Extensive Marketing Strategy of Sainsbury’s – Detailed Explanation

In a previous article, we saw the marketing strategy of Wysa, an Indian-based AI-enabled mental health application. In this article, we’ll discuss Sainsbury’s – a supermarket chain established in the United Kingdom.

The main objective of Sainsbury’s is to be fair with their suppliers and make a trustee environment, and that’s why Sainsbury’s keeps their first priority to provide the best food at a fair price and not focus on short-term gains.

So, today everyone is working digitally and Marketing has become the backbone of all companies in this digital world. So if you want to learn marketing you can check out this Free Masterclass on Digital Marketing by the CEO and founder of IIDE, Karan Shah.

Now, in this blog, we will be learning the detailed marketing strategy of Sainsbury’s. Before moving towards the marketing strategy of Sainsbury’s, firstly let’s look at the company’s story, target audience and digital presence.

Aditya Shastri - Trainer at IIDE

Aditya Shastri

Lead Trainer & Business Development Head at IIDE

Updated on: Aug 27, 2024

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Aditya Shastri - Trainer at IIDE

Aditya Shastri

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Lead Trainer & Business Development Head at IIDE

Aditya Shastri leads the Business Development segment at IIDE and is a seasoned Content Marketing expert. With over a decade of experience, Aditya has trained more than 20,000 students and professionals in digital marketing, collaborating with prestigious institutions and corporations such as Jet Airways, Godrej Professionals, Pfizer, Mahindra Group, Publicis Worldwide, and many others. His ability to simplify complex marketing concepts, combined with his engaging teaching style, has earned him widespread admiration from students and professionals alike.

Aditya has spearheaded IIDE’s B2B growth, forging partnerships with over 40 higher education institutions across India to upskill students in digital marketing and business skills. As a visiting faculty member at top institutions like IIT Bhilai, Mithibai College, Amity University, and SRCC, he continues to influence the next generation of marketers.

Apart from his marketing expertise, Aditya is also a spiritual speaker, often traveling internationally to share insights on spirituality. His unique blend of digital marketing proficiency and spiritual wisdom makes him a highly respected figure in both fields.