MBA is a prestigious program that not only freshers but leaders apply for to upskill according to current industry trends. With the digital age taking over, MBA in Digital Marketing is gaining a lot of popularity in the capital city of Delhi. In this blog, we discuss MBA in Digital Marketing in Delhi with detailed information about the eligibility criteria, application process, career opportunities, etc in 2023. 

Before we look into the details of an MBA in Digital Marketing in Delhi, let’s understand the scope of digital marketing in Delhi currently. 

Scope of Digital Marketing in Delhi

Delhi, the capital city of India, has witnessed a massive change in marketing, finance, and advertising. Today, from MNCs to home businesses, all are utilizing digital marketing to drive more sales and profits. 

Hence, the scope of digital marketing in Delhi is tremendous for the years to come. As the number of online audiences increases, the need for digital marketing experts to take businesses to the online audience will increase. 

To understand the scope of digital marketing in Delhi further, let’s look at the need for digital marketing managers in the city- 

(Source: Naukri.com)

To be a part of the higher management of a digital marketing department with a six-figure salary, you should pursue an MBA in Digital Marketing in Delhi. 

After we know how important digital marketing is in Delhi and how an MBA in Digital Marketing can help upskill, the question arises of who should apply for MBA in Digital Marketing in Delhi.

Let’s answer that in the next section.

Eligibility Requirements for an MBA in Digital Marketing in Delhi

Before you apply for an MBA in Digital Marketing in Delhi, you should check whether you meet the basic eligibility requirements. Check out this table to know the common eligibility criteria- 

Although you need to be a graduate to pursue an MBA, the rest of the requirements differ from institute to institute. Hence, I advise you to check the eligibility criteria of your desired institute carefully before applying. 

However, if you are still an undergraduate or want to kickstart your digital marketing journey, I suggest that you enroll in a course that helps you get started with the basics of digital marketing.

Check out IIDE’s 4-month advanced online digital marketing course 

How to apply for MBA in Digital Marketing in Delhi?

To apply for an MBA in Digital Marketing in Delhi, the following is the application process – 

• Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form. 
• Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks. 
• Once your application is checked, you will be asked to take the entrance exam, if not taken already. 
• After passing the entrance exam, you will be called for a personal interview round with the admission committee.

If you are chosen, you will receive an offer letter from the institute. 

Since you have read this further, I am sure that you are keenly interested in an MBA in Digital Marketing. Hence, to make your research easier, I have curated a list of the top 5 institutes that offer an MBA in Digital Marketing in Delhi.

Top 5 MBA in Digital Marketing Colleges in Delhi in 2023

After careful research and reading about student experiences, I believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in Delhi.

1. IIDE – The Digital School

IIDE’s 11-month MBA-level Postgraduate Program in Digital Marketing is one of the highly-rated MBA in Digital Marketing in Delhi. 

Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life. 

Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program has much more to offer than a regular one.

Course Benefits:

Course Syllabus:

Course Faculty: 

Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.

Course Duration & Fees: 

IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,28,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem like an expensive course but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high. 

Scholarship Available:

IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 80,000 based on merit.  

IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success story- 

Placement Assistance:

If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.

Contact Details:

Phone No.- +91 96199 58615
Email ID- [email protected]
Website- iide.co/master-mba-digital-marketing/ 

2. JK Business School 

JK Business School is a Gurugram-based business school offering undergraduate and postgraduate courses in marketing, management and finance. They carry the legacy of 135 years and offer industry-relevant education. 

This institute offers a PGDM or a Postgraduate Diploma in Management which is an MBA equivalent with a specialization in Digital Marketing. 

Course Benefits:

• 6% Placements from digital marketing specialization
• Holistic understanding of the global business environment 
• 2 months summer internship
• Taught by industry experts

Course Syllabus:

• Financial Reporting 
• Managerial Economics
• Business Communication
• Marketing Management 
• Innovation & Entrepreneurship
• Marketing Research 
• Strategic Management
• Digital Marketing (Elective)
• Final Research Project 

Course Duration & Fees:

JK Business School’s PGDM is 2 years long and the course fees are distributed in installments. The average course fee is INR 7.88 lakh. 

Scholarships:

JKBS offers various scholarships to admitted candidates. Please check their website to know the eligibility criteria.

Contact Details: 

Phone No.- +91-9711629701
Email ID- [email protected]

3. IBMR Group of Institutions 

Established in 1999, IBMR Group of Institutions is known as one of the leading postgraduate institutes in Delhi. They offer business courses to undergraduate and graduate students to provide hands-on experience and practical knowledge. 

IBMR offers an MBA+PGPM (Postgraduate Program in Management) that offers a detailed specialization in Digital Marketing. 

Course Benefits:

• Workshops offered in Digital Marketing
• Regular Industrial Visits
• Hostel Facilities Available 
• 120 students in Class
• Guaranteed Placements

Course Syllabus:

Under the MBA+PGPM course, you can choose to specialise in Marketing Management, this is the syllabus needed- 

• Digital Marketing
• Customer Relationship Management
• Services Marketing
• Consumer Behaviour 
• Retail Management 

Course Duration & Fees:

This MBA in Digital Marketing in Delhi offered by IBMR is 2 years long and costs INR 5.25 lakh.

Scholarships:

No information about scholarships is available. You can contact the authorities to know about the same.

Contact Details: 

Phone No.- 9554595539
Email ID- [email protected]

4. Jaypee Business School 

Jaypee Business School is located in the Noida city of Delhi region. They’re a constituent of the Jaypee Institute of Information Technology, established in 2007.

This MBA institute offers an MBA in Digital Marketing specialization over two years, eight majors, and minors. The course offers both theoretical knowledge as well as elective courses that train students to make them job-ready.

Course Benefits:

• Outcome-based education
• 8 weeks of corporate internship 
• 8 majors and minors options to specialise in 
• Helps in the personality development of students 
• Group discussion and personal interview-based selection 

Course Syllabus:

JBS MBA with specialisation in Digital Marketing includes the following modules and many others:

• Marketing Management 
• Digital Transformation in Business 
• Effective Self Management
• Big Data and Data Visualisation
• Legal Aspects of Business
• Business Strategy
• Corporate Internship
• Artificial Intelligence in Business
• Social Internship

Course Duration & Fees:

This MBA in Digital Marketing course is 2 years long and the fee is INR 8.88 lakh.

Scholarships:

No mention of scholarship for this particular course can be found on the internet. Please contact the authorities to know more.

Contact Details:

Phone No.– +91 (120) 2400973
Email ID– [email protected]

5. IMT Ghaziabad

IMT was established in 1980 and has become one of India’s leading management schools in the last decade. IMT has branches in Ghaziabad, Nagpur, Hyderabad, and Dubai. They offer postgraduate courses in management, marketing, and business studies. 

IMT Ghaziabad offers a Postgraduate Certificate Program in Marketing with a specialization in Digital Marketing which is equivalent to an MBA in Digital Marketing when it comes to upskilling and outcomes. This course is offered by IMT Ghaziabad along with job assistance by Edureka.

Course Benefits:

• 150+ hours of live training 
• 15+ Case studies and tools
• Trained by expert faculty 
• Capstone project 
• Job assistance assured by Edureka

Course Syllabus:

• Basics of marketing and consumer behavior 
• Marketing mix decisions
• Fundamentals of digital marketing 
• Social media marketing 
• Mobile Marketing 
• Implementing and measuring integrated digital campaign
• Capstone project
• Interview preparation assistance

Course Duration & Fees:

This PG Program in Digital Marketing in Delhi offered by IMT Ghaziabad is 9 months online and the fees are INR 1,27,000 exclusive of GST. 

Scholarships:

IMT Ghaziabad’s PG Program in Digital Marketing offers scholarships up to INR 50,000.

Contact Details:

Phone No.- 0120-4083446
Email ID- [email protected]

Career Opportunities after MBA in Digital Marketing in Delhi

With the rise of digital marketing, there are many career opportunities in this industry. Moreover, when you are a specialist in your niche, the salary and job opportunities are even higher as you are both job-ready and corporate-ready!

After you graduate with an MBA in Digital Marketing or an equivalent course, you will be able to apply for managerial positions in digital marketing agencies, leading brands, MNCs, and emerging startups. Some of those job roles and average starting salaries have been mentioned below-

The average MBA salary in India is INR 4-8 lakhs in the marketing field in 2023 which will grow as the demand for digital marketing services increases.  

For more insight into the career opportunities after MBA, you can read a blog dedicated to just this topic!

FAQs

What are the eligibility criteria for MBA in Digital Marketing in Delhi?

To be eligible for MBA in Digital Marketing in Delhi, you must be a graduate, have a certain amount of work experience and pass the entrance exam required by a particular institute. 

Which is the best MBA in Digital Marketing course in Delhi?

According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Delhi. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship. 

What are MBA in Digital Marketing specializations?

In an MBA in Digital Marketing, after you complete your fundamental training, you can choose to specialize in your area of interest. For example, IIDE offers two specializations in their MBA-level PG Program in Digital Marketing– Creative Strategy and Performance Marketing for students to choose from.  

What is the MBA in Digital Marketing salary?

The MBA in Digital Marketing salary is INR 6-8 LPA on average. This salary range also depends upon your skillset, your specialization, and your interview performance. To know more about the MBA Salary in India, click here. 

Conclusion

MBA in Digital Marketing is a postgraduate program that will help you upscale your career and salary expectations in your current job and future jobs to come. Hope that this blog helps you choose the best MBA in Digital Marketing in Delhi. 

Still confused? Talk to our academic counselor at [email protected] or +91 9619958615 for a FREE counseling session where you can clear all your doubts regarding digital marketing.