Digital Marketing Strategy in Malaysia – 11 Steps to Devise an Effective Digital Marketing Strategy

Updated on: Sep 23, 2022
Digital Marketing Strategy in Malaysia - Featured Image

Are you curious to learn about digital marketing strategy in Malaysia? Would you like to learn how to create an effective digital marketing strategy? If so, then this blog will be the perfect place for you to learn all about digital marketing strategies.

In this blog, you’ll learn what digital marketing strategy exactly is, why you need it, how it differs from marketing tactics and campaigns, and how to create an effective digital marketing strategy. You’ll also get various examples of digital marketing tactics by the end of this blog.

But before that, let’s first understand what digital marketing is and why you should learn it ASAP.

Digital marketing is the practice of promoting products and services using digital devices and technologies. Simply put, digital marketing is any form of marketing that is done online with the help of mobile phones, laptops, the internet, etc. It can range from something as complex as an automated email marketing initiative to selecting content for a blog on your website.

Malaysia is one of the largest internet marketing markets as it is facing high demand for digital marketing experts and professionals. This makes Malaysia a booming industry for digital marketing job opportunities.

All Malaysian SMEs and large companies are now using digital marketing for reaching their target audience. This has opened up thousands of job opportunities for digital marketing professionals in Malaysia as every industry is facing a high demand for digital marketing professionals. Therefore, those wishing to pursue a career in digital marketing should start learning it as soon as possible for taking advantage of these great opportunities. 

One of the best places for you to start learning digital marketing is IIDE’s Online Digital Marketing Course. This is a hybrid course that allows you to practice what you have learned and help you upskill yourself in various digital marketing skills from the comfort of your home.

Also, check out this 45-minute Free Masterclass with Karan Shah, CEO, and Founder of IIDE. In this masterclass, you’ll learn the basics and secrets of digital marketing, as well as various important concepts. 

Let us now dive into the concept of digital marketing strategy:

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So, what exactly is a digital marketing strategy?

A digital marketing strategy is described as the sequence of actions that marketers take via online marketing channels in order to achieve various goals. Simply put, it means taking a series of actions at the right time through the most appropriate online channels in order to increase sales and improve customer relationships. Channels can include owned, paid, as well as earned media.

Why do you need a digital marketing strategy in Malaysia?

A digital marketing strategy is like a map of all your digital marketing goals, and creating one can help you in the following ways:

1. It directs you towards success

Without a digital media marketing strategy, you’re not only missing out on business opportunities, you’re also in chaos. A business without direction just doesn’t have a plan for success and no positive results should be expected from it.

Having a solid digital marketing strategy for your business is like having a business roadmap to success. It helps you understand what you want to achieve, set clear goals for you to get there, as well as track your progress through analytics. A digital marketing strategy can help you organize your operations while providing you with actionable solutions in order to help you navigate through tough times.

2. It can help you stay ahead of your competitors

Understanding how your competitors are working can easily take you one step further toward your online success. But you should never copy what your competitors are doing instead, you should build on their tactics and give your customers something better than your competitors.

3. It helps you choose the right platform for your business

Choosing the right platform for promoting your business is highly dependent on the type of product or service you offer and the type of customers you target. What works for some businesses may not work for others.

4. It helps you know your customers better

You need to find out what your customers like and dislike about your product or service. There are many ways to do this, but the easiest is to use various types of user feedback tools to identify weaknesses and find ways to address them.

5. It helps you in identifying your weaknesses

Developing a digital marketing strategy is the easiest way to identify and address your weaknesses. While developing your digital marketing strategy, you can use various tools to help you identify weaknesses as well as effectively address them.

6. It can help you prioritize

There are many digital channels emerging today, but most businesses don’t have the resources to utilize them all. In such cases, you should look at your specific objectives which will help you in prioritizing those specific digital channels that your business needs to be focused on.

How is marketing strategy different from marketing tactics and campaigns?

The terms strategy and tactics are often used interchangeably when discussing marketing goals and objectives. But while these two words may seem synonymous, they actually mean different things, especially in marketing. Strategy is the direction towards the goals you want to achieve. A tactic is an action taken to support a strategy. Simply put, strategy refers to a plan to achieve a goal and tactic refers to how you carry out that plan.

Like tactics, digital marketing campaigns are compatible with digital marketing strategies, but they are very different from each other. A digital marketing campaign is an action within a digital marketing strategy that must be taken in order to achieve a specific goal. It is a plan for executing a specific tactic, launching an upcoming event or program, promoting a featured product, or building an overall brand awareness campaign. It follows the same pattern as a marketing plan but usually includes a shorter timeframe. Marketing campaigns include details of who, what, where, when, as well as how to drive tactics. 

How to create an effective digital marketing strategy in Malaysia?

Nowadays, people are spending more time online, and marketing budgets continue to shift to digital. With so many possibilities in digital marketing, it’s easy to get started with it quickly. However, investing in a digital marketing strategy is one of the best ways to increase your digital return on investment. A clear strategy reduces waste, focuses on your efforts, and builds on what already works.

Here is a list of steps you should be taking in order to create a solid digital marketing strategy:

Step 1: Conduct a SWOT Analysis

A SWOT analysis is important in building a digital marketing strategy as it helps you evaluate your company as well as its position in a competitive marketplace. It helps you understand what you need to plan and create a roadmap for your business. By conducting a SWOT analysis, companies can get a better picture of their current situation. Additionally, they are also able to understand and measure the company’s overall performance.

Digital Marketing Strategy in Malaysia - SWOT Analysis

Using SWOT analysis to develop your digital marketing strategy can do wonders for your business. A SWOT analysis helps you identify the strengths and weaknesses of your brand and how it can transition smoothly into the digital world. It helps you identify opportunities in time so that you can gain a business advantage. Not only that, but it also helps you in preparing yourself for an invisible and harsh business environment.

Step 2: Create a customer persona

If you want your online marketing strategy to be successful, you need to know your target audience. You can’t have a successful strategy if you don’t know who wants your product or service.

Digital Marketing Strategy in Malaysia - Customer Persona

Creating a buyer persona is the best way to identify your target audience. Buyer personas are personas that represent the people who are interested in your business. Most companies have several types of people who are interested in their products and services. Creating personas helps you understand each type of person who wants to buy your product or service. Building a strong marketing strategy starts with detailed buyer personas. Once you know who your ideal customer is, you can easily target them in a way that appeals to them.

Step 3: Identify your goals

Setting goals is important when creating a digital marketing action plan. You can’t strategize if you don’t know what you’re trying to achieve. Setting campaign goals helps you understand what you’re trying to achieve with your online marketing.

Digital Marketing Strategy in Malaysia - Goals

Your goals should align with your company’s goals. Whether you want to get a certain number of conversions or a certain number of leads, you need to set strategic goals that can help you reach your overall goals. Before setting up your goals you must know what you want to achieve when you want to achieve it, how you want to achieve it, and how are you going to measure that achievement.

Step 4: Establish your execution plan

Digital Marketing Strategy in Malaysia - Plan

Once you have defined your customer personas and understood your goals, you need to create an action plan. But before creating an execution plan for your digital marketing strategy, you should consider the following tasks:

  • Budget Setting
  • Marketing Channel Selection
  • Content Planning
  • Content Creation
  • Measurement
  • Improvement

Step 5: Set your budget

Digital Marketing Strategy in Malaysia - Set Budget

When developing your digital marketing strategy, it’s important for you to know how much money you can spend on your campaigns and what resources you have. You don’t have to plan an online marketing strategy beyond your means. First, you need to set a budget for your marketing activities. It works best if you set a budget for each campaign. This will give you a budget for each method and tell you how much you can spend on each method. If you have only one budget for all your marketing efforts, you may be overinvesting in your digital marketing strategy. 

Step 6: Choose your marketing channels

Before you develop your content marketing strategy, you should define the primary digital marketing channels you will use. When defining your digital channel, consider where your audience spends the most time. If you’re in the B2B industry, we recommend keeping an eye on channels like LinkedIn and webinars. If you have a younger audience, consider influencer marketing on Instagram and TikTok. Focus on how to add value to your audience on the channels they prefer.

Some common types of digital marketing channels are as follows:

  • Email Marketing
  • Influencer Marketing
  • Affiliate Marketing
  • Pay-per-click (PPC)
  • Content Marketing
  • Mobile Marketing
  • Search Engine Optimization (SEO)
  • Social Media

Step 7: Creating a content marketing plan

Regardless of which digital marketing channel you choose to focus on, you need content. Creating customer personas gives you an idea of ​​the types of content that will help your audience meet their needs and overcome their challenges.

Your content should be beneficial to both your customers and your audience. It should help your business increase conversions and sales while promoting your brand. Content includes web pages, videos, blog posts, social media Can include posts, etc. You should always use content that your audience is likely to engage with.

Step 8: Create a content marketing calendar 

Creating a content calendar can be very useful in your digital marketing strategy. Your content calendar should list all the content you are going to create. Creating a content calendar allows you to schedule content for specific times. By planning your content in advance, you can ensure that you create the high-quality content that your audience expects. You can plan your monthly, weekly, and daily content with the help of a content marketing calendar.

Step 9: Create your content 

Once you’ve created your content calendar, you should focus on creating content. This is because it is a highly essential aspect of a successful digital marketing strategy. When creating your content, you should keep in mind the following:

  • What time of day and day of the week you are going to post your content
  • What types of content do you want to create and post
  • The number of shares you want 
  • Content length
  • The audience you are targeting
  • Content type
  • Content tone and format

Step 10: Measure your results

Your digital marketing plan should always include a strategy for measuring your marketing results. Measuring results is critical to determining whether an organization has been successful in its marketing efforts. It’s important to constantly monitor your results so that you can create the best possible campaign.

Step 11: Stay current

All your marketing goals and needs will change with time and that is why it is ideal for you to review your marketing plan once a year as well as make adjustments to it as needed. You should also keep an eye on all the latest industry news and trends so that you can add them to your own marketing strategies.

You can use key performance indicators (KPIs) to determine the success of your campaigns. A KPI is a statistic that can be used to determine whether a set goal has been achieved. If you’re not hitting your goals, you can rebuild your campaign for better results. You can change and optimize your strategy to improve your consumer reach.

Some Common Examples Of Digital Marketing Tactics

There are countless digital marketing tactics out there that are often customized for different business goals and marketing strategies. However, there are some common digital marketing tactics that many businesses use successfully. Some of these are::

  • Search Engine Optimization (SEO): SEO refers to optimizing your content to improve its ranking on major search engines such as Google. It’s true that Google’s algorithm can still be confusing, but the more you understand this concept, the better you’ll understand how it works.
  • Content Marketing: Content marketing is the practice of using a company’s media channels to target potential customers. Content marketing is a big part of engaging your audience. Content should always be valuable, relevant, consistent, and worth the time of those who consume it. In this day and age, we should focus content on solving problems and creating content that stays evergreen.
  • Social Media Marketing (SMM): SMM is a way of using social media networks to reach customers and convey a company’s message. Businesses that use social media marketing strategies effectively can easily reach customers directly through their favorite social channels.
  • Email Marketing: Email marketing is a direct marketing channel that allows businesses to share new products, sales, and updates with customers on their contact lists. It has become crucial to the overall marketing strategy of most businesses due to its high return on investment. Email marketing is a great tool for generating more leads than any other marketing method. It can also increase sales and conversion rates. If you’re already suffering from wasting money on other digital marketing. In some cases, it is free unless you use an outsourced service it is one of the most affordable. 
  • Downloadable Content: Downloadable content is typically related to eBooks or white papers. It is a large document that businesses create in order to appeal to prospects. It contains a lot of valuable information you can’t get anywhere else. This content grabs the attention of site visitors or prospects so much that they willingly provide their valuable contact information in return for downloading it.
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FAQ – Frequently Asked Questions

Q. Is digital marketing a good career option in Malaysia?

Yes. Digital marketing can be a great career in Malaysia. Malaysia is one of the largest markets for digital marketing and the demand for digital marketing specialists there is high. So, if you are looking to pursue your digital marketing career in Malaysia, now is a good time for you to start.

Q. How can digital marketing help your business?

Digital Marketing helps you measure each click and identify user behavior and buying patterns. It also helps provide detailed insights about your audience so that you can create targeted ads. The amount of data that can be collected using digital marketing is immeasurable.

Q. Why does digital marketing strategy matter?

A digital strategy helps you focus your marketing efforts and gives you a clear picture of the tactical steps to take. Without a digital marketing strategy in place, deciding which online platforms and channels to use and how to engage with your online audience can be difficult.

Q. What are digital channels?

Digital marketing channels are methods of communicating with target audiences on the Internet. 

Q. What is a Digital Marketing Campaign?

A digital marketing campaign typically involves the implementation of a marketing strategy across all digital channels where consumers interact with a brand, with the goal of increasing business conversion rates.

To Conclude

Creating a digital marketing strategy is essential for business success in Malaysia. When planning to create a digital marketing strategy, you should set goals. The goal should be SMART and relevant. A successful digital marketing strategy can help you grow your brand, improve your customer experience as well as stay relevant in this highly competitive market of Malaysia.

So, there you have it, folks. That is all we had to say about the digital marketing strategy in Malaysia. We hope you enjoyed reading our blog on digital marketing strategy in Malaysia and learned something new from it. 

Staying on top of trends is critical when developing a digital marketing strategy today. You can’t advance your career if you don’t know where your industry is heading. One of the best ways to keep up with all the changes and trends in digital marketing is to enroll in IIDE’s MBA-Level Post Graduation Program in Digital Marketing which is designed to equip you with all the relevant as well as important digital marketing concepts and skills. 

If you don’t have enough time to complete a fully integrated digital marketing course and want to improve your skills in the required digital marketing areas, check out IIDE’s IIDE’s short-term certificate courses. These courses are designed to help you become the digital marketing expert of your choice from the comfort of your own home.

If you have any questions regarding digital marketing strategy or the latest digital marketing trends then let us know in the comment section down below. Happy Reading!

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Karan Shah

Founder and CEO at IIDE

He is a passionate public speaker and teacher for over 10 years. He has trained over 60,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce......[Read full bio]


  1. Sajan Subedi

    Fantastic article! The way you explain scope and aspect of digital marketing in Malaysia is something to appreciate.

  2. smabhav jain

    Having done a lot of gigs here and there in my journey to become a marketer I realize that I was clueless at times and needed more guidance to give my career a good shape that’s when I decided to take a break and learn from the beat at IIDE. A whole team is professional expertise in their own set of skills! . So I am confident IIDE is the best learning place in Malaysia .


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