Top 11 Colleges For MBA In Digital Marketing In Houston To Elevate Your Marketing Career

Updated on: Apr 11, 2024
Best institutes for MBA in Digital Marketing in Houston

If you are someone considering pursuing an MBA in Digital Marketing in Houston then you are in the right place. In this blog, we will talk about the top 11 colleges that offer an MBA in Digital Marketing in Houston. This blog will also provide you with all the necessary information you need to make an informed decision about both your education as well as your career.

According to Statista, Digital ad spending in the U.S. is projected to reach a whopping $646 billion by 2, Houston’s job market for marketing managers is expected to grow a healthy 10.2% by 2031 and, the median salary for marketing managers in Houston is a competitive $138,420.

But before we get started with our list of top 11 colleges offering an MBA in Digital Marketing in Houston, let us first understand the scope of an MBA in Digital Marketing in Houston along with its eligibility requirements and admission procedure.

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Top 11 Colleges Offering MBA in Digital Marketing In Houston

After doing thorough research, we believe the following 11 colleges, universities, or institutions offer the best MBA in Digital Marketing in Houston:

Digital Marketing Institute In Houston Course Duration Course Fee Google Reviews
IIDE – The Digital School 11 months USD 7727.22 4.8
Western Governors University 6-month $4,385 3.3
St. Edward’s University 16 months $1,242 4.6
C. T. Bauer College of Business 35 hours $4,995 4.7
Westford Uni Online 1 year N/A 4.4
Coursera N/A N/A 3.1
JAIN Online 18 Months $2,398.05 3.3
IIM Skills 120 hours $358.52 4.8
Simplilearn 11 Months $779.36 4.3
NIMS Institute 1 Year $2,158.35 N/A
SprintZeal N/A $1,019.20 4.4

 

1. IIDE- Indian Institute of Digital Education

IIDE-Site-Logo

IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing globally. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.

Course Benefits

2 Specialisations After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.
13+ Live Projects Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.
28+ Industry Tools In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc
1-on-1 Mentorship Students can book a personal mentoring session with a trainer to solve their doubts & questions.

 

MBA in Digital Marketing Syllabus

SUBJECTS MODULES
Inbound Marketing Introduction to Digital Marketing
  Website Creation
  Search Marketing
Outbound Marketing Content Marketing
  Social Media Marketing & Management
  Video Marketing
Media Management & Automation Advanced Forms of Digital Marketing
  Integrated Marketing (Full Funnel Marketing)
Managerial Skills & Soft Skills Soft Skills
  Agency Skills
Compulsory Internship & Thesis Internship & Mentoring
Specializations Creative Strategy OR
  Performance Marketing
Capstone Project Thesis-like Final Practical Project

Digital Marketing Courses - IIDE Course Brochure
Digital Marketing Courses - IIDE Course Brochure

Course Faculty

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are USD 7146.14. You can avail of the 0% EMI Option as well starting at USD 300.26 per month. This may seem expensive but with the average starting salary of graduates being USD 40,000 to 50,000 annually, the ROI is high. 

Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing program.

Scholarship Available

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to USD 1200.87 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories- 


Placement Assistance
:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

mba alumni

Contact Details

Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/ 

2. Western Governors University (WGU)

Mba In Digital Marketing In Houston - Western Governors University (WGU) logo

Established in 1997, Western Governors University (WGU) is an online university that offers a wide range of accredited degree programs. It is accredited by the Northwest Commission on Colleges and Universities and its programs are designed to provide students with a flexible and competency-based approach to learning.

The university offers a range of undergraduate and graduate degree programs across a variety of fields, including business, IT, healthcare, education, and nursing. It is known for its innovative approach to education which focuses on the mastery of skills and competencies rather than traditional seat-time requirements.

Course Name: (MSc) Online Master’s in Digital Marketing

Course Type: Part-time

Scholarship: Available

MBA in Digital Marketing Course Syllabus

  • Digital Marketing Foundations
  • Social Media Marketing
  • Marketing in the Digital Era
  • Market Research
  • Marketing Communications and Storytelling
  • Product, Price, and Customer Experience
  • Email Marketing
  • E-Commerce and Marketing Analytics
  • Marketing Experiential Capstone
  • Managing Organizations and Leading People

Course Fee & Duration

The duration of this Master’s in Digital Marketing program by WGU depends on the student’s pace of learning and it can be completed in as little as 6 months. The total tuition fee for this program is USD 4,385 per 6-month term.

Contact Details

Phone: 801-274-3280

3. St. Edward’s University

Mba In Digital Marketing In Houston - St. Edward's University logo

St. Edward’s University offers an Online Master of Science (MSc) in Digital Marketing and Analytics which is designed to position marketers for success in today’s rapidly evolving industry. It provides graduates with current as well as relevant coursework in various aspects of digital marketing. This program is specially designed for working professionals and it can be completed in the span of 16 months.

This master’s program takes your skills to the next level by addressing the ever-evolving marketing landscape. This course builds your knowledge of key digital marketing concepts such as business intelligence and analytics, marketing automation systems, user interface design, digital and social media analytics, and digital innovation in mobile marketing.

Course Name: Online Master of Science in Digital Marketing and Analytics

Course Type: Online

Scholarship: Available

MBA in Digital Marketing Course Syllabus

  • Digital Marketing Fundamentals
  • Marketing Data Analytics
  • Social Media Marketing
  • Customer Experience Marketing
  • Marketing Tools and Technologies
  • Buyer Behavior Analysis
  • Marketing Metrics and Analytics
  • Model Building and Analysis
  • Social Media Analytics
  • Managing the Digital Marketing Organization

Course Duration & Fees

The duration of this Online Master of Science in Digital Marketing and Analytics program is 16 months and its total fee is USD 1,242.

Contact Details

Phone: 855-468-6738

4. C. T. Bauer College Of Business

Mba In Digital Marketing In Houston - C. T. Bauer College Of Business logo

The C. T. Bauer College of Business is a well-respected business school located in Houston, Texas, within the University of Houston system. As one of the fastest-growing business schools in Texas, Bauer offers undergraduate, graduate, and doctoral programs in business administration, accountancy, finance, marketing, supply chain management, and various other fields. 

The Bauer College of Business offers a Mini-MBA in Digital Marketing program designed for students and professionals seeking to update or broaden their business knowledge and skills. Led by renowned faculty, the one-week program covers core business concepts such as accounting, finance, management, and marketing, with a specialization in digital marketing. 

Course Name: The Bauer Mini-MBA in Digital Marketing

Course Type: Part-time

Scholarship: Available

MBA in Digital Marketing Course Syllabus

  • Foundations of Accounting
  • Foundations of Management and Leadership
  • Foundations of Supply Chain Management
  • Foundations of Finance
  • Foundations of Marketing
  • Foundations of Management Information Systems
  • Foundations of Digital Marketing

Course Fee & Duration

The Bauer Mini-MBA in Digital Marketing is a one-week program, consisting of 35 hours of instruction from Monday to Friday with each session being 3.5 hours (one in the morning and one in the afternoon). The total cost of the program is USD 4,995.

Contact Details

Email: akdawoodi@bauer.uh.edu

5. Westford Uni Online

Mba In Digital Marketing In Houston- Westford Uni Online logo

Westford Uni Online is a synchronous education platform that provides students with various programs in a blended learning format. It is known for providing quality, affordable, as well as flexible learning experiences for undergraduate, graduate, Ph.D., and postgraduate students. Its principles are rooted in the concept of helping students achieve a healthy work-life balance.

Westford Uni Online in partnership with Girne American University (GAU) offers an MBA in Digital Marketing. It is a specialized course for students who want to learn different concepts of digital marketing. It focuses on developing different brands and products on different digital media platforms.

Course Name: MBA Digital Marketing Master

Course Type: Full-time

Scholarship: No

MBA in Digital Marketing Course Syllabus

  • Human Resource Management and Leadership
  • Sustainable Business
  • Finance for Business Leaders
  • Strategic Management
  • Socio-Economic and Legal Framework
  • Operations Management
  • Organizational Psychology
  • International Marketing Management
  • Introduction to Analytics for Business
  • Research Methods

Course Duration & Fees

The duration of this MBA program is 1 year and the details regarding the fee structure of this course are not provided on Westford Uni Online’s website but you can contact Westford Uni Online in order to know more about the fee of this course.

Contact Details

Phone: +971 52 702 7155
Email: hello@westfordonline.com

6. Coursera

MBA in digital marketing in Edmonton - Coursera logo

Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.

Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Marketing in the digital world
  • Digital Marketing Analytics
  • Digital Media

Course Duration & Fees

You can check their website for detailed information about the course duration and fee.

Contact Details

E-mail: support@coursera.org

7. JAIN Online

Mba In Digital Marketing In Chandigarh - JAIN Online logo

JAIN Online is an e-learning platform developed by JAIN (Deemed-to-be University). The university operates under the auspices of his JAIN Group, an established education provider and 30-year trusted entrepreneurship incubator. Staying true to its vision, the university places equal emphasis on education, entrepreneurship, research, and sports, attracting thousands of students each year from India and around the world to pursue higher education.

JAIN Online offers MBA with an elective in Digital Marketing & E-commerce that consists of a comprehensive general management curriculum. In this course, you will dive into the world of digital marketing and learn how to use it effectively to maximize business value. This course will help you master all major digital marketing tools and platforms such as Google and Facebook Ads, WordPress, HubSpot, and MailChimp.

Course Name: MBA in Digital Marketing & E-commerce

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Principles of Economics & Markets
  • Managerial Effectiveness and Ethics
  • Accounting and Finance
  • Organizational Behavior and Human Resources Management
  • Quantitative Techniques & Analytics
  • Entrepreneurship
  • Marketing Management and Research
  • Digital Marketing and E-Commerce Fundamentals

Course Duration & Fees

The duration of this online MBA course is 2 years and its total fee is $2,398.05.

Contact Details

Phone: +91 9294969497
Email: enrol@onlinejain.com

8. IIM Skills

MBA in digital marketing in Hisar - IIM skills logo

IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations. They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.

They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.

Course Name: Masters In Digital Marketing

Course Type: Part-time

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Digital Marketing
  • Introduction to WordPress
  • SEO (Organic Marketing)
  • SEM (Google Ads)
  • Email Marketing
  • Content Writing
  • Media buying and planning
  • Affiliate marketing
  • Video Marketing
  • Marketing Automation

Course Duration & Fees

The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is $358.52.

Contact Details

Phone Number: + (91) 99 11 839503
Email: info@iimskills.com

9. Simplilearn

MBA in digital marketing in Hisar - Simplilearn logo

Simplilearn is an online platform conducting online boot camps for certification courses. Its mission is to deliver digital knowledge digitally to improve the skills of the students. Simplilearn offers online education on cyber security, Cloud computing, project management and similar certification courses to the top 5 digital marketing courses.

Based in San Francisco, California and Bangalore, India. Delivering globally they have 2000+ trainees from the industries. If you are already a professional but need to get your game up, they are there to help the professionals, corporates and so many more.

Course Name: Masters In Digital Marketing

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Mastering SEO, Content Marketing, PPC and Digital Analytics
  • Mastering Social Media, Mobile Marketing and Digital Strategy
  • Advanced Web Analytics
  • Advanced Search Engine Optimization (SEO)
  • Advanced Pay Per Click (PPC) Program
  • Advanced Social Media (With Facebook Blueprint Voucher)
  • Digital Marketing Capstone

Course Duration & Fees

The duration of the course is for 11 months and the fee for the same is around $779.36.

Contact Details

Phone no: +65 3158 5082

10. NIMS Institute

Mba In Digital Marketing In Chandigarh - NIMS Institute logo

The National Institute of Management Solutions (NIMS) is an NGO that promotes professional training for those who have missed college qualifications to pursue a career. NIMS is dedicated to making its rich academic resources available to the public at local, national, as well as international levels.

NIMS offers an MBA in Digital Marketing which is specially designed for professionals, entrepreneurs, and job seekers. In this MBA program, NIMS offers a comprehensive overview of global management education. They also provide an intensive educational experience designed to help participants effectively cope with multiple challenges.

Course Name: MBA in Digital Marketing

Course Type: Distance Learning

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Website planning and creation
  • Market analysis
  • Google AdWords
  • Merchant center
  • E-commerce marketing
  • Ad sense
  • Affiliate marketing
  • Introduction to Blockchain
  • Email marketing
  • Lead generation

Course Duration & Fees

The duration of this Online MBA course is 1 year and its total fee is $2,158.35.

Contact Details

Phone: +91-9999-747453
Email: info@nimsedu.org

11. SprintZeal

MBA in digital marketing in Hisar - Sprintzeal logo

Sprintzeal offers digital marketing training that is intended for both new and seasoned marketers. It was recognised as the top new e-learning course by DNA and Stars of the Industry Group (Daily News and Analysis).

Sprintzeal’s primary goal is to acquaint candidates with digital marketing and provide them with a practical understanding of it.

Course Name: Digital Marketing Masters Program

Course Type: Online

Scholarships: N/A

MBA in Digital Marketing Course Syllabus

  • Search Engine Optimization
  • On-page and off-page optimization
  • SEO reporting and tools
  • Pay Per Click Management – Campaigns, Ads, PPC tools and reporting
  • Social Media Optimization – Bookmarking, blogs, press releases, and news
  • Google Analytics
  • WordPress

Course Duration & Fees

The fee for the course is around $1,019.20. You can contact the institute to know about the duration of the course.

Contact Details

Phone no: +918042060494

Career Opportunities after MBA in Digital Marketing in Houston

Completing an MBA in Digital Marketing in Houston can open up a plethora of career opportunities for you. The scope for MBA graduates in digital marketing is immense as most businesses, startups, and entrepreneurs are constantly on the lookout for professionals with expertise in digital marketing to maximize their digital reach.

Digital marketing jobs in India have increased tremendously, particularly in the aftermath of the COVID period. The potential resources for marketing on the Internet are also vast, providing MBA graduates with diverse career options. Here are some of the popular career opportunities available to graduates with an MBA in Digital Marketing from Houston.

 

Digital Marketing Role Average Annual Salary in Houston (USD)
Digital Marketing Manager $108,000 – $157,000
Social Media Manager $60,000 – $75,000
SEO Manager $65,000 – $80,000
Brand Manager $70,000 – $85,000
Data Analysts $55,000 – $70,000
Paid Media Analysts $60,000 – $75,000
Growth Manager $75,000 – $90,000
Content Strategist $60,000 – $75,000
Performance Marketer $65,000 – $80,000
Influencer Marketer $70,000 – $90,000
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How to apply for an MBA in Digital Marketing in Houston?

Here are some of the steps you might need to take in order to apply for an MBA in Digital Marketing in Houston:

  • Check Eligibility: Ensure that you check the eligibility criteria of the college you are interested in enrolling in. 
  • Check Application Deadlines: Check the application submission deadlines for your desired college. Make sure to submit the application well before the deadline to avoid missing out on the admission process.
  • Collect Application Forms: Download or collect the application forms of the college. Some colleges may require the submission of physical copies of the application forms.
  • Prepare Required Documents: Gather all the required documents for the application process, such as mark sheets, entrance exam scores, identity proof, and other relevant certificates. Ensure that the documents are valid and up to date.
  • Submit the Application Form: Once the entrance exam results are declared, visit the official website of the college and submit the application form. Provide all the required details and upload the necessary documents like mark sheets, entrance exam scores, and identity proof.
  • Register for Entrance Exams: Upon reviewing your application, if you haven’t already taken the entrance exam, you will be requested to take it.
  • Attend Group Discussions and Personal Interviews: In addition to the entrance examination, some colleges also carry out group discussions and individual interviews. Prepare well for these rounds as they carry significant weightage in the selection process.
  • Admission Offer: After the selection process is complete, the college will send an offer letter to the selected candidates. Pay the admission fee to confirm your seat and start your journey toward an MBA in Digital Marketing.

FAQ – Frequently Asked Questions

Q. Which is the best MBA in Digital Marketing in Houston?

As mentioned earlier, IIDE’s Postgraduate Program in Digital Marketing is one of the best MBA in Digital Marketing in Houston. Even though it may not be a traditional MBA, the curriculum and industry-level practical training offered in this course provide much more than what a typical MBA offers.

Q. Can students from non-marketing backgrounds pursue an MBA in Digital Marketing?

Yes, students from any background can pursue an MBA in Digital Marketing. However, students are required to have a bachelor’s degree in order to themselves in an MBA in Digital Marketing program.

Q. Is an MBA in Digital Marketing worth the investment?

Yes, an MBA in Digital Marketing is worth investing in as it provides you with industry-level skills and knowledge, which are highly valued by organizations. It also helps you in building a strong professional network as well as provides you with excellent career opportunities.

Q. What is the future of a digital marketing career in Houston?

The future of digital marketing as a career is bright and promising all around the world including Houston. As technology continues to advance, digital marketing will become increasingly sophisticated, personalized, and data-driven. Digital marketers will need to stay up-to-date with the latest trends and tools to remain competitive in the market.

Q. Can a career in digital marketing be a wise decision for individuals in Houston?

Yes, making a career in digital marketing can be a great choice for you as it is a rapidly growing field with high demand for skilled professionals. The career opportunities in digital marketing are vast and diverse which will allow you to explore various different aspects of the field.

Q. What is an MBA in the digital marketing admissions process?

MBA in Digital Marketing’s admissions process is similar to that of other MBA Specializations. It is one of the specializations available in the final year of the MBA program, and one can opt for it. The entrance tests, GD, PI, and WAT rounds will all be used to determine admission to the MBA in Digital Marketing program.

Conclusion 

That’s it, folks! We hope you enjoyed reading our blog on the top 5 colleges offering Mba in Digital Marketing in Houston and found it to be informative as well as helpful in starting your career in the digital marketing industry.

To sum it up, pursuing an MBA in digital marketing in Houston can be a wise investment in your career. With the industry expected to grow exponentially in the coming years, there is no better time to acquire in-depth knowledge and expertise in this field. From managing social media campaigns to creating effective email marketing strategies, an MBA in Digital Marketing prepares you for a dynamic and challenging career. So, if you’re looking to embark on a fulfilling and lucrative career in digital marketing, consider pursuing an MBA in Digital Marketing.

If you are someone who desires to become proficient in any specific area of digital marketing but is short on time, check out taking IIDE’s short-term certificate courses. These courses are designed to help you develop digital marketing skills in your preferred area, all from the convenience of your own home.

Still confused? Talk to our academic counselor at admissions@iide.co or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.

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Mamta Shroff

Head of Admissions & Institutional Relations at IIDE

She has been working with new trends in the Education industry for the last 2 decades. Starting her career as an Academic Counselor in the Middle East with Emirates College for Management & Information Technology......[Read full bio]

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