If you are someone considering pursuing an MBA in Digital Marketing in Houston then you are in the right place. In this blog, we will talk about the top 5 colleges that offer an MBA in Digital Marketing in Houston. This blog will also provide you with all the necessary information you need to make an informed decision about both your education as well as your career.
But before we get started with our list of top 5 colleges offering an MBA in Digital Marketing in Houston, let us first understand the scope of an MBA in Digital Marketing in Houston along with its eligibility requirements and admission procedure.
Scope of Mba in Digital Marketing in Houston
Digital marketing has been witnessing a surge in demand, not only in Houston but around the world. As businesses continue to shift towards online platforms, digital marketing has become an essential tool to reach out to potential customers and engage with them. With the increasing penetration of social media and e-commerce platforms, companies are allocating a larger portion of their budget to digital marketing initiatives. This trend is expected to continue in the coming years, thereby creating a plethora of opportunities for professionals with master’s degrees in digital marketing. Let us just take a look at the job opportunities available for digital marketing managers in Houston:
Source – Indeed.com
Astonishing, isn’t it? As you can see there are numerous job opportunities for digital marketing managers in Houston and there sure will be more in the near future due to the increasing number of online businesses. So if you want to make a career in digital marketing, pursuing an MBA in Digital Marketing in Houston can be a great choice for you.
Eligibility Requirements for MBA in Digital Marketing in Houston
Here are some common eligibility requirements for pursuing an MBA in Digital Marketing in Houston:
|Eligibility Criteria||Minimum Requirements|
|Educational Qualifications||An undergraduate degree from any recognized university with at least 50% of the total scores or marks.|
|Work Experience||0 – 5 years of work experience|
|Entrance exam||CAT, MAT, CMAT, SNAP, NMAT, XAT, GMAT, or other equivalent entrance examinations.|
It is important to note that the admission requirements mentioned above may vary depending on the college or institute. Hence, we advise you to thoroughly examine the admission criteria of your preferred college or institution before submitting your application.
However, if you are a beginner in the field of digital marketing or currently pursuing an undergraduate degree, we will recommend you enroll yourself in IIDE’s Online Digital Marketing Course. This course is specifically tailored for students who possess a keen interest in the field of digital marketing and wants to learn about its various strategies. It is also beneficial for professionals who want to secure better employment opportunities or advance in their careers.
How to apply for MBA in Digital Marketing in Houston
Here are some of the steps you might need to take in order to apply for an MBA in Digital Marketing in Houston:
- Check Eligibility: Ensure that you check the eligibility criteria of the college you are interested in enrolling in.
- Check Application Deadlines: Check the application submission deadlines for your desired college. Make sure to submit the application well before the deadline to avoid missing out on the admission process.
- Collect Application Forms: Download or collect the application forms of the college. Some colleges may require the submission of physical copies of the application forms.
- Prepare Required Documents: Gather all the required documents for the application process, such as mark sheets, entrance exam scores, identity proof, and other relevant certificates. Ensure that the documents are valid and up to date.
- Submit the Application Form: Once the entrance exam results are declared, visit the official website of the college and submit the application form. Provide all the required details and upload the necessary documents like mark sheets, entrance exam scores, and identity proof.
- Register for Entrance Exams: Upon reviewing your application, if you haven’t already taken the entrance exam, you will be requested to take it.
- Attend Group Discussions and Personal Interviews: In addition to the entrance examination, some colleges also carry out group discussions and individual interviews. Prepare well for these rounds as they carry significant weightage in the selection process.
- Admission Offer: After the selection process is complete, the college will send an offer letter to the selected candidates. Pay the admission fee to confirm your seat and start your journey toward an MBA in Digital Marketing.
Now let us straight away look into the top 5 colleges offering Mba In Digital Marketing In Houston:
Top 5 Colleges Offering Mba In Digital Marketing In Houston:
After doing thorough research, we believe the following 5 colleges, universities, or institutions offer the best MBA in Digital Marketing in Houston:
|Colleges or Institutions||Duration||Fees||Placements|
|IIDE||11 months||INR 5,95,000||100% Guaranteed|
|ATLAS SkillTech University||2 Years||N/A||Yes|
|upGrad||24 Months||INR 5,50,000||Yes|
|JAIN Online||2 Years||INR 2,00,000||Yes|
IIDE’s 11-month Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing in Santa Rosa.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.
|2 Specialisations||After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing.|
|13+ Live Projects||Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies.|
|28+ Industry Tools||In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc|
|1-on-1 Mentorship||Students can book a personal mentoring session with a trainer to solve their doubts & questions.|
|Inbound Marketing||Introduction to Digital Marketing|
|Outbound Marketing||Content Marketing|
|Social Media Marketing & Management|
|Media Management & Automation||Advanced Forms of Digital Marketing|
|Integrated Marketing (Full Funnel Marketing)|
|Managerial Skills & Soft Skills||Soft Skills|
|Compulsory Internship & Thesis||Internship & Mentoring|
|Specializations||Creative Strategy OR|
|Capstone Project||Thesis-like Final Practical Project|
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Course Duration & Fees:
IIDE’s Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,95,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
If you pursue IIDE’s PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
2. Western Governors University (WGU)
Established in 1997, Western Governors University (WGU) is an online university that offers a wide range of accredited degree programs. It is accredited by the Northwest Commission on Colleges and Universities and its programs are designed to provide students with a flexible and competency-based approach to learning. The university offers a range of undergraduate and graduate degree programs across a variety of fields, including business, IT, healthcare, education, and nursing. It is known for its innovative approach to education which focuses on the mastery of skills and competencies rather than traditional seat-time requirements.
WGU offers an online Master’s in Digital Marketing program designed to prepare students for leadership positions in the field of digital marketing as well as help them advance in their careers. Throughout the program, you will learn how to leverage various digital channels such as websites, email, and social media to connect with and grow a company’s customer base. In addition, the program features an experiential-learning capstone course, providing you with the opportunity to apply your marketing skills to a real client project. With this program, you can gain valuable knowledge and skills needed to succeed in the rapidly evolving field of digital marketing while also gaining practical experience working with clients.
Master of Science, Marketing (Online Master’s in Digital Marketing)
- Digital Marketing Foundations
- Social Media Marketing
- Marketing in the Digital Era
- Market Research
- Marketing Communications and Storytelling
- Product, Price, and Customer Experience
- Email Marketing
- E-Commerce and Marketing Analytics
- Marketing Experiential Capstone
- Managing Organizations and Leading People
- Frameworks for Strategic Decision-Making
- Competency-based approach
- Affordable tuition rates
- Industry-experienced faculty
- Accreditation by the Accreditation Council for Business Schools and Programs (ACBSP) & American Marketing Association (AMA)
- Personalized support through program mentors
- Integration of real-world challenges into coursework
- Emphasis on ethical and socially responsible marketing practices
- Opportunities for networking and professional development
Course Fee & Duration
The duration of this Master’s in Digital Marketing program by WGU depends on the student’s pace of learning and it can be completed in as little as 6 months. The total tuition fee for this program is USD 4,385 per 6-month term.
3. St. Edward’s University
St. Edward’s University offers an Online Master of Science (MSc) in Digital Marketing and Analytics which is designed to position marketers for success in today’s rapidly evolving industry. It provides graduates with current as well as relevant coursework in various aspects of digital marketing. This program is specially designed for working professionals and it can be completed in the span of 16 months.
This master’s program takes your skills to the next level by addressing the ever-evolving marketing landscape. This course builds your knowledge of key digital marketing concepts such as business intelligence and analytics, marketing automation systems, user interface design, digital and social media analytics, and digital innovation in mobile marketing.
Online Master of Science in Digital Marketing and Analytics
- Digital Marketing Fundamentals
- Marketing Data Analytics
- Social Media Marketing
- Customer Experience Marketing
- Marketing Tools and Technologies
- Buyer Behavior Analysis
- Marketing Metrics and Analytics
- Model Building and Analysis
- Social Media Analytics
- Managing the Digital Marketing Organization
- Flexible 7-Week Classes Schedule
- Exclusively Online
- Finish in 16 Months
- Learn from Professors within the Industry
- Latest Industry Techniques
- Develop Skills Using Data to Gain Managerial Insights
- 10+ Certifications
Course Duration & Fees
The duration of this Online Master of Science in Digital Marketing and Analytics program is 16 months and its total fee is USD 1,242.
4. C. T. Bauer College Of Business
The C. T. Bauer College of Business is a well-respected business school located in Houston, Texas, within the University of Houston system. As one of the fastest-growing business schools in Texas, Bauer offers undergraduate, graduate, and doctoral programs in business administration, accountancy, finance, marketing, supply chain management, and various other fields. Through its diverse and inclusive community, Bauer aims to empower students so they can become responsible leaders who can make a positive impact on the world of business.
The Bauer College of Business offers a Mini-MBA in Digital Marketing program designed for students and professionals seeking to update or broaden their business knowledge and skills. Led by renowned faculty, the one-week program covers core business concepts such as accounting, finance, management, and marketing, with a specialization in digital marketing.
In this Mini-MBA program, you will gain a comprehensive understanding of various digital marketing concepts such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and web analytics. The program includes workshops and hands-on exercises to give you practical experience and real-world insights into digital marketing strategies and tactics. Upon completion, you will receive a Bauer Mini-MBA certificate along with 3.5 Continuing Education Units (CEUs) and the confidence and skills needed to succeed in today’s dynamic digital marketing landscape.
The Bauer Mini-MBA in Digital Marketing
- Foundations of Accounting
- Foundations of Management and Leadership
- Foundations of Supply Chain Management
- Foundations of Finance
- Foundations of Marketing
- Foundations of Management Information Systems
- Foundations of Digital Marketing
- Foundations of Digital Marketing
- Renowned Faculty With Specialized Expertise
- Hands-on Workshops For Practical Experience
- Certification Ceremony
Course Fee & Duration
The Bauer Mini-MBA in Digital Marketing is a one-week program, consisting of 35 hours of instruction from Monday to Friday with each session being 3.5 hours (one in the morning and one in the afternoon). The total cost of the program is USD 4,995.
Email: [email protected]
5. Westford Uni Online
Westford Uni Online is a synchronous education platform that provides students with various programs in a blended learning format. It is known for providing quality, affordable, as well as flexible learning experiences for undergraduate, graduate, Ph.D., and postgraduate students. Its principles are rooted in the concept of helping students achieve a healthy work-life balance.
Westford Uni Online in partnership with Girne American University (GAU) offers an MBA in Digital Marketing. It is a specialized course for students who want to learn different concepts of digital marketing. It focuses on developing different brands and products on different digital media platforms. The course also includes in-depth research on both marketing-related issues as well as issues in the digital world. This MBA program helps learners understand the importance of social media and digital platforms as well as how to use them wisely for the benefit of their organization.
MBA in Digital Marketing
- Human Resource Management and Leadership
- Sustainable Business
- Finance for Business Leaders
- Strategic Management
- Socio-Economic and Legal Framework
- Operations Management
- Organizational Psychology
- International Marketing Management
- Introduction to Analytics for Business
- Research Methods
- Digital Marketing Fundamentals
- Social Media Marketing
- Graduate Research Project
- Career Growth
- Job Opportunities
- Quality Education
- International Classroom Experience
Course Duration & Fees
The duration of this MBA program is 1 year and the details regarding the fee structure of this course are not provided on Westford Uni Online’s website but you can contact Westford Uni Online in order to know more about the fee of this course.
Phone: +971 52 702 7155
Email: [email protected]
Career Opportunities after MBA in Digital Marketing in Houston
Completing an MBA in Digital Marketing in Houston can open up a plethora of career opportunities for you. The scope for MBA graduates in digital marketing is immense as most businesses, startups, and entrepreneurs are constantly on the lookout for professionals with expertise in digital marketing to maximize their digital reach. Digital marketing jobs in India have increased tremendously, particularly in the aftermath of the COVID period. The potential resources for marketing on the Internet are also vast, providing MBA graduates with diverse career options. Here are some of the popular career opportunities available to graduates with an MBA in Digital Marketing from Houston.
1. Digital Marketing Manager
As a digital marketing manager, your role will be to develop and execute various digital marketing strategies to drive growth and revenue for your company. This requires managing a team of marketing professionals, setting and tracking marketing goals, and working closely with other departments to ensure that marketing efforts align with overall business objectives. You will also need to stay up-to-date with the latest digital marketing trends and technologies to develop and implement strategies that leverage these tools for better results.
2. Content Strategist
Currently, there is a huge and growing demand for content strategists in India as companies are constantly searching for skilled professionals capable of efficiently developing and managing content. A content strategist’s role is to plan, create, design, edit, and publish content based on company goals and user needs. Content strategists are also responsible for managing the writing team, developing editorial calendars, and engaging the company’s online campaigns.
If you want to how to create a holistic content marketing strategy in order to attract and engage your target audience, check out IIDE’s Online Content Marketing Course with Certification. With this course, you will be able to gain valuable insights into content marketing strategies that can help you effectively meet your business objectives.
3. Social Media Manager
As a social media manager, you will oversee a company’s social media presence as well as develop campaigns that engage and grow the company’s audience. This involves creating and curating content, analyzing metrics to measure engagement and ROI, and staying up-to-date with the latest social media trends and best practices. You’ll also be responsible for developing and implementing various social media strategies that align with your company’s overall marketing goals and brand messaging.
If you are someone who aspires to build a career in social media marketing, IIDE’s Online Social Media Marketing Course can be an ideal option for you. With this course, you will learn a diverse range of social media marketing skills from top industry experts in the comfort of your home.
4. Ecommerce Manager
As an e-commerce manager, you will manage and grow your company’s online sales channels, including the company’s website, online marketplaces, and other e-commerce platforms. This involves overseeing product listings, managing inventory, and optimizing sales funnels to increase conversion rates. You’ll also be responsible for developing and implementing e-commerce strategies that align with the company’s overall marketing goals and staying up-to-date with the latest e-commerce technologies and best practices.
If you are someone who wants to start selling on marketplaces such as Amazon and create your own e-commerce website on Shopify, check out IIDE’s Online Ecommerce Course.
5. Advertising Manager
The role of Advertising Managers is to manage advertising activities and channels to achieve the company’s goals and objectives. They oversee employees and direct advertising activities to develop creative and consistent advertising campaigns that match the company’s brand identity. They set project goals, monitor progress, and collaborate with other employees. They are also responsible for approving, evaluating, and maintaining campaigns and tasks. Timely maintenance of campaigns is a crucial aspect of this role.
As you can see an MBA in digital marketing be the key to unlocking a world of opportunities in your career. The average MBA salary in India is around INR 4-8 lakh and is expected to increase furthermore as the demand for digital marketing services increases.
For more information about career opportunities after completing an MBA, take a look at our dedicated blog post.
FAQ – Frequently Asked Questions
Q. Which is the best MBA in Digital Marketing in Houston?
As mentioned earlier, IIDE’s Postgraduate Program in Digital Marketing is one of the best MBA in Digital Marketing in Houston. Even though it may not be a traditional MBA, the curriculum and industry-level practical training offered in this course provide much more than what a typical MBA offers.
Q. Can students from non-marketing backgrounds pursue an MBA in Digital Marketing?
Yes, students from any background can pursue an MBA in Digital Marketing. However, students are required to have a bachelor’s degree in order to themselves in an MBA in Digital Marketing program.
Q. Is an MBA in Digital Marketing worth the investment?
Yes, an MBA in Digital Marketing is worth investing in as it provides you with industry-level skills and knowledge, which are highly valued by organizations. It also helps you in building a strong professional network as well as provides you with excellent career opportunities.
Q. What is the future of a digital marketing career in Houston?
The future of digital marketing as a career is bright and promising all around the world including Houston. As technology continues to advance, digital marketing will become increasingly sophisticated, personalized, and data-driven. Digital marketers will need to stay up-to-date with the latest trends and tools to remain competitive in the market.
Q. Can a career in digital marketing be a wise decision for individuals in Houston?
Yes, making a career in digital marketing can be a great choice for you as it is a rapidly growing field with high demand for skilled professionals. The career opportunities in digital marketing are vast and diverse which will allow you to explore various different aspects of the field.
That’s it, folks! We hope you enjoyed reading our blog on the top 5 colleges offering Mba in Digital Marketing in Houston and found it to be informative as well as helpful in starting your career in the digital marketing industry.
To sum it up, pursuing an MBA in digital marketing in Houston can be a wise investment in your career. With the industry expected to grow exponentially in the coming years, there is no better time to acquire in-depth knowledge and expertise in this field. From managing social media campaigns to creating effective email marketing strategies, an MBA in Digital Marketing prepares you for a dynamic and challenging career. So, if you’re looking to embark on a fulfilling and lucrative career in digital marketing, consider pursuing an MBA in Digital Marketing.
If you are someone who desires to become proficient in any specific area of digital marketing but is short on time, check out taking IIDE’s short-term certificate courses. These courses are designed to help you develop digital marketing skills in your preferred area, all from the convenience of your own home.
Still confused? Talk to our academic counselor at [email protected] or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.