TOP 10 FREE DIGITAL MARKETING COURSES IN BENGALURU 2024

Bengaluru, also known as the Silicon Valley of India, offers a plethora of opportunities for aspiring marketers. The most enticing aspect is that you can kickstart your journey without spending a penny. Whether you’re looking to dive into the world of digital marketing or enhance your skills, these free courses are your gateway to success in the thriving digital marketing landscape of Bengaluru.

A game-changer in the corporate sector, digital marketing has a wide range of applications and is crucial in the current digital environment. It includes a range of online marketing techniques, such as search engine optimization, social media marketing, content marketing, email marketing, and others. Businesses can use digital marketing to connect with a worldwide audience, interact with potential clients, and direct specific traffic to their websites or other online platforms. It makes it possible for accurate targeting and customized messages, which boosts conversion rates and produces a quantifiable return on investments.

This is the reason why I am writing this blog to spread knowledge about this digital world and how it is changing day by day and to inform all the young youth about the opportunities the field offers. The best free digital marketing courses in Bengaluru will be covered in this blog post in order to give you the knowledge you need to succeed in the field. Prepare to unleash the full potential of your marketing!

List of Free Digital Marketing Courses in Bengaluru

Here is the list of some free digital marketing courses in Bengaluru that you can check out and enroll to:

1. Digital Marketing Basics by IIDE 

IIDE hosts a free masterclass on digital marketing basics. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The institute also offers online education in the basics of digital marketing in just 45 minutes. The host is Karan Shah, founder, and CEO of IIDE, also an edu-speaker at top colleges like IIMs, and has trained brands like Volkswagen, Asian Paints, etc in digital marketing. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute free masterclass covers the following topics- 

• Introduction to Digital Marketing 
• SEO Overview 
• Social Media Marketing Organic 
• Facebook and Instagram Ads 
• Ad Budgeting 
• Email and SMS Marketing 

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

It is a comprehensive course available for free where with the help of real-time examples, the host dissects each topic in just 45 minutes.

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2. Digital Marketing Career Opportunities by IIDE

From a series of digital marketing masterclasses by IIDE, this free digital marketing course is dedicated to career opportunities in the digital marketing field. IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free masterclass on digital marketing career opportunities is hosted by Uday Mane, a renowned trainer in the education sector. He has 12+ years of experience in the digital marketing industry and has worked with brands like HDFC Bank, Just Dial, and Taj Group amongst many others. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

 Topics Covered:

The 15-minute free masterclass covers the following topics- 

•  Reasons why digital marketing is a booming career in 2023
•  Science of being left & right brained behind choosing a job
•  Structure and working of an agency
•  How to shortlist the right role for yourself?

At the end of this free digital marketing course, you can take a fun quiz to understand whether you are left-brained or right-brained and also get a list of the most suitable job roles according to your skills. 

Why enroll in this course?

This free masterclass will introduce you to the corporate structure of a digital marketing department so that you can decide whether it is a good career choice for you. It will also help you identify your strengths. 

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3. How to Make Money Online with Blogging by IIDE 

This free digital marketing course online is offered by IIDE to discuss in detail the various ways to make money online.  IIDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. This free digital marketing course on How to Make Money Online is hosted by Huzaifa Dhupai who has been a blogger for the past 5 years and has earned more than $75,000. He is also a data analyst and founder of two tech startups – Webverge & Droidrax. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 45-minute masterclass covers the following topics- 

• Various Ways to Make Money Online – Overview
• Introduction to Blogging, AdSense & Affiliate Marketing
• Domain, Hosting & SEO Overview
• How to Become a Blogger – Basics
• AdSense – Make Money From Your Content
• Become an Affiliate Marketer – Basics
• Bonus: Ways to Boost the Promotion of Your Content

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will explain how you can earn money online from the comfort of your home with the help of blogging. It also introduces you to topics like blogging, AdSense, and affiliate marketing to earn extra revenue. 

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4. Instagram Marketing Masterclass by IIDE 

Another popular free digital marketing course from IIDE is the Instagram Marketing Masterclass. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Aditya Shastri, a content & Instagram Marketing coach with 9+ years of experience. He has trained more than 1000 students in content marketing and helped them build successful strategies on Instagram. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of Instagram & Types of Accounts
• Algorithm Know-how & Identifying Target Audience
• Top Content Formats & Their Features
• Finding a Niche & Using Powerful Strategies for Engagement
• Creating Content Preferred by Instagram
• Growth Hacks like Adding Location Tags and Hashtags
• Bonus: Instagram Analytics + Best Tools & Softwares

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will introduce you to the basics of Instagram Marketing and also help you understand the dashboard to create effective Instagram strategies for the same. 

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5. LinkedIn Essentials by IIDE 

Another popular free digital marketing course from IIDE is LinkedIn Essentials. IDE, recognized as India’s #1 Digital Marketing Institute, has transformed the careers of more than 2,35,000 digital marketers around the globe. The host is Chintan Mehta, a personal branding coach with a specialization in LinkedIn.  He has trained more than 5000 students internationally, is a strategic marketing specialist, and is the founder of blogue.in. He has worked with American Express, Walgreens, Wells Fargo, Barclays, and Cognizant. 

Format:

The free digital marketing course by IIDE is online and offers complete flexibility. You can watch it anytime, anywhere. 

Topics Covered:

The 30-minute masterclass covers the following topics- 

• Importance of LinkedIn to Find Your Dream Job
• How to Build Your Personal Brand & Network
• Creating an All-Star Profile & Understanding LinkedIn’s Algorithm
• How To Create Amazing Content Strategies
• Establishing Your Niche & Increasing Engagement
• Bonus: Things to Avoid on LinkedIn

After you complete the masterclass, you will receive a certification of completion. 

Why enroll in this course?

This free digital marketing course will help you build a brand on Linkedin and also help you understand various ways to create engaging content for your niche audience.

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6. Digital Marketing Course by Hubspot Digital

HubSpot Digital Marketing Courses are certified by more than 25,000 students: HubSpot helps you to get certified in Digital Marketing by offering you its free digital marketing courses in Bengaluru  Our videos will help you to understand our lessons and by the end of which you will be required to solve a quiz. Investing just 5 hours and 25 minutes in these activities will help you to take your digital marketing skills a notch above.

HubSpot Academy is a reputable and trusted provider of digital marketing education and certification. If you are interested in pursuing a career in digital marketing or simply want to improve your skills in this area, they may be a good resource to consider.

Format

The free digital marketing course is done online and offers flexibility, viz can be learned anytime, and from anywhere.

Topics Covered:

• Digital Marketing Fundamentals
• Building a Content Creation Framework
• How to Find the SEO Strategy that Fits Your Business
• Improving Website Performance
• Creating Quality Blog Content Your Audience Loves to Read and Share
• How to Create a Successful Video Marketing Strategy
• Developing a Social Media Strategy
• Introduction to Paid Search Advertising
• Creating a High-Performing Email

Why enroll in this course?

In just 5 hours and 25 minutes, this course will teach you how to optimize your website for search engines, create a non-paid strategy that will help you build and grow your following and create an ads strategy that will help amplify your message to your target audience.

7. GOOGLE DIGITAL GARAGE

This online resource, made available by Google, offers a thorough grasp of many digital marketing channels, such as search engine optimization (SEO), search engine marketing (SEM), social media marketing, email marketing, analytics, and more.

COURSE MODULES:

There are 26 modules of Fundamentals of Digital Marketing By Google

COURSE FEE: It’s free of cost

DURATION: 40 hours

MODE: Online 

FEATURES:

• Self-paced learning can watch anytime, anywhere
• Recorded Free Video tutorials
• Unlimited access
• A free certificate from Google is also provided.

Why should you enroll in this course?

Getting a certificate shows employers that you have a clear understanding of the core concepts of digital marketing. You can also add the qualification to your CV, and easily upload it to your LinkedIn profile.

8. UDEMY

There are both free and paid digital marketing courses available on the online learning portal Udemy. There are many different courses available on subjects including SEO, social media marketing, Google AdWords, email marketing, and more. Look for programs that have excellent ratings and reviews. Free courses will get only online video content whereas paid courses will get certificates, Q & A by instructors, online video content, and direct access to messages.

COURSE MODULES:

1. Basics of Digital Marketing
2. Hand-on approach to running paid ads
3. Understanding email marketing and landing pages.
4. Understanding social media strategies using case-studies
5. How to grow your Instagram Followers
6. How to use WhatsApp for business
7. How to generate organic leads on social media

MODE: Online

DURATION: 5 hours 45 mins

Why should you enroll in this course?

• Simple Digital Marketing Instruments
• Creating Online Objectives
• Going online for business
• Knowing the digital world
  

  9. Digital Marketing Strategy – edX

  

The University of Edinburgh is providing the course through edX. The course emphasizes the fundamentals of strategic digital marketing and is instructed by two academics from the University of Edinburgh. Students must acquire an edX membership in order to receive a certificate of completion.

COURSE MODULES:

• Digital Marketing Strategy
• Inbound and Outbound Marketing (also touching on social media marketing)
• Mobile Marketing – Apps and Promotions
• Multi-Sided Platforms
• Overview of OmniChannel Marketing
• Attribution and Marketing Mix Modeling

MODE: Online 

DURATION: 4 weeks (3–5 hours per week)

10. Digital Marketing Courses by upGrad

upGrad was formed to impact the lives of working professionals by helping them upskill while they work. With an endeavor to facilitate quality education for the future workforce through our UG and PG programs, we continue to build online learning as interactive as classrooms. upGrad offers many online courses free of cost.

Format:

These free courses can be learned online or offline at your convenience.

Topics Covered:

• Introduction to Modern Public Relations
• Creating Consumer Value through Effective Marketing
• Building Successful Celebrity Partnerships and Campaigns
• Influencer Marketing from a Brand’s Perspective
• Getting Influencer Marketing Right
• Introduction to Advertising
• Introduction to Social Media Marketing
• Brands Leverage User-Generated Content?
• Fundamentals of Marketing
• Basics of Search Engine Optimization
• The Ultimate Guide to Email Marketing
• Web Analytics Course for Beginners
• Complete Guide to Content Marketing
• Marketing Masterclass: Create Your Brand
• Basics of Search Engine Marketing

Why enroll in this course?

You can upskill yourself with various skills such as SEO, SEM, Social Media Marketing, Email and Content Marketing, and much more for free.

Which Digital Marketing Course To Do For In-depth Learning?

If you have made it this far with me throughout the blog, then I am sure you are very interested in making a career in digital marketing. If yes, then I strongly urge you to check out our certification courses offered by IIDE to embark on your journey in the field of digital marketing.

1. Post Graduation in Digital Marketing

If you are adamant about making a career in digital marketing and want to equip yourself with the required skills that are demanded by recruiters, then you will end up finding this program to be the most helpful.

Post Graduation in Digital Marketing is a course designed to prepare students for mid to senior-level positions in the digital marketing industry and also offers a 100% placement guarantee. Digital Marketing is a fast-growing industry in India making Post Graduation in Digital Marketing a popular choice for graduates.

What you will learn:

• Inbound Marketing
• Outbound Marketing
• Media Management & Automation
• Managerial Skills & Soft Skills
• Compulsory Internship & Thesis
• Specialization
• Capstone Project

2. Online Digital Marketing Courses

IIDE offers two online digital marketing courses that provide an industry-relevant curriculum along with 100% placement assistance.

 Advanced Certification in Digital Marketing (ACDM) is a 4-month program. If you are a college student, a fresher, a small business owner, or an influencer then this course is best suited to you. This course provides a holistic understanding of digital marketing

If you are a Working Professional, Agency Owner, or Freelancer then you should pursue our 6-month Professional Certification in Digital Marketing & Strategy (PCDMS) program. This course not only provides a holistic approach to digital marketing but also focuses on developing agency and leadership skills.

3. Short Term Certification Course in Digital Marketing

Short Term Certificate Course In Digital Marketing is a course in which you get the option to pursue a course in which you are more interested. It’s most suited for people who do not have the time they need to invest in a 4-month or 11-month course.

You will be able to learn topics of your interest at your convenience from any time and anywhere. You can learn skills such as Google Analytics, Facebook and Instagram Ads, Content and Marketing Strategy, Google Ads, Social Media Marketing, and much more.

FAQ- Frequently Asked Questions

Q. Is it possible to obtain free online training in digital marketing?

Yes, It is possible that you can opt for online training in digital marketing for free. From the above sources you can choose any of them as all provide online training without any fee also some of them provide free certificates as well. All the websites are reputed.

Q. Which digital marketing course should I opt for?

According to me, you should opt for a free digital marketing course by IIDE. As it is a renowned and reputed institute that offers comprehensive digital marketing courses by the best industry mentors. And IIDE is also awarded as the #1 Digital Marketing Institute.

Q. Is digital marketing a good career?

According to an analysis of Google Trends search data, digital marketing expertise is among the top trending employment skills. You should start learning digital marketing if you want to raise your wage. The remuneration for positions in digital marketing is very high due to the great demand.

Q. How much does digital marketing pay on average in India?

The average yearly income for a digital marketing manager in India is 6.5 lakhs, with salaries ranging from 3.0 lakhs to 18.2 lakhs. Thus, Digital Marketing is a good career option.

Q. If I am not from a commerce background, can I do digital marketing?

Yes, anyone from any background can learn digital marketing.

CONCLUSION

Bengaluru, a center of creativity and technology, is the ideal location to begin your journey into digital marketing. The free courses we’ve looked at offer a plethora of information and useful skills from top companies like IIDE, Google, UPGRAD, Udemy, edx,  HubSpot, and Coursera. These courses will provide you with the tools you need to succeed whether you want to master SEO, social media marketing, or inbound methods. 

What are you still holding out for? In Bengaluru, unleash your potential for digital marketing! Use these free courses to your advantage and watch your creativity soar. Start your study process right away and watch your marketing skills soar!

I hope this blog provides you with the valuable information for which you were looking for as I have covered all the top institutes with their course details, fees, and all the pros and cons. For any doubts, you can comment down or contact respective institutes.