Digital Marketing Strategy in Malaysia: 11 Key Steps

Are you curious to learn about digital marketing strategy in Malaysia? Would you like to learn how to create an effective digital marketing strategy? If so, then this blog will be the perfect place for you to learn all about digital marketing strategies.

In this blog, you’ll learn what digital marketing strategy exactly is, why you need it, how it differs from marketing tactics and campaigns, and how to create an effective digital marketing strategy. You’ll also get various examples of digital marketing tactics by the end of this blog.

But before that, let’s first understand what digital marketing is and why you should learn it ASAP.

Digital marketing is the practice of promoting products and services using digital devices and technologies. Simply put, digital marketing is any form of marketing that is done online with the help of mobile phones, laptops, the internet, etc. It can range from something as complex as an automated email marketing initiative to selecting content for a blog on your website.

Malaysia is one of the largest internet marketing markets as it is facing high demand for digital marketing experts and professionals. This makes Malaysia a booming industry for digital marketing job opportunities.

All Malaysian SMEs and large companies are now using digital marketing for reaching their target audience. This has opened up thousands of job opportunities for digital marketing professionals in Malaysia as every industry is facing a high demand for digital marketing professionals. Therefore, those wishing to pursue a career in digital marketing should start learning it as soon as possible for taking advantage of these great opportunities. 

One of the best places for you to start learning digital marketing is IIDE’s Online Digital Marketing Course. This is a hybrid course that allows you to practice what you have learned and help you upskill yourself in various digital marketing skills from the comfort of your home.

Also, check out this 45-minute Free Masterclass with Karan Shah, CEO, and Founder of IIDE. In this masterclass, you’ll learn the basics and secrets of digital marketing, as well as various important concepts. 

Let us now dive into the concept of digital marketing strategy:

Karan Shah - Founder and CEO at IIDE

Karan Shah

Founder and CEO at IIDE

Updated on: Sep 12, 2024

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Karan Shah - Founder and CEO at IIDE

Founder and CEO at IIDE

Karan Shah is the Founder and CEO of IIDE – The Digital School, Asia’s premier digital marketing institute. With over ten years of hands-on experience in the digital marketing industry, Karan has played a pivotal role in empowering thousands of students to forge successful careers in this ever-evolving field.

His vast expertise encompasses various areas such as paid search, social media marketing, programmatic marketing, and much more. Karan's passion for education, teaching, and public speaking led him to establish IIDE, where he offers world-class digital marketing education designed to meet industry standards.

To date, he has trained over 60,000 students and worked with more than 25 corporates, sharing his knowledge through both online and offline platforms. A Harvard Business School alumnus with a specialisation in E-commerce, Karan is also an accomplished Tedx speaker. His industry insights and teaching excellence have earned him a prestigious role as a visiting faculty member at India’s top management institutes, including the Indian Institutes of Management (IIMs).