In 2025 | IIDE

<div class="raw-html-embed"><div class="et_pb_text_inner"><p><span style="font-weight: 400;">In this article, we will be exploring an introduction to </span><b>mobile SEO</b><span style="font-weight: 400;">, the importance of mobile SEO, and the best mobile SEO tools in 2022 you can use.</span></p><p><span style="font-weight: 400;">Did you know that over 50% of internet users all over the world use mobile phones to search for something on a search engine, make a purchase, and check emails? This means that there is a wide audience to reach out to on smartphones, more than desktops even!</span></p></div></div>

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