A Comprehensive guide to MBA in Digital Marketing in Pakistan, 2024

Updated on: Apr 19, 2024
MBA in Digital Marketing in Pakistan-FI

A recent study revealed that companies with strong digital marketing strategies achieve 5x higher customer acquisition rates. This highlights the value proposition you’ll bring to potential employers. Digital advertising spending in Pakistan is projected to reach $500 million by 2025. This translates to a flourishing job market for those who can manage and optimize these campaigns. E-commerce sales in Pakistan are expected to surpass $10 billion by 2023.

The MBA in Digital Marketing in Pakistan is designed to equip students with the latest industry trends, tools, and techniques to craft innovative marketing campaigns and make data-driven decisions. This comprehensive course covers areas such as digital media marketing, search engine optimization, content creation, social media marketing, and more.

This blog explores the significance of pursuing an MBA in Digital Marketing in Pakistan, shedding light on the unparalleled opportunities it offers to shape future marketers. We will delve into the top institutes offering this program, the curriculum’s highlights, and the impact of digital marketing in the Pakistani business landscape.

Get Assured Placements - PG in Digital Marketing

Top 11 Colleges for an MBA in Digital Marketing in Pakistan, 2024

Here we have mentioned the Top 11 Colleges for Pursuing an MBA in Digital Marketing in Pakistan in 2024.

Digital Marketing Institute in Pakistan Course Duration Course Fee Google Reviews
IIDE – The Digital School 6-11 months USD 7727.22 4.8
Pakistan Institute of Digital Marketing 6 months $495 4.9
IDM ‚Äď Institute of Digital Marketing 6 months $233 4.5
Digital Marketing Academy 8 weeks $108 5
Omni Academy 3 months N/A 4.6
Digital Vidya 4 months $597.11 4.7
IIM Skills 120 hours $358.52 4.8
SkillCircle 4 months $4,796.26 4.7
JAIN Online 18 Months $2,398.05 3.3
Amity University Online 2 years $2,398.18 3
Coursera N/A N/A 3.1


1. IIDE- Indian Institute of Digital Education


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.


MBA in Digital Marketing Syllabus

Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing РPost Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE‚Äôs focus is always student-first, making a student‚Äôs entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-¬†

Placement Assistance

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. Pakistan Institute of Digital Marketing

MBA in Digital Marketing in Pakistan-PIDM

Pakistan Institute of Digital Marketing is one of the finest E-learning institutions in Lahore, Pakistan. They were founded in 2017. PIDM specializes in digital media marketing, search engine optimization, content writing, affiliated Marketing, certified instructor, social media marketing, certified courses, and search engine marketing.

PIDM has trained more than 2500 students. The PIDM courses are structured and updated to compete with the latest versions, and the faculties in PIDM will make that easy with proper teaching and strategy.

Course Name: MBA in Digital Marketing 

Course Type: Full-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Introduction To Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing
  • Social Media Marketing
  • Web Analytics
  • Affiliate Marketing
  • Content Marketing
  • Website Design

Course Duration & Fees

The digital marketing course at PIDM is six months long. $495 is the fee.

Contact Details

Phone: +92 3364449005
Address: 2nil, B-2, Near University Of Education, College Road, Lahore
Email: administions@pidm.pk

3. IDM ‚Äď Institute of Digital Marketing

IDM - Institute of Digital Marketing

IDM is one of Pakistan’s most innovative digital marketing training institutes. IDM is well-known, with locations in a variety of cities. It is Pakistan’s most reputable brand, having graduated nearly 1521 professionals from 99 different batches. IDM aspires to contribute to Pakistan’s digitalization through training digital marketing experts.

Course Name: Digital Marketing Master Program

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Digital Marketing Overview
  • Social Media Marketing
  • SEO
  • Website Planning and Creation
  • E-commerce Marketing
  • Blog & AdSense
  • Online Ads Strategy
  • Adwords PPC
  • Display Advertising
  • Lead Generation

Course Duration and Fees

This course is held online by IDM for a duration of 6 months and includes different levels. The fee is $233. The course timings will be provided via mail after you enroll by IDM.

Contact Details

Phone: 021-32740066
Address: Rimpa Plaza, M.A.Jinnah Road, Saddar, Karachi.

4. Digital Marketing Academy

Haris Khan Ghori is the Co-Founder of Digital Marketing Academy, and DMA is Pakistan’s first digital marketing school. As we all know, digital marketing requires developing skills that companies and professionals seek.

So here comes DMA, which offers up-to-date and personalized courses based on business needs. DMA ensures that its curriculum is up to date, that it includes hands-on activities, and that it is personalized and goal-oriented.

Course Name: MBA in Digital Marketing 

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Digital Advert Foundation
  • Online Website Optimization
  • Inbound Marketing
  • Product Brand & Icon
  • Social Media Advertising
  • Search Engine Optimization
  • Display Video Marketing
  • Targeted Email Marketing

Course Duration & Fees

This digital marketing course is priced at $108. The program duration is for eight weeks.

Contact Details

Phone: +92 331 2355374
Address: F-16, 6th Floor, the Plaza, Shahra-e-Faisal, Karachi
Email: info@digitalmarketingacademy.com.pk

5. Omni Academy

MBA in Digital Marketing in Pakistan- Omni Academy

Omni Academy is both a consulting firm as well as one of the most reputed digital marketing institutes in Pakistan. They offer one of the best digital marketing courses in Pakistan that will help students equip themselves with all the skills necessary for them to excel in the industry.

Course Name: Professional Digital Marketing Diploma

Course Type: Online

Scholarship: Free

MBA in Digital Marketing Course Syllabus

  • Fast track course
  • Digital marketing course
  • Individual module course
  • WordPress development
  • E-commerce
  • Google Analytics
  • Mobile app
  • Web development
  • SEO
  • SMM
  • Google Analytics¬†

Course Duration and Fees

Omni Academy’s digital marketing course in Pakistan is 3 months long. They also offer a 2-month fast-track course. To know more about their fee structure, please contact them using the information given below.

Contact Details

Phone No.: 021-34986664, 0337-7222191, 0312-2169325
Address: A-242, Sardar Ali Sabri Rd. Block-2, Gulshan-e-Iqbal, Karachi-75300

6. Digital Vidya

Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).

Course Name: Certified Digital Marketing Master

Course Type: Hybrid learning.

Scholarship: No

MBA in Digital Marketing Course Syllabus

  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Email Marketing
  • Inbound Marketing
  • Web Analytics
  • E-Commerce Listing & Marketplace Listing
  • Facebook Marketing in association with Facebook
  • Content Marketing in association with LinkedIn
  • Media Buying & Planning

Course Duration & Fees

Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are $597.11 +18% GST.

Contact Details

Phone: +91 80100 33033
Email Id: info@digitalvidya.com
Website: https://www.digitalvidya.com/
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.

7. IIM Skills

MBA in digital marketing in Hisar - IIM skills logo

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations. They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Name: Masters In Digital Marketing

Course Type: Part-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Digital Marketing
  • Introduction to WordPress
  • SEO (Organic Marketing)
  • SEM (Google Ads)
  • Email Marketing
  • Content Writing
  • Media buying and planning
  • Affiliate marketing
  • Video Marketing
  • Marketing Automation

Course Duration & Fees

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is $358.52.

Contact Details

Phone Number: + (91) 99 11 839503
Email: info@iimskills.com

8. SkillCircle

MBA in Digital Marketing in Dwarka-skills

SkillCircle, an employer specializing in education, has established itself as a leading pioneer in digital skill development, emphasizing economic independence and self-employment for all. They offer hybrid learning to their students.

Their MBA program in digital marketing and information technology has successfully trained over 25,000 students across India, encouraging them to explore non-conventional career paths.

Course Name: Master in Digital Marketing.

Course Type: Hybrid learning.

Scholarship: No.

MBA in Digital Marketing Course Syllabus

  • Fundamentals & Foundation
  • Search Engine Optimisation
  • Performance marketing
  • Social media marketing
  • Personal Branding
  • Freelancing & Domain Flipping
  • Marketing Automation & Analytics
  • Mock Interviews

Course Duration & Fees

The program extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee of the program is around $4,796.26.

Contact Details

Phone: 98991 40180

9. JAIN Online

MBA in digital marketing in Koramangala - JAIN Online logo

Jain is one of the top colleges located in Bengaluru India which mainly focuses on management studies. This institution is mainly popular for its MBA and MCA courses. It also provides online degrees in several disciplines. And also rated by NAAC as an A++ institute with a CGPA of 3.71. Similarly, Jain provides its students with practical as well as theoretical knowledge so the individual can fit into the real business world.

Course Name: MBA in Digital Marketing & E-commerce

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Principles of Economics & Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management and Research
  • Digital Marketing and E-Commerce Fundamentals
  • Inbound Marketing: Content and Search Marketing
  • Services Marketing and CRM

Course Duration & fee

Duration: 2 years
Fee: $2,398.05(can be paid semester-wise or yearly).

Contact details

Phone number: +91-9294969497
Email: enrol@onlinejain.com

10. Amity University Online

MBA in Digital Marketing in Ghana- Amity Logo

They can help you become a marketer who understands their customer’s end-to-end journeys and experiences and develop a strategic digital map that meets customers’ and the organization’s business objectives. They ensure you the flexibility of taking exams from anywhere it’s your choice, and you can even take semester breaks. It is affordable, has great value as per tuition fee, and you can continue to work.

Course Name: Masters In Digital Marketing Management

Course Type: Part-time / Online

Scholarships: Not Available

MBA in Digital Marketing Course Syllabus

  • Managerial Economics
  • Statistics for Management
  • Professional communication
  • Accounting for Managers
  • Marketing Management
  • Legal Aspects of Business
  • Business Research Methods
  • Financial Management
  • Human Resource Management
  • Conflict Resolution and Management

Course Duration and Fees

The course duration is of 2 years. Its fee is $2,398.18.

Contact Details

Phone: 18001023434, +91-88263-34455

11. Coursera

MBA in digital marketing in Hisar - Coursera logo

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Marketing in the digital world
  • Digital Marketing Analytics
  • Digital Media

Course Duration & Fee

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail: support@coursera.org

Career Opportunities after MBA in Digital Marketing in Pakistan

Completing an MBA in Digital Marketing in Pakistan can open up a plethora of career opportunities for you. The scope for MBA graduates in digital marketing is immense as most businesses, startups, and entrepreneurs are constantly on the lookout for professionals with expertise in digital marketing to maximize their digital reach.

Digital marketing jobs in India have increased tremendously, particularly in the aftermath of the COVID period. The potential resources for marketing on the internet are also vast, providing MBA graduates with diverse career options. Here are some of the popular career opportunities available to graduates with an MBA in Digital Marketing from Pakistan.


Digital Marketing Role Average Annual Salary in Pakistan (USD)
Digital Marketing Manager USD 40,000 – USD 60,000
Social Media Manager USD 28,000 – USD 40,000
SEO Manager USD 35,000 – USD 50,000
Brand Manager USD 40,000 – USD 55,000
Data Analysts USD 25,000 – USD 38,000
Paid Media Analysts USD 30,000 – USD 45,000
Growth Manager USD 45,000 – USD 65,000
Content Strategist USD 32,000 – USD 48,000
Performance Marketer USD 35,000 – USD 55,000
Influencer Marketer USD 30,000 – USD 45,000
Get Assured Placements - PG in Digital Marketing

The application process for pursuing an MBA in Pakistan

  1. Pick the perfect MBA degree
  2. Prepare your transcripts of records
  3. Consider if you need a high GPA for your MBA
  4. Take the GMAT and GRE scores seriously
  5. Prepare your resume and professional experience
  6. Write a professional motivation essay for your MBA
  7. Don’t dismiss your recommendation letters
  8. Make sure you have the necessary English skills
  9. Prepare for the admission interview
  10. Check your deadlines and application fees

FAQs: Frequently asked questions

Q1. Is an MBA useful for digital marketing?

Ans: Yes, an MBA is useful for digital marketing as it provides a comprehensive understanding of marketing principles combined with specialized knowledge of digital tools and strategies, making graduates well-equipped to navigate the dynamic landscape of the digital marketing industry.

Q2. Which MBA is good for digital marketing?

Ans: An MBA with a specialization or concentration in Digital Marketing is ideal for aspiring professionals looking to excel in the digital marketing field. This specialized MBA program focuses on the latest marketing trends and digital strategies, providing valuable skills for a successful career in the digital marketing industry.

Q3. Is an MBA better than digital marketing?

Ans: Comparing MBA and digital marketing directly is difficult as they serve different purposes. An MBA provides a broader understanding of business and management, while digital marketing focuses specifically on online marketing strategies. The choice depends on individual career goals and interests.

Q4. Which university offers digital marketing in Pakistan?

Ans: Several universities in Pakistan offer digital marketing courses, such as Lahore University of Management Sciences (LUMS), the Institute of Business Administration (IBA) Karachi, and the University of Karachi. These universities provide specialized programs and courses to equip students with digital marketing skills.

Q5. How long is the digital marketing course in Pakistan?

Ans: The duration of a digital marketing course in Pakistan can vary depending on the level and type of course. Short-term certificate courses may last a few weeks to a few months, while more comprehensive diploma or degree programs can span from 6 months to 1 year or more.

Q6. What’s the future of digital marketing?

Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.


These are the top 11 educational institutions for MBA in Digital Marketing in Pakistan. Examine the course outline and highlights to decide which one is ideal for you. Do you hold a digital marketing certification in Pakistan? In the comments box below, please share your experiences as a digital marketing student.

IIDE is a fantastic option if you’re unsure of which institution to choose! Learn the craft of digital marketing in the convenience of your own home with the help of their Online Courses and top educators, with their distinctive agency-based teaching style. And if you can move to India then we would suggest you take our offline 11 Months MBA level Digital Marketing Program.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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