What Is The Digital Marketing Strategy in Sharjah?

Do you want to know the digital marketing strategy in Sharjah? Do you want to discover why a successful digital marketing plan is necessary? Yes, you are in the right location. Everything about Sharjah’s digital marketing strategy will be covered in this blog.

Digital marketing and its importance

But first, let’s briefly discuss digital marketing and its significance. Digital marketing is the term for the online advertising of products and services, whether done on websites or social media networks. Making an online website and using social media to advertise products and services are all examples of modern digital marketing. Since Covid, everyone has become so accustomed to advertising, selling, and buying products online that there is no turning back. Digital marketing is expected to continue to expand.

Digital marketing and its benefits

Digital marketing is useful for both small businesses and large companies. With the help of digital marketing companies can have global reach, get higher conversions, interact with customers, can measure results more accurately, etc. Companies can go for remarketing and paid advertising with the help of digital marketing. In this way, they can maintain good relations with the customers and enhance brand engagement. 

Digital marketing strategy

A digital marketing strategy is a collection of deliberate actions executed online to achieve predetermined business goals. In essence, this means increasing sales and establishing relationships with your audience through ongoing actions carried out at the proper times on the most efficient online platforms.

Importance Of A Digital Marketing Strategy In Sharjah:

You might be wondering why you require a digital marketing strategy in Sharjah, right? Well, a digital marketing strategy has many benefits. Let us discuss it one by one.

  • SMART strategy – Correct direction

Before carrying out any action, a defined strategy is always required. Your firm will move adequately with the appropriate digital marketing plan. It is important to have a SMART strategy. Smart stands for Specific, Measurable, Achievable, Realistic, and Time-Bound, and it must be included in a digital marketing plan. A corporation can reach a larger range of target customers and generate a lot more leads with the help of a clever marketing plan.

  • To know the target audience

The consumer is supposedly king of the market. Understanding consumer behaviour, buying habits, demands, and other factors call for a strategy. Only then can all of their needs be met, resulting in the production of leads and ultimately conversions.

  • To avoid risks

Every firm faces some level of risk. Risk is present everywhere there is potential for profit. Risks cannot be eliminated. But yes, with the aid of a well-thought-out marketing strategy, we may attempt to minimise needless risks.

  • For a clear understanding of the market share

It is important to understand the market share. A business must be aware of its customers, target market, rivals, etc. Therefore, understanding these issues will be aided by a sound marketing plan.

  • For optimum utilization of PCM resources

PCM stands for physical, capital and manpower resources. None of the resources will be misused if you have a planned digital marketing approach. With the correct plan, all available resources—physical, financial, and human—can be completely utilised.

The Format Of A Digital Marketing Strategy In Sharjah:

Have you heard of the AIDA model of digital marketing? This is one of the best digital marketing strategies in Sharjah. Do not worry, if you do not know about this model. We will let you know in detail. 

Digital Marketing Strategy in Sharjah - The AIDA model of digital marketing strategy

Source: (Smart Insights)

1. Awareness

The first stage of the digital marketing strategy in Sharjah is to create awareness about the company, brand, product and service to the audience. Only when the customer knows about your company will he/she purchase your product. 

So it is important to make people aware of your brand and product. And this can be done by displaying advertisements on social media platforms such as Instagram, Facebook, etc. By doing this you can seek customers’ attention towards your product.

2. Interest

This is the second stage wherein you have to develop an interest in the minds of your consumers for your product or service. This step can be challenging but you can achieve it if you follow certain steps.

Here people are already aware of your brand and product but they are not sure if they like your product or if are they interested in buying it. You must make them feel interested in the product. This can be done by creating some advertisement campaigns online, conveying the most important message or benefits of your product to the customers, etc. 

3. Desire

At this stage of the digital marketing strategy in Sharjah, people are certain that they want to buy a product or use a service, but they are unsure of where or who to buy it from. Customers are interested in the product. So it is your responsibility to change their mindset from this product is good, I like it to I want this product from this particular company.

Here you need to tell the customers about the importance of the product in their lives, show some creative situations wherein they would need this product, specify the after-sales service that your company is offering, tell them why is your product better than others, etc. In this way, they’ll be convinced about your product and then they’ll move on to the next stage.

4. Action

This is the final stage where the customers are just about to purchase from you. So final touchups are required from your end. To make your customers initiate action, you need to ensure that your advertisements, posts or videos end up with a call to action. 

Some examples are asking the customers to sign up for a free trial, telling them to book fast as there is limited stock, or the offer ends soon, etc. Using such a call to action will make them purchase your product sooner.

Karan Shah

Founder and CEO at IIDE

Updated on: Jun 4, 2024

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Karan Shah

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Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]