Best Colleges For MBA In Digital Marketing In USA

Updated on: Jan 25, 2023
MBA In Digital Marketing In USA - Featured Image

Are you looking for colleges that offer MBA in digital marketing in the USA? Are you tired of searching for the top colleges in the USA that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.

Let us first have a look at the scope of an MBA in digital marketing in the USA.

Scope Of MBA In Digital Marketing In USA 

The United States Of America (USA) is known for its dominant economic and military power. The USA is economically strong because of its people, companies and the work done by all.

Since so much technology is involved in businesses, and multi-national companies, it is evident that everything has been digitalised. So in this digitised world, marketing has also become digital. Here comes the concept of digital marketing. 

Digital marketing is nothing but the promotion of products and services over the internet either on websites or social media platforms like Instagram, Facebook, etc.

Let us have a look at the number of digital marketing jobs in the USA, to understand the scope of digital marketing even better.

MBA in digital marketing in USA - Job Statistics

(Source: Linkedin.com)

Amazing, isn’t it? The number says it all. In order to make a career in digital marketing, you need to learn all the necessary skills involved in digital marketing. It will be an excellent choice if you opt for MBA in digital marketing as this course will make you expertise in this field.

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Eligibility Requirements For An MBA In Digital Marketing In the USA:

Before applying for MBA in digital marketing in the USA, let’s check the basic eligibility requirements needed.

Eligibility Criteria Minimum Requirements
Educational Qualifications Bachelor’s Degree in any field preferably Marketing//Commerce field
Work Experience 0-5 years (differs from institute to institute)
Entrance Exams CAT, XAT, MAT, NMAT, GMAT, IIDE Admissions Test


Look at the eligibility criteria of your preferred college and in case you aren’t eligible, you can apply for
IIDE’s 4-month advance online digital marketing course. 

How To Apply For An MBA In Digital Marketing In the USA? 

Let us have a look at the application procedure for MBA in digital marketing in the USA. To apply for an MBA in Digital Marketing in the USA, you need to go through the below-described application process – 

  • Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form. 
  • Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks. 
  • Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
  • After passing the entrance exam, you will be called for a personal interview round with the admission committee.
  • If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.


Note: The eligibility criteria and the application procedure differ from institute to institute.

 

Top 5 MBA in Digital Marketing Colleges in the USA:

After careful research and reading about student experiences, we believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in the USA.

Colleges Duration Fees (INR) Placements
IIDE 11 months INR 5,95,000 100% Guaranteed
NYU Stern 1 Year N/A N/A
Pace University N/A N/A N/A
Georgia Tech N/A N/A N/A
Bellarmine University N/A N/A N/A

 

1. IIDE

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing in the USA. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

Course Syllabus:

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

 

Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees: 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

 

Contact Details:

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 

2. NYU Stern

MBA in digital marketing in USA - NYU Stern logo

In terms of Best Business Schools and Part-Time MBA, New York University (Stern) is placed No. 12 (tied). According to their performance across a number of generally recognised indices of quality, schools are ranked.

It is compared favourably to Ivy League schools for both its outstanding academics and athletics. Some of the brightest students from around the world attend NYU Stern’s undergraduate college. 

Admission is extremely competitive, and each applicant is carefully evaluated as part of an extensive procedure.

NYU has been a leader in higher education from its inception in 1831, embracing an urban identity and professional focus, reaching out to a rising middle class, and promoting a global vision that guides its 19 schools and colleges.

Course Syllabus:

  • Business Communication 
  • Statistics & Data Analysis 
  • Marketing Management 
  • Dealing with Data & Introduction to Python Programming
  • Data-Driven Decision-Making 
  • Advertising Strategy 
  • Research for Customer Insights 
  • Retail Technology and Channel Management: The Chinese Market
  • Consumer Behavior 
  • Pricing
  • Brand Strategy 
  • Capstone 
  • Marketing Analytics 
  • Digital Marketing 

Course Duration & Fees:

This is a one-year degree program. You can contact the institute for information regarding the fee. 

Course Highlights:

  • Experienced Professors
  • Projects and Case Studies

Contact Details:

Phone no: +86-21-20595275

Email: [email protected]

3. Pace University

MBA in digital marketing in USA - Pace University logo

The diverse student body of Pace University has an impact on the academic, professional, and socioeconomic life of those individuals. According to one research, it is among the top 9% of private US colleges for return on investment. 

They are recognised as leaders in the field of opportunity created by their motto, Opportunities. Six schools and colleges make up Pace University, a highly regarded institution. 

These include the College of Health Professions, the Dyson College of Arts and Sciences, the Elisabeth Haub School of Law, the Lubin School of Business, the School of Education, and the Seidenberg School of Computer Science and Information Systems. Various courses in business, health care, computer science, sustainability and justice, education, science, law, and the artistic and performing arts are offered by these institutions.

Course Syllabus:

MS In Social Media and Mobile Marketing

  • Driving Marketing Performance
  • Business Analytics and Statistics
  • Marketing Research
  • Foundations of Social and Mobile Technologies
  • Foundations of Social and Mobile Technologies
  • Social Media and Mobile Marketing Strategies
  • Research Project
  • Consumer Behavior
  • Interactive and Direct Marketing
  • Advertising and Sales Promotion
  • Digital Marketing
  • Customer Intelligence
  • Marketing Internship
  • Database Management Systems

Course Duration & Fees:

You can contact the institute to know about the course duration and fee of the course.

Course Highlights: 

  • Experienced faculty

Contact Details:

Phone  no: 866-722-3338

4. Georgia Tech

MBA in digital marketing in USA - Georgia Tech logo

One of the top public research colleges in the country, the Georgia Institute of Technology enrols almost 40,000 students who attend classes on-site at the main campus in Atlanta, at Georgia Tech-Lorraine in France, at Georgia Tech-Shenzhen in China, as well as via distance and online learning.

The goal of Georgia Tech is to create leaders who will progress technology and enhance the human condition. Making a difference in people’s lives all around the world is at the centre of its mission and strategic plan.

Engineering and computing at Tech are The largest and most well-regarded institutions of higher learning in the country.  The Institute also provides excellent business, design, liberal arts, and scientific degrees.

Course Syllabus:

Master Of Science In Digital Media

Kindly contact the institute to know about the course curriculum.

Course Duration & Fees:

Kindly contact the institute to know about the duration and fee of the course.

Course Highlights: 

  • Expert Staff

Contact Details:

Phone no: +1 404.894.2000

5. Bellarmine University

MBA in digital marketing in USA - Bellarmine University logo

Because of its vibrant community of academic excellence and ethical awareness, Bellarmine University consistently ranks among the top colleges and universities in the nation.

Their students aspire to receive a liberal arts education that is based on the illustrious, warm Catholic tradition of educational success, which is the oldest and most successful in the western world.

They offer a specialised, student-focused network that promotes transformative academic, personal, and meaningful growth in a way that prepares students for a rich life and successful career. They have high civic consciousness and a tight-knit community that is full of meaningful relationships.

Course Syllabus:

MS In Digital Marketing

  • Technical Communication for Digital Platforms
  • Studies in Digital Media
  • Introduction to Media Studies
  • Multimedia Communication
  • Ethical Issues in Communication
  • Elective MBA Course
  • Organizational Behavior
  • Business Analytics for Decision Making
  • Financial and Managerial Accounting
  • Global Economy
  • Small Business Management 
  • Buyer Behavior 
  • Special Topics in Marketing 
  • Elective COMM courses- Internship
  • Strategic Communication
  • Special Topics
  • Independent Study
  • Portfolio Option 

Course Duration & Fees:

Kindly contact the institute to know about the duration and fee of the course.

Course Highlights: 

  • Practical Training

Contact Details:

Phone no: 502-272-8000

Email: [email protected]

Career Opportunities After MBA In Digital Marketing In the USA:


1. Content Writer 

The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer. 

Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible.

A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.

2. Social Media Manager

The social media manager is in charge of managing the publication, the type of content, and the scheduling.

The social media manager’s responsibilities also include coming up with effective marketing tactics for events and other significant occasions, organising all of the postings ahead of time, and designing the posting schedule.

A social media manager needs to be able to connect with their target audience on social media and understand the types of content they enjoy reading there. A social media marketer oversees all social media activities.

In order to generate outstanding content ideas for social media, a social media marketer has to be creative. They also need to have a basic understanding of data analysis in order to identify their target audience on social media. 

3. SEO Specialist

This is one of the best digital marketing careers. An SEO expert reviews the SEO material and aids in elevating the company’s website. The goal of an SEO specialist is to increase the number of people who visit a company’s website. They must consider a number of things, including titles, tools, and content.

An SEO expert should be familiar with the content to know what kind of information is appropriate and what is inappropriate. A technical, programming, data analysis, and analytics expert should also have these other skills.

4. Google Ads Specialist

An expert in Google Ads manages and works with Google Ads. They must be familiar with the operations of Google Ads, Analytics, and Microsoft Advertising. An authority on Google AdWords must comprehend SEM (search engine marketing) and SEO (search engine marketing). 

You must be certified, be familiar with Google Ads’ user interface, and have a working knowledge of Google Ads for you to be considered an expert. 

5. Digital Marketing Strategist

Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.

A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing. 

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FAQs – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in the USA?

Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in the USA. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship. 

Q. Is digital marketing a high-paying job?

Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.

Q. How is digital marketing successful?

Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.

Conclusion

Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in the USA.

Also, if you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out MBA in digital marketing in India.

We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below. 

We have the best answer to all your queries regarding the best MBA in digital marketing in the USA. Cheers to reading!

Still confused? Talk to our academic counsellor at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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