If you are an upcoming Digital Marketer or someone curious about digital marketing, do note that it is necessary for you to keep up with the trends of digital marketing to gain a better understanding of the industry and to update your skills accordingly.
There are tons and tons of data available online on digital marketing trends. But, if you are someone that gets easily overwhelmed by an overload of information then DO NOT WORRY. The simple compilation of digital marketing trends in Lembang is just a few minutes read away, through this blog.
TIP: If you want to learn about digital marketing in short, then can check out IIDE’s free masterclass to get acquainted with how digital marketing works.
Before moving further first, we should know a bit about Digital Marketing. The phrase “digital marketing” describes the use of online or digital platforms to advertise goods and services to consumers. There are various channels of Digital Marketing like Social Media Marketing, Email Marketing, SEO, SEM and many more. Selecting the best channel according to your product or service is essential, that is the reason that you should be in touch with all the latest digital marketing trends present in the market.
Digital marketing trends are significant shifts in the landscape’s strategic direction, influencing how marketers should engage with their target market. These trends include changes in consumer sentiment, marketing strategies, and underlying technologies. When applied effectively, digital marketing trends can give you a competitive advantage. One can improve their skills or learn about the changes to tackle and adapt to survive in the fierce rivalry of today’s enterprises by being aware of the changing trends.
In 2022, the trends that dominated the digital marketing industry were chatbots, micro-influencers, personalisation content, AR/VR, geofencing and SEO.
Why is Digital Marketing a trending career?
With more than 4 billion of the world’s population being online, our dependency on the internet has skyrocketed since its early development. How we communicate, store our data/information, search and even the way we do our business is very different from that of 10 to 20 years ago.
The establishment and growth of E-commerce sites have existed with the developments of new digital technology.
According to International Trade Administration, in 2020 Indonesia’s e-commerce market’s Gross Market Value (GMV) was over 30 USD Billion and in 2025 the GMV is expected to hit 83 USD Billion.
The sudden onset of the Covid-19 pandemic globally led to a revolution of digitalisation unlike ever before. Many changes were seen and made to adapt to this new normal. Schools, colleges, work and businesses everything went online which increased the daily consumption of content on various social media platforms.
In Indonesia, 73.7 % of the 275 million population had access to an internet connection at the start of 2022 according to DIGITAL 2022: Indonesia.
With already established and some upcoming businesses both small and large in scale now building their presence online across various social media platforms specifically to target the audiences who were now available online, the rapid growth in the e-commerce industry resulted globally.
It is safe to say with each coming year the digital space that was once considered crowded is only going to get more and more crowded. Needless to say, the increase in the competition for standing out from all the competitors by ranking on the top of search engine result pages for attracting customers.
For the success of every business, marketing is an integral part. With businesses going digital marketing is also done digitally.
This is where digital marketing trends come into play.
Best Digital Marketing Trends in Lembang in 2023
Some of the various digital marketing trends in Lembang are-
1) Social media content:
As of January 2023, 71.8% of Indonesia’s total population had active social media users.
According to Statcounter, the top 5 performing social media platforms were Facebook, Youtube, Instagram, Twitter and Pinterest as of October 2023. According to a research article published by Eliot Simangunsong on the topic of The Role of Social Media in Indonesia for Business Transformation Strategy the strong frequency of social media users is linked to the buying/using of the product or of doing business due to the easy use of social media.
There is no denying the importance of social media and its impact on digital marketing trends globally. So the question that arises here is that everybody has access to Social media but why are there only some businesses that are thriving? Is there a built-in impartial system for determining who can be successful and who cannot? Well, there are things that big businesses adopt to be successful and sometimes a bit of luck helps. Read the following to know more –
a) Video Content:
Did you know that in Indonesia, every month there are 120 million unique views on youtube? Yes, it was announced by Youtube in 2022.
As of April 2022, Indonesia ranked 3rd for the most youtube users in the world, according to Statista.
Youtube is the 2nd most used social media platform in Indonesia. It is one of the leading digital marketing trends in Indonesia generating the opportunity for collaboration between content creators and brands through sponsored ads.
According to Think with Google, 60% of Indonesian’s purchasing intentions were changed with the help of Youtube. Also, 53% of Indonesians watch youtube to get details about products and 86% to understand how to use a product.
b) Short videos/reels
When it comes to the short videos/reels format social media platform, Tiktok is undoubtedly a champion. The highly collaborative nature and easy use, encourage its users to create and publish short videos effectively.
This platform fulfils the demand of GenZ i.e., short yet attention-grabbing content that can be easily reacted to and can be shared among their contacts. The effect of Tiktok is highly visible as other social media platforms like YouTube, Instagram and Pinterest have adopted this format of short videos.
The trend that is seen to be most popular among small and medium business owners is behind-the-scenes content of the packaging of a customer’s order. This type of video is trending short, engaging and personalised. Well, I think it’s a very smart way of advertising.
c) Instant Pictures/Posts
Social media platforms like Instagram and Facebook are the two most commonly used when it comes to advertising products or sharing their reviews among fellow users through effective posts related to the products.
In Indonesia, Instagram is widely used by small and medium business owners as it helps them to attract customers and also makes the interaction and selling of products easier.
According to a survey conducted by Ipsos, 81% of Indonesian Instagram users found brands they are interested in and 76% of its users have claimed to have purchased a product after discovering a brand. With the increase in the number of Instagram users in Indonesia, businesses are also set to grow high.
d) Personalisation content
Coca-Cola is one of the most famous soft-drink brands in the world, the same can be seen in Indonesia. If you go and search the advertisement of the Coca-Cola company on youtube irrespective of the country, you will find that a lot of their ads do possess a common element i.e., the presence of raw human emotions. Personalising your content/brands helps to create a positive impact on a long-term basis on the customers.
Tip: While crafting highly personalised content remember that all the information collected should be well-researched and should not contain any third-party biasedness. Refrain from stereotypes to protect people’s sentiments and add a touch of emotion that people can relate to. If done right, the impact of your content on people will be huge and will stay with them for a long period of time.
2) Influencer Marketing
Imagine you went to a shop to buy toothpaste, and there you see a variety of products available but without giving it any second thought you picked up a certain brand product over the other. Why did you do so? Did something influence your judgement in thinking that product A is better than B and C?
This is where Influencer marketing comes in.
Before the establishment of social media “Influencer Marketing” was associated only with famous personalities like celebrities, artists, and sportspersons but today “digital content creators” are also included in influencer marketing. As of 2022, this industry has an estimated value of $16.4 Billion.
The reason businesses opt for this marketing style is that these content creators already have an established set of a large number of loyal followers/audiences which makes it easier for them to get access to new target audiences and ultimately turn these audiences into successful leads.
In 2021, the rise of the micro-influencer marketing industry was seen and it is predicted to grow more in the coming years. Not only do they have a loyal fanbase but also they possess more credibility and are seen as more genuine than some of the big names of digital content creators.
3) Artificial Intelligence
In the current day scenario, the use of Artificial Intelligence is so much more prevalent in our daily life than one would realise. To name some AIs that we use daily are Google, SIRI, Alexa, Google maps, and Netflix. AIs are also implemented by marketers. According to Forbes, in 2018, 84% of marketing organisations implemented Al and machine learning.
Have you ever wondered how the ads that are displayed on your phone while watching a youtube video or on Instagram ads are the exact photo of the products that you previously searched for? If yes then, how does your phone do it?
Well, this is an example of a digital marketing strategy known as ‘remarketing’. There are many other digital marketing strategies that use AIs. Some common strategies are automated email marketing and chatbots (special encrypted chat boxes).
4) Augmented Reality (AR)/Virtual Reality (VR)
(Source: Inter IKEA Systems)
AR is going to be the new normal for online shopping. Yes!, you have read it correctly. AR/VR are not only limited to games.
Various businesses have begun to implement AR/VR as their digital marketing strategy and almost 61% of online shoppers preferred retailers that use AR. As AR/VR helps in the easy visualisation of the product which makes the process of shopping both engaging and fun. The market of AR is estimated to grow by $61.4 Billion by 2023, according to Citrus Bits.
Businesses like IKEA, LENSKART, SEPHORA, MELORRA and MAC are some examples that have virtual try-on features.
5) Search Engine Optimisation (SEO)
(Source: Expert Training Institute)
SEO is undoubtedly an inevitable part of today’s digital world.
For businesses, SEO helps them to generate organic traffic towards their website by improving its current position in the search engine result pages (SERPs) meanwhile also increasing their credibility. As for the users, SEO helps them in finding the best answer to their queries such as finding a specific product online or locating various tourist spots near them.
The main task of SEO is to identify the right and user-friendly keywords. Today it is used in every e-commerce website, digital video content, posts, blogs, etc.
Unlike running digital ads, SEO is a cost-effective digital marketing technique. In 2021, an increase of 69% was seen in the budget allocations of SEO processes and the number is set to increase.
6) Programmatic advertising
Just like in traditional marketing to display our ads, we either buy/rent a billboard or buy a space in a newspaper column to make the customer aware of our products. In programmatic advertising, all the processes such as bidding, selling ad space and setting specific target audiences etc are automatically done with the help of Artificial Intelligence (software). The ads that are played on youtube while viewing the content of the original creators is one such example of programmatic advertising.
According to Statista, in 2022 the Ad spending in the Digital Advertising Market in Indonesia is projected to reach US$2.28 billion. By 2027, 70% of total ad spending is predicted to be generated through mobile and 89% of Digital Advertising to generate revenue through programmatic advertising.
7) Email Marketing
Did you know that more than 319.6 billion emails are sent daily? And for every $1 you spend on email marketing the estimated amount of $42 is expected on average making email marketing a truly cost-effective strategy. It is also time adequate as emails nowadays are all automated.
It is considered to be one of the most important and powerful marketing tools in the market. Emails help to promote the latest products and offer to the customers.
Personalising your email content has resulted in a more engaging customer base than a regular/normal email. The more people relate to your business the more people like to associate with your business, it’s as simple as that.
This is a special chat box that has already been encrypted. These chatbots are designed for easy customer use and provide 24/7 customer service. The responses are simple to understand and are instant. Chatbots are one of the top digital marketing trends of 2022. 63% of people prefer messaging on chatbots to communicate with businesses or brands.
PetaBencana (translated as disaster map) is an example that uses chatbots.
Let’s say there is a flood. Next, the social media users post about the incident on their social media tagging PetaBencana then the app sends links to the users to locate the affected area on the map. Once navigated by the user, the app makes the information available to everyone on their website.
As of 2022, this app includes natural disasters such as floods, forest fires, earthquakes, volcanic activity and smog.
Geofencing use GPS technologies to build a virtual geographic border that triggers the GPS software on the mobile phone via pop-up notification or a promotion offer when a new individual enters or exits a preset region.
Geofencing technology enables businesses to grow market revenues by increasing client loyalty and engagement.
Let’s take the example of the Grab application. When a user gets off a plane, Grab sends a notification of the available cab services for their next destination.
It is now possible as the company near the airport sets up virtual fences. So, whenever a mobile device comes under this radar, an automatic notification is generated in their devices.
Where can you learn Digital Marketing in Lembang?
With the boom of digital marketing jobs in Lembang, the demand for certified digital marketers is also on the rise. If you are determined to be a digital marketer and want to land a high-paying job in Lembang, then check out IIDE’s Advanced Digital Marketing Course. It is a 4-month online comprehensive course. Along with the education under the assistance of various industry experts, skill training and placements are also provided.
The course syllabus covers all the relevant industry topics such as Introduction to Digital Marketing, SEO, Key Performance Marketing Jargon, SEM, Campaign Planning, Presentation Making and Ecommerce, Content Strategy, Copywriting, Canva, Social Media Marketing Organic, ORM, Influencer Marketing, Resume Making and Interview Skills, Social Media Marketing Paid, Social Analytics and Google Analytics along with live projects.
Key Highlights of the Course
- 100+ Hours of Live Class
- 50+ Hours of Videos
- 1-on-1 Mentoring Sessions
- 20+ Industry Tools Mastery
- In-Class Live Presentations
- 7+ Live Projects & Practice Assignments
- 100% Placement Assistance
- Resume & Interview Training
Here’s what the alumni say about the course:
FAQs – Frequently Asked Questions
Q. What are the current trends in digital marketing?
Ans. The current trends in digital marketing are various social media contents (video content, short videos, instant pictures/reels and personalisation content), (micro) Influencer marketing, AI, AR/VR, SEO, programmatic advertising, geofencing, chatbots, and email marketing to name a few.
Q. What are the top trends in digital marketing for 2023?
Ans. The top trends in digital marketing for 2023 are various social media contents (video content, short videos, instant pictures/reels and personalisation content), (micro) Influencer marketing, AI, AR/VR, SEO, programmatic advertising, geofencing, chatbots, and email marketing to name a few.
Q. What are the 3 most important things in digital marketing?
Ans. The 3 most important things when it comes to digital marketing are Lead generation, lead capturing and lead nurturing. The entire process of digital marketing revolves around the leads since the ultimate aim of the business is to generate profits that too continuously.
Q. What is the scope of digital marketing?
Ans. Businesses may target consumers using data in digital marketing based on variables like gender, age, geography, hobbies, and education. Companies may use various techniques and messages tailored to each audience to retarget potential buyers who are already familiar with their brand.
Q. What are the 5 Ds of digital marketing?
Ans. The entire world of digital marketing revolves around the 5Ds – Digital devices, digital platforms, digital media, digital data, and digital technology. Without these, this world of digital marketing is non-existential.
Since its initial days a few decades ago, the digital marketing sector has seen enormous transformation; it is a dynamic one that is always evolving. Everyone wants to take advantage of the limitless options that exist in digital marketing today since they have the ability to boost business growth.
With almost a billion active social media users, it is crucial for company owners and marketers to understand the in order to keep their current clientele and draw in new ones. Professionals in digital marketing must be flexible and eager to adapt to change, keeping an eye out for new tools and trends, adjustments to search engine algorithms, and other such things. They just can’t afford to be surprised.
We hope you enjoyed reading this blog on Digital Marketing Trends in Lembang. Comment down your doubts, if you have any. Happy reading!