Extensive Marketing Strategy of Sainsbury’s – Detailed Explanation

In a previous article, we saw the marketing strategy of Wysa, an Indian-based AI-enabled mental health application. In this article, we’ll discuss Sainsbury’s – a supermarket chain established in the United Kingdom.

The main objective of Sainsbury’s is to be fair with their suppliers and make a trustee environment, and that’s why Sainsbury’s keeps their first priority to provide the best food at a fair price and not focus on short-term gains.

So, today everyone is working digitally and Marketing has become the backbone of all companies in this digital world. So if you want to learn marketing you can check out this Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

Now, in this blog, we will be learning the detailed marketing strategy of Sainsbury’s. Before moving towards the marketing strategy of Sainsbury’s, firstly let’s look at the company’s story, target audience and digital presence.