MBA in Digital Marketing in Lahore- Navigating the Future of Marketing, 2024

Updated on: Apr 12, 2024
MBA in digital marketing in Lahore-FI

In the fast-paced world of the digital era, marketing strategies have evolved tremendously. As businesses increasingly shift their focus towards the online landscape, the demand for skilled digital marketing professionals has surged.

In the vibrant city of Lahore, Pakistan, an MBA in Digital Marketing presents an excellent opportunity for aspiring marketers to acquire the knowledge and skills required to thrive in this dynamic industry. This blog will delve into the details of pursuing an MBA in Digital Marketing in Lahore, exploring its benefits, scope, eligibility, top colleges offering the course in Panchkula, and the lucrative career options it offers.

Get Assured Placements - PG in Digital Marketing

Top 11 Colleges for an MBA in Digital Marketing in Lahore, 2024

The 11 Best Colleges for an MBA in Digital Marketing in Lahore are mentioned below:

Digital Marketing Institute in Lahore Course Duration Course Fee Google Reviews
IIDE ‚Äď The Digital School 6-11 months USD 7727.22 4.8
Gems B School 2 years $6,355.23 4.2
JAIN Online 18 Months $2,398.05 3.3
Pakistan Institute of Digital Marketing 6 months $494.63 4.9
Simplilearn 11 Months $779.36 4.3
IIM Skills 120 hours $358.52 4.8
NIMS Institute 1 Year $2,158.35 N/A
Coursera N/A N/A 3.1
Digital Vidya 4 months $597.11 4.7
Sprintzeal 8 Sessions $1,019.20 4.4
Amity University Online 2 years $2,398.18 3


1. IIDE- Indian Institute of Digital Education


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations ‚Äď Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


MBA in Digital Marketing Syllabus

Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don‚Äôt just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing ‚Äď Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 

Placement Assistance

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

Contact Details

Phone No.- +91 96199 58615
Email ID-

2. Gems B School

MBA in digital marketing in Panchkula- gems B school

It was established in 2006 in Bengaluru. And also received an ASSOCHAM award in February 2019 for the Most Preferred B School for Placements. It is affiliated with Bharathiar University This School offers a total of 14 programs at UG and PG levels. The PG ( MBA in Digital Marketing)it offers two-degree options: single degree program & dual degree program, in the below course syllabus dual degree syllabus, is mentioned.

Course Name: MBA In Digital Marketing

Course Type: Full-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Management Concepts & Theories¬†
  • Organizational Behaviour¬†
  • Business Environment¬†
  • Managerial Communication¬†
  • Managerial Accounting¬†
  • Managerial Economics¬†
  • Statistics for Management

Course Duration & Fees

Duration: 2 years
Fees: $6,355.23 ( 8 installments paid every 3 months).

Contact details

Address: The Bangalore Palace Vasanthnagar, Bangalore ‚Äď 560052
Phone no: +91 9632205138

3. JAIN Online

MBA in digital marketing in Koramangala - JAIN Online logo

Jain is one of the top colleges located in Bengaluru India which mainly focuses on management studies. This institution is mainly popular for its MBA and MCA courses. It also provides online degrees in several disciplines. And also rated by NAAC as an A++ institute with a CGPA of 3.71. Similarly, Jain provides its students with practical as well as theoretical knowledge so the individual can fit into the real business world.

Course Name: MBA in Digital Marketing & E-commerce

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Principles of Economics & Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management and Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Services Marketing and CRM

Course Duration & fee

Duration: 2 years
Fee: $2,398.05 (can be paid semester-wise or yearly).

Contact details

Phone number: +91-9294969497

4. Pakistan Institute of Digital Marketing

MBA in Digital Marketing in Pakistan-PIDM

Pakistan Institute of Digital Marketing is one of the finest E-learning institutions in Lahore, Pakistan. They were founded in 2017. PIDM specializes in digital media marketing, search engine optimization, content writing, affiliated Marketing, certified instructor, social media marketing, certified courses, and search engine marketing.

PIDM has trained more than 2500 students. The PIDM courses are structured and updated to compete with the latest versions, and the faculties in PIDM will make that easy with proper teaching and strategy.

Course Name: MBA in Digital Marketing 

Course Type: Full-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Introduction To Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing
  • Social Media Marketing
  • Web Analytics
  • Affiliate Marketing
  • Content Marketing
  • Website Design

Course Duration & Fees

The digital marketing course at PIDM is six months long. $494.63 is the fee.

Contact Details

Phone: +92 3364449005
Address: 2nil, B-2, Near University Of Education, College Road, Lahore

5. Simplilearn

MBA in digital marketing in Hisar - Simplilearn logo

Simplilearn is an online platform conducting online boot camps for certification courses. Its mission is to deliver digital knowledge digitally to improve the skills of the students. Simplilearn offers online education on cyber security, Cloud computing, project management and similar certification courses to the top 5 digital marketing courses.

Based in San Francisco, California and Bangalore, India. Delivering globally they have 2000+ trainees from the industries. If you are already a professional but need to get your game up, they are there to help the professionals, corporates and so many more.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Mastering SEO, Content Marketing, PPC and Digital Analytics
  • Mastering Social Media, Mobile Marketing and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization (SEO)
  • Advanced Pay Per Click (PPC) Program
  • Advanced Social Media (With Facebook Blueprint Voucher)
  • Digital Marketing Capstone

Course Duration & Fees

The duration of the course is for 11 months and the fee for the same is around $779.36.

Contact Details

Phone no: +65 3158 5082

6. IIM Skills

MBA in digital marketing in Hisar - IIM skills logo

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations. They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Name: Masters In Digital Marketing

Course Type: Part-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Digital Marketing
  • Introduction to WordPress
  • SEO (Organic Marketing)
  • SEM (Google Ads)
  • Email Marketing
  • Content Writing
  • Media buying and planning
  • Affiliate marketing
  • Video Marketing
  • Marketing Automation

Course Duration & Fees

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is $358.52.

Contact Details

Phone Number: + (91) 99 11 839503

7. NIMS Institute

Mba In Digital Marketing In Chandigarh - NIMS Institute logo

The National Institute of Management Solutions (NIMS) is an NGO that promotes professional training for those who have missed college qualifications to pursue a career. NIMS is dedicated to making its rich academic resources available to the public at local, national, as well as international levels.

NIMS offers an MBA in Digital Marketing which is specially designed for professionals, entrepreneurs, and job seekers. In this MBA program, NIMS offers a comprehensive overview of global management education. They also provide an intensive educational experience designed to help participants effectively cope with multiple challenges.

Course Name: MBA in Digital Marketing

Course Type: Distance Learning

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Website planning and creation
  • Market analysis
  • Google AdWords
  • Merchant center
  • E-commerce marketing
  • Ad sense
  • Affiliate marketing
  • Introduction to Blockchain
  • Email marketing
  • Lead generation

Course Duration & Fees

The duration of this Online MBA course is 1 year and its total fee is $2,158.35.

Contact Details

Phone: +91-9999-747453

8. Coursera

MBA in digital marketing in Hisar - Coursera logo

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Marketing in the digital world
  • Digital Marketing Analytics
  • Digital Media

Course Duration & Fee

You can check their website for detailed information about the course duration and fee.

Contact Details


9. Digital Vidya

Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).

Course Name: Certified Digital Marketing Master

Course Type: Hybrid learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Inbound Marketing
  • Web Analytics
  • E-Commerce Listing & Marketplace Listing
  • Facebook Marketing in association with Facebook
  • Content Marketing in association with LinkedIn
  • Media Buying & Planning
  • Programmatic Marketing

Course Duration & Fees

Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are $597.11 +18% GST.

Contact Details

Phone: +91 80100 33033
Email Id:
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.

10. SprintZeal

MBA in digital marketing in Hisar - Sprintzeal logo

Sprintzeal offers digital marketing training that is intended for both new and seasoned marketers. It was recognised as the top new e-learning course by DNA and Stars of the Industry Group (Daily News and Analysis).

Sprintzeal’s primary goal is to acquaint candidates with digital marketing and provide them with a practical understanding of it.

Course Name: Digital Marketing Masters Program

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Search Engine Optimization
  • On-page and off-page optimization
  • SEO reporting and tools
  • Pay Per Click Management ‚Äď Campaigns, Ads, PPC tools and reporting
  • Social Media Optimization ‚Äď Bookmarking, blogs, press releases, and news
  • Google Analytics
  • WordPress

Course Duration & Fees

The fee for the course is around $1,019.20. You can contact the institute to know about the duration of the course.

Contact Details

Phone no: +918042060494

11. Amity University Online

MBA in Digital Marketing in Ghana- Amity Logo

They can help you become a marketer who understands their customer’s end-to-end journeys and experiences and develop a strategic digital map that meets customers’ and the organization’s business objectives. They ensure you the flexibility of taking exams from anywhere it’s your choice, and you can even take semester breaks. It is affordable, has great value as per tuition fee, and you can continue to work.

Course Name: Masters In Digital Marketing Management

Course Type: Part-time / Online

Scholarships: Not Available

MBA in Digital Marketing Course Syllabus

  • Managerial Economics
  • Statistics for Management
  • Professional communication
  • Accounting for Managers
  • Marketing Management
  • Legal Aspects of Business
  • Business Research Methods
  • Financial Management
  • Human Resource Management
  • Conflict Resolution and Management

Course Duration and Fees

The course duration is of 2 years. Its fee is $2,398.18

Contact Details

Phone: 18001023434, +91-88263-34455

Career Options with Salary After Doing an MBA in Digital Marketing in Lahore

An MBA in Digital Marketing opens up a myriad of exciting career options in Lahore. Graduates can explore roles in various industries and domains, each offering unique challenges and opportunities. Here are some popular career options along with their indicative salary ranges (annual) in Lahore:


Digital Marketing Role Average Annual Salary in Lahore (USD)
Digital Marketing Manager
$40,000 ‚Äď $70,000
Social Media Manager
$30,000 ‚Äď $50,000
SEO Manager
$35,000 ‚Äď $60,000
Brand Manager
$45,000 ‚Äď $65,000
Data Analysts
$38,000 ‚Äď $55,000
Paid Media Analysts
$40,000 ‚Äď $60,000
Growth Manager
$42,000 ‚Äď $65,000
Content Strategist
$35,000 ‚Äď $52,000
Performance Marketer
$40,000 ‚Äď $62,000
Influencer Marketer
$32,000 ‚Äď $48,000
Get Assured Placements - PG in Digital Marketing

What is an MBA in Digital Marketing Course?

An MBA in Digital Marketing is a specialized program designed to equip students with comprehensive knowledge of marketing principles and digital tools. 

The course curriculum is tailored to cater to the evolving needs of the digital landscape, combining traditional marketing fundamentals with cutting-edge digital strategies. Students gain expertise in areas such as search engine optimization (SEO), social media marketing, email marketing, content marketing, data analytics, and more. 

With a focus on both theoretical concepts and practical applications, the program hones students’ abilities to craft innovative marketing campaigns that drive tangible results in the online world.

Benefits of Doing an MBA in Digital Marketing in Lahore

Here we have mentioned few of the benefits of MBA in Digital Marketing in Lahore:

  • Relevant and In-Demand Skills: An MBA in Digital Marketing equips students with skills that are highly relevant and in demand in the current job market. With businesses increasingly investing in digital marketing efforts, professionals with expertise in this field are sought after by companies across industries.
  • Industry Connections: Pursuing an MBA in Digital Marketing provides students with opportunities to connect with industry experts and practitioners. Through guest lectures, workshops, and internships, students can build a strong network that opens doors to exciting career prospects.
  • Versatile Career Paths: Digital marketing is an expansive field with various career paths. Graduates of this program can explore roles such as Digital Marketing Manager, SEO Specialist, Content Strategist, Social Media Manager, and more.
  • Adapting to Technological Advancements: The course focuses on the latest marketing trends and technologies. Students learn to adapt quickly to changes in the digital realm, ensuring they stay ahead of the curve in this ever-evolving industry.
  • Entrepreneurial Opportunities: Armed with digital marketing expertise, graduates have the potential to become successful entrepreneurs and launch their ventures. The knowledge gained during the program can help them establish and market their businesses effectively.

Eligibility for Pursuing an MBA in Digital Marketing in Lahore

To pursue an MBA in Digital Marketing in Lahore, candidates typically need to meet certain eligibility criteria. While requirements may vary between institutions, the general prerequisites include:

  • Academic Qualifications: Candidates must hold a bachelor‚Äôs degree from a recognized university or college. Preferably, a background in marketing, business, or related fields would be beneficial.
  • Entrance Exam Scores: Some colleges may require candidates to take a management aptitude test, such as CAT or GMAT, to assess their aptitude for the program.
  • Work Experience (optional): Some institutions may consider work experience as an additional factor during the selection process. However, this requirement may not be mandatory for all colleges.
  • English Language Proficiency: Proficiency in the English language is essential, and candidates may need to provide language test scores such as IELTS or TOEFL if their previous education was not in English.

FAQs: Frequently Asked Questions 

Q1. Is an MBA useful for digital marketing?

Ans: Yes, an MBA is useful for digital marketing as it provides a comprehensive understanding of marketing principles combined with specialized knowledge of digital tools and strategies, making graduates well-equipped to navigate the dynamic landscape of the digital marketing industry.

Q2. Which MBA is good for digital marketing?

Ans: An MBA with a specialization or concentration in Digital Marketing is ideal for aspiring professionals looking to excel in the digital marketing field. This specialized MBA program focuses on the latest marketing trends and digital strategies, providing valuable skills for a successful career in the digital marketing industry.

Q3. Is an MBA better than digital marketing?

Ans: Comparing MBA and digital marketing directly is difficult as they serve different purposes. An MBA provides a broader understanding of business and management, while digital marketing focuses specifically on online marketing strategies. The choice depends on individual career goals and interests.

Q4. Which university offers digital marketing in Pakistan?

Ans: Several universities in Pakistan offer digital marketing courses, such as Lahore University of Management Sciences (LUMS), the Institute of Business Administration (IBA) Karachi, and the University of Karachi. These universities provide specialized programs and courses to equip students with digital marketing skills.

Q5. How long is the digital marketing course in Pakistan?

Ans: The duration of a digital marketing course in Pakistan can vary depending on the level and type of course. Short-term certificate courses may last a few weeks to a few months, while more comprehensive diploma or degree programs can span from 6 months to 1 year or more.

Q6. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.


The domain of digital marketing is a rapidly evolving and indispensable aspect of the modern business landscape. Pursuing an MBA in Digital Marketing in Lahore opens up a world of opportunities for aspiring marketers, equipping them with the knowledge and skills required to thrive.

If you wish to explore more about the various institute in Pakistan, then you can even go through the blog by IIDE regarding the MBA in Digital Marketing in Pakistan.

We hope you enjoyed reading our Blog. Let’s meet in some other blog, until then Happy Reading!

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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