Are you looking for colleges that offer MBA in digital marketing in Abuja? Are you tired of searching for the top colleges in Abuja that offer the best MBA in digital marketing? Or are you confused about what’s best for you? Well, you need not worry. We are here to help you solve all your confusion. In this blog, we will discuss the course syllabus, duration, eligibility, course fees, career opportunities, etc.
Let us first have a look at the scope of an MBA in digital marketing in Abuja.
Scope Of MBA In Digital Marketing In Abuja
Since so much technology is involved in businesses, and multi-national companies, it is evident that everything has been digitalised. So in this digitised world, marketing has also become digital. Here comes the concept of digital marketing.
Digital marketing is nothing but the promotion of products and services over the internet either on websites or social media platforms like Instagram, Facebook, etc.
Let us have a look at the number of digital marketing jobs in Abuja, to understand the scope of digital marketing even better.
(Source: Indeed.com)
Amazing, isn’t it? The number says it all. In order to make a career in digital marketing, you need to learn all the necessary skills involved in digital marketing. It will be an excellent choice if you opt for MBA in digital marketing as this course will make you expertise in this field.
Eligibility Requirements For An MBA In Digital Marketing In Abuja:
Before applying for MBA in digital marketing in Abuja, let’s check the basic eligibility requirements needed.
| Eligibility Criteria | Minimum Requirements |
|---|---|
| Educational Qualifications | Bachelor’s Degree in any field preferably Marketing//Commerce field |
| Work Experience | 0-5 years (differs from institute to institute) |
| Entrance Exams | CAT, XAT, MAT, NMAT, GMAT, IIDE Admissions Test |
Look at the eligibility criteria of your preferred college and in case you aren’t eligible, you can apply for IIDE’s 4-month advance online digital marketing course.
How To Apply For An MBA In Digital Marketing In Abuja?
Let us have a look at the application procedure for MBA in digital marketing in Abuja. To apply for an MBA in Digital Marketing in Abuja, you need to go through the below-described application process –
- Choose the institute you wish to pursue an MBA in Digital Marketing with and fill out the application form.
- Once you have submitted your application with the correct details, you can expect a call from their team in 1-2 weeks.
- Once your application is checked, you will be asked to take the entrance exam, if not taken already. Not all colleges have an entrance exam. So this depends from institute to institute.
- After passing the entrance exam, you will be called for a personal interview round with the admission committee.
- If you are chosen, you will receive an offer letter from the institute. Then you will be asked to submit the necessary documents.
Note: The eligibility criteria and the application procedure differ from institute to institute.
Top 5 MBA in Digital Marketing Colleges in Abuja:
After careful research and reading about student experiences, we believe that the following 5 colleges/institutes offer the best MBA in Digital Marketing courses in Abuja.
| Colleges | Duration | Fees (INR) | Placements |
|---|---|---|---|
| IIDE | 11 months | INR 5,28,000 | 100% Guaranteed |
| International University of Applied Sciences | 12-24 Months | NGN 75,000-NGN 1,24,000 | N/A |
| Simplilearn | 11 Months | INR 65,000 | N/A |
| Coursera | N/A | N/A | N/A |
| IIM Skills | 5 Months | INR 29,900 | N/A |
1. IIDE
IIDE’s 11-month MBA-Level Post Graduation in Digital Marketing Program is one of the most highly-rated MBA in Digital Marketing in Abuja.
Established in 2016, IIDE has become a leading digital marketing institute in India. Awarded as the best digital marketing institute by World Education Congress, IIDE offers flexible digital marketing courses to people from all walks of life.
Their program might not be recognized as a traditional MBA but the curriculum and industry-level practical training of the PG Program have much more to offer than a regular one.
Course Benefits:
| 2 Specialisations | After 7-8 months of fundamental training, students are given a choice of 2 specialisations – Creative Strategy & Performance Marketing. |
|---|---|
| 13+ Live Projects | Students work on 13+ live projects wherein they individually or within teams, analyse and create digital marketing strategies. |
| 28+ Industry Tools | In this course, you will master 28+ Industry Tools such as Google Ads, Moz, Mailchimp, Facebook Ads, Ahrefs, WordPress, etc |
| 1-on-1 Mentorship | Students can book a personal mentoring session with a trainer to solve their doubts & questions. |
Course Syllabus:
| SUBJECTS | MODULES |
|---|---|
| Inbound Marketing | Introduction to Digital Marketing |
| Website Creation | |
| Search Marketing | |
| Outbound Marketing | Content Marketing |
| Social Media Marketing & Management | |
| Video Marketing | |
| Media Management & Automation | Advanced Forms of Digital Marketing |
| Integrated Marketing (Full Funnel Marketing) | |
| Managerial Skills & Soft Skills | Soft Skills |
| Agency Skills | |
| Compulsory Internship & Thesis | Internship & Mentoring |
| Specializations | Creative Strategy OR |
| Performance Marketing | |
| Capstone Project | Thesis-like Final Practical Project |
Course Faculty:
Another USP of IIDE is that the trainers carry years of experience from the real industry. Having worked for big brands such as Asian Paints, Unilever, etc, they don’t just teach the curriculum but also their learnings. You will be personally mentored by industry experts mentioned below in this MBA in Digital Marketing – Post Graduation Programme.
Course Duration & Fees:
IIDE’s MBA-level Postgraduate Program in Digital Marketing is 11 months long and the fees are INR 5,28,000. You can avail of the 0% EMI Option as well starting at INR 25,000 per month. This may seem expensive but with the average starting salary of graduates being INR 4-5 LPA, the ROI is high.
Scholarship Available:
IIDE also offers scholarships to all admitted candidates who stand a chance to win a scholarship of up to INR 80,000 based on merit.
IIDE’s focus is always student-first, making a student’s entire experience fun-filled and full of practical learning. Have a look at one of their alumni’s success stories-
Placement Assistance:
If you pursue IIDE’s MBA-level PG Program in Digital Marketing, IIDE offers 100% guaranteed placements based on your performance. Have a look at IIDE alumni who work at some of the most well-known brands in the industry.
Contact Details:
Phone No.- +91 96199 58615
Email ID- admissions@iide.co
Website- iide.co/master-mba-digital-marketing/
2. International University Of Applied Sciences
A state-approved & accredited master’s programme in digital marketing is offered by the international university of applied sciences, along with individualised service & support.
Its MBA program is well-structured with all the important topics such as Performance Marketing: Search and Social, Performance Marketing: Affiliate and Mail, Digital Analytics and Strategies, Mobile Marketing, E-Commerce, Innovation and Entrepreneurship, Product Development and Design Thinking, Sales, Pricing and Brand Management, Artificial Intelligence,etc.
Course Syllabus:
- Online and Social Media Marketing
- Performance Marketing: Search and Social
- Performance Marketing: Affiliate and Mail
- Digital Analytics and Strategies
- Applied Research
- SEA and Social Media Marketing
- Data-Driven Marketing and Controlling
- Mobile Marketing
- E-Commerce
- Innovation and Entrepreneurship
- Product Development and Design Thinking
- Sales, Pricing and Brand Management
- Artificial Intelligence
- Communication and Public Relations
- Salesforce Consultant Specialization
- Salesforce Developer Specialization
- Process Management with Scrum
- Project Management with Prince2
- Big Data Applications
- Data Science and Analytics
- Business Analyst
- Community management and Online-communication
- Social Media Creation
- Neuromarketing
- Social Media Campaigns and Storytelling
- Growth Hacking and Conversion Rate Optimization
- Consumer Behaviour and Digital Business Models
Course Duration & Fees:
The duration of this program depends completely on your availability and time pace. You have the option to complete this program in 12 months, which is full-time. You also have the option to complete this program in 18 and 24 months respectively, which are part-time options.
The course fee is to be paid monthly depending on the study schedule you go for. Which ranges from 75,163.66 NGN to 123,129.95 NGN per month.
Course Highlights:
- Teaching and study material
- Marking your end-of-module exams
- Free 4-week trial
- Online tutorials and guidance from tutors
- Use of the online campus
- Individual study coaching
- Online exams
- Career Coaching
- Learn English for free
Contact Details:
Phone No: +49 30 311 987 20
Email: info-international@iu.org
3. Simplilearn
Simplilearn is an online platform conducting online boot camps for certification courses. Its mission is to deliver digital knowledge digitally to improve the skills of the students. Simplilearn offers online education on cyber security, Cloud computing, project management and similar certification courses to the top 5 digital marketing courses.
Based in San Francisco, California and Bangalore, India. Delivering globally they have 2000+ trainees from the industries. If you are already a professional but need to get your game up, they are there to help the professionals, corporates and so many more.
Course Syllabus:
Masters In Digital Marketing
- Mastering SEO, Content Marketing, PPC and Digital Analytics
- Mastering Social Media, Mobile Marketing and Digital Strategy
- Advanced Web Analytics
- Advanced Search Engine Optimization (SEO)
- Advanced Pay Per Click (PPC) Program
- Advanced Social Media (With Facebook Blueprint Voucher)
- Digital Marketing Capstone
Course Duration & Fees:
The duration of the course is for 11 months and the fee for the same is around INR 65,000.
Course Highlights:
- Live interaction with industry experts during live sessions
- 20+ real-life industry-based projects
- Learn Google’s popular tools
Contact Details:
Phone no: +65 3158 5082
4. Coursera
Coursera is a platform that offers a wide variety of courses. It provides online courses, certifications, and degrees in various areas in collaboration with universities and other organisations. About 150 colleges were thought to be offering more than 4,000 courses through Coursera in 2021.
Andrew Ng and Daphne Koller, professors of computer science at Stanford University, established Coursera in 2012. Both the People’s Voice Winner (Websites and Mobile Sites Education) and the Webby Winner (Websites and Mobile Sites Education) awards were given to Coursera in 2014.
Course Syllabus:
- Marketing in the digital world
- Digital Marketing Analytics
- Digital Media
Course Duration & Fee:
You can check their website for detailed information about the course duration and fee.
Course Highlights:
- Online mode
- Practical training
Contact Details:
E-mail: support@coursera.org
5. IIM Skills
IIM Skills is a globally recognised institute that focuses on enabling training in a variety of fields such as marketing, writing, finance etc. IIM Skills has been one of the greatest online ed-tech colleges in India, with a presence in 23 Asian locations.
They have successfully instructed 15000+ students and business professionals worldwide through their training and workshops delivered by industry professionals.
They also provide placement assistance and help students develop a respectable résumé. Industry professionals from IIM Skills will help you become an SEO expert and support you with landing jobs, creating your own firm, or being a freelancer.
Course Syllabus:
Master Certification in Digital Marketing
- Digital Marketing
- Introduction to WordPress
- SEO (Organic Marketing)
- SEM (Google Ads)
- Email Marketing
- Inbound Marketing
- Introduction to Social Media Channels
- Digital Marketing Strategy
- Introduction to Google Analytics, Social Media Analytics
- Content Writing
- Media buying and planning
- Affiliate marketing
- Video Marketing
- Marketing Automation
Course Duration & Fees:
The duration of the course is for 5 months which includes 3 months of training and 2 months of paid internship. The fee for the same is INR 29,900.
Course Highlights:
- Practical learning
- Master Certification
- Tool Driven Course
- Lifetime Access
Contact Details:
Phone Number: + (91) 99 11 839503
Email: info@iimskills.com
Career Opportunities After MBA In Digital Marketing In Abuja:
1. Content Writer
The term “content writer” refers to a person who produces material for a business or brand. An article, a blog post, or a script for a television or movie can all be written by a content writer.
Whether a post is sales-focused, merely a story, or something else entirely, a content writer also writes the captions, which are written in the most understandable and captivating way possible.
A content writer should be skilled in research methods since the information they give needs to be accurate. Material writers must also have a thorough understanding of SEO to create SEO-focused content that will make it easy for readers to access the information.
2. Social Media Manager
The social media manager is in charge of managing the publication, the type of content, and the scheduling.
The social media manager’s responsibilities also include coming up with effective marketing tactics for events and other significant occasions, organising all of the postings ahead of time, and designing the posting schedule.
A social media manager needs to be able to connect with their target audience on social media and understand the types of content they enjoy reading there. A social media marketer oversees all social media activities.
In order to generate outstanding content ideas for social media, a social media marketer has to be creative. They also need to have a basic understanding of data analysis in order to identify their target audience on social media.
3. SEO Specialist
This is one of the best digital marketing careers. An SEO expert reviews the SEO material and aids in elevating the company’s website. The goal of an SEO specialist is to increase the number of people who visit a company’s website. They must consider a number of things, including titles, tools, and content.
An SEO expert should be familiar with the content to know what kind of information is appropriate and what is inappropriate. A technical, programming, data analysis, and analytics expert should also have these other skills.
4. Google Ads Specialist
An expert in Google Ads manages and works with Google Ads. They must be familiar with the operations of Google Ads, Analytics, and Microsoft Advertising. An authority on Google AdWords must comprehend SEM (search engine marketing) and SEO (search engine marketing).
You must be certified, be familiar with Google Ads’ user interface, and have a working knowledge of Google Ads for you to be considered an expert.
5. Digital Marketing Strategist
Project inception, managing overall digital strategy and keeping lines of communication open with clients, the sales team, and the management team are all responsibilities of a digital strategist.
A digital strategist also examines the data, users, and clients of the business. They must be skilled communicators who are knowledgeable about both business and marketing.
FAQs – Frequently Asked Questions
Q. Which is the best MBA in Digital Marketing course in Abuja?
Ans: According to reviews and testimonials, IIDE offers the most industry-relevant MBA in Digital Marketing course in Abuja. The course is 11 months long is taught by industry experts and includes a mandatory 2-month internship.
Q. Is digital marketing a high-paying job?
Ans: A career in digital marketing pays well. A digital marketer at the executive level typically earns between INR 2,50,000 and INR 5,00,000.
Q. How is digital marketing successful?
Ans: In order to succeed in digital marketing, your website must offer a fantastic user experience. Your website is your brand’s online presence, therefore it should not just give useful information but also simple methods for promoting sales or encouraging visitors to purchase your goods.
Q. Are there any specializations in MBA in Digital Marketing?
Ans: After completing your foundational coursework in an MBA in Digital Marketing, you can opt to focus on a particular area of interest. For instance, IIDE provides students with two specialisation options in its MBA-level PG Program in Digital Marketing: Creative Strategy and Performance Marketing.
Q. What’s the future of digital marketing?
Ans: Rapid growth in digital marketing benefits both people’s daily lives and those of businesses. There are already a lot of career opportunities available, and more will emerge soon.
Conclusion
Oh no! We have come to the end of the blog. But we hope that this blog has given you the required information to start your new journey today. The above-discussed colleges are among the best colleges that offer MBA in digital marketing in Abuja.
Also, if you are interested to learn a particular concept of digital marketing then this course is perfect for you, IIDE’s short-term certification courses. Also, you can check out MBA in digital marketing in India.
We hope you take pleasure in reading this blog. Please share any questions or recommendations you may have in the space below.
We have the best answer to all your queries regarding the best MBA in digital marketing in Abuja. Cheers to reading!
Still confused? Talk to our academic counsellor at admissions@iide.co or +91 9619958615 for a FREE counselling session where you can clear all your doubts regarding digital marketing.
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