As the world continues to embrace the digital era, businesses in Pakistan are rapidly adapting to the digital landscape to stay ahead in a competitive market. In this digital age, a robust online presence and effective digital marketing strategies are crucial for any organization’s success. This has led to a surge in demand for skilled professionals who can navigate the digital realm with finesse.
The MBA in Digital Marketing in Pakistan is designed to equip students with the latest industry trends, tools, and techniques to craft innovative marketing campaigns and make data-driven decisions. This comprehensive course covers areas such as digital media marketing, search engine optimization, content creation, social media marketing, and more.
This blog explores the significance of pursuing an MBA in Digital Marketing in Pakistan, shedding light on the unparalleled opportunities it offers to shape future marketers. We will delve into the top institutes offering this program, the curriculum’s highlights, and the impact of digital marketing in the Pakistani business landscape.
Top 11 Colleges for an MBA in Digital Marketing in Pakistan, 2024
Here we have mentioned the Top 11 Colleges for Pursuing an MBA in Digital Marketing in Pakistan in 2024.
| Digital Marketing Institute | Course Duration | Course Fee | Google Reviews |
|---|---|---|---|
| IIDE – The Digital School | 6-11 months | EMI options from 6,096/month to 21,323/month | 4.8 |
|
Pakistan Institute of Digital Marketing
|
6 months | PKR 137700.98 | 4.9 |
| IDM – Institute of Digital Marketing | 6 months | PKR 65,000 | |
| Digital Marketing Academy | 8 weeks | PKR 30,000 | |
| Omni Academy | 3 months | N/A | |
| Digital Vidya | 4 months | INR 49,800 | 4.7 |
| IIM Skills | 120 hours | INR 29,900+ GST | 4.8 |
| SkillCircle | 4 months | INR 4 Lakh | 4.7 |
| JAIN Online | 18 Months | 2 Lakhs | 3.3 |
| Amity University Online | 2 years | Rs. 2,00,000/- | |
| Coursera | N/A | N/A |
1. IIDE- Indian Institute of Digital Education
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.
Course Benefits
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
MBA in Digital Marketing Syllabus
| SUBJECTS | MODULES |
|---|---|
| Inbound Marketing | Introduction to Digital Marketing |
| Website Creation | |
| Search Marketing | |
| Outbound Marketing | Content Marketing |
| Social Media Marketing & Management | |
| Video Marketing | |
| Media Management & Automation | Advanced Forms of Digital Marketing |
| Integrated Marketing (Full Funnel Marketing) | |
| Managerial Skills & Soft Skills | Soft Skills |
| Agency Skills | |
| Compulsory Internship & Thesis | Internship & Mentoring |
| Specializations | Creative Strategy OR |
| Performance Marketing | |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Course Duration & Fees
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high.
Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.
Scholarship Available
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
Placement Assistance:
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
Contact Details
Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
2. Pakistan Institute of Digital Marketing
Pakistan Institute of Digital Marketing is one of the finest E-learning institutions in Lahore, Pakistan. They were founded in 2017. PIDM specializes in digital media marketing, search engine optimization, content writing, affiliated Marketing, certified instructor, social media marketing, certified courses, and search engine marketing.
PIDM has trained more than 2500 students. The PIDM courses are structured and updated to compete with the latest versions, and the faculties in PIDM will make that easy with proper teaching and strategy.
Course Name: MBA in Digital Marketing
Course Type: Full-time
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Introduction To Digital Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing
- Social Media Marketing
- Web Analytics
- Affiliate Marketing
- Content Marketing
- Website Design
Course Duration & Fees
The digital marketing course at PIDM is six months long. PKR 137700.98 is the fee.
Contact Details
Phone: +92 3364449005
Address: 2nil, B-2, Near University Of Education, College Road, Lahore
Email: administions@pidm.pk
3. IDM – Institute of Digital Marketing
IDM is one of Pakistan’s most innovative digital marketing training institutes. IDM is well-known, with locations in a variety of cities. It is Pakistan’s most reputable brand, having graduated nearly 1521 professionals from 99 different batches. IDM aspires to contribute to Pakistan’s digitalization through training digital marketing experts.
Course Name: Digital Marketing Master Program
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Digital Marketing Overview
- Social Media Marketing
- SEO
- Website Planning and Creation
- E-commerce Marketing
- Blog & AdSense
- Online Ads Strategy
- Adwords PPC
- Display Advertising
- Lead Generation
Course Duration and Fees
This course is held online by IDM for a duration of 6 months that includes different levels. The fee is PKR 65,000 (INR 29,615.52). The course timings will be provided via mail after you enroll by IDM.
Contact Details
Phone: 021-32740066
Address: Rimpa Plaza, M.A.Jinnah Road, Saddar, Karachi.
4. Digital Marketing Academy
Haris Khan Ghori is the Co-Founder of Digital Marketing Academy, and DMA is Pakistan’s first digital marketing school. As we all know, digital marketing requires developing skills that companies and professionals seek.
So here comes DMA, which offers up-to-date and personalized courses based on business needs. DMA ensures that its curriculum is up to date, that it includes hands-on activities, and that it is personalized and goal-oriented.
Course Name: MBA in Digital Marketing
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Digital Advert Foundation
- Online Website Optimization
- Inbound Marketing
- Product Brand & Icon
- Social Media Advertising
- Search Engine Optimization
- Display Video Marketing
- Targeted Email Marketing
Course Duration & Fees
This digital marketing course is priced at PKR.30,000. The program duration is for eight weeks.
Contact Details
Phone: +92 331 2355374
Address: F-16, 6th Floor, the Plaza, Shahra-e-Faisal, Karachi
Email: info@digitalmarketingacademy.com.pk
5. Omni Academy
Omni Academy is both a consulting firm as well as one of the most reputed digital marketing institutes in Pakistan. They offer one of the best digital marketing courses in Pakistan that will help students equip themselves with all the skills necessary for them to excel in the industry.
Course Name: Professional Digital Marketing Diploma
Course Type: Online
Scholarship: Free
MBA in Digital Marketing Course Syllabus
- Fast track course
- Digital marketing course
- Individual module course
- WordPress development
- E-commerce
- Google Analytics
- Mobile app
- Web development
- SEO
- SMM
- Google Analytics
Course Duration and Fees
Omni Academy’s digital marketing course in Pakistan is 3 months long. They also offer a 2-month fast-track course. To know more about their fee structure, please contact them using the information given below.
Contact Details
Phone No.: 021-34986664, 0337-7222191, 0312-2169325
Address: A-242, Sardar Ali Sabri Rd. Block-2, Gulshan-e-Iqbal, Karachi-75300
6. Digital Vidya
Digital Vidya was founded in 2009. In 2013 they launched the full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc. Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).
Course Name: Certified Digital Marketing Master
Course Type: Hybrid learning.
Scholarship: No
MBA in Digital Marketing Course Syllabus
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Inbound Marketing
- Web Analytics
- E-Commerce Listing & Marketplace Listing
- Facebook Marketing in association with Facebook
- Content Marketing in association with LinkedIn
- Media Buying & Planning
Course Duration & Fees
Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are 49,900 INR +18% GST.
Contact Details
Phone: +91 80100 33033
Email Id: info@digitalvidya.com
Website: https://www.digitalvidya.com/
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.
7. IIM Skills
IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations. They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.
They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.
Course Name: Masters In Digital Marketing
Course Type: Part-time
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Digital Marketing
- Introduction to WordPress
- SEO (Organic Marketing)
- SEM (Google Ads)
- Email Marketing
- Content Writing
- Media buying and planning
- Affiliate marketing
- Video Marketing
- Marketing Automation
Course Duration & Fees
The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is INR 29,900.
Contact Details
Phone Number: + (91) 99 11 839503
Email: info@iimskills.com
8. SkillCircle
SkillCircle, an employer specializing in education, has established itself as a leading pioneer in digital skill development, emphasizing economic independence and self-employment for all. They offer hybrid learning to their students.
Their MBA program in digital marketing and information technology has successfully trained over 25,000 students across India, encouraging them to explore non-conventional career paths.
Course Name: Master in Digital Marketing.
Course Type: Hybrid learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
- Fundamentals & Foundation
- Search Engine Optimisation
- Performance marketing
- Social media marketing
- Personal Branding
- Freelancing & Domain Flipping
- Marketing Automation & Analytics
- Mock Interviews
Course Duration & Fees
The program extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee of the program is around 3 Lakhs in INR.
Contact Details
Phone: 98991 40180
9. JAIN Online
Jain is one of the top colleges located in Bengaluru India which mainly focuses on management studies. This institution is mainly popular for its MBA and MCA courses. It also provides online degrees in several disciplines. And also rated by NAAC as an A++ institute with a CGPA of 3.71. Similarly, Jain provides its students with practical as well as theoretical knowledge so the individual can fit into the real business world.
Course Name: MBA in Digital Marketing & E-commerce
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Principles of Economics & Markets
- Managerial Effectiveness and Ethics
- Accounting and Finance
- Organizational Behavior and Human Resources Management
- Quantitative Techniques & Analytics
- Entrepreneurship
- Marketing Management and Research
- Digital Marketing and E-Commerce Fundamentals
- Inbound Marketing: Content and Search Marketing
- Services Marketing and CRM
Course Duration & fee
Duration: 2 years
Fee: ₹200,000/-(can be paid semester-wise or yearly).
Contact details
Phone number: +91-9294969497
Email: enrol@onlinejain.com
10. Amity University Online
They can help you become a marketer who understands their customer’s end-to-end journeys and experiences and develop a strategic digital map that meets customers’ and the organization’s business objectives. They ensure you the flexibility of taking exams from anywhere it’s your choice, and you can even take semester breaks. It is affordable, has great value as per tuition fee, and you can continue to work.
Course Name: Masters In Digital Marketing Management
Course Type: Part-time / Online
Scholarships: Not Available
MBA in Digital Marketing Course Syllabus
- Managerial Economics
- Statistics for Management
- Professional communication
- Accounting for Managers
- Marketing Management
- Legal Aspects of Business
- Business Research Methods
- Financial Management
- Human Resource Management
- Conflict Resolution and Management
Course Duration and Fees
The course duration is of 2 years. Its fee is Rs. 2,00,000/-
Contact Details
Phone: 18001023434, +91-88263-34455
11. Coursera
Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.
Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.
Course Name: Masters In Digital Marketing
Course Type: Online
Scholarships: N/A
MBA in Digital Marketing Course Syllabus
- Marketing in the digital world
- Digital Marketing Analytics
- Digital Media
Course Duration & Fee
You can check their website for detailed information about the course duration and fee.
Contact Details
E-mail: support@coursera.org
Career Opportunities after MBA in Digital Marketing in Pakistan
Completing an MBA in Digital Marketing in Pakistan can open up a plethora of career opportunities for you. The scope for MBA graduates in digital marketing is immense as most businesses, startups, and entrepreneurs are constantly on the lookout for professionals with expertise in digital marketing to maximize their digital reach.
Digital marketing jobs in India have increased tremendously, particularly in the aftermath of the COVID period. The potential resources for marketing on the internet are also vast, providing MBA graduates with diverse career options. Here are some of the popular career opportunities available to graduates with an MBA in Digital Marketing from Pakistan.
| Digital Marketing Role | Average Annual Salary in Pakistan (USD) |
|---|---|
| Digital Marketing Manager | USD 40,000 – USD 60,000 |
| Social Media Manager | USD 28,000 – USD 40,000 |
| SEO Manager | USD 35,000 – USD 50,000 |
| Brand Manager | USD 40,000 – USD 55,000 |
| Data Analysts | USD 25,000 – USD 38,000 |
| Paid Media Analysts | USD 30,000 – USD 45,000 |
| Growth Manager | USD 45,000 – USD 65,000 |
| Content Strategist | USD 32,000 – USD 48,000 |
| Performance Marketer | USD 35,000 – USD 55,000 |
| Influencer Marketer | USD 30,000 – USD 45,000 |
The application process for pursuing an MBA in Pakistan
- Pick the perfect MBA degree
- Prepare your transcripts of records
- Consider if you need a high GPA for your MBA
- Take the GMAT and GRE scores seriously
- Prepare your resume and professional experience
- Write a professional motivation essay for your MBA
- Don’t dismiss your recommendation letters
- Make sure you have the necessary English skills
- Prepare for the admission interview
- Check your deadlines and application fees
FAQs: Frequently asked questions
Q1. Is an MBA useful for digital marketing?
Ans: Yes, an MBA is useful for digital marketing as it provides a comprehensive understanding of marketing principles combined with specialized knowledge of digital tools and strategies, making graduates well-equipped to navigate the dynamic landscape of the digital marketing industry.
Q2. Which MBA is good for digital marketing?
Ans: An MBA with a specialization or concentration in Digital Marketing is ideal for aspiring professionals looking to excel in the digital marketing field. This specialized MBA program focuses on the latest marketing trends and digital strategies, providing valuable skills for a successful career in the digital marketing industry.
Q3. Is an MBA better than digital marketing?
Ans: Comparing MBA and digital marketing directly is difficult as they serve different purposes. An MBA provides a broader understanding of business and management, while digital marketing focuses specifically on online marketing strategies. The choice depends on individual career goals and interests.
Q4. Which university offers digital marketing in Pakistan?
Ans: Several universities in Pakistan offer digital marketing courses, such as Lahore University of Management Sciences (LUMS), the Institute of Business Administration (IBA) Karachi, and the University of Karachi. These universities provide specialized programs and courses to equip students with digital marketing skills.
Q5. How long is the digital marketing course in Pakistan?
Ans: The duration of a digital marketing course in Pakistan can vary depending on the level and type of course. Short-term certificate courses may last a few weeks to a few months, while more comprehensive diploma or degree programs can span from 6 months to 1 year or more.
Q6. What’s the future of digital marketing?
Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.
Conclusion
These are the top 11 educational institutions for MBA in Digital Marketing in Pakistan. Examine the course outline and highlights to decide which one is ideal for you. Do you hold a digital marketing certification in Pakistan? In the comments box below, please share your experiences as a digital marketing student.
IIDE is a fantastic option if you’re unsure of which institution to choose! Learn the craft of digital marketing in the convenience of your own home with the help of their Online Courses and top educators, with their distinctive agency-based teaching style. And if you can move to India then we would suggest you take our offline 11 Months MBA level Digital Marketing Program.
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