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Kartik Mittal
SEO Manager & Corporate Trainer
Updated on: Oct 11, 2024
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What is Link Building in SEO?
Link building is the process of acquiring relevant hyperlinks or links from other external websites to your own website. A hyperlink or link is a way to navigate different pages on the internet.
The purpose of link building is to increase the number of high-quality links leading to a particular website to improve visibility. This would help the website rank higher when it comes to search engine results. If you want to clarify some concepts about what are backlinks, refer to this comprehensive blog that covers all the aspects of it.
A search engine crawls through the external website and would also crawl through the website that has been hyperlinked. Search engines use these links to crawl the web.
There are 2 significant types of links, namely Internal & External. Internal links are the ones where you add a link to one of your pages navigating a user to another page within the same website.
External/Outbound links are the ones where a third-party website links you or vice versa.
Successful link building is when you work on both these types of links. You can insert links to certain words or even images on the web page.
Now, you may be confused between link building and backlinking. Backlinking is a section under link building. Backlinking is an SEO strategy to procure “links” from third-party websites that are relevant to your business and have high domain authority.
Top 10 Strategies for Link Building in SEO
These are the top strategies for Link Building in SEO-
Source: uSERP
Guest Blogging
It is important to create an article on a site that is relevant to your niche and has strong authority to get a hyperlink. The site needs to be authentic and relevant to your target audience. Your content also needs to add value to the site. By doing so you can get increased traffic and quality leads.
Link Insertion
Another way of link building in SEO is link insertion. Unlike Guest Blogs, here you can add links of your website to another website with existing content. You don’t need to write any content for your link.
Leverage Social Media
Use social media to your advantage. Get more active on social media as Genzers and millennials are very active on social media. Add swipe-up links to your web pages or blogs. This will also boost your visibility as your engagement rate will increase. By doing so, you can direct your social media traffic to your website.
Check this article out on How to market effectively to Gen Z.
Good Domain Authority Sites
Your resource links need to be from quality, trusted sites. Authority sites like Times of India, and Forbes India, have resource pages that you could refer to. You can also find domains similar to your niche provided they are credible and authentic. Do not fall for spammy websites.
Use Infographics
An infographic is a diagrammatic representation of a piece of information. It is a great strategy wherein you create infographics like pie charts, tables, or diagrams which are very useful for readers and give them bite-sized content.
Now this infographic may appear in the Google image search tab and could be used by other blogs and a link will be given to you as credits.
Broken link strategy
This link-building strategy involves finding pages with broken links (links that are dead and no longer work) and suggest replacing the dead link with a link to content on your website. This is an excellent strategy as it is a win-win situation for both parties involved.
Find out what the competitor is doing
If a strategy is working for a competitor, find out what they are doing. Replicate their strategy. If their links on a particular site are working, reach out to a similar external source that would be willing to place your links.
Expert Forums
A lot of link exchanges happen along with the content pieces in expert forums such as HARO (Help A Reporter Out).
Content Marketing
Writing blogs, articles, and content pieces for your own website with internal links is also a good way for link building in SEO.
Press Release
Link building in SEO through Press Release is an old strategy that when introduced boosted website rankings. But now, only nofollow links are allowed in Press Releases which do less for SEO but can be an additional strategy.
Benefits of link building in SEO
Some key benefits of link building for search engine optimization are as follows –
Boosts authority
The end goal for link building is to have a sustained link-building strategy to stand out from the competition. Your target audience should see you as a trusted brand or company and in order to do so, link-building helps with credibility.
Continuous Referral Traffic
When you have a link on an authority site, it can promise you sustained referral traffic over the long run. It is important to have high-quality backlinks instead of quantity. 1 backlink on a quality website is better than 10 links from an inferior source.
Social media visibility
Many brands complain of stagnation after a point. With link building, you can provide your social media platform links and direct traffic there. This will increase social media visibility.
Increases Search Engine Visibility
Google web crawlers prefer quality and quantity links. When your website has quality external links, it can really help boost rankings which will increase your visibility.
Help increase website traffic
Backlinks help with your rankings, which help in the visibility of your website. The more your website ranks, the more traffic it will get. It will help get you relevant traffic which is a good indicator of your website performance.
Increased conversions
The more visibility you have, there will be an increase in web traffic, which can increase potential conversions.
Better site performance
Your SEO metrics will be positively impacted by building links. Your domain ranking, page ranks, etc. will improve with quality backlinks. It also lowers your bounce rate.
Building relationships with a niche audience
Link building also helps users build a rapport with a niche target audience. For example, if you build links on a website for niche cars and direct the audience to your website for niche car repair services, you have the opportunity for building a long-term relationship with this niche target audience.
Builds credibility
Since external links act as third-party measures of your domain’s authoritative strength, thus links are important as they judge your website’s credibility. Google wishes to provide its users with the best and most relevant results to their search engine queries. The more the number of quality links to your website, the better your website credibility will be.
Helps boost Google rankings
In order to rank on a SERP (search engine result page) backlinks are extremely important. In fact, without backlinks, it is very difficult to rank on Google even though the website might have quality content. In order to beat your competitors, it is very important to have quality backlinks and more backlinks in number.
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Kartik Mittal
SEO Manager & Corporate Trainer
Kartik is a certified digital marketer with a passion for imparting knowledge as a digital marketing trainer. Being a Ex-Performics he specializes in SEO (Search Engine Optimization), ASO (App Store Optimization), and Website Development.