MBA in Digital Marketing in Shillong 2023: A Comprehensive Guide

Updated on: Aug 6, 2023
MBA in Digital Marketing in Shillong-Featured Image

MBA stands for Master of Business Administration. It is a professional degree program that is designed to help students develop the skills and knowledge needed to succeed in business leadership roles. MBA programs typically cover a wide range of business-related subjects, including finance, marketing, operations, and strategy. This could be a post that outlines the specific skills and knowledge that students can expect to gain from an MBA in a digital marketing program, such as data analysis, marketing automation, and search engine optimization (SEO).

Let’s first analyze the current state of digital marketing in Shillong before delving into the specifics of an MBA in digital marketing in Shillong.




Scope of Digital Marketing in Shillong


Scope of digital marketing in Shillong- Scope


Shillong is the capital and largest city of the state of Meghalaya in India. It is located in the northeastern part of the country, in the eastern Himalayan range. Shillong is an important economic and educational hub in the region, with several colleges and universities located in the city. The city is also home to a number of industries, including tourism, agriculture, and small-scale manufacturing.

Digital marketing is a broad field that includes various activities and techniques used to promote products, services, or brands online. In Shillong, a city in the northeastern state of Meghalaya in India, digital marketing can be used to reach a wide audience and promote businesses of all types and sizes.

Some specific activities that fall under the scope of digital marketing in Shillong include:


  •       Search engine optimization (SEO): This involves optimizing a website to rank higher in search engine results pages (SERPs) for targeted keywords.
  •       Pay-per-click (PPC) advertising: This involves placing ads on search engine results pages or other websites and paying each time the ad is clicked.
  •       Social media marketing: This involves promoting a business or brand on social media platforms such as Facebook, Twitter, and Instagram.
  •       Email marketing: This involves sending targeted emails to a list of subscribers to promote products, services, or events.
  •       Content marketing: This involves creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.


Overall, the scope of digital marketing in Shillong is vast and can be tailored to meet the specific needs and goals of a business or organization. Let’s look at the demand for digital marketing executives in the city of Shillong to better grasp the reach of this strategy.

You should enroll in an MBA program in digital marketing in Shillong if you want to work in senior management for a department of digital marketing and earn six figures. Knowing the importance of digital marketing in Shillong and the upskilling benefits of an MBA in digital marketing, the question of who should apply for an MBA in digital marketing in Shillong naturally emerges.

 Let us first see what are the requirements for an MBA in Digital Marketing in Shillong.




Eligibility Requirements for an MBA in Digital Marketing in Shillong


To be eligible for an MBA in Digital Marketing in Shillong, you typically need to meet certain requirements. These requirements can vary depending on the specific program and school you are applying to, but some common ones include

  • A bachelor’s degree: Most MBA programs in Digital Marketing require applicants to have completed a bachelor’s degree in any field.
  • Work experience: Some programs may require applicants to have a certain amount of work experience in a related field, such as marketing or advertising.
  • GMAT or GRE scores: Many MBA programs in Digital Marketing require applicants to take the GMAT (Graduate Management Admission Test) or GRE (Graduate Record Examination) as part of the application process.
  • Letters of recommendation: Some programs may require applicants to provide letters of recommendation from professors, supervisors, or other professionals who can speak to their academic and professional abilities.
  • Personal statement or essay: Many programs require applicants to submit a personal statement or essay outlining their career goals and explaining why they are interested in pursuing an MBA in Digital Marketing.


It is important to carefully review the specific eligibility requirements of the MBA programs you are considering in order to ensure that you meet all of the necessary qualifications. However, if you are still an undergraduate or want to jumpstart your career in digital marketing, I advise you to sign up for a course that will teach you the fundamentals of the field.

Check out IIDE’s 4-month advanced online digital marketing course 



How to apply for MBA in Digital Marketing in Shillong?


To apply for an MBA course in Digital Marketing in Shillong, you will need to follow the specific application process of the program and school you are interested in. Here are some general steps you can follow:

  • Research MBA programs: Start by researching MBA programs in Shillong that offer a concentration or specialization in Digital Marketing. Look for programs that align with your career goals and interests, and consider factors such as the program’s reputation, curriculum, faculty, and cost.
  • Check the eligibility requirements: Make sure you meet the eligibility requirements for the MBA programs you are considering. These requirements can vary but may include a bachelor’s degree, work experience, GMAT or GRE scores, letters of recommendation, and a personal statement or essay.
  • Gather the necessary documents: Depending on the program and school, you may need to submit various documents as part of your application. These may include transcripts, test scores, resumes, letters of recommendation, and a personal statement or essay.
  • Submit your application: Once you have gathered all of the necessary documents, you can submit your application online or in person. Be sure to follow any specific instructions provided by the program or school, and pay any required application fees.
  • Wait for a response: After you submit your application, the school will review it and may request additional information or an interview. If you are accepted into the program, you will typically receive a letter of acceptance and will be required to pay a deposit to secure your spot in the program.


It is important to start the application process early and allow enough time to gather all of the necessary documents and complete the application.

You obviously have a strong interest in an MBA in digital marketing if you’ve read this far. Therefore, in order to facilitate your study, We have put together a list of the best 5 institutions in Shillong that provide an MBA in digital marketing.



Digital Marketing Courses in Delhi - masterclass

Top 5 MBA in Digital Marketing Colleges in Shillong in 2023


The following five colleges/institutions, in our opinion, provide the top MBA in Digital Marketing programs in Shillong, after rigorous research and reading about students’ experiences.


1. IIDE: Indian Institute of Digital Education


MBA in Digital Marketing in Sonipat -IIDE logo


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing programs in Delhi.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.

IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.


Course Benefits:


2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.



Course Syllabus:


Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project



Course Faculty: 


Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.



MBA in Digital Marketing in Sonipat-IIDE


Course Duration and Fees: 


IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long, and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well, starting at INR 25,000 per month. This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 


Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:



Placement Assistance:


If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.


MBA in Digital Marketing in Sonipat-mba alumni


Contact Details:

Phone No.- +91 96199 58615
Email ID- [email protected]



2. JK Business School 


MBA in digital marketing in Shillong-JK Business School


JK Business School is a Gurugram-based business school offering undergraduate and postgraduate courses in marketing, management, and finance. They carry the legacy of 135 years and offer industry-relevant education. 

This institute offers a PGDM or a Postgraduate Diploma in Management, an MBA equivalent with a specialization in Digital Marketing. 


Course Benefits:


  •       6% Placements from digital marketing specialization
  •       Holistic understanding of the global business environment 
  •       2 months summer internship
  •       Taught by industry experts


Course Syllabus:


  •       Financial Reporting 
  •       Managerial Economics
  •       Business Communication
  •       Marketing Management 
  •       Innovation & Entrepreneurship
  •       Marketing Research 
  •       Strategic Management
  •       Digital Marketing (Elective)
  •       Final Research Project 


Course Duration & Fees:


JK Business School’s PGDM is 2 years long and the course fees are distributed in installments. The average course fee is INR 7.88 lakh. 



JKBS offers various scholarships to admitted candidates. Please check their website to know the eligibility criteria.


Contact Details: 


Phone No.- +91-9711629701

Email ID- [email protected]



3. IBMR Group of Institutions 


MBA in Digital Marketing in Shillong-IBMR


Established in 1999, IBMR Group of Institutions is known as one of the leading postgraduate institutes in Delhi. They offer business courses to undergraduate and graduate students to provide hands-on experience and practical knowledge. 

IBMR offers an MBA+PGPM (Postgraduate Program in Management) that offers a detailed specialization in Digital Marketing. 


Course Benefits:


  •       Workshops offered in Digital Marketing
  •       Regular Industrial Visits
  •       Hostel Facilities Available 
  •       120 students in Class
  •       Guaranteed Placements


Course Syllabus:


Under the MBA+PGPM course, you can choose to specialize in Marketing Management, this is the syllabus needed:

  •       Digital Marketing
  •       Customer Relationship Management
  •       Services Marketing
  •       Consumer Behaviour 
  •       Retail Management 


Course Duration & Fees:


This MBA in Digital Marketing in Delhi offered by IBMR is 2 years long and costs INR 5.25 lakh.


No information about scholarships is available. You can contact the authorities to know about the same.


Contact Details: 


Phone No.- 9554595539

Email ID- [email protected]



4. Jaypee Business School 


MBA in Digital Marketing in Shillong-JBS


Jaypee Business School is located in the Noida city of Delhi region. They’re a constituent of the Jaypee Institute of Information Technology, established in 2007.

This MBA institute offers an MBA in Digital Marketing specialization over two years, eight majors, and minors. The course offers both theoretical knowledge as well as elective courses that train students to make them job-ready.


Course Benefits:


  •       Outcome-based education
  •       8 weeks of corporate internship 
  •       8 majors and minors options to specialize in 
  •       Helps in the personality development of students 
  •       Group discussion and personal interview-based selection 


Course Syllabus:


JBS MBA with a specialization in Digital Marketing includes the following modules and many others:

  •       Marketing Management 
  •       Digital Transformation in Business 
  •       Effective Self Management
  •       Big Data and Data Visualisation
  •       Legal Aspects of Business
  •       Business Strategy
  •       Corporate Internship
  •       Artificial Intelligence in Business
  •       Social Internship


Course Duration & Fees:


This MBA in Digital Marketing course is 2 years long and the fee is INR 8.88 lakh.


No mention of scholarship for this particular course can be found on the internet. Please contact the authorities to know more.


Contact Details:


Phone No.– +91 (120) 2400973

Email ID[email protected]



5. IMT Ghaziabad


MBA in Digital Marketing in Shillong-IMT



IMT was established in 1980 and has become one of India’s leading management schools in the last decade. IMT has branches in Ghaziabad, Nagpur, Hyderabad, and Dubai. They offer postgraduate courses in management, marketing, and business studies. 

IMT Ghaziabad offers a Postgraduate Certificate Program in Marketing with a specialization in Digital Marketing which is equivalent to an MBA in Digital Marketing when it comes to upskilling and outcomes. This course is offered by IMT Ghaziabad along with job assistance provided by Edureka. 


Course Benefits:


  •       150+ hours of live training 
  •       15+ Case studies and tools
  •       Trained by expert faculty 
  •       Capstone project 
  •       Job assistance assured by Edureka


Course Syllabus:


  •       Basics of marketing and consumer behaviour 
  •       Marketing mix decisions
  •       Fundamentals of digital marketing 
  •       Social media marketing 
  •       Mobile Marketing 
  •       Implementing and measuring integrated digital campaign
  •       Capstone project
  •       Interview preparation assistance


Course Duration & Fees:


This PG Program in Digital Marketing in Delhi offered by IMT Ghaziabad is 9 months online and the fees are INR 1,27,000 exclusive of GST. 


IMT Ghaziabad’s PG Program in Digital Marketing offers scholarships up to INR 50,000.


Contact Details:


Phone No.- 0120-4083446

Email ID- [email protected]


These were the Top 5 Colleges for Pursuing an MBA in Digital Marketing in Shillong in the year 2023. 




Career Opportunities after MBA in Digital Marketing in Shillong


An MBA in Digital Marketing can open up a range of career opportunities after MBA in Shillong and beyond. Some potential job titles and roles for graduates of an MBA in Digital Marketing program may include: 

A. Digital marketing manager: This role involves developing and implementing digital marketing strategies for a company or organization. Responsibilities may include overseeing social media, email, and content marketing campaigns, as well as managing a team of digital marketing specialists.

Salary: 6.5 lakhs

B. Search engine optimization (SEO) specialist: This role involves optimizing websites to rank higher in search engine results pages (SERPs) and increase traffic to the site. Responsibilities may include conducting keyword research, analyzing website metrics, and implementing SEO best practices.

Salary: 3.6-4 lakhs

C. Social media manager:This role involves creating and executing social media campaigns to promote a business or brand. Responsibilities may include managing social media accounts, creating content, and analyzing social media metrics.

Salary: 4.3 lakhs

D. Email marketing specialist: This role involves creating and sending targeted email campaigns to promote products, services, or events. Responsibilities may include designing email templates, segmenting email lists, and analyzing email campaign results.

Salary: 4 lakhs

E. Digital marketing consultant: This role involves providing digital marketing expertise to businesses or organizations on a freelance or consulting basis. Responsibilities may include conducting market research, developing digital marketing strategies, and providing training and support.

Salary: 4.2-5 lakhs


Overall, an MBA in Digital Marketing can prepare you for a variety of career opportunities in the field of digital marketing and can provide you with the skills and knowledge to succeed in these roles. In the marketing sector, the typical MBA income in India is INR 6–8 lakhs in 2023, and this figure will rise as demand for digital marketing services rises.

You can read a blog specifically on career opportunities after an MBA for more information!



Digital Marketing Courses in Delhi - masterclass

FAQs: Frequently Asked Questions


1. Is digital marketing important for businesses in Shillong?

Ans: Yes, digital marketing is important for businesses of all sizes and industries in Shillong. With the increasing use of the internet and digital devices, digital marketing allows businesses to reach and engage with a wider audience, build brand awareness, and generate leads and sales.

 2. What are some key skills needed for a career in digital marketing in Shillong?

Ans: Some key skills that can be helpful for a career in digital marketing in Shillong include strong communication skills, analytical thinking, creativity, and the ability to use digital tools and platforms.

 3. What are some common job titles in digital marketing in Shillong?

Ans: Some common job titles in digital marketing in Shillong include digital marketing manager, search engine optimization specialist, social media manager, email marketing specialist, and digital marketing consultant.

4. What is MBA in Digital Marketing specialization?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialization options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

5. What is the MBA in Digital Marketing salary?

 Ans: The average pay for an MBA in digital marketing is INR 6–8 LPA. This wage range also depends on your specialization, skill set, and success in the interview. Click here to learn more about MBA salaries in India.






A postgraduate degree in MBA in Digital Marketing will help you advance your career and raise your income expectations for both your present and future positions. I hope this article will assist you in selecting the top MBA in Digital Marketing program in Shillong.

Still confused? Talk to our academic counsellor at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.



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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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