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Best Colleges For MBA In Digital Marketing In Pune

Updated on: Jan 25, 2023
MBA In Digital Marketing In Pune - Featured Image

Are you looking for colleges that offer MBA in digital marketing in Pune? Are you tired of searching for the top colleges in Pune that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.

Let us first have a look at the scope of an MBA in digital marketing in Pune.

Scope Of MBA In Digital Marketing In Pune

Since so much technology is involved in businesses, and multi-national companies, it is evident that everything has been digitalised. So in this digitised world, marketing has also become digital. Here comes the concept of digital marketing. 

Digital marketing is nothing but the promotion of products and services over the internet either on websites or social media platforms like Instagram, Facebook, etc.

Let us have a look at the number of digital marketing jobs in Pune, to understand the scope of digital marketing even better.

MBA in digital marketing in Pune - Job Statistics

(Source: Naukri.com)

Amazing, isn’t it? The number says it all. In order to make a career in digital marketing, you need to learn all the necessary skills involved in digital marketing. It will be an excellent choice if you opt for MBA in digital marketing as this course will make you expertise in this field.

Digital Marketing Courses in Delhi - masterclass

Eligibility Requirements For An MBA In Digital Marketing In Pune:

Before applying for MBA in digital marketing in Pune, let’s check the basic eligibility requirements needed.

Eligibility Criteria Minimum Requirements
Educational Qualifications Bachelor’s Degree in any field preferably Marketing//Commerce field
Work Experience 0-5 years (differs from institute to institute)
Entrance Exams CAT, XAT, MAT, NMAT, GMAT, IIDE Admissions Test


Look at the eligibility criteria of your preferred college and in case you aren’t eligible, you can apply for
IIDE’s 4-month advance online digital marketing course

How To Apply For An MBA In Digital Marketing In Pune? 

Let us have a look at the application procedure for MBA in digital marketing in Pune. To apply for an MBA in Digital Marketing in Pune, you need to go through the below-described application process – 

  • Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form. 
  • Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks. 
  • Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
  • After passing the entrance exam, you will be called for a personal interview round with the admission committee.
  • If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.


Note: The eligibility criteria and the application procedure differ from institute to institute.

 

Top 5 MBA in Digital Marketing Colleges in Pune:

After careful research and reading about student experiences, we believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in Pune.

Colleges Duration Fees (INR) Placements
IIDE 11 months 4.67 lakhs 100% Guaranteed
ISMR 2 Years N/A Yes
BIMM N/A N/A N/A
Pune Business School 2 Years INR 6 lakh N/A
Jain University 2 Years INR 1,90,000 Yes

 

1. IIDE

IIDE-Site-Logo

IIDE’s 11-month MBA-level Postgraduate Program in Digital Marketing is one of the most highly-rated MBA in Digital Marketing in Pune. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits:

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

Course Syllabus:

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

 

Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 4,67,797 + Taxes. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 80,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

 

Contact Details:

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 

2. International School Of Management and Research

MBA in digital marketing in Pune - ISMR logo

The International School of Management and Research (ISMR B-School) is a mission-driven institution that has been operated by the Sri Balaji Education Society since 2007.

Its goal is to become a world-class business school that achieves excellence in management education and research through ongoing competency development.

A top business school in Pune, ISMR B-School has had a 100% success rate in helping students find jobs since it opened and is recognised as one of the Top B-schools for excellence in placements.

The ISMR B-School campus is alive with a variety of extracurricular events like National & International Conventions, Symposia, Seminars, Student Competitions, Guest Lectures, Outbound Programmes, Industry interfaces, & Cultural Activities. 

The objective of ISMR B-School is to develop multi-skilled managers who can work successfully and efficiently in any setting. 

Course Syllabus:

MBA In Marketing ( Digital Marketing Specialization)

You can check their website for a detailed course curriculum.

Course Duration & Fees:

This is a two-year program. You can contact the institute for information regarding the fee.

Course Highlights: 

  • Placement support
  • Expert trainers

Contact Details:

Email: [email protected]

3. Balaji Institute Of Modern Management

MBA in digital marketing in Pune - BIMM logo

Sri Balaji University in Pune’s main institution is the Balaji Institute of Modern Management. It has been improved iteratively over time because it is an older institute. 

As a result, BIMM has become one of the top business schools in India as well as Pune. Students at BIMM receive top-notch MBA instruction, making Sri Balaji University, Pune, the top option in India.

Course Syllabus:

MBA In Digital Marketing and Business Analytics

You can check their website for a detailed course curriculum.

Course Duration & Fees:

You can contact the institute for information regarding the duration of the course and the fee.

Course Highlights: 

  • Expert trainers

Contact Details:

Phone no: + 91 (020) 6674 1235/36/1097

Email: [email protected]

4. Pune Business School

MBA in digital marketing in Pune - PBS logo

A comprehensive academic school with a unique teaching method and a worldwide perspective is The Pune Business School. It is a newly established academic, research, and management institution in India’s Maharashtra area. 

An innovative and concentrated plan has been created to improve and enrich the student services and facilities in order to enhance the learning experience for students. PBS wants to make sure that every engagement, whether new or ongoing, is a quality-centred learning experience as part of its strategic goal. 

PBS seeks to meet students’ residential and social needs, offer efficient student support services, and encourage the personal growth of students, which will ultimately improve their employability.

Course Syllabus:

PGDM In Digital Marketing

You can check their website for a detailed course curriculum.

Course Duration & Fees:

This is a two-year program and the fee for the same is around Rs 6 lakh.

Course Highlights:

  • Professional faculty

Contact Details:

Phone no: 81236 86790

5. Jain University

MBA in digital marketing in Pune - Jain University logo

JAIN (Deemed-to-be University) is a centre for word learning in all senses. With a focus on Bangalore, it is considered one of the best universities in India and a sought-after intellectual destination for students from all over the world.

In Bangalore, India’s Silicon Valley, the university offers a welcoming environment for learning, whether it is through coursework or extracurricular activities. 

JAIN (Deemed-to-be University), which prioritises education, entrepreneurship, research, and sports, is home to some of the brightest minds in the fields of education and research, as well as incubators for innovative ideas that will make life better and more manageable.

Course Syllabus:

MBA In Digital Marketing and E-Commerce ( Online MBA )

Semester 1

  • Principles of Economics & Markets
  • Managerial Effectiveness & Ethics
  • Accounting & Finance
  • Organizational Behaviour and Human Resource Management
  • Quantitative Techniques & Analytics

Semester 2

  • Entrepreneurship
  • Marketing Management & Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Outbound Marketing: Digital Ads and Social
  • Media Marketing

Semester 3

  • Business Environment & Strategy
  • Operations Management
  • Growth Marketing
  • Consumer Behaviour
  • Brand Management for E-Commerce
  • Open Elective – Effective Business Communication

Semester 4

  • Web & Social Media Analytics
  • Digital Product Management
  • Marketing Analytics
  • Integrated Marketing Strategy
  • Cross-functional Elective – Analytical Problem
  • Solving for Business
  • Master Thesis / Project

Course Duration & Fees:

This is a two-year program and the fee for the same is INR 1,90,000.

Course Highlights: 

  • 2-Year Program
  • Online Learning with Mentorship
  • Degree from JAIN (Deemed-to-be University)
  • Placement Guaranteed

Contact Details:

Phone no: +91 – 80 46650100

Email: [email protected]

Career Opportunities After MBA In Digital Marketing In Pune:


1. Content Writer 

The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer. 

Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible.

A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.

2. Social Media Manager

The social media manager is in charge of managing the publication, the type of content, and the scheduling.

The social media manager’s responsibilities also include coming up with effective marketing tactics for events and other significant occasions, organising all of the postings ahead of time, and designing the posting schedule.

A social media manager needs to be able to connect with their target audience on social media and understand the types of content they enjoy reading there. A social media marketer oversees all social media activities.

In order to generate outstanding content ideas for social media, a social media marketer has to be creative. They also need to have a basic understanding of data analysis in order to identify their target audience on social media. 

3. SEO Specialist

This is one of the best digital marketing careers. An SEO expert reviews the SEO material and aids in elevating the company’s website. The goal of an SEO specialist is to increase the number of people who visit a company’s website. They must consider a number of things, including titles, tools, and content.

An SEO expert should be familiar with the content to know what kind of information is appropriate and what is inappropriate. A technical, programming, data analysis, and analytics expert should also have these other skills.

4. Google Ads Specialist

An expert in Google Ads manages and works with Google Ads. They must be familiar with the operations of Google Ads, Analytics, and Microsoft Advertising. An authority on Google AdWords must comprehend SEM (search engine marketing) and SEO (search engine marketing). 

You must be certified, be familiar with Google Ads’ user interface, and have a working knowledge of Google Ads for you to be considered an expert. 

5. Digital Marketing Strategist

Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.

A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing. 

Digital Marketing Courses in Delhi - masterclass

FAQs – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing course in Pune?

Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Pune. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship. 

Q. Is digital marketing a high-paying job?

Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.

Q. How is digital marketing successful?

Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.

Q. Are there any specializations in MBA in Digital Marketing?

Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.

Q. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.

Conclusion

Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in Pune.

Also, if you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses.  

We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below. 

We have the best answer to all your queries regarding the best MBA in digital marketing in Pune. Cheers to reading!

Still confused? Talk to our academic counsellor at [email protected] or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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