The Ultimate Guide on How to do Digital Marketing for Beginner

Updated on: Mar 19, 2024

Has ever an advertisement about a product on Google caught your attention? Hypothetically, picture a scenario where you are a professional swimmer. You love swimming and have secured many medals in interschool competitions. You also follow many pages related to swimming on various social media platforms. 

Now one day while browsing on Google, you come across an advertisement for the brand “Speedo”. The advertisement is promoting the launch of an exclusive pair of swimming goggles. Now, you find yourself curious to learn more about this product. With this growing curiosity, you click on the Ad and land on Speedo’s website. 

After going through the product features, look, demonstration, price, etc. you decide to make a purchase. 

Did you realise what happened here? Let me explain.

You were just randomly browsing on Google with no intent to make a purchase but eventually ended up buying a pair of swimming goggles. This is where digital marketing comes into play and can work wonders if you know the ins and outs.

In this blog, I will cover everything that a beginner needs to learn about digital marketing and by the end you will definitely have the answer to your question “How to do digital marketing?”.

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What is digital marketing?

Digital marketing in very simple terms, is all types of promotional activities performed by a marketer using various digital marketing channels to promote a company’s products and services. 

Activities such as social media marketing, email marketing, mobile marketing, internet marketing, SEO, SEM, etc., all come under the umbrella of digital marketing.

The whole world has witnessed a boom in this industry that has surged the demand for digital marketing professionals. Many people who wish to enter this domain are looking for a PG in Digital Marketing so that they can learn and equip themselves with the latest skills and technology that is prevailing in the industry.

Now that you have an understanding of the concept of digital marketing, let us now dive into the types of digital marketing.

 

Types of Digital Marketing

By mastering the various types of digital marketing through an MBA course, one can earn an amazing MBA salary in India. Now let us dive deeper and get an indepth understanding of the various types of digital marketing:

 

1. Search Engine Optimization (SEO)

Search Engine Optimization plays a very important role in ranking your blog or website higher on the search engine results page (SERP) for a particular keyword. 

For instance, if you search for the keyword “Digital Marketing Basics” on Google. Google will give a list of websites that have optimized their page for the keyword “Digital Marketing Basics”.

Many factors, such as the quality of the content, placement of keywords, interlinking and backlinks on the page, etc., play a very important role in increasing the ranking of your website.

 

2. Content Marketing

Content Marketing plays a very important role in persuading as well as educating your audience regarding the launch of a new product or promoting a company’s existing products or services.

With the help of crafting amazing content, one can build and maintain a good relationship with their customers. Different forms of content include blog posts, infographics, scripts for a video, newsletters, emails and much more.

 

3. Social Media Marketing

By creating a social media presence for your business, you can market your business offerings with your target audience as well as increase engagement with them by interacting with them on a daily basis and catering to their concerns if any.

There are many types of social media platforms such as Facebook, Instagram, X, Snapchat, Pinterest, etc. By studying your audience and using the right combination of social media platforms to communicate your message, you can increase traffic in your website and increase your conversion rate.

 

4. Pay-Per-Click Marketing

In this type of marketing the company has to pay a minimum amount of money every time a user clicks on one of your digital Ads. If used smartly, this type of marketing is very helpful to transport your audience directly to the main or product page. The advertiser only has to pay whenever a user or a potential customer clicks on the link.

 

5. Affiliate Marketing

Affiliate marketing is a type of marketing in which an affiliate marketer performs promotional activities on behalf of a company. The affiliate marketer receives a commission every time a sale is made through his promotional activities. This is trending among individuals who want to generate a side income apart from their regular income.

 

6. Influencer Marketing

This type of marketing involves working with well-known influencers who have a very large audience. Here the company pays the influencer to market its products and services so that they can cover a larger audience in one shot. This is a very effective strategy to market your products to a larger audience in a very short span of time.

 

7. Email Marketing

Here the advertiser sends an email to its target audience. Making a perfect subject line and crafting an amazing email can lure your customers to your website. This can help in increasing website traffic and eventually convert them to customers. 

This type of marketing is very useful in providing information related to offers and launches of a company’s products and services.

 

8. Mobile Marketing

Mobile Marketing is a type of marketing in which a marketer can target a specific audience through smartphones, tablets, emails, SMS, or any other mobile application. By optimizing your content and marketing strategy, mobile marketing can help you reach a larger audience at a reasonable cost.

If you find yourself inclined towards making a career in digital marketing, then you should look out for colleges offering masters in digital marketing and begin your career in this domain.  

 

How to do digital marketing?

Here are the following steps that will help you craft a strategy based on your requirements:

1. Define your marketing goals

First and foremost, it is very important to define your goals. These goals will lead the path that will help you craft your digital marketing strategy. 

For instance, if your goal is to increase awareness of your company’s products and services, the role of content marketing, influencer marketing, email marketing, etc., will play or more prominent role than other elements of digital marketing.

Therefore, getting your goals set, will help you design your marketing activities.

 

2. Identify your target audience

Based on the product offerings it is very important to target the right set of audience. A target audience is basically a group of people who share common characteristics and interests. 

Let’s take an age factor to understand this better. If your target audience is young then you might want to target them through Instagram and other platforms where most of your audience is available. However, for people above the age of 30, Facebook would be a more effective platform to promote your product offerings.

So it is very important to plan the audience you wish to offer your products. You need to understand which set of audiences needs your product more and categorise them based on various factors such as age, income, gender, etc. Having the right set of audience will help you create an effective marketing strategy which will assist in the achievement of a company’s marketing objectives.

 

3. Set a budget for your digital marketing channels

Depending on the size of your company accompanied by your marketing requirements the budget of every marketing campaign will be different. 

If your strategy has a higher involvement in social media marketing, then you will have to allocate a larger section of your budget towards various social media channels compared to any other digital channels. 

Based on your marketing requirements the budget allocation will differ. You will have to smartly plan as to which combination of channels will bring the best results to your company. 

 

4. Create a balance between free and paid tools

To create a perfect digital marketing strategy, you will require both, free and paid tools. The ratio of free and paid tools will depend on your marketing goals. 

If your strategy is to increase organic traffic to your website then there will be greater use of free elements of social media, SEO, and any other channel that can bring you traffic without spending even a single penny.

Free tools can also be very effective in achieving your goals and hence combining such tools with some necessary paid tools can help you accomplish your marketing goals.

 

5. Formulate content that increases engagement

Based on your audience and the budget you set for each channel, it is now time to create content.

Each platform serves a different purpose, hence it is very important to curate content for each of your selected platforms. For instance, blogs are informative, hence their content is lengthy. The content of an email, social media post, or video will be different because all of them cater to different sets of audiences.

It is for your content to be informative as well as increase customer engagement simultaneously.

 

6. Optimize digital assets for mobile

Did you know that on average people check their phone 80 times a day? 

Since people spend the majority of their time on smartphones compared to any other digital device, it is very important for all your digital assets to be optimized for a mobile device.

You need to ensure that all your blogs, social media posts, email and website pages look good on a mobile device. Creating an app would work as the cherry on the cake to increase traffic and engagement.

Along with laptops and tablets, it is very important to ensure that mobile users receive the same experience that a user would receive from any other device.

This will help you to enhance your user experience and eventually help you attain your goals.

 

7. Do your keyword research

You need to have your keyword research in place so that you can create the best content for various digital marketing channels.

Keyword research will help you optimize your blog and website’s content. This means that your website will be able to rank higher for a particular keyword if the research is done well. Optimizing for a particular keyword will facilitate the user to find your website easily.

Conducting social media keyword research will also help you to optimise your content to promote and market your products and services on various social media platforms.

Try to optimize your for short-tail and long-tail keywords so that you can cater to different sets of audiences.

 

8. Measure the performance and refine your strategies

After creating and implementing your content and strategy, it is now time to monitor the performance of your strategy. 

Look at the KPI (Key Performance Indicators) to understand the performance of your marketing campaigns. If there are any issues in the campaign, find out where the problem is arising and refine your strategy to overcome this problem. 

For instance, if the engagement of your social media page has reduced, find out why this happened and take measures to improve your social media marketing campaigns. Measuring and refining your campaign is a continuous process and must be done from time to time to generate better results in the future.

 

Difference between Inbound Marketing and Digital Marketing

Digital marketing is an umbrella term covering all marketing efforts such as email blasts, social media ads, running ads on social media and search engines, etc. Inbound marketing on the other hand is a subset of digital marketing that aims to attract people by offering valuable content and building a good relationship with them. 

Offering valuable content to attract customers to your website who convert into customers is an inbound marketing practice. Whereas forcing your marketing efforts through running ads on search engines and social media does not count as inbound marketing.

Here the clear distinction is that inbound marketing practices are not forced upon the users, whereas digital marketing can be forced upon the users.

FAQs

Q1. How do I start digital marketing?

Ans: Many people have this question, “How to do digital marketing for business”. Here are a list of steps that you must follow to practise digital marketing for your business:

  • Define your marketing goals
  • Identify your target audience
  • Set a budget for your digital marketing channels
  • Create a balance between free and paid tools
  • Formulate content that increases engagement
  • Optimize digital assets for mobile
  • Do your keyword research
  • Measure the performance and refine your strategies

 

Q2. Can a fresher do digital marketing?

Ans: With the immense scope of digital marketing, many students wish to enter this field. However, with limited or no skills getting a job in this field seems like a daunting task. You can begin in this field by enrolling for digital marketing courses that offer placements in the top performing digital marketing agencies across the country as well as enrol for internships be it unpaid and focus on learning as much as possible.

 

Q3. Who is eligible for digital marketing job?

Ans: Completing a bachelor’s degree in any field is enough to apply for a digital marketing job. However, one must have basic knowledge of a laptop and speak decent English. Any internship experience will increase your chances of employment.

 

Q4. Can a 12th pass do digital marketing?

Ans: There are many online digital marketing courses available that you can choose to pursue after the 12th. This is a great opportunity to learn the basics and advanced concepts of digital marketing before actually entering this domain.

 

Q5. Can I learn digital marketing for free?

Ans: Yes, many institutes offer free digital marketing masterclasses, where you can start learning the basics of digital marketing. However, when moving towards advanced concepts of digital marketing you will have to invest in paid tools and maybe even enroll for paid courses.

 

Conclusion

Congratulations on making it to the end of the blog. It really shows your commitment to enter this domain.

Remember to follow the above steps, it will definitely help you curate some strategies that will work wonders for your business. However, if you want to learn digital marketing in-depth, then I encourage you to read this blog on “IIDE PG Program Overview” to understand how investing in this course will help equip you with industry-relevant knowledge and skills.

If you still have any questions then I encourage you to schedule an appointment with one of our senior academic counsellors. They will cater to all your queries as well as help you find the right course according to your requirements. 

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]

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