Are you looking for colleges that offer an MBA in digital marketing in Gtb Nagar? Are you tired of searching for the top colleges in Gtb Nagar that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.
Digital marketing is the realm which is offering plenty of opportunities to everyone looking for a job switch or just to start their careers. A master’s degree in this field can be the greatest help for people, as nowadays companies are giving more preference to people with expertise and knowledge in this field, and having a master’s in it can be an extra edge for any individual.
There are many colleges, institutions, and universities that are offering MBA in digital marketing in Gtb Nagar and nearby places of Delhi. In this blog, we will cover everything you need to know before applying to any institution. From eligibility criteria to importance to career opportunities, we have a lot to tell you.
Let us first have a look at top 11 institutions who are offering an MBA in digital marketing in Gtb Nagar.
Top 11 Institutions Offering MBA in Digital Marketing in Gtb Nagar:
After careful research and reading about student experiences, we believe that the following 11 colleges/institutes offer the best MBA in Digital Marketing courses in Gtb Nagar.
| Institute | Course Duration | Course Fee | Google Reviews |
|---|---|---|---|
| IIDE – The Digital School | 6-11 months | EMI options from 24,028/month | 4.7( 1,147 reviews) |
| Techstack Academy | 12 Months | N/A | 4.8 (1,118 reviews) |
| DG Royals Institute & Company | 6 Months | N/A | 4.9 (378 reviews) |
| Acme Guru | 3 Months | INR 25,000 | 5 (1 review) |
| DSIM | N/A | INR 70,000 | 4.6 (126 reviews) |
| IIADM | 4 months | – | 4.8 (397 reviews) |
| Sithub | 3 months | – | 4.8 (712 reviews) |
| Digital Vidya | 4 months | INR 49,800 | 4.7 (203 reviews) |
| IGNOU | 2 to 5 Years | INR 37,800 | 3.7 (3,474 reviews) |
| NSIM | 4 months | INR 50,000 | 4.2 (354 reviews) |
| SkillCircle | 4 months | INR 4 Lakh | 4.7 (91 reviews) |
1. IIDE
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the highly-rated MBA in Digital Marketing institutes.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by the World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.
IIDE is now opening its new campus in South Extension, Delhi. Get in touch with the counsellors to know about their offline digital marketing courses.
Course Benefits:
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
MBA in Digital Marketing Syllabus
| SUBJECTS | MODULES |
|---|---|
| Inbound Marketing | Introduction to Digital Marketing |
| Website Creation | |
| Search Marketing | |
| Outbound Marketing | Content Marketing |
| Social Media Marketing & Management | |
| Video Marketing | |
| Media Management & Automation | Advanced Forms of Digital Marketing |
| Integrated Marketing (Full Funnel Marketing) | |
| Managerial Skills & Soft Skills | Soft Skills |
| Agency Skills | |
| Compulsory Internship & Thesis | Internship & Mentoring |
| Specializations | Creative Strategy OR |
| Performance Marketing | |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Course Duration & Fees
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 6,45,000. You can avail of the 0% EMI Option as well starting at INR 24,028 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.
Note: IIDE conducts weekday as well as weekend batches for their PG in Digital Marketing.
Scholarship Available:
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 1,00,000 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
Placement Assistance:
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers assured placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
IIDE Delhi Campus & Culture
With a state-of-the-art technology campus in Delhi, IIDE helps students understand the practical aspects of digital marketing. The institute also offers a student leadership program to stimulate students’ strategy and decision-making abilities.
The program includes almost 20-25 supersessions, where students get an opportunity to network with industry mentors, CEOs, brand heads, and entrepreneurs, and observe a founder’s mindset first-hand. IIDE also organizes cultural events to further enhance student’s learning experience.
Contact Details
Phone No- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/
Address- E-30, 2nd & 3rd Floor, South Extension – II, Above Regal Shoes, New Delhi – 110049 (Next to McDonald’s)
2. Techstack Academy
The most well-known digital marketing school in India is located in Delhi and is called Techstack Academy (Reyedin Techstack Pvt. Ltd.). In 2012, Mr. Manoj Rathore started it. Since then, it has used online, offline, and on-demand digital means to instruct more than 100,000 pupils.
They offer a post-graduation program that is equivalent to an MBA in digital marketing in Gtb Nagar.
You can learn corporate digital marketing skills from Techstack Academy and develop your skills in line with the market. Techstack Academy instructors will walk you through each module step-by-step until you master it.
Course Name: Post graduation in Digital marketing.
Course Type: Hybrid learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
Post Graduation in Digital Marketing
- The initialization of Digital Marketing
- Website Planning
- Website Creation
- Content Writing
- SEO (Search Engine Optimization)
- Local SEO
- Google Webmaster
- Bing Webmaster
- Graphic Designing
- Social media optimization)
- Google Analytics
- SEM (Search engine marketing)
- Social Media Marketing
- Email Marketing etc.
Course Duration & Fees:
The duration of the course is 12 months. You can contact them for information regarding the fee.
Contact Details:
Phone no: +91 931984 4494
Email: [email protected]
3. DG Royals Institute & Company
Digital Marketing, website design, graphic design, and other courses are offered by the Delhi-based educational facility DG Royals. Over 8000+ students have been certified by DG Royals, which also offers 100% placement aid. You can receive an advanced training module from DG Royals that will enable you to seize the market.
They offer Post graduation program that is equivalent to an MBA in digital marketing in Gtb Nagar.
The institute offers both online and offline training options, in addition to in-depth internships, real-world training, and monthly workshops.
Course Name: Master course in Digital marketing.
Course Type: Hybrid learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
Master Course In Digital Marketing
- Introduction to Digital Marketing
- Introduction to SEO
- Keywords Planning & Research
- Designing Tools
- On-Page SEO
- Off-Page SEO
- WordPress & Blogging
- Website Designing & Planning
- Content Marketing
- Google Adsense & Blogging
- Email Marketing
- Local Business Advertising
- Google Analytics Tool
- Google Search Console
Course Duration & Fees:
The duration of the course is 6 months. You can contact the institute for information regarding the fee.
Contact Details:
Phone no: 8585959688
Email: [email protected]
4. Acme Guru
Digital marketing courses that are affordable are available in GTB Nagar from Acme Guru, a digital marketing institute. The institute offers two courses, the Advanced and Masters Course, and offers both online and offline learning alternatives.
Acme offers in-depth education through its live and video programs. They offer a post-graduation program that is equivalent to an MBA in digital marketing in Gtb Nagar.
To facilitate comprehension and interaction, the university offers free presentation skills training to its students and small groups. Google and Facebook have accredited the courses, and 100% placement aid is offered.
Course Name: Masters in Digital Marketing.
Course Type: Offline learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
Masters In Digital Marketing
- SEO
- SMO
- PPC
- Website Designing
- graphic designing
- Photography
- Videography
- Video Editing
- Studio Setup
Course Duration & Fees:
The duration of the course is 3 months. The fee for the same is INR 25,000.
Contact Details:
Phone no: 099117 44400
5. Delhi School Of Internet Marketing (DSIM)
Due to their high-quality digital marketing education, DSIM, a renowned digital marketing institute, is also included on this list. The Delhi School of Internet Marketing (DSIM), which offers courses at reasonable prices, is one of the best venues in Delhi to learn about digital marketing.
They have qualified learning programs and skilled trainers who have trained over 12,000 pupils. They give you total assistance during the entire course and answer all of your questions about the material. They offers masters in digital marketing that is equivalent to an MBA in digital marketing in Gtb Nagar.
To give you an enhanced knowledge of the course, they supply several digital marketing-related tools throughout the course.
Course Name: Masters in Digital Marketing.
Course Type: Offline learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
Masters In Digital Marketing
- Search Engine Optimization [SEO]
- Search Engine Marketing [SEM/Google AdWords]
- Social Media Marketing [SMM]
- Email Marketing
- Inbound Marketing
- Web Analytics
Course Duration & Fees:
The course consists of 26+ modules. The fee for the same is around INR 70,000.
Contact Details:
Phone no: 8800290309
6. IIADM
Digital marketing has witnessed continuous growth due to the increasing demand for a digital presence. The “Digital India” campaign launched by Prime Minister Narendra Modi has further fueled this expansion, creating abundant job opportunities. IIADM is a leading digital marketing institute in Dwarka, Delhi, offering a comprehensive Master in digital marketing that is equivalent to an MBA in digital marketing in Gtb Nagar.
You don’t need a specific educational background to pursue digital marketing. Whether you are a college graduate or a working professional, you can join the best digital marketing course at IIADM to enhance your skills and widen your career prospects. Job security is assured, as digital marketing is a rapidly expanding industry with limitless opportunities.
Course Name: Master Digital Marketing Course
Course Type: Offline/ Online Learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
- Marketing and Digital Marketing Overview
- Market Research
- Branding and Copywriting
- How to Build Your Professional Website
- SEO – (Search engine optimization)
- Social Media Marketing
- Content Marketing and its Platform
- Search Engine Marketing (SEM)
- Analyzing and optimising
- Email Marketing and Lead Generation
- Freelancing Platforms
6 Months of training, Online and Offline Classes, Lifetime learning, practical support, and an EMI Option are available.
- Marketing and Digital Marketing Overview
- Market Research
- Branding and Copywriting
- How to Build Your Professional Website
- SEO – Search Engine Optimisation
- Social Media Marketing
- Content Marketing and its Platform
- Search Engine Marketing (SEM)
- Analysing & Optimising
- Email Marketing and Lead Generation
- Freelancing Platforms
- Native Advertising
- Quora Marketing
- Podcasting
- Complete Dropshipping Setup
- Guide – How to Start Your Own Agency
- 30+ DM Tools Training
Course duration and Fees
4 Months of Training Online and Offline Classes, Doubt Classes, Special Sessions, and EMI Option Available.
Contact Details:
Phone: 0813 0014 713
Email ID: [email protected]
7. SitHub
Sit Hub, operated by HEDKEY INDIA PVT. LTD was established in 2010. It is a leading computer training centre based in Delhi. With over 5 years of experience, they have successfully trained more than 2400 students, with 1700 of them being placed in reputed companies.
At Sit Hub, you can gain expertise in the MBA or master’s level digital marketing course in Delhi. Under the guidance of skilled experts, you’ll receive practical and project-based training, boosting your confidence by the course’s end.
Course Name: Digital Marketing Course
Course Type: Offline learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
- Digital Marketing Overview
- Social Media Marketing
- Search Engine Optimization
- Website Planning and Creation
- Search Engine Marketing
- Email Marketing
- Inbound Marketing
- Web Analytics
- Content Marketing
- Lead Generation
- Online Display Advertising
- Google Adsense
Course duration and Fees
The basic digital advertising course is 3 months long, and the advanced digital advertising course is 6 months long. The price structure will depend on the path length and which direction you have gone in. MBA virtual marketing is a 2-year specialised direction that imparts an understanding of online branding and marketing of products on a neighbourhood and global scale through digital platforms. There could be a four-semester and a couple of semesters according to the 12-month path.
Contact details:
Phone: +91-7210018919
Email ID: [email protected]
8. Digital Vidya
Digital Vidya was founded in 2009. In 2013 they launched a full-fledged certified Digital Marketing Course. As professionals, they work with more than 16,000 brands, like Naukri, ITC, Reliance, etc.
Digital Vidya has 13 years of experience in educating more than 35,000 students. They provide both online and offline courses in Digital Marketing. The name of the Digital Marketing course in Digital Vidya is Certified Digital Marketing Master (CDMM).
Course Name: CDMM
Course Type: Hybrid learning.
Scholarship: No.
Digital Marketing Course Syllabus:
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Email Marketing
- Inbound Marketing
- Web Analytics
- E-Commerce Listing & Marketplace Listing
- Facebook Marketing in association with Facebook
- Content Marketing in association with LinkedIn
- Media Buying & Planning
- Programmatic Marketing
- Integrated Digital Marketing
- Adobe Analytics
- Lead Sourcing
Course Duration & Fees:
Digital Vidya provides the option of an online 4 -7 month course in Lajpat-Nagar. Fees, of course, are 49,900 INR +18% GST.
Contact Details:
Phone: +91 80100 33033
Email Id: [email protected]
Website: https://www.digitalvidya.com/
Address: B-32, 3rd Floor, Lajpat Nagar 2, Nearest Landmark: Lajpat Nagar Metro Station, New Delhi, Delhi 110024.
9. IGNOU
Indira Gandhi National Open University (IGNOU) is one of India’s most recognized and credible universities that offers around 227 online and distance learning programs to learners not just in India but globally too. The open university is accredited with an A++ grade in NAAC and recognized by UGC and AICTE. They offer a post-graduation program that is equivalent to an MBA in digital marketing in Gtb Nagar.
IGNOU provides several MBA specializations and indulges students in learning practically with a top-class curriculum and teaching faculty It is specially designed for online and distance MBA students to help them gain experience and connections in leading companies.
Course Name: MBA in Digital Marketing and E-Commerce.
Course Type: Distanced/ Online learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
Online and Distance MBA Digital Marketing & E-commerce Management
Semester 1
- Principles of Economics & Markets
- Managerial Effectiveness & Ethics
- Accounting & Finance
- Organizational Behaviour & Human Resource Management
- Quantitative Techniques & Analytics
Semester 2
- Entrepreneurship
- Marketing Management & Research
- Digital Marketing and E-Commerce Fundamentals
- Inbound Marketing: Content and Search Marketing
- Outbound Marketing: Digital Ads and Social Media Marketing
Semester 3
- Business Environment & Strategy
- Operations Management
- Growth Marketing
- Brand Management for E-commerce
- Elective
Semester 4
- Web & Social Media Analytics
- Digital Product Management
- Marketing Analytics
- Integrated Marketing Strategy
- Cross-functional elective
- Project
Course Duration & Fees
The duration of this MBA program is 2 to 5 years and its total fee is INR 37,800.
Contact Details
Phone: 29572513 / 29572514
10. National School of Internet Marketing(NSIM)
National School of Internet Marketing (NSIM) is one of the leading institutes for doing the Digital Marketing Course in Lajpat-Nagar, the institute is Located in South Delhi. They offer more than 20 specialties in Digital Marketing. Different industry-sponsored executives are part of their Digital Marketing Course.
They gave education in Digital Marketing to more than 21,000 students from India. Also from various countries, students learn Digital Marketing Form the National School of Internet Marketing. The Country Names are the US, U.A.E Canada, Australia, etc.
Course Name: Masters in Digital Marketing.
Course Type: Online learning.
Scholarship: No.
Masters in Digital Marketing Course Syllabus
- Fundamentals of Digital Marketing
- Web Designing
- Email Marketing
- Lead Generation
- Google Ads
- Google Analytics
- Social Media Marketing – SEM
- Search Engine Marketing – SEO
- Online Display Advertising
- E-Commerce Marketing
- Mobile Marketing
- Content Marketing
- Online Reputation Management
- Creating a Marketing Strategy
- Affiliate Marketing
- Blogging & Adsense etc.
Course Duration & Fees:
The duration of the courses is 4 months and a fee of the program is INR 50,000 with 18% GST.
Contact Details:
Phone: 098110 20518
Email: [email protected]
Address: H-11 First Floor, South Extension I, New Delhi, Delhi 110049
11. SkillCircle
SkillCircle, an employer specializing in education, has established itself as a leading pioneer in digital skill development, emphasizing economic independence and self-employment for all. Their MBA program in digital marketing and information technology has successfully trained over 25,000 students across India, encouraging them to explore non-conventional career paths.
Since its inception in 2014, SkillCircle, headquartered at Connaught Place, Delhi, India, has experienced significant growth and expanded its reach by offering both online and offline training internationally, as well as in 23 locations within India.
Course Name: Master in Digital Marketing.
Course Type: Hybrid learning.
Scholarship: No.
MBA in Digital Marketing Course Syllabus
- Fundamentals & Foundation
- Search Engine Optimisation
- Performance marketing
- Social media marketing
- Personal Branding
- Freelancing & Domain Flipping
- Marketing Automation & Analytics
- Mock Interviews
Course Duration and Fees
The program extends over 2 years, with 4 semesters each year. Each semester covers different modules, providing diverse practical experiences and real-life exposure. The fee of the program is around 3 Lakhs in INR.
Contact Details
Phone: 98991 40180
Career Opportunities After MBA In Digital Marketing In Gtb Nagar:
| Digital Marketing Role | Average Annual Salary in Delhi (INR) | Average Annual Salary in India (INR) |
|---|---|---|
| Digital Marketing Manager | 6.5 lakhs | 11.7 lakhs |
| SEO Specialist | 3.6-4 lakhs | 4.7 lakh |
| Assistant Brand Manager | 7.4 lakhs | 14.1 lakh |
| PPC Analyst | 4 lakhs | 5.1 lakh |
| Web Developer | 3 lakhs | 4.5 lakh |
| Social Media Manager | 4.3 lakhs | 5.4 lakh |
| Marketing Automation Specialist | 5.2-6.7 lakhs | 8- 22 lakh |
| Content Marketing Manager | 6 lakhs | 13.5 lakh |
Scope Of MBA In Digital Marketing In Gtb Nagar
Since so much technology is involved in businesses and multi-national companies, it is evident that everything has been digitalised. So in this digitised world, marketing has also become digital. Here comes the concept of digital marketing.
Digital marketing is nothing but the promotion of products and services over the internet either on websites or social media platforms like Instagram, Facebook, etc.
Let us have a look at the number of digital marketing jobs in Gtb Nagar, to understand the scope of digital marketing even better.
(Source: Indeed.com)
Amazing, isn’t it? The number says it all. To make a career in digital marketing, you need to learn all the necessary skills involved in digital marketing. It will be an excellent choice if you opt for an MBA in digital marketing in Gtb- Nagar as this course will make you expertise in this field.
How To Apply For An MBA In Digital Marketing In Gtb Nagar?
Let us have a look at the application procedure for an MBA in digital marketing in Gtb Nagar. To apply for an MBA in Digital Marketing in Gtb Nagar, you need to go through the below-described application process –
- Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form.
- Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks.
- Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
- After passing the entrance exam, you will be called for a personal interview round with the admission committee.
- If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.
Note: The eligibility criteria and the application procedure differ from institute to institute.
FAQs – Frequently Asked Questions
Q1. Which is the best MBA in Digital Marketing course in Gtb Nagar?
Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Gtb Nagar. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship.
Q2. Is digital marketing a high-paying job?
Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.
Q.3 How is digital marketing successful?
Ans: To succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.
Q4. Are there any specializations in MBA in Digital Marketing in Gtb Nagar?
Ans: After completing your foundational coursework in an MBA in Digital Marketing in Gtb Nagar, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialization options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.
Q5. What’s the future of digital marketing?
Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.
Q6. Which MBA has the best future?
Ans: Here are seven of the best MBA specializations to consider pursuing.
- MBA in Accounting
- MBA in Analytics and Intelligence
- MBA in Healthcare Management
- MBA in Human Resources Management
- MBA in Finance
- MBA in Management
- MBA in Marketing
Conclusion
Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer an MBA in digital marketing in Gtb Nagar.
Also, if you are interested in learning a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out an MBA in digital marketing in India.
Anyone who is looking for an MBA in digital marketing in Gtb Nagar to upgrade their career and get a high-paying job must look after the institutes we have mentioned in this blog
An MBA in digital marketing in Gtb Nagar is a new and long-lasting trend that can shape the career of any person. The digital marketing field is booming with opportunities and those who are looking for jobs can be part of this revolution.
IIDE is one of the institutes which is offering courses from entry-level to expert level. Also, a free masterclass on various topics along with the certificate. Learners from different corners are picking our courses because of their credibility. Every course is taught by industry experts and experienced faculties.
We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below.
We have the best answer to all your queries regarding the best MBA in digital marketing in Gtb Nagar. Cheers to reading!
Still confused? Talk to our academic counsellor at [email protected] or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.
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Very nice post!! This comparison for an MBA in Digital Marketing at GTB Nagar comes in handy. Which institute is known for its ties within the industry for internships?
MBA in Digital Marketing, GTB Nagar – Worth the investment?
Trust me, this was awesome insights on MBA in digital marketing in GTB Nagar! Thanks to this blog, I’m considering applying there. Any tips for the application process?
“Great blog! The MBA in Digital Marketing at GTB Nagar offers a robust curriculum that seems perfect for those looking to advance their skills and career in digital marketing.”
What are the best colleges and institutes for Mba In Digital Marketing In Gtb Nagar?
Certainly! Based on the blog post regarding IIDE’s MBA-Level Post Graduation in Digital Marketing in GTB Nagar, here’s a brief comment:
“IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing provides hands-on instruction with specializations in Creative Strategy and Performance Marketing. Although not a traditional MBA, it provides students with industry-specific skills and a competitive advantage.