MBA in Digital Marketing in Lahore- Navigating the Future of Marketing, 2023

Updated on: Aug 7, 2023
MBA in digital marketing in Lahore-FI

In the fast-paced world of the digital era, marketing strategies have evolved tremendously. As businesses increasingly shift their focus towards the online landscape, the demand for skilled digital marketing professionals has surged.

In the vibrant city of Lahore, Pakistan, an MBA in Digital Marketing presents an excellent opportunity for aspiring marketers to acquire the knowledge and skills required to thrive in this dynamic industry. This blog will delve into the details of pursuing an MBA in Digital Marketing in Lahore, exploring its benefits, scope, eligibility, top colleges offering the course in Panchkula, and the lucrative career options it offers.




What is an MBA in Digital Marketing Course?


An MBA in Digital Marketing is a specialized program designed to equip students with comprehensive knowledge of marketing principles and digital tools. 

The course curriculum is tailored to cater to the evolving needs of the digital landscape, combining traditional marketing fundamentals with cutting-edge digital strategies. Students gain expertise in areas such as search engine optimization (SEO), social media marketing, email marketing, content marketing, data analytics, and more. 

With a focus on both theoretical concepts and practical applications, the program hones students’ abilities to craft innovative marketing campaigns that drive tangible results in the online world.




Benefits of Doing an MBA in Digital Marketing in Lahore


Here we have mentioned few of the benefits of  Digital Marketing in Lahore:


  • Relevant and In-Demand Skills: An MBA in Digital Marketing equips students with skills that are highly relevant and in demand in the current job market. With businesses increasingly investing in digital marketing efforts, professionals with expertise in this field are sought after by companies across industries.
  • Industry Connections: Pursuing an MBA in Digital Marketing provides students with opportunities to connect with industry experts and practitioners. Through guest lectures, workshops, and internships, students can build a strong network that opens doors to exciting career prospects.
  • Versatile Career Paths: Digital marketing is an expansive field with various career paths. Graduates of this program can explore roles such as Digital Marketing Manager, SEO Specialist, Content Strategist, Social Media Manager, and more.
  • Adapting to Technological Advancements: The course focuses on the latest marketing trends and technologies. Students learn to adapt quickly to changes in the digital realm, ensuring they stay ahead of the curve in this ever-evolving industry.
  • Entrepreneurial Opportunities: Armed with digital marketing expertise, graduates have the potential to become successful entrepreneurs and launch their ventures. The knowledge gained during the program can help them establish and market their businesses effectively.




Scope of Digital Marketing in Lahore


Lahore, being the cultural and economic hub of Pakistan, offers a vast scope for digital marketing professionals. As businesses continue to recognize the importance of an online presence, the demand for skilled marketers will keep growing. 

Digital marketing agencies, e-commerce companies, tech startups, and established brands are actively seeking professionals who can leverage the power of the Internet to boost their market reach and revenue.

The local market in Lahore is rich with opportunities, but the scope is not limited to the city itself. With the ability to work remotely and target international markets, digital marketers in Lahore can collaborate with global clients and contribute to campaigns worldwide.




Eligibility for Pursuing an MBA in Digital Marketing in Lahore


To pursue an MBA in Digital Marketing in Lahore, candidates typically need to meet certain eligibility criteria. While requirements may vary between institutions, the general prerequisites include:


  • Academic Qualifications: Candidates must hold a bachelor’s degree from a recognized university or college. Preferably, a background in marketing, business, or related fields would be beneficial.
  • Entrance Exam Scores: Some colleges may require candidates to take a management aptitude test, such as CAT or GMAT, to assess their aptitude for the program.
  • Work Experience (optional): Some institutions may consider work experience as an additional factor during the selection process. However, this requirement may not be mandatory for all colleges.
  • English Language Proficiency: Proficiency in the English language is essential, and candidates may need to provide language test scores such as IELTS or TOEFL if their previous education was not in English.




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Top 5 Colleges for an MBA in Digital Marketing in Lahore, 2023


5 Best Colleges for an MBA in Digital Marketing in Lahore are mentioned below:


1. IIDE: Indian Institute of Digital Education


MBA in Digital Marketing in Panchkula-IIDE logo


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing programs in Delhi.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one. IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.


Course Benefits:


2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


Course Syllabus:


Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project


Course Faculty: 


Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.


MBA in Digital Marketing in Panchkula-IIDE Faculty


Course Duration and Fees: 


IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long, and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well, starting at INR 25,000 per month. This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:



Placement Assistance:


If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.


MBA in Digital Marketing in Panchkula-mba alumni


Contact Details:


Phone No.- +91 96199 58615
Email ID- [email protected]




2. Gems B School


MBA in digital marketing in Panchkula- gems B school


It was established in 2006 in Bengaluru. And also received an ASSOCHAM award in February 2019 for the Most Preferred B School for Placements. It is affiliated with Bharathiar University This School offers a total of 14 programs at UG and PG levels. The PG ( MBA in Digital Marketing)it offers two-degree options: single degree program & dual degree program, in the below course syllabus dual degree syllabus, is mentioned.


Course Highlights:


  • Earn / Work -Study – Work Program
  • Study on Saturday and Sunday
  • Job placement and a full-time salary will be paid.
  • Awarded with a Dual MBA program Degree.
  • 30% theoretical and 70% practical knowledge


Course Syllabus:


Semester -I
  •  Management Concepts & Theories 
  • Organizational Behaviour 
  • Business Environment 
  • Managerial Communication 
  • Managerial Accounting 
  • Managerial Economics 
  • Statistics for Management
  • Marketing Management 
  • Human Resource Management 
  • Corporate Finance 
  • Quantitative Methods 
  • Legal Aspects of Business 
  • Management 
  • Management Information Systems
  • Search Engine Optimisation
  • Search Engine Marketing 
  • Social Media Marketing 
  • Entrepreneurship 
  • Project Management 
  • Project Work Diary 
  • Summer Internship Report
  • Affiliate Marketing
  • Lead Sourcing 
  • Media Buying and Planning 
  • Digital Marketing Strategy 
  • Strategic Management 
  • Master’s Project Dissertation /Project Report 
  • Project Viva-voce



Course Faculty:


GEMS B-School faculty is a team of well-experienced professionals from different Management backgrounds. Its learning program makes students easily handle or manage their studies with working experience too. Gems B School focuses on case studies, question-answer sessions, mock activities, and workshop which eventually enhances the student’s ability. 


Duration & Fees:


Duration: 2 years

Fees: 5,30,000( 8 installments paid every 3 months).


Placement assistance:


As Gems B School received the ASSOCHAM award in February 2019 for the Most Preferred B School for Placements. Then it implies that there are 100% placements facilities. As of now, it has 4440 placements among 5100 total students. The alumni of Gems B School are working with top brands like Accenture, Flipkart, Google, IBM, and many more.


Contact details:


Address: The Bangalore Palace Vasanthnagar, Bangalore – 560052

Phone no: +91 9632205138





3. Jain (Deemed-to-be University)-Online


MBA in digital marketing in Koramangala - JAIN Online logo


Jain is one of the top colleges located in Bengaluru India which mainly focuses on management studies. This institution is mainly popular for its MBA and MCA courses. It also provides online degrees in several disciplines. And also rated by NAAC as an A++ institute with a CGPA of 3.71. Similarly, Jain provides its students with practical as well as theoretical knowledge so the individual can be fitted into the real business world.


Course Highlights:


  • Master all the important digital marketing tools like Google and Facebook Advertisements, WordPress, HubSpot, MailChimp, etc.
  • Get the certificate to showcase your expertise
  • Knowledge to tackle interviews and case studies
  • Learn the “ Tricks of the Trade ” through a series of sessions delivered by rehearsing digital marketers who tell you how effects are done on the job
  • A plethora of timely, up-to-date career-specific content including assiduity reports, interview attendants, renew attendants, practice questions and masterclasses


Course Syllabus:


Semester 1

  • Principles of Economics & Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques & Analytics


Semester 2

  • Entrepreneurship
  • Marketing Management and Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Services Marketing and CRM


Semester 3

  • Business Environment and Strategy
  • Operations Management
  • Growth Marketing
  • Outbound Marketing: Digital Ads and Social Media Marketing
  • Brand Management for E-Commerce
  • Open Elective Course


Semester 4

  • Web & Social Media Analytics
  • Digital Product Management
  • Marketing Analytics
  • Integrated Marketing Strategy
  • Cross-Functional Elective 
  • Master Thesis / Project*


Course Faculty:


Here, at Jain online students will be mentored or taught by experienced professionals with practical and theoretical knowledge.


Course Duration & fee:

Duration: 2 years

Fee: ₹200,000/-(can be paid semester-wise or yearly).




Jain provides an internship opportunity that eventually increases the knowledge and skill while performing the jobs. It also provides placement to the top brands and companies like Google, and Kellogg’s


Contact details:


Phone number: +91-9294969497

Email: [email protected]




2. Pakistan Institute of Digital Marketing


MBA in Digital Marketing in Pakistan-PIDM


Pakistan Institute of digital marketing is one of the finest E-learning institutions in Lahore, Pakistan. They were founded in 2017. PIDM specializes in digital media marketing, search engine optimization, content writing, affiliated Marketing, certified instructor, social media marketing, certified courses, and search engine marketing. PIDM has trained more than 2500 students. The PIDM courses are structured and updated to compete with the latest versions, and the faculties in PIDM will make that easy with proper teaching and strategy.


Course Syllabus:


  • Introduction To Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing
  • Social Media Marketing
  • Web Analytics
  • Affiliate Marketing
  • Content Marketing
  • Website Design


Course Duration & Fees:


The digital marketing course at PIDM is six months long. PKR 137700.98 is the fee.


Course Highlights:


  • Awarded And Certified
  • Development Of Professional Skills
  • More Than 20 Courses Available
  • Learn From Home
  • Placement Cell With A Reputed Firm
  • Guaranteed Internships
  • Access To Worthy Tools
  • Instructor-lead Live Online Classes


Contact Details:


Phone: +92 3364449005

Address: 2nil, B-2, Near University Of Education, College Road, Lahore

Email: [email protected]






MBA in digital marketing in Panchkula-UPES CCE


UPES CCE is a renowned institution recognized and accredited by prestigious academic bodies such as UGC, NAAC, AIU, and QS World University Rankings, reflecting our commitment to delivering exceptional education and preparing students for success. The faculty comprises a dynamic mix of real-world industry experts and academic leaders, providing a stimulating environment for growth. With a focus on high-growth industries, our programs offer the latest knowledge and essential skills for a rewarding career in India and abroad. As a preferred destination for talented professionals and global business executives, UPES prioritizes flexibility and accessibility with 24×7 online support, ensuring maximum value for working professionals.


Why Choose UPES CCE?


For More Details Visit their Official Website:        




Career Options with Salary After Doing an MBA in Digital Marketing in Lahore


An MBA in Digital Marketing opens up a myriad of exciting career options in Lahore. Graduates can explore roles in various industries and domains, each offering unique challenges and opportunities. 

Here are some popular career options along with their indicative salary ranges (annual) in Lahore:


  • Digital Marketing Manager: As a digital marketing manager, one can expect to earn between PKR 800,000 to 1,500,000 or more, depending on experience and the organization’s size.

  • SEO Specialist: SEO specialists in Lahore can earn anywhere between PKR 500,000 to 1,000,000 per year, based on expertise and results delivered.

  • Social Media Manager: Social media managers can earn around PKR 600,000 to 1,200,000 annually, depending on their skills and the company’s budget.

  • Content Strategist: Content strategists can earn approximately PKR 700,000 to 1,200,000 annually, depending on their experience and proficiency.

  • Digital Marketing Analyst: Digital marketing analysts in Lahore can earn between PKR 500,000 to 900,000 per year, based on their analytical skills and expertise in data-driven marketing.




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FAQs: Frequently Asked Questions 



Q1. Is MBA useful for digital marketing?

Ans: Yes, an MBA is useful for digital marketing as it provides a comprehensive understanding of marketing principles combined with specialized knowledge of digital tools and strategies, making graduates well-equipped to navigate the dynamic landscape of the digital marketing industry.


Q2. Which MBA is good for digital marketing?

Ans: An MBA with a specialization or concentration in Digital Marketing is ideal for aspiring professionals looking to excel in the digital marketing field. This specialized MBA program focuses on the latest marketing trends and digital strategies, providing valuable skills for a successful career in the digital marketing industry.


Q3. Is MBA better than digital marketing?

Ans: Comparing MBA and digital marketing directly is difficult as they serve different purposes. An MBA provides a broader understanding of business and management, while digital marketing focuses specifically on online marketing strategies. The choice depends on individual career goals and interests.


Q4. Which university offers digital marketing in Pakistan?

Ans: Several universities in Pakistan offer digital marketing courses, such as Lahore University of Management Sciences (LUMS), the Institute of Business Administration (IBA) Karachi, and the University of Karachi. These universities provide specialized programs and courses to equip students with digital marketing skills.


Q5. How long is the digital marketing course in Pakistan?

Ans: The duration of a digital marketing course in Pakistan can vary depending on the level and type of course. Short-term certificate courses may last a few weeks to a few months, while more comprehensive diploma or degree programs can span from 6 months to 1 year or more.



The domain of digital marketing is a rapidly evolving and indispensable aspect of the modern business landscape. Pursuing an MBA in Digital Marketing in Lahore opens up a world of opportunities for aspiring marketers, equipping them with the knowledge and skills required to thrive.

If you wish to explore more about the various institute in Pakistan, then you can even go through the blog by IIDE regarding the MBA in Digital Marketing in Pakistan.

We hope you enjoyed reading our Blog. Let’s meet in some other blog, until then Happy Reading!




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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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