MBA in Marketing: Overview, Colleges, Career & Salaries in 2025 

MBA in Marketing stands out as a specialised two-year program that helps graduates earn impressive salaries, ranging from INR 2.77 lakhs to INR 20 lakhs per annum. According to recent data, marketing managers' employment growth is projected to rise by 10% between 2021 and 2031, which exceeds growth in many other professions.

The salary trajectory for MBA Marketing professionals looks promising. New graduates typically earn around INR 5.4 lakhs annually. Experienced professionals can secure packages ranging from INR 14.25 lakhs to INR 20.43 lakhs. This field offers remarkable opportunities with top positions commanding substantial compensation. Product Managers earn an average of INR 22 LPA, Brand Managers receive INR 14 LPA, and Marketing Managers make INR 12 LPA. Leading companies like Google, Amazon, Flipkart, IBM, and Unilever actively recruit these professionals, making this career path attractive for ambitious individuals.

This guide covers essential aspects of pursuing an MBA in marketing. You'll learn about core subjects, eligibility criteria, and career prospects that align with your professional goals. Whether you're a recent graduate or a working professional, this information will help you make smart decisions for your future in marketing management.

What is an MBA in Marketing?

An MBA in Marketing is a specialised postgraduate program that goes beyond general business education. This two-year Master's degree provides students with expert knowledge in marketing management while building a strong foundation in business principles.

The program covers key areas like:

• Consumer Behaviour Analysis: Understanding the psychological and social factors influencing purchasing decisions
• Market Research: Developing skills to gather and analyse market data
• Brand Management: Creating and maintaining strong brand identities
• Marketing Analytics: Measuring campaign effectiveness through data
• Digital Marketing Strategies: Leveraging online platforms effectively
• New Product Development: Innovating and bringing new products to market

Many programs now include subjects like big data analytics, social media marketing, and content strategy development to keep graduates competitive as marketing evolves.

Difference Between MBA & MBA in Marketing

An MBA provides a broad business education, while an MBA in Marketing offers deep, specialised marketing knowledge. Both programs cover core business topics like economics, finance, and management. However, an MBA in Marketing focuses extensively on subjects like marketing analytics, digital engagement, and brand positioning.

General MBA programs aim to create well-rounded business leaders, while MBA in Marketing graduates gain expertise to lead marketing campaigns, develop strategies, and solve real-world marketing challenges.

Who Should Opt for an MBA in Marketing?

This program is ideal for:

• Fresh Graduates: Those who want to enter the world of marketing management and grow their careers quickly. They can also explore more careers in digital marketing. 
• Marketing Professionals: Those with 2-5 years of experience seeking career advancement
• People from Other Domains: Individuals from fields like finance or operations who want to switch to marketing

The program is designed for those passionate about consumer psychology, data-driven marketing, and leading creative marketing strategies.

Eligibility and Admission Process

To pursue an MBA in Marketing, candidates must meet specific eligibility criteria:

• A bachelor’s degree from a recognised university with a minimum of 50% marks (45% for reserved categories)
• Final-year students can apply with provisional certificates
• Top B-schools like IIMs require higher percentages, often above 75%, depending on the stream

Key Entrance Exams:

• CAT (Common Admission Test)
• XAT (Xavier Aptitude Test)
• NMAT (NMIMS Management Aptitude Test)
• SNAP (Symbiosis National Aptitude Test)

Additional rounds like Group Discussions (GD), Personal Interviews (PI), and Written Ability Tests (WAT) are part of the admission process.

MBA in Marketing Curriculum

The curriculum of an MBA in Marketing builds both foundational business knowledge and specialised marketing expertise. Over four semesters, students gain insights into core business concepts followed by specialised marketing subjects.

Core Subjects:

• Semester 1: Management Concepts, Business Environment, Managerial Economics
• Semester 2: Financial Management, Consumer Behaviour, Marketing Research

Specialised Subjects:

• Semester 3: Brand Management, Retail Marketing, Industrial Marketing
• Semester 4: Rural Marketing, Advertising & Sales Promotion, Global Marketing

Elective options like Digital Marketing, Brand Management, and Marketing Analytics allow students to specialise based on their career interests.

Practical Learning and Projects

An MBA in Marketing goes beyond classroom theory with hands-on learning experiences:

Marketing Projects: Apply theoretical knowledge to real-world marketing challenges and develop critical problem-solving skills.

Case Studies & Experiential Learning: Work on industry projects and participate in internships to bridge theory with practice.

Capstone Projects: Collaborate with companies to tackle actual marketing problems, offering valuable industry exposure and networking opportunities.

These practical experiences prepare students to confidently enter the marketing industry and take on leadership roles.

List of Top MBA in Marketing Colleges in India

College Name	Course Duration	Course Fees
IIDE - The Digital School	11 months	EMI options from  24,028/month
IIM Ahmedabad	2 years	₹23,00,000
IIM Bangalore	2 years	₹23,00,000
IIM Calcutta	2 years	₹20,00,000
Xavier Labour Relations Institute (XLRI)	2 years	₹22,00,000
SP Jain Institute of Management	2 years	₹18,00,000
MICA, Ahmedabad	2 years	₹12,50,000
NMIMS Mumbai	2 years	₹18,50,000
Symbiosis Institute of Business Management (SIBM)	2 years	₹16,50,000
IIFT Delhi	2 years	₹16,00,000
Institute of Management Technology (IMT)	2 years	₹12,00,000

1. IIDE - The Digital School

IIDE’s 11-month MBA-level Post Graduation in Digital Marketing is one of the most highly rated programs in the industry.

Founded in 2016, IIDE has quickly risen to become one of India’s top digital marketing institutes. Recognised as the best by the World Education Congress, IIDE stands out for offering flexible, cutting-edge digital marketing courses tailored to people from all walks of life.

While the program may not carry the traditional MBA label, the hands-on, industry-focused training they offer is far more practical and up-to-date than typical MBA curricula. This makes IIDE’s Post-Graduation in Digital Marketing the ultimate choice for anyone looking to accelerate their career in this booming industry.

IIDE’s PG program is a top contender among digital marketing courses in India and globally, and it’s the perfect path for those eager to upskill and thrive in the digital era.

Course Trainers 

A key USP of IIDE is its trainers, who bring years of hands-on experience from leading industries. With backgrounds at top brands like Asian Paints, Unilever, and more, they don’t just teach the curriculum; they share real-world insights and lessons from their own careers.

Throughout the MBA in Digital Marketing - Post Graduation Programme, students will receive personalised mentorship from these industry experts, guiding them every step of the way.

IIDE Placement Support 

IIDE offers placement assurance based on students' performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

Course Duration & Fees

IIDE’s MBA-level Postgraduate Programme in Digital Marketing is 11 months long, and the fees are INR 6,45,000. You can avail of the 0% EMI Option as well, starting at INR 24,028 per month.

What's Great About This Course

• Industry-Expert Trainers: Learn from professionals with real industry experience, including top brands like Asian Paints and Unilever
• Practical Learning: Gain hands-on experience through real-world projects, case studies, and internships
• Personalised Mentorship: Get 1:1 mentorship from industry experts, guiding you through your learning journey
• Comprehensive Curriculum: A blend of theoretical knowledge and practical skills that prepares you for a career in digital marketing
• Flexible Learning: The program is designed for both online and offline formats, providing flexibility to learn at your own pace

Things to Consider

• Commitment Required: The program is intensive and demands a significant time commitment for projects and assignments
• Fast-Paced Environment: Be prepared for a rigorous and fast-paced learning experience
• Active Participation Needed: Success in the program depends on your active involvement in projects, assignments, and learning activities
• Ideal for Career Changers: The course is ideal for individuals looking to break into digital marketing, but requires dedication to master the tools and techniques

Contact details

2. IIM Ahmedabad

IIM Ahmedabad is one of India’s most prestigious management institutes, known for its rigorous curriculum and world-class faculty. Established in 1961, it has earned global recognition for its academic excellence and contribution to the field of management.

What’s Great About This Course

• Comprehensive curriculum with global exposure
• Extensive alumni network and strong industry connections
• Practical learning through case studies, live projects, and internships

Things to Consider

• Extremely competitive admission process
• High tuition fees
• Requires a strong academic background and work experience for better chances of admission

Course Fees

₹23,00,000 for the entire MBA program.

Contact Details

Phone: +91-79-6632-4220

3. IIM Bangalore

IIM Bangalore is a leading business school in India, offering a dynamic and globally relevant management education. Known for its top-tier faculty, strong research output, and industry links, it has been a preferred choice for many aspiring business leaders.

What’s Great About This Course

• Focus on both academic learning and practical business insights
• Exposure to global business practices and opportunities for international internships
• Highly regarded for its leadership development programs

Things to Consider

• IIM Bangalore has a high tuition fee structure
• The program is known for its rigorous academic workload, which can be demanding
• Admission requires excellent GMAT/GRE scores

Course Fees

₹23,00,000 for the full MBA program.

Contact Details

Phone: +91-80-2658-2450

4. IIM Calcutta

IIM Calcutta is one of the oldest and most respected IIMs, known for its focus on leadership, entrepreneurship, and management research. Established in 1961, it is often regarded as one of the top B-schools in India.

What’s Great About This Course

• Strong focus on finance, operations, and management
• Global exposure through exchange programs and corporate interactions
• One of the highest placement rates in India

Things to Consider

• The admission process is highly competitive, requiring a top-tier CAT score
• The course structure can be intensive and demanding
• High cost of education compared to other B-schools

Course Fees

₹20,00,000 for the MBA program.

Contact Details

Phone: +91-33-2467-8300

5. Xavier Labour Relations Institute

XLRI, located in Jamshedpur, is one of the premier management institutes in India, specialising in Human Resource Management (HRM). Established in 1949, it is well-known for its exceptional programs in HR and business management.

What’s Great About This Course

• Specialises in Human Resources and Business Management.
• Industry-oriented curriculum with live projects and internships.
• Excellent placement records with top companies in HR, marketing, and consulting.

Things to Consider

• The focus is primarily on HR and management.
• Admission requires the Xavier Aptitude Test (XAT).
• High fees, especially for HR-focused programs.

Course Fees

₹22,00,000 for the full course.

Contact Details

Phone: +91-657-665-2000

6. SP Jain Institute of Management

SP Jain is a well-recognised B-school known for its diverse programs, including the flagship Global MBA. With campuses in Mumbai, Singapore, Dubai, and Sydney, SP Jain has earned a global reputation for its business education.

What’s Great About This Course

• Global exposure through campuses across four countries
• Practical learning approach with industry projects and international internships
• Strong placement records with global companies

Things to Consider

• Admission is highly competitive, with a focus on GMAT scores
• The fees are on the higher side, considering the global experience
• The workload is demanding due to the global structure of the course

Course Fees

₹18,00,000 for the MBA program.

Contact Details

Phone: +91-22-6145-3300

7. MICA, Ahmedabad

MICA is India's leading institute for strategic marketing and communications, located in Ahmedabad. Known for its specialised programs in marketing management and communications, MICA provides a strong foundation in brand management and digital marketing.

What’s Great About This Course

• Specialised courses in marketing and communication.
• Focus on digital marketing, brand management, and advertising.
• Extensive industry connections and placement opportunities.

Things to Consider

• Admission is through the MICA Admission Test (MICAT)
• The course is niche, focusing more on marketing and communication
• High fees for a specialised course

Course Fees

₹12,50,000 for the PGDM program.

Contact Details

Phone: +91-79-6617-6000

8. NMIMS Mumbai

NMIMS is one of India's top private universities, offering a wide array of business management programs. Known for its academic excellence and strong ties to industry, NMIMS attracts students who aspire to pursue careers in management, marketing, and finance.

What’s Great About This Course

• A diverse range of specialisations, including marketing, finance, HR, and operations
• Strong industry connections and excellent placement records
• Flexible learning with weekend and full-time options

Things to Consider

• High tuition fees compared to other private institutes
• Requires a strong score in NMAT for admission
• The course may be more focused on general management rather than specialised fields

Course Fees

₹18,50,000 for the MBA program.

Contact Details

Phone: +91-22-4235-5555

9. Symbiosis Institute of Business Management (SIBM)

SIBM Pune is one of the most reputed management institutes in India, offering both full-time and part-time MBA programs. It is known for its strong academic framework and its placement records across a variety of industries.

What’s Great About This Course

• Offers a wide variety of electives in various fields like marketing, finance, operations, and HR
• Strong focus on leadership and entrepreneurship
• Great campus infrastructure and learning environment

Things to Consider

• Requires a good score in SNAP (Symbiosis National Aptitude Test)
• Highly competitive selection process
• High fees, though it offers good ROI with its placement records

Course Fees

₹16,50,000 for the MBA program.

Contact Details

Phone: +91-20-28116200

10. IIFT Delhi

IIFT Delhi is one of the leading institutes in India for international business education. Known for its specialised MBA in International Business (IB), it offers a unique curriculum focusing on global trade, international marketing, and supply chain management.

What’s Great About This Course

• Focus on international business and trade
• Strong industry connections and international exposure
• Offers global internships and exchange programs

Things to Consider

• Admission is through the IIFT exam, which is highly competitive
• The program has a strong international business focus, which may not appeal to those interested in domestic business management
• High fees but with great ROI potential

Course Fees

₹16,00,000 for the MBA program.

Contact Details

Phone: +91-11-3914-5000

11. Institute of Management Technology (IMT)

IMT is one of the leading business schools in India, known for its focus on managerial leadership and technology-driven business education. It offers a wide range of programs with a strong emphasis on innovation and entrepreneurship.

What’s Great About This Course

• Diverse specialisations in marketing, finance, HR, and operations
• Focus on innovation, digital transformation, and leadership
• Strong industry collaborations and placement records

Things to Consider

• IMT has a highly competitive admission process with a focus on CAT scores
• The fees are relatively lower compared to other top institutes
• The course can be demanding, requiring high academic commitment

Course Fees

₹12,00,000 for the PGDM program.

Contact Details

Phone: +91-120-3002200

Core Competencies You’ll Master in the MBA in Marketing

An MBA in Marketing is more than just a degree - it’s a journey that equips you with a diverse skill set to thrive in today’s fast-paced business world. Here are the four core competencies you’ll develop:

1. Communication & Leadership

You’ll sharpen your ability to communicate persuasively, inspire confidence, and lead with impact. From managing teams to influencing stakeholders, you’ll gain the leadership qualities needed to drive marketing initiatives and guide organisations toward growth.

2. Market Research & Analytics

You’ll learn how to design effective research frameworks, collect valuable consumer insights, and transform raw data into meaningful strategies. With the integration of AI in digital marketing, you’ll also master tools that help analyse trends, optimise campaigns, and maximise ROI - making you a data-driven decision-maker.

3. Digital Marketing & Branding

This program equips you with hands-on expertise in SEO, social media marketing, content creation, and brand management. You’ll understand how to craft compelling narratives, build strong digital footprints, and design campaigns that resonate with audiences in a competitive marketplace.

4. Strategic Thinking & Planning

You’ll develop critical and analytical thinking skills to build long-term, sustainable marketing strategies. By aligning campaigns with business objectives, you’ll be able to create data-backed strategies that drive measurable outcomes and give brands a competitive edge.

Positions & Salary After an MBA in Marketing

MBA Marketing graduates enjoy a wide range of career opportunities in top industries, including FMCG, e-commerce, technology, banking, and healthcare.

Top Job Roles:

Role	Average Salary (INR)
Marketing Manager	₹8-20 LPA
Brand Manager	₹10-25 LPA
Digital Marketing Manager	₹6-18 LPA
Product Manager	₹8-35 LPA
Chief Marketing Officer	₹40-102 LPA

Top Recruiters for MBA Marketing Graduates

An MBA in Marketing opens doors to career opportunities with some of the most prestigious organisations in the world. These companies are known not only for their strong market presence but also for the way they value marketing talent to drive growth and innovation. Here are a few leading recruiters:

Google

At Google, marketing professionals work on campaigns that reach billions of users worldwide. From product launches to digital advertising innovations, Google offers MBA graduates the chance to work at the intersection of creativity, technology, and data-driven marketing.

Amazon

Amazon is a global leader in e-commerce, cloud services, and digital content. MBA graduates in marketing often contribute to customer acquisition strategies, product positioning, and large-scale brand campaigns that shape consumer behaviour across markets.

Flipkart

As one of India’s largest online marketplaces, Flipkart actively hires MBA marketing professionals to drive user engagement, plan promotional campaigns, and lead brand partnerships. The company provides a fast-paced environment where innovation in marketing strategy is key to staying ahead in e-commerce.

Microsoft

At Microsoft, marketing teams are responsible for positioning global products like Office, Azure, and Surface devices in highly competitive markets. MBA graduates play an important role in brand storytelling, strategic communication, and customer outreach programs.

Hindustan Unilever (HUL)

HUL is one of the biggest names in FMCG, with iconic brands like Dove, Surf Excel, and Lakmé. For MBA graduates, this is a dream company to learn classic brand management, consumer insights, and large-scale campaign execution that influences millions of households in India.

International Salary Expectations

Country	Average Salary (INR)
USA	₹46 Lakhs to ₹14.45 Crores
UK	₹75.28 Lakhs to ₹16.5 Crores
Australia	₹48 Lakhs to ₹7.6 Crores