A Comprehensive guide to MBA in Digital Marketing in Pakistan, 2023

Updated on: Aug 5, 2023
MBA in Digital Marketing in Pakistan-FI

As the world continues to embrace the digital era, businesses in Pakistan are rapidly adapting to the digital landscape to stay ahead in a competitive market. In this digital age, a robust online presence and effective digital marketing strategies are crucial for any organization’s success. This has led to a surge in demand for skilled professionals who can navigate the digital realm with finesse. Hence, the pursuit of an MBA in Digital Marketing in Pakistan has become a prominent choice for aspiring marketers looking to excel in their careers.

The MBA in Digital Marketing program in Pakistan is designed to equip students with the latest industry trends, tools, and techniques to craft innovative marketing campaigns and make data-driven decisions. This comprehensive course covers areas such as digital media marketing, search engine optimization, content creation, social media marketing, and more. In 2023, as the digital landscape continues to evolve, it will become imperative for marketers to stay updated with cutting-edge strategies and technologies. 

This blog explores the significance of pursuing an MBA in Digital Marketing in Pakistan, shedding light on the unparalleled opportunities it offers to shape future marketers. We will delve into the top institutes offering this program, the curriculum’s highlights, and the impact of digital marketing in the Pakistani business landscape. Whether you are a recent graduate or a seasoned professional seeking to upgrade your skills, the MBA in Digital Marketing in Pakistan opens a world of possibilities for your career growth and success in the dynamic digital marketing domain.



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Eligibility requirement



MBA Eligibility Criteria in Pakistan


For admission to the program, undergraduate students are required to have completed their bachelor’s degree from a recognised college or university with a minimum of 60% marks or a CGPA of 2.5 out of 4.0. Additionally, they must have obtained a first division in the annual system. Students should have also passed the university entry test with at least 50% marks or achieved a 50% score in either the NTS or GMAT tests taken within the last six months.


MBA Eligibility in Education Background


The eligibility criteria for MBA programs in all Business Universities and Colleges of Pakistan are regularly updated as per HEC guidelines. Undergraduate students from diverse educational backgrounds, including arts, science, and engineering, are eligible if they have completed their Bachelor’s degrees in fields like B.Com, LLB, BA, or BSCS.


Lahore School of Economics MBA Eligibility Criteria 2022



Program Duration Eligibility Criteria
MBA Program 2 Years Four years of bachelor’s honours degrees with a CGPA of 2.5. Graduates of the BBA / BSc Economics and Business (Hons) Programs of the Lahore School of Economics with a CGPA of 3.0 and above may join in the second year of the MBA Program.
Executive MBA 2.5 Years Master’s degree with Business Background. A CGPA of 2.5 is mandatory



NUST MBA Eligibility Criteria 2022



Program Duration Eligibility Criteria
MBA Program 2 Years Sixteen years of schooling or 4 years of education after FA/FSc/A Level.
    Bachelors/Masters degree must be recognized by HEC.
    Minimum of 3 years full-time experience in an executive post



LUMS MBA Requirements 2022



Program Duration Eligibility Criteria
MBA Program 2 Years Applicants must meet the minimum eligibility criteria in order to be considered for admission to the Graduate Program.
    Admission is purely merit-based and rests solely on the following criteria: Academic Record, Admission Test Performance, Work experience, Application Review and Application Interview.



Pakistan Institute of Development Economics MBA Eligibility Criteria 2022



Program Duration Eligibility Criteria
MBA 2 years 16-year undergraduate qualification (in any discipline)
    The degree may be completed in a minimum of 1.5 years by students with 16 years of relevant business education. Such students can earn an exemption of up to 30-36 credit hours to be decided by the Business Department of PIDE




The application process for pursuing an MBA in Pakistan


  1. Pick the perfect MBA degree
  2. Prepare your transcripts of records
  3. Consider if you need a high GPA for your MBA
  4. Take the GMAT and GRE scores seriously
  5. Prepare your resume and professional experience
  6. Write a professional motivation essay for your MBA
  7. Don’t dismiss your recommendation letters
  8. Make sure you have the necessary English skills
  9. Prepare for the admission interview
  10. Check your deadlines and application fees




Top 5 Colleges for an MBA in Digital Marketing in Pakistan, 2023


Here we have mentioned the Top 5 Colleges for Pursuing an MBA in Digital Marketing in Dwarka in 2023.


1. IIDE: Indian Institute of Digital Education


MBA in Digital Marketing in Pakistan-IIDE logo


IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing programs in Delhi.

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.

IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.


Course Benefits:


2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.



Course Syllabus:


Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project



Course Faculty: 


Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.



MBA in Digital Marketing in Pakistan-IIDE Faculty


Course Duration and Fees: 


IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long, and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well, starting at INR 25,000 per month. This may seem expensive, but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 


Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.  IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories:



Placement Assistance:


If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.


IMBA in Digital Marketing in Pakistan- mba alumni


Contact Details:


Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/



2. Pakistan Institute of Digital Marketing


MBA in Digital Marketing in Pakistan-PIDM


Pakistan Institute of digital marketing is one of the finest E-learning institutions in Lahore, Pakistan. They were founded in 2017. PIDM specializes in digital media marketing, search engine optimization, content writing, affiliated Marketing, certified instructor, social media marketing, certified courses, and search engine marketing. PIDM has trained more than 2500 students. The PIDM courses are structured and updated to compete with the latest versions, and the faculties in PIDM will make that easy with proper teaching and strategy.


Course Syllabus:


  • Introduction To Digital Marketing
  • Search Engine Optimization (SEO)
  • Search Engine Marketing
  • Social Media Marketing
  • Web Analytics
  • Affiliate Marketing
  • Content Marketing
  • Website Design


Course Duration & Fees:


The digital marketing course at PIDM is six months long. PKR 137700.98 is the fee.


Course Highlights:


  • Awarded And Certified
  • Development Of Professional Skills
  • More Than 20 Courses Available
  • Learn From Home
  • Placement Cell With A Reputed Firm
  • Guaranteed Internships
  • Access To Worthy Tools
  • Instructor-lead Live Online Classes


Contact Details:


Phone: +92 3364449005

Address: 2nil, B-2, Near University Of Education, College Road, Lahore

Email: [email protected]



3. IDM – Institute of Digital Marketing


IDM is one of Pakistan’s most innovative digital marketing training institutes. IDM is well-known, with locations in a variety of cities. It is Pakistan’s most reputable brand, having graduated nearly 1521 professionals from 99 different batches. IDM aspires to contribute to Pakistan’s digitalization through training digital marketing experts.


Course and Syllabus: 


  • Digital Marketing Overview
  • Social Media Marketing
  • SEO
  • Website Planning and Creation
  • E-commerce Marketing
  • Blog & AdSense
  • Online Ads Strategy
  • Adwords PPC
  • Display Advertising
  • Lead Generation
  • Email Marketing
  • Google Analytics
  • Freelancing
  • Affiliate Marketing
  • Sales Funnel


Course Duration and Fees:


This course is held online by IDM for a duration of 6 months that includes different levels. The fee is PKR 65,000 (INR 29,615.52). The course timings will be provided via mail after you enroll by IDM.


Course Highlights:


  • Live instructor-led online classes
  • Advanced Digital Marketing Course
  • Expert Trainers
  • Coaching & Mentoring Sessions
  • Access To Paid Tools Worth Rs 62,258
  • Guaranteed Internships After Course
  • 5+ Certifications
  • Practical Experience


Contact Details:


Phone: 021-32740066,

Address: Rimpa Plaza, M.A.Jinnah Road, Saddar, Karachi.



4. Digital Marketing Academy


Haris Khan Ghori is the Co-Founder of Digital Marketing Academy, and DMA is Pakistan’s first digital marketing school. As we all know, digital marketing requires developing skills that companies and professionals seek. So here comes DMA, which offers up-to-date and personalized courses based on business needs. DMA ensures that its curriculum is up to date, that it includes hands-on activities, and that it is personalized and goal-oriented.


Course Syllabus:


  • Digital Advert Foundation
  • Online Website Optimization
  • Inbound Marketing
  • Product Brand & Icon
  • Social Media Advertising
  • Search Engine Optimization
  • Display Video Marketing
  • Targeted Email Marketing
  • Digital Brand Analytics
  • Online Advertising Strategies


Course Duration & Fees:


This digital marketing course is priced at PKR.30,000. The program duration is for eight weeks.


Course Highlights:


  • Interactive Lectures
  • Live Projects
  • Certification
  • Case Studies
  • Brand Building Skills


Contact Details:


Phone: +92 331 2355374

Address: F-16, 6th Floor, the Plaza, Shahra-e-Faisal, Karachi

Email: [email protected]



5. Omni Academy


MBA in Digital Marketing in Pakistan- Omni Academy


Omni Academy is both a consulting firm as well as one of the most reputed digital marketing institutes in Pakistan. They offer one of the best digital marketing courses in Pakistan that will help students equip themselves with all the skills necessary for them to excel in the industry.


Course Syllabus:


  • Fast track course
  • Digital marketing course
  • Individual module course
  • WordPress development
  • E-commerce
  • Google Analytics
  • Mobile app
  • Web development
  • SEO
  • SMM
  • Google Analytics 
  • Email Marketing 
  • Quora Marketing
  • Content marketing
  • Google AdWords


Course Duration and Fees:


Omni Academy’s digital marketing course in Pakistan is 3 months long. They also offer a 2-month fast-track course. To know more about their fee structure, please contact them using the information given below.


Course Highlights:


  • 100% Online Training Course via Live Sessions 
  • 150+ Hours of Live Class
  • 30+ Hours of Pre-Recorded Videos
  • 6+ Live Projects
  • Training in 20+ Industry Tools
  • Practical Learning via Case Studies and Live Projects
  • Learn from Industry Experts
  • Dual Certification – Google AdWords & IIDE Certification
  • 0% EMI Option Available
  • 100% Placement Assistance at Asia’s Top Digital Organisations
  • Resume Workshops and Interview Training Sessions
  • 1-on-1 Student Mentorship Sessions
  • Excellent Student Culture and Networking Opportunities


Contact Details:


Phone No.: 021-34986664, 0337-7222191, 0312-2169325

Address: A-242, Sardar Ali Sabri Rd. Block-2, Gulshan-e-Iqbal, Karachi-75300


So these were the Top 5 Colleges for Pursuing an MBA in Digital Marketing in Pakistan in the year 2023.




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FAQs: Frequently asked questions



Q1. MBA in digital marketing in Karachi.

Ans: MBA in digital marketing is a sought-after program in Karachi, offering comprehensive training in the ever-evolving field of digital marketing, equipping students with skills to excel in the digital landscape.


Q2. Pakistan Institute of digital marketing.

Ans: The Pakistan Institute of Digital Marketing offers specialised courses to equip students with the latest skills and techniques in the digital marketing industry, enabling them to thrive in the digital era.


Q3. MBA digital marketing.

Ans: An MBA in Digital Marketing is a prestigious program that provides students with advanced knowledge and expertise in the field of digital marketing, preparing them for successful careers in the digital business world.


Q4. Scope of MBA in marketing in Lahore.

Ans: The scope of an MBA in Marketing in Lahore is promising, with ample career opportunities in various industries. The program equips students with essential marketing skills and strategies, making them valuable assets for businesses in a competitive market.


Q5. MBA in marketing in Pakistan

Ans: The scope of an MBA in Marketing in Pakistan is vast and promising. With the growing emphasis on digital marketing and consumer behaviour, graduates with this degree can explore various career opportunities in advertising, brand management, market research, and sales in diverse industries.






These are the top 5 educational institutions for MBA in Digital Marketing in Pakistan. Examine the course outline and highlights to decide which one is ideal for you. Do you hold a digital marketing certification in Pakistan? In the comments box below, please share your experiences as a digital marketing student.

IIDE is a fantastic option if you’re unsure of which institution to choose! Learn the craft of digital marketing in the convenience of your own home with the help of their Online Courses and top educators, with their distinctive agency-based teaching style. And if you can move to India then we would suggest you take our offline 11 Months MBA level Digital Marketing Program.



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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]


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