Can Memes Destroy Brands? If yes, then How? – Let’s Find Out

In this blog, we’ll go through how memes can destroy brands.

Memes have evolved into a daily dose of unapologetic comedy that provides us with some relief from the monotony of existence. They are the only ones we enjoy in between all of the things in life – preparing for and delivering examinations, finding a job, attending meetings and activities, and generally just…living life.

Memes have become an important element of everyone’s lives, including, believe it or not, businesses! 

Memes have been used by businesses to promote their products, raise awareness, connect with their audience, and increase engagement.

Overall a lot of benefits right? Well not exactly. Memes can not only be used to make people happy but can be used to hurt them too. 

Let’s take a look at what meme marketing is so we can get a better understanding.

What Are Memes And What Is Meme Marketing?

A meme is an image or video that has gone viral on the internet and has been changed by users for a funny purpose.

In a nutshell, meme marketing is the use of memes to raise awareness, advertise a product or service, increase engagement, and more. Meme Marketing is a term used to describe any marketing effort that uses memes.

Although memes have an unfavorable effect on a company, the advantages far exceed the drawbacks. To learn more on the matter you can check out our blog on How To Use Memes Effectively For Your Brand – Your Complete Guide

Now without further ado, let’s take a look at some of the brands that have been impacted negatively by the use of memes.

Karan Shah - Founder and CEO at IIDE

Karan Shah

Founder and CEO at IIDE

Updated on: Apr 22, 2024

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Karan Shah - Founder and CEO at IIDE

Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.

His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.

To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).