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Digital marketing is essential in today’s business landscape, with 93% of online interactions starting with a search engine. This article covers strategies like SEO, social media marketing, and content marketing, offering a comprehensive guide for businesses to effectively reach and engage their target audience online.
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Has an advertisement for a product on Google ever caught your attention? Imagine, hypothetically, a scenario where you are a professional swimmer. You have a passion for swimming and have won numerous medals in interschool competitions. Additionally, you follow various pages related to swimming across several social media platforms.
One day, while browsing on Google, you come across an advertisement for the brand “Speedo”. The ad is promoting the launch of an exclusive pair of swimming goggles. You find yourself intrigued and wanting to know more about this product. With this growing curiosity, you click on the advert and are directed to Speedo’s website.
After exploring the product features, appearance, demonstration, and price, you decide to make a purchase.
Did you notice what happened here? Let me explain.
You were simply browsing Google with no intention of making a purchase, but you eventually bought a pair of swimming goggles. This is where digital marketing comes into play and can work wonders when you understand the ins and outs.
In this blog, we will cover everything a beginner needs to know about digital marketing, and by the end, you will undoubtedly have the answer to your question, “How to do digital marketing?”.
What Is Digital Marketing?
Digital marketing, in its simplest terms, refers to all types of promotional activities carried out by a marketer using various digital marketing channels to promote a company’s products and services.
Activities such as social media marketing, email marketing, mobile marketing, internet marketing, SEO, SEM, etc., all come under the umbrella of digital marketing.
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While AI is exciting, let’s not forget another game-changer: digital marketing. This field offers immense potential for those interested in carving a path in the digital landscape. If you’re curious to learn more, consider exploring the Post-Graduate Programme in Digital Marketing. This programme can equip you with the skills and knowledge to thrive in the ever-evolving digital realm.
But if you’re skeptical about it then you can always sign up for our free digital marketing certification, see how things work in the background and then make an informed decision if you want to pursue digital marketing for full-time.
Now that you have an understanding of the concept of digital marketing, let us now dive into the types of digital marketing.
Types of Digital Marketing
By mastering the various types of digital marketing through an MBA course, one can earn an amazing MBA salary in India. Now let us dive deeper and get an in-depth understanding of the various types of digital marketing:
1. Search Engine Optimisation (SEO)
Search Engine Optimisation plays a very important role in ranking your blog or website higher on the search engine results page (SERP) for a particular keyword.
For instance, if you search for the keyword ‘Digital Marketing Course’ on Google. Google will list websites that have optimised their page for the keyword ‘Digital Marketing Course’.
Many factors, such as the quality of the content, placement of keywords, interlinking and backlinks on the page, etc., play a significant role in increasing the ranking of your website.
2. Content Marketing
Content Marketing plays a vital role in persuading and educating your audience regarding the launch of a new product or promoting a company’s existing products or services.
With the help of crafting amazing content, one can build and maintain a good relationship with their customers. Different forms of content include blog posts, infographics, scripts for videos, newsletters, emails and much more.
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3. Social Media Marketing
By creating a social media presence for your business, you can market your business offerings to your target audience and increase engagement by interacting with them daily and catering to their concerns, if any.
Many social media platforms exist, such as Facebook, Instagram, X, Snapchat, and Pinterest. By studying your audience and using the right combination of social media platforms to communicate your message, you can increase traffic to your website and increase your conversion rate.
4. Pay-Per-Click Marketing
In this type of marketing, the company has to pay a minimum amount of money every time a user clicks on one of your digital Ads. If used smartly, this type of marketing is very helpful in transporting your audience directly to the main or product page. The advertiser only has to pay whenever a user or a potential customer clicks the link.
5. Affiliate Marketing
Affiliate marketing is a type of marketing in which an affiliate marketer performs promotional activities on behalf of a company. The affiliate marketer receives a commission every time a sale is made through his promotional activities. This is trending among individuals who want to generate a side income apart from their regular income.
6. Influencer Marketing
This type of marketing involves working with well-known influencers who have a very large audience. Here the company pays the influencer to market its products and services so that they can cover a larger audience in one shot. This is a very effective strategy to market your products to a larger audience in a very short span of time.
7. Email Marketing
Here, the advertiser sends an email to its target audience. Making a perfect subject line and crafting a fantastic email can lure your customers to your website. This can help in increasing website traffic and eventually convert them to customers.
This type of marketing is beneficial in providing information related to offers and launches of a company’s products and services.
8. Mobile Marketing
Mobile Marketing is a type of marketing in which a marketer can target a specific audience through smartphones, tablets, emails, SMS, or any other mobile application. By optimising your content and marketing strategy, mobile marketing can help you reach a larger audience at a reasonable cost.
If you find yourself inclined towards making a career in digital marketing, then you should look out for colleges offering masters in digital marketing and begin your career in this domain.
How Do You Do Digital Marketing?
Here are the following steps that will help you craft a strategy based on your requirements:
1. Define Your Marketing Goals
First and foremost, it is essential to define your goals. These goals will lead the path that will help you craft your digital marketing strategy.
For instance, if your goal is to increase awareness of your company’s products and services, the role of content marketing, influencer marketing, email marketing, etc., will play or more prominent role than other elements of digital marketing.
Therefore, getting your goals set will help you design your marketing activities.
2. Identify Your Target Audience
Based on the product offerings it is very important to target the right set of audience. A target audience is a group of people who share common characteristics and interests.
Let’s take an age factor into account to understand this better. If your target audience is young, you might want to target them through Instagram and other platforms where most of your audience is available. However, for people over 30, Facebook would be a more effective platform to promote your product offerings.
So it is very important to plan the audience you wish to offer your products. You need to understand which set of audiences needs your product more and categorise them based on various factors such as age, income, gender, etc. Having the right set of audience will help you create an effective marketing strategy which will assist in the achievement of a company’s marketing objectives.
3. Set a Budget for Your Digital Marketing Channels
Depending on the size of your company, accompanied by your marketing requirements, the budget of every marketing campaign will be different.
If your strategy has a higher involvement in social media marketing, then you will have to allocate a larger section of your budget towards various social media channels compared to any other digital channels.
Based on your marketing requirements, the budget allocation will differ. You will have to smartly plan as to which combination of channels will bring the best results to your company.
4. Create a Balance Between Free and Paid Tools
You will require free and paid tools to create a perfect digital marketing strategy. The ratio of free and paid tools will depend on your marketing goals.
If your strategy is to increase organic traffic to your website, then there will be greater use of free elements of social media, SEO, and any other channel that can bring you traffic without spending even a single penny.
Free tools can also be very effective in achieving your goals, and hence, combining such tools with some necessary paid tools can help you accomplish your marketing goals.
5. Formulate Content That Increases Engagement
Based on your audience and the budget you set for each channel, it is now time to create content.
Each platform serves a different purpose, hence it is very important to curate content for each of your selected platforms. For instance, blogs are informative, hence their content is lengthy. The content of an email, social media post, or video will be different because they all cater to different sets of audiences.
Your content should be informative and increase customer engagement simultaneously.
6. Optimise Digital Assets for Mobile
Did you know that, on average, people check their phones 80 times a day?
Since people spend most of their time on smartphones compared to any other digital device, all your digital assets need to be optimized for a mobile device.
You must ensure that all your blogs, social media posts, email and website pages look good on a mobile device. Creating an app would be the cherry on the cake to increase traffic and engagement.
Along with laptops and tablets, it is vital to ensure that mobile users receive the same experience that a user would receive from any other device.
This will help you to enhance your user experience and eventually help you attain your goals.
7. Do Your Keyword Research
You need to have your keyword research in place so that you can create the best content for various digital marketing channels.
Keyword research will help you optimize your blog and website’s content. This means that your website will be able to rank higher for a particular keyword if the research is done well. Optimizing for a specific keyword will help the user find your website easily.
Social media keyword research will also help you optimise your content to promote and market your products and services on various social media platforms.
Try to optimize your short-tail and long-tail keywords to cater to different sets of audiences.
8. Measure the Performance and Refine Your Strategies
After creating and implementing your content and strategy, it is time to monitor your strategy’s performance.
Look at the KPI (Key Performance Indicators) to understand the performance of your marketing campaigns. If there are any issues in the campaign, find out where the problem arises and refine your strategy to overcome this problem.
For instance, if the engagement of your social media page has reduced, find out why this happened and take measures to improve your social media marketing campaigns. Measuring and refining your campaign is a continuous process and must be done from time to time to generate better results in the future.
Difference Between Inbound Marketing and Digital Marketing
Digital marketing is an umbrella term covering all marketing efforts such as email blasts, social media ads, running ads on social media and search engines, etc. Inbound marketing, on the other hand, is a subset of digital marketing that aims to attract people by offering valuable content and building a good relationship with them.
Offering valuable content to attract customers to your website who convert into customers is an inbound marketing practice. On the other hand, forcing your marketing efforts through ads on search engines and social media does not count as inbound marketing.
The clear distinction is that inbound marketing practices are not forced upon the users, whereas digital marketing can be forced upon the users.
Conclusion
Congratulations on making it to the end of the blog. It really shows your commitment to enter this domain.
Remember to follow the above steps, it will definitely help you curate some strategies that will work wonders for your business. However, if you want to learn digital marketing in-depth, then I encourage you to read this blog on “IIDE PG Program Overview” to understand how investing in this course will help equip you with industry-relevant knowledge and skills.
If you still have any questions then I encourage you to schedule an appointment with one of our senior academic counsellors. They will cater to all your queries as well as help you find the right course according to your requirements.
Extra Details
Understanding the digital marketing landscape is essential for businesses seeking to thrive in today’s competitive environment. As we explore eBay’s success story, it’s important to recognise the role of digital marketing in driving brand growth. For those interested in learning more about this dynamic field, consider exploring digital marketing courses in delhi, digital marketing courses in gurgaon.
Or, if you want you can pursue digital marketing courses in chandigarh as well if that’s where you stay.
FAQs About Digital Marketing For Beginners
Q1. Can a fresher do digital marketing?
With the immense scope of digital marketing, many students wish to enter this field. However, with limited or no skills getting a job in this field seems like a daunting task. You can begin in this field by enrolling for digital marketing courses that offer placements in the top performing digital marketing agencies across the country as well as enrol for internships be it unpaid and focus on learning as much as possible.
Q2. Who is eligible for digital marketing job?
Completing a bachelor’s degree in any field is enough to apply for a digital marketing job. However, one must have basic knowledge of a laptop and speak decent English. Any internship experience will increase your chances of employment.
Q3. Can a 12th pass do digital marketing?
There are many online digital marketing courses available that you can choose to pursue after the 12th. This is a great opportunity to learn the basics and advanced concepts of digital marketing before actually entering this domain.
Q4. Can I learn digital marketing for free?
Yes, many institutes offer free digital marketing masterclasses, where you can start learning the basics of digital marketing. However, when moving towards advanced concepts of digital marketing you will have to invest in paid tools and maybe even enroll for paid courses.
Q5.What role does social media play in digital marketing?
Social media allows businesses to connect with their audience, build brand loyalty, and drive traffic to their website through targeted campaigns.
Q6. How can content marketing benefit my business?
Content marketing helps establish your brand as an authority, attract organic traffic, and engage your audience with valuable information.
Q7. What are some effective digital marketing strategies for beginners?
Beginners can start with SEO, social media marketing, and content creation, focusing on providing value and building a strong online presence over time.
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