MBA in Digital Marketing in Shillong 2024: A Comprehensive Guide

Updated on: Apr 28, 2024

If you are someone considering pursuing an MBA in Digital Marketing in Shillong then you are in the right place. In this blog, we will talk about the top 11 colleges that offer an MBA in Digital Marketing in Shillong. This blog will also provide you with all the necessary information you need to make an informed decision about both your education as well as your career.

Nowadays, the scope of digital marketing is at its peak in modern times. With the advancement of new technologies, all business companies are switching from traditional modes of marketing to digital marketing. This in turn has created many new opportunities for businesses and companies to expand their business while creating tremendous employment opportunities across sectors.

You can pursue many different paths in digital marketing like content writing, social media marketing, SEO, and more. Therefore, in modern times, mastering a digital marketing course is very helpful.

Get Assured Placements - PG in Digital Marketing

Top 11 MBA in Digital Marketing Colleges in Shillong in 2024

The following 11 colleges/institutions, in our opinion, provide the top MBA in Digital Marketing programs in Shillong, after rigorous research and reading about students’ experiences.

Digital Marketing Institute in Delhi Course Duration Course Fee Google Reviews
IIDE – The Digital School 6-11 months EMI options from 8,273/month to 24,028/month 4.8
JK Business School 2 years INR 7.88 Lakh 4.2
IBMR Group of Institutions 2 years INR 5.2 lakh N/A
JBS 2 years INR 8.88 Lakh N/A
IMT Ghaziabad 9 months INR 1,27,000 N/A
JAIN Online 18 Months 2 Lakhs 3.3
NIMS Institute 1 Year INR 1,80,000 N/A
IMTS Institute 2 Years INR 25,845 to INR 31,999 per year 4.8
IIM Skills 120 hours INR 29,900+ GST 4.8
Coursera N/A N/A
Digital Vidya 4 months INR 49,800 4.7

 

1.¬†IIDE ‚Äď Indian Institute of Digital Education¬†

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing institutes.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.

IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations ‚Äď Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.
“MBA
“MBA

 

MBA in Digital Marketing Syllabus

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

 

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don‚Äôt just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing ‚Äď Post Graduation Programme.

Course Duration & Fees

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 6,45,000. You can avail of the 0% EMI Option as well starting at INR 24,028 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing.

"MBA
Digital Marketing Courses - IIDE Placements

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

IIDE Delhi Campus & Culture

With a state-of-the-art technology campus in Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.

The program includes almost 20-25 supersessions, where students get an opportunity to network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. IIDE also organizes cultural events to further enhance student’s learning experience.

Digital Marketing Courses in Delhi - IIDE Delhi Campus

 

Contact Details

Phone No- +91 96199 58615
Email ID-¬†[email protected]
Website- iide.co/master-mba-digital-marketing/
Address-¬†E-30, 2nd & 3rd Floor, South Extension ‚Äď II, Above Regal Shoes, New Delhi ‚Äď 110049 (Next to McDonald‚Äôs)

2. JK Business School 

Logo

JK Business School is a Gurugram-based business school offering undergraduate and postgraduate courses in marketing, management, and finance. They carry the legacy of 135 years and offer industry-relevant education. 

This institute offers a PGDM or a Postgraduate Diploma in Management, an MBA equivalent with a specialization in Digital Marketing. 

Course Name: MBA

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Financial Reporting¬†
  • Managerial Economics
  • Business Communication
  • Marketing Management¬†
  • Innovation & Entrepreneurship
  • Marketing Research¬†
  • Strategic Management
  • Digital Marketing (Elective)
  • Final Research Project¬†

Course Duration & Fees:

JK Business School’s PGDM is 2 years long and the course fees are distributed in installments. The average course fee is INR 7.88 lakh. 

Contact Details: 

Phone No.- +91-9711629701

Email ID- [email protected]

3. IBMR Group of Institutions 

MBA in Digital Marketing in Shillong-IBMR

Established in 1999, IBMR Group of Institutions is known as one of the leading postgraduate institutes in Delhi. They offer business courses to undergraduate and graduate students to provide hands-on experience and practical knowledge. 

IBMR offers an MBA+PGPM (Postgraduate Program in Management) that offers a detailed specialization in Digital Marketing. 

Course Name: MBA

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • ¬† ¬† ¬† Digital Marketing
  • ¬† ¬† ¬† Customer Relationship Management
  • ¬† ¬† ¬† Services Marketing
  • ¬† ¬† ¬† Consumer Behaviour¬†
  • ¬† ¬† ¬† Retail Management¬†

Course Duration & Fees:

This MBA in Digital Marketing in Delhi offered by IBMR is 2 years long and costs INR 5.25 lakh.

Contact Details: 

Phone No.- 9554595539

Email ID- [email protected]

4. Jaypee Business School 

MBA in Digital Marketing in Shillong-JBS

Jaypee Business School is located in the Noida city of Delhi region. They’re a constituent of the Jaypee Institute of Information Technology, established in 2007.

This MBA institute offers an MBA in Digital Marketing specialization over two years, eight majors, and minors. The course offers both theoretical knowledge as well as elective courses that train students to make them job-ready.

Course Name: MBA

Course Type: Offline

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • ¬† ¬† ¬† Marketing Management¬†
  • ¬† ¬† ¬† Digital Transformation in Business¬†
  • ¬† ¬† ¬† Effective Self Management
  • ¬† ¬† ¬† Big Data and Data Visualisation
  • ¬† ¬† ¬† Legal Aspects of Business
  • ¬† ¬† ¬† Business Strategy
  • ¬† ¬† ¬† Corporate Internship
  • ¬† ¬† ¬† Artificial Intelligence in Business
  • ¬† ¬† ¬† Social Internship

Course Duration & Fees:

This MBA in Digital Marketing course is 2 years long and the fee is INR 8.88 lakh.

Contact Details:

Phone No.‚Äď +91 (120) 2400973

Email ID‚Äď [email protected]

5. IMT Ghaziabad

MBA in Digital Marketing in Shillong-IMT

IMT was established in 1980 and has become one of India’s leading management schools in the last decade. IMT has branches in Ghaziabad, Nagpur, Hyderabad, and Dubai. They offer postgraduate courses in management, marketing, and business studies. 

IMT Ghaziabad offers a Postgraduate Certificate Program in Marketing with a specialization in Digital Marketing which is equivalent to an MBA in Digital Marketing when it comes to upskilling and outcomes. This course is offered by IMT Ghaziabad along with job assistance provided by Edureka. 

Course Name: PGDM in Marketing

Course Type: Online

Scholarships: Yes

MBA in Digital Marketing Course Syllabus

  • ¬† ¬† ¬† Basics of marketing and consumer behaviour¬†
  • ¬† ¬† ¬† Marketing mix decisions
  • ¬† ¬† ¬† Fundamentals of digital marketing¬†
  • ¬† ¬† ¬† Social media marketing¬†
  • ¬† ¬† ¬† Mobile Marketing¬†
  • ¬† ¬† ¬† Implementing and measuring integrated digital campaign
  • ¬† ¬† ¬† Capstone project
  • ¬† ¬† ¬† Interview preparation assistance

Course Duration & Fees:

This PG Program in Digital Marketing in Delhi offered by IMT Ghaziabad is 9 months online and the fees are INR 1,27,000 exclusive of GST. 

Contact Details:

Phone No.- 0120-4083446

Email ID- [email protected]

6. JAIN Online

Mba In Digital Marketing In Chandigarh - JAIN Online logo

JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year from India and around the world to pursue higher education.

JAIN Online offers MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp. It will also help you in earning some of the top digital marketing certifications from Google and Facebook.

Course Name: MBA in Digital Marketing & E-commerce

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Entrepreneurship
  • Marketing Management and Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Services Marketing and CR
  • Web & Social Media Analytics
  • Digital Product Management
  • Marketing Analytics
  • Integrated Marketing Strategy
  • Cross-Functional Elective ‚Äď Analytical Problem Solving for Business
  • Master Thesis / Project*

Course Duration & Fees

The duration of this online MBA course is 2 years and its total fee is INR 2,00,000.

Contact Details

Phone: +91 9294969497
Email:¬†[email protected]

7. NIMS Institute

Mba In Digital Marketing In Chandigarh - NIMS Institute logo

The National Institute of Management Solutions (NIMS) is an NGO that promotes professional training for those who have missed college qualifications to pursue a career. NIMS is dedicated to making its rich academic resources available to the public at local, national, as well as international levels.

NIMS offers an MBA in Digital Marketing which is specially designed for professionals, entrepreneurs, and job seekers. In this MBA program, NIMS offers a comprehensive overview of global management education. They also provide an intensive educational experience designed to help participants effectively cope with multiple challenges. This MBA program will not only enable participants to work more effectively in their current position but also improve their career prospects.

Course Name: MBA in Digital Marketing

Course Type: Distance Learning

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Website planning and creation
  • Market analysis
  • Google AdWords
  • Merchant center
  • E-commerce marketing
  • Ad sense
  • Affiliate marketing
  • Introduction to Blockchain
  • Search engine optimization
  • Social media marketing

Course Duration & Fees

The duration of this Online MBA course is 1 year and its total fee is INR 1,80,000.

Contact Details

Phone: +91-9999-747453
Email:¬†[email protected]

8. IMTS Institute

Mba In Digital Marketing In Chandigarh - IMTS Institute logo

IMTS Institute is an educational institution with highly qualified as well as experienced teachers and over 350 employees. It strives to provide quality education to all of its students, regardless of their location. Aimed primarily at career-oriented students, the IMTS Institute helps its students in reaching the pinnacle of success by providing them with quality education. Over the past 17 years, nearly 50,000 students have been satisfied with the support and services provided by IMTS.

IMTS Institute offers a Distance MBA in Digital Marketing program. The curriculum of this course includes topics such as email marketing, leadership, internet marketing, strategy management, and social media marketing, which are becoming more and more necessary in multiple fields these days. This course will help you learn various digital marketing practices along with management concepts. Each applicant, upon successful completion of this course, will be eligible for a variety of positions, including Digital Marketer, Digital Marketing Executive, and Advertising Manager.

Course Name: MBA in Digital Marketing

Course Type: Distance Learning

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Legal Aspects of Business
  • Introduction of Digital Marketing
  • Web Analytics
  • E-Commerce
  • Digital Marketing
  • Search Engine Optimization
  • Social Media Marketing
  • Content Marketing
  • Email Marketing

Course Duration & Fees

The duration of this Distance MBA program is 2 years and its fee is around INR 25,845 to INR 31,999 per year.

Contact Details

Phone: (91) 9210989898 / (91) 9773793274
Email:¬†[email protected]

9. IIM Skills

Mba In Digital Marketing In Chandigarh - iim skills

IIM Skills is a leading education service and training institute. It presents world-class skill enhancement and development courses. It is led by industry experts having 12 plus years of experience in digital areas and will train you to grow into a professional with hands-on experience of real-time projects at your own pace and understanding with lifetime excess.

Course Name: Masters In Digital Marketing

Course Type: Part-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Web Development
  • Social Media Marketing
  • Micro Video Marketing
  • Affiliate Marketing
  • Google AdWords (SEM)
  • Email Marketing
  • SEO
  • Content Writing

Course Duration and Fees

The course duration is of 120 hours and the fee is INR 29,900+GST.

Contact Details

Phone No: 9911839503
Website: https://iimskills.com/

10. Coursera

Mba In Digital Marketing In Chandigarh - Coursera logo

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Marketing in the digital world
  • Digital Marketing Analytics
  • Digital Media

Course Duration & Fees

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail:¬†[email protected]

11. Digital Vidya

Mba In Digital Marketing In Chandigarh - digital vidya logo

Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).

Course Name: Certified Digital Marketing Master

Course Type: Hybrid learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Inbound Marketing
  • Web Analytics
  • Media Buying & Planning
  • Programmatic Marketing
  • Integrated Digital Marketing
  • Adobe Analytics
  • Lead Sourcing

Course Duration & Fees:

Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are  49,900 INR  +18% GST.

Contact Details:

Phone: +91 80100 33033
Email Id:¬†[email protected]
Website: https://www.digitalvidya.com/
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.

Career Opportunities after MBA in Digital Marketing in Shillong

Completing an MBA in Digital Marketing in Shillong can open up a plethora of career opportunities for you. The scope for MBA graduates in digital marketing is immense as most businesses, startups, and entrepreneurs are constantly on the lookout for professionals with expertise in digital marketing to maximize their digital reach. Digital marketing jobs in India have increased tremendously, particularly in the aftermath of the COVID period. The potential resources for marketing on the internet are also vast, providing MBA graduates with diverse career options. Here are some of the popular career opportunities available to graduates with an MBA in Digital Marketing in Shillong.

Digital Marketing Role Average Annual Salary in Shillong (INR) Average Annual Salary in India (INR)
Digital Marketing Manager 8.7 lakh 7.2 lakh
Social Media Manager 4.2 lakh 4.82 lakh
SEO Manager 6.5 lakh 4 lakh
Brand Manager 13.9 lakh 11.6 lakh
Data Analysts 4 lakh 4.2 lakh
Paid Media Analysts 4.5 lakh 4.5 lakh
Growth Manager 10 lakh 10 lakh
Content Strategist 8 lakh 5.7 lakh
Performance Marketer 12 lakh 12 lakh
Influencer Marketer 6 lakh 5 lakh

How to apply for MBA in Digital Marketing in Shillong

Here are some of the steps you might need to take in order to apply for an MBA in Digital Marketing in Shillong:

  • Check Eligibility:¬†Ensure that you check the eligibility criteria of the college you are interested in enrolling in.
  • Check Application Deadlines:¬†Check the application submission deadlines for your desired college. Make sure to submit the application well before the deadline to avoid missing out on the admission process.
  • Collect Application Forms:¬†Download or collect the application forms of the college. Some colleges may require the submission of physical copies of the application forms.
  • Prepare Required Documents:¬†Gather all the required documents for the application process, such as mark sheets, entrance exam scores, identity proof, and other relevant certificates. Ensure that the documents are valid and up to date.
  • Submit the Application Form:¬†Once the entrance exam results are declared, visit the official website of the college and submit the application form. Provide all the required details and upload the necessary documents like mark sheets, entrance exam scores, and identity proof.
  • Register for Entrance Exams:¬†Upon reviewing your application, if you haven‚Äôt already taken the entrance exam, you will be requested to take it.
  • Attend Group Discussions and Personal Interviews:¬†In addition to the entrance examination, some colleges also carry out group discussions and individual interviews. Prepare well for these rounds as they carry significant weightage in the selection process.
  • Admission Offer:¬†After the selection process is complete, the college will send an offer letter to the selected candidates. Pay the admission fee to confirm your seat and start your journey toward an MBA in Digital Marketing
Get Assured Placements - PG in Digital Marketing

FAQs: Frequently Asked Questions

1. Is digital marketing important for businesses in Shillong?

Ans: Yes, digital marketing is important for businesses of all sizes and industries in Shillong. With the increasing use of the internet and digital devices, digital marketing allows businesses to reach and engage with a wider audience, build brand awareness, and generate leads and sales.

 2. What are some key skills needed for a career in digital marketing in Shillong?

Ans: Some key skills that can be helpful for a career in digital marketing in Shillong include strong communication skills, analytical thinking, creativity, and the ability to use digital tools and platforms.

 3. What are some common job titles in digital marketing in Shillong?

Ans: Some common job titles in digital marketing in Shillong include digital marketing manager, search engine optimization specialist, social media manager, email marketing specialist, and digital marketing consultant.

4. What is MBA in Digital Marketing specialization?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialization options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

5. What is the MBA in Digital Marketing salary?

¬†Ans: The average pay for an MBA in digital marketing is INR 6‚Äď8 LPA. This wage range also depends on your specialization, skill set, and success in the interview. Click here to learn more about MBA salaries in India.

Conclusion

A postgraduate degree in MBA in Digital Marketing will help you advance your career and raise your income expectations for both your present and future positions. I hope this article will assist you in selecting the top MBA in Digital Marketing program in Shillong.

Still confused? Talk to our academic counsellor at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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